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  • Crisis Communications: CASE Resource Collection | CASE Blog
    you looked at your crisis communications plan recently Do you have any tips for those institutions that are creating plans Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags CASE survey crisis communications crisis planning CURRENTS magazine Post navigation Twitter Chat Recap The Big Stuff How Social Media Increased SLU Alumni Engagement by 126 Percent Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your Twitter account Log Out Change You are commenting using your Facebook account Log Out Change You are commenting using your Google account Log Out Change Cancel Connecting to s Notify me of new comments via email Notify me of new posts via email Search Blog Search RSS RSS Posts Subscribe via Email Archives Archives Select Month February 2016 2 January 2016 9 December 2015 7 November 2015 12 October 2015 10 September 2015 7 August 2015 9 July 2015 15 June 2015 12 May 2015 14 April 2015 17 March 2015 9 February 2015 8 January 2015 6 December 2014 10 November 2014 11 October 2014 10 September 2014 4 August 2014 9 July 2014 6 June 2014 4 May 2014 8 April 2014 6 March 2014 7 February 2014 7 January 2014 6 December 2013 4 November 2013 6 October 2013 6 September 2013 6 August 2013 10 July 2013 7 June 2013 7 May 2013 8 April 2013 5 March 2013 7 February 2013 10 January 2013 6 December 2012 2 November 2012 9 October 2012 5 September 2012 6 August 2012 7 July 2012 3 June 2012 5 May 2012 4 April 2012 3 March 2012 2 February 2012 4 January 2012 4 December 2011 2 November 2011 4 October 2011 6 September 2011 4 August 2011 5 July 2011 7 June 2011 8 May 2011 8 April 2011 8 March 2011 9 February 2011 3 January 2011 4 December 2010 2 November 2010 4 October 2010 4 September 2010 3 August 2010 4 Categories Advancement Services Alumni relations Campus and external relations Career Professional Development CASE Content CASE Highlights Communications Community Colleges Education Campus Issues Fundraising Independent and international schools Marketing Pages Social Media Special Events Twitter Chat Recaps Share This Page CASEAdvance Thanks KentLawCampaign for sharing your studentphilanthropy event Hope it was a success twitter com KentLawCampaig 5 hours ago A school is restructuring its alumni association advancement partnership Share your best practices login req d bit ly 20Rww5Q 8 hours ago Here s how moreheadstate is

    Original URL path: http://blog.case.org/2013/07/29/crisis-communications-case-resource-collection/ (2016-02-12)
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  • Twitter Chat Recap: Being Human on Social Media | CASE Blog
    Select Month February 2016 2 January 2016 9 December 2015 7 November 2015 12 October 2015 10 September 2015 7 August 2015 9 July 2015 15 June 2015 12 May 2015 14 April 2015 17 March 2015 9 February 2015 8 January 2015 6 December 2014 10 November 2014 11 October 2014 10 September 2014 4 August 2014 9 July 2014 6 June 2014 4 May 2014 8 April 2014 6 March 2014 7 February 2014 7 January 2014 6 December 2013 4 November 2013 6 October 2013 6 September 2013 6 August 2013 10 July 2013 7 June 2013 7 May 2013 8 April 2013 5 March 2013 7 February 2013 10 January 2013 6 December 2012 2 November 2012 9 October 2012 5 September 2012 6 August 2012 7 July 2012 3 June 2012 5 May 2012 4 April 2012 3 March 2012 2 February 2012 4 January 2012 4 December 2011 2 November 2011 4 October 2011 6 September 2011 4 August 2011 5 July 2011 7 June 2011 8 May 2011 8 April 2011 8 March 2011 9 February 2011 3 January 2011 4 December 2010 2 November 2010 4 October 2010 4 September 2010 3 August 2010 4 Categories Advancement Services Alumni relations Campus and external relations Career Professional Development CASE Content CASE Highlights Communications Community Colleges Education Campus Issues Fundraising Independent and international schools Marketing Pages Social Media Special Events Twitter Chat Recaps Share This Page CASEAdvance Thanks KentLawCampaign for sharing your studentphilanthropy event Hope it was a success twitter com KentLawCampaig 5 hours ago A school is restructuring its alumni association advancement partnership Share your best practices login req d bit ly 20Rww5Q 8 hours ago Here s how moreheadstate is celebrating StudentPhilanthropy Month Thanks for sharing MSU SAA highered twitter com MSU

    Original URL path: http://blog.case.org/2013/02/12/twitter-chat-recap-being-human-on-social-media/ (2016-02-12)
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  • Crowdfunding Goes to Class | CASE Blog
    Each department s social presence should keep growing after this class The crowdfunding component is just a way to get it kickstarted How do you work with the development team if at all during the crowdfunding process My development colleague Sara Harvey and I have been discussing the potential for a social media crowdfunding project for years When I was given the opportunity to teach this new class we realized we had finally found a way to try out a pilot program Another development colleague Michael Kelly helped launch Marquette s first crowdfunding project which exceeded its goal and helped develop best practices for my students We ve worked very closely since the planning stages and there s no way we could have done this without the partnership of Sara Michael our finance people and others in our advancement office What were you trying to learn specifically on a personal or professional level as you worked on this project Three words return on investment Social media can t just be reduced to a bottom line but I do think social media managers need to show value in terms of dollars and cents What better place to explore this topic than a class on social media measurement My approach to the classroom is to treat it like a laboratory We don t have all the answers but we ll try things together and analyze the results I m also figuring it out as I go along by crowdfunding the textbook I wrote for this class In the process we re helping departments across campus with social media and fundraising measuring ROI and giving students some real world experience for their resume It s a win win win I m looking forward to seeing what the class looks like as it develops Check out a video and more information on the class in a Marquette Magazine online exclusive Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags crowdfunding current students Post navigation Connect Collect and Share Information on CASE Communities Advancement Evangelism or the Time is Right Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your Twitter account Log Out Change You are commenting using your Facebook account Log Out Change You are commenting using your Google account Log Out Change Cancel Connecting to s Notify me of new comments via email Notify me of new posts via email Search Blog Search RSS RSS Posts Subscribe via Email

    Original URL path: http://blog.case.org/2014/04/04/crowdfunding-goes-to-class/ (2016-02-12)
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  • 3 Ways to Encourage Young Alumni to Give Back During the Holiday Season | CASE Blog
    an authentic fundraising campaign that provided evergreen gratitude messaging that could be used throughout the year 3 Social Media Engagement Most institutions have very active social media engagement strategies Social media is used as a powerful tool to engage students upon admission and throughout their years of enrollment to build the foundation for a relationship that will last well beyond graduation Through Twitter Facebook and Instagram young alumni can remain engaged with their classmates by organically sharing memories with their peers and nurturing relationships that will be valuable down the road as these alumni become online ambassadors for their institution s fundraising efforts Whatever method you choose to engage young alumni make sure it s relevant and portrays a valuable use of their time By using a combination of tactics that fit your organization s needs and goals you can transform prospective donors including young alumni into advocates for your organization Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags alumni clubs crowdfunding holidays social media engagement young alumni Post navigation Spreading Joy Season s E Greetings 2013 A Briefer Leaner BriefCASE Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your Twitter account Log Out Change You are commenting using your Facebