archive-org.com » ORG » C » CASE.ORG

Total: 339

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Will Work for Follows: Hiring a Community Manager | CASE Blog
    of nostalgia or producing a video community managers are storytellers The specific platform dictates HOW we tell the story and that s the real challenge Certainly enthusiasm and familiarity with the tech sector and with social media are important but I m of the opinion that it s crucial to find someone who can tell a story both in 140 characters and in a 1 40 video In alumni affairs and development we frequently talk about how we have to compete for donors with other nonprofits In social media we re not comepting directly for an alum s wallet but we are competing for their attention which is a much more daunting proposition With an endless number of distractions on social media platforms mobile devices and the web it s imperative that we craft an engaging story to draw them in To be successful you need someone who knows how to not only communicate but also entertain Am I a tad biased Probably but I think you have to consider what we re after We want Facebook posts that generate comments and likes We want tweets that are catchy enough to be clicked on and retweeted We want videos that strike a chord in the hearts of our constituencies and that have the potential to go viral The frontier of alumni events is clearly livestream and that requires someone who is both video production savvy and story minded Social media is a serious business but there are skeptics out there who fail to understand how important these channels of communication are to institutions If social media is going to be taken seriously in higher education we need people who can produce compelling content on a regular basis If you re looking for a community manager don t look for someone with a lot of social media experience because you could be looking for a long time Instead look for someone who has the production training creativity and personality that enables them to convey the story that is unique to your institution Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags best practices community management community manager community manager job description Facebook LinkedIn Twitter video Post navigation Twitter Chat Recap Summer Social Media Engagement Not Comfortable with Social Media Now s the Time to Start Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your Twitter account Log Out Change You are commenting using your Facebook account Log

    Original URL path: http://blog.case.org/2012/06/15/will-work-for-follows-hire-a-starving-artist/ (2016-02-12)
    Open archived version from archive


  • Twitter Chat Recap: Enforcing Community Standards | CASE Blog
    RSS RSS Posts Subscribe via Email Archives Archives Select Month February 2016 2 January 2016 9 December 2015 7 November 2015 12 October 2015 10 September 2015 7 August 2015 9 July 2015 15 June 2015 12 May 2015 14 April 2015 17 March 2015 9 February 2015 8 January 2015 6 December 2014 10 November 2014 11 October 2014 10 September 2014 4 August 2014 9 July 2014 6 June 2014 4 May 2014 8 April 2014 6 March 2014 7 February 2014 7 January 2014 6 December 2013 4 November 2013 6 October 2013 6 September 2013 6 August 2013 10 July 2013 7 June 2013 7 May 2013 8 April 2013 5 March 2013 7 February 2013 10 January 2013 6 December 2012 2 November 2012 9 October 2012 5 September 2012 6 August 2012 7 July 2012 3 June 2012 5 May 2012 4 April 2012 3 March 2012 2 February 2012 4 January 2012 4 December 2011 2 November 2011 4 October 2011 6 September 2011 4 August 2011 5 July 2011 7 June 2011 8 May 2011 8 April 2011 8 March 2011 9 February 2011 3 January 2011 4 December 2010 2 November 2010 4 October 2010 4 September 2010 3 August 2010 4 Categories Advancement Services Alumni relations Campus and external relations Career Professional Development CASE Content CASE Highlights Communications Community Colleges Education Campus Issues Fundraising Independent and international schools Marketing Pages Social Media Special Events Twitter Chat Recaps Share This Page CASEAdvance Thanks KentLawCampaign for sharing your studentphilanthropy event Hope it was a success twitter com KentLawCampaig 5 hours ago A school is restructuring its alumni association advancement partnership Share your best practices login req d bit ly 20Rww5Q 8 hours ago Here s how moreheadstate is celebrating StudentPhilanthropy Month Thanks

    Original URL path: http://blog.case.org/2012/05/22/twitter-chat-recap-enforcing-community-standards/ (2016-02-12)
    Open archived version from archive

  • How Your Institution Can Create Awesome Viral Content | CASE Blog
    topics A gold star also goes to the CSIRO Australia s national science agency which secured international coverage for its robotics research program in 2013 by tying it to May the 4 th be with you the day of national observance for Stars Wars fans Explore Infographics Mapping 1100 college sporting mascots made easy Your advancement and alumni relations teams already have talented writers and designers on board Get them thinking about how they can present data to your alumni and donors in creative ways Yale helpfully showed us how much sugar is in popular beverages and gave us the low down on the Diamond Planet But the award for the coolest college infographic might go to Pop Chart Lab which recorded every mascot for collegiate sporting teams that s more than 1100 wolverines Spartans and eagles Bringing It All Together The good news is that your institution can start experimenting with viral content today Attention grabbing and engaging content are not one and the same Graphic by Tina Reed Universities and colleges are uniquely placed to create content that compels people to share it just look at what happened when Cornell graduate students discussed astronomy for a recent reddit Ask Me Anything session Here are some tips to get started Collaborate allow the entire team to contribute ideas for what is likely to go viral Don t silo this process to marketing and communications staff only Update your metrics set viral key performance indicators and separate particularly successful content on media metrics reports sent to university administration to help develop viral literacy Expand your reach target known social media influencers and include them in your media release distribution lists Think visually infographics are a straightforward start Newsjack encourage your team to keep track of what s trending and to turn around stories in a timely fashion Re engineer your website stop broadcasting and start engaging Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags content strategy Cornell Oberlin College reddit social media Tumblr UChicago viral viral marketing Yale Post navigation Spreading the Word on Digital Identity Development CASESMC Hangout The Case for Social Media Implementation One response to How Your Institution Can Create Awesome Viral Content Ed Carpenter April 9 2014 at 2 08 am Reply Reblogged this on Web Content Insider and commented There are some creative examples here of info graphics videos and more Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your

    Original URL path: http://blog.case.org/2014/02/19/how-your-institution-can-create-awesome-viral-content/ (2016-02-12)
    Open archived version from archive

  • Cameron Pegg | CASE Blog
    Read Article Alumni relations Marketing Social Media Post navigation Search Blog Search RSS RSS Posts Subscribe via Email Archives Archives Select Month February 2016 2 January 2016 9 December 2015 7 November 2015 12 October 2015 10 September 2015 7 August 2015 9 July 2015 15 June 2015 12 May 2015 14 April 2015 17 March 2015 9 February 2015 8 January 2015 6 December 2014 10 November 2014 11 October 2014 10 September 2014 4 August 2014 9 July 2014 6 June 2014 4 May 2014 8 April 2014 6 March 2014 7 February 2014 7 January 2014 6 December 2013 4 November 2013 6 October 2013 6 September 2013 6 August 2013 10 July 2013 7 June 2013 7 May 2013 8 April 2013 5 March 2013 7 February 2013 10 January 2013 6 December 2012 2 November 2012 9 October 2012 5 September 2012 6 August 2012 7 July 2012 3 June 2012 5 May 2012 4 April 2012 3 March 2012 2 February 2012 4 January 2012 4 December 2011 2 November 2011 4 October 2011 6 September 2011 4 August 2011 5 July 2011 7 June 2011 8 May 2011 8 April 2011 8 March 2011 9 February 2011 3 January 2011 4 December 2010 2 November 2010 4 October 2010 4 September 2010 3 August 2010 4 Categories Advancement Services Alumni relations Campus and external relations Career Professional Development CASE Content CASE Highlights Communications Community Colleges Education Campus Issues Fundraising Independent and international schools Marketing Pages Social Media Special Events Twitter Chat Recaps Share This Page CASEAdvance Thanks KentLawCampaign for sharing your studentphilanthropy event Hope it was a success twitter com KentLawCampaig 5 hours ago A school is restructuring its alumni association advancement partnership Share your best practices login req d bit ly 20Rww5Q

    Original URL path: http://blog.case.org/author/cameronpegg/ (2016-02-12)
    Open archived version from archive

  • Ai Weiwei And Curating Conversations and Content | CASE Blog
    can follow some basic steps to make this happen including asking interesting questions on Twitter and retweeting people s answers with commentary and creating Spotify playlists of alumni s favorite songs from their college days to promote homecoming Here are two examples from colleagues I know through the Mid Atlantic Higher Ed Social Network The University of Maryland Baltimore County invites different campus community members to guest blog on BreakingGround where they highlight a variety of campus and civic engagement projects George Mason University gets new guest tweeters to take over their university Twitter account each week as part of their Mason Nation Project At Frostburg State we ve organized YouTube contests to net cool videos We also take screenshots of people s tweets and pop them up on our Facebook Page and crowdsource Instagram imagery each week We launched our Pinterest account with the goal of empowering our recent graduates to create their own stories through resources like articles on job hunting advice and volunteering None of this amounts to an exact science and you re not always going to get the best content But those moments when you do get something amazing and your constituents notice you shared their stories on social media and recognized them those moments build relationships Like sunlight on broken water these stories can never be perfectly controlled or directed but they can inspire you with their brilliance if you organize them in an interesting way and invite others to look Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags Ai Weiwei contemporary art content strategy crowdsourcing Facebook Frostburg State University George Mason University storytelling Twitter UMBC University of Maryland Baltimore County video YouTube Post navigation Routine Maintenance Using Social Media to Unlock Your Alumni Magazine Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your Twitter account Log Out Change You are commenting using your Facebook account Log Out Change You are commenting using your Google account Log Out Change Cancel Connecting to s Notify me of new comments via email Notify me of new posts via email Search Blog Search RSS RSS Posts Subscribe via Email Archives Archives Select Month February 2016 2 January 2016 9 December 2015 7 November 2015 12 October 2015 10 September 2015 7 August 2015 9 July 2015 15 June 2015 12 May 2015 14 April 2015 17 March 2015 9 February 2015 8 January 2015 6 December 2014 10 November 2014 11 October

    Original URL path: http://blog.case.org/2012/11/16/ai-weiwei-and-curating-conversations-and-content/ (2016-02-12)
    Open archived version from archive

  • Open Your Ears | CASE Blog
    t make you feel good inside I have a thicker skin when it comes to criticism now than I did before It does still hurt to read harsh difficult or sad things but rightfully so We re human after all It takes time A lot of time actually I spend most my workdays listening to Oberlin chatter in an attempt to know what s up with our community I mostly listen to stay informed but when something deems a response I can get on it quickly It s fascinating to watch things travel online and to see what the responses are to the happenings around our campus and the world There are tons of amazing listening tools out there that will cost your institution a lot of money I m not saying that they re not worth it but to start you really need nothing more than a bit of time during the day and the desire to hear Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags audience best practices casesmc content strategy listening Oberlin College Post navigation Twitter Chat Recap Unique Uses of Video How to Build Social Media Advocates to Weather a Storm One response to Open Your Ears Andrew Careaga October 6 2012 at 1 24 pm Reply Very good advice All of us in higher ed should listen to what you re saying here Ma ayan Like you I need to bite my tongue sometimes when I want to just jump in to a social media conversation happening about our institution It s important to know when to speak and when to keep silent On the other hand many times I sense current or prospective students really want some acknowledgement from the institution via an official social media channel when they specifically tag or reply to the institution i e an reply on Twitter Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your Twitter account Log Out Change You are commenting using your Facebook account Log Out Change You are commenting using your Google account Log Out Change Cancel Connecting to s Notify me of new comments via email Notify me of new posts via email Search Blog Search RSS RSS Posts Subscribe via Email Archives Archives Select Month February 2016 2 January 2016 9 December 2015 7 November 2015 12 October 2015 10 September 2015 7 August 2015 9 July 2015 15 June 2015 12 May 2015 14 April 2015

    Original URL path: http://blog.case.org/2012/10/03/open-your-ears/ (2016-02-12)
    Open archived version from archive

  • Ma’ayan Plaut | CASE Blog
    Pinteresting January 11 2012 by Ma ayan Plaut 7 Comments Oberlin s Ma ayan Plaut writes about how Pinterest can shift perspective in higher ed from promotion to community collaboration Read Article Social Media Post navigation 1 2 Next Search Blog Search RSS RSS Posts Subscribe via Email Archives Archives Select Month February 2016 2 January 2016 9 December 2015 7 November 2015 12 October 2015 10 September 2015 7 August 2015 9 July 2015 15 June 2015 12 May 2015 14 April 2015 17 March 2015 9 February 2015 8 January 2015 6 December 2014 10 November 2014 11 October 2014 10 September 2014 4 August 2014 9 July 2014 6 June 2014 4 May 2014 8 April 2014 6 March 2014 7 February 2014 7 January 2014 6 December 2013 4 November 2013 6 October 2013 6 September 2013 6 August 2013 10 July 2013 7 June 2013 7 May 2013 8 April 2013 5 March 2013 7 February 2013 10 January 2013 6 December 2012 2 November 2012 9 October 2012 5 September 2012 6 August 2012 7 July 2012 3 June 2012 5 May 2012 4 April 2012 3 March 2012 2 February 2012 4 January 2012 4 December 2011 2 November 2011 4 October 2011 6 September 2011 4 August 2011 5 July 2011 7 June 2011 8 May 2011 8 April 2011 8 March 2011 9 February 2011 3 January 2011 4 December 2010 2 November 2010 4 October 2010 4 September 2010 3 August 2010 4 Categories Advancement Services Alumni relations Campus and external relations Career Professional Development CASE Content CASE Highlights Communications Community Colleges Education Campus Issues Fundraising Independent and international schools Marketing Pages Social Media Special Events Twitter Chat Recaps Share This Page CASEAdvance Thanks KentLawCampaign for sharing your studentphilanthropy event

    Original URL path: http://blog.case.org/author/maayanplaut/ (2016-02-12)
    Open archived version from archive

  • How to Nail the Social Media Apology | CASE Blog
    wars in public Remember that for every action there is an opposite and equal reaction As my grandmother always said Just because you apologize doesn t mean the consequences will go away Even though your apology was sincere people may still criticize you and you might still be under fire Fight the urge to fight back Put your blinders on and get on with your life Two parting thoughts on apologies Remember not to use the phrase if I offended anyone Of course you offended someone or you wouldn t be apologizing That s code for I don t really think I did anything wrong and you stupid people are just oversensitive Be careful of explanations they can sound like excuses After you apologize don t be afraid to dial down your social media presence for a while It s the social media equivalent of sitting in the corner Don t sass people who criticize you and don t feed the trolls who are egging you on Do you have any tips on how to handle apologies online Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags crisis communications Crisis PR public relations Post navigation The Buzz On LinkedIn University Pages Move in Day Social Media Strategy One response to How to Nail the Social Media Apology Pingback How to Nail the Social Media Apology Social M Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your Twitter account Log Out Change You are commenting using your Facebook account Log Out Change You are commenting using your Google account Log Out Change Cancel Connecting to s Notify me of new comments via email Notify me of new posts via email Search Blog Search RSS RSS Posts Subscribe via Email Archives Archives Select Month February 2016 2 January 2016 9 December 2015 7 November 2015 12 October 2015 10 September 2015 7 August 2015 9 July 2015 15 June 2015 12 May 2015 14 April 2015 17 March 2015 9 February 2015 8 January 2015 6 December 2014 10 November 2014 11 October 2014 10 September 2014 4 August 2014 9 July 2014 6 June 2014 4 May 2014 8 April 2014 6 March 2014 7 February 2014 7 January 2014 6 December 2013 4 November 2013 6 October 2013 6 September 2013 6 August 2013 10 July 2013 7 June 2013 7 May 2013 8 April 2013 5 March 2013 7 February 2013 10 January 2013 6

    Original URL path: http://blog.case.org/2013/08/22/the-social-media-apology/ (2016-02-12)
    Open archived version from archive



  •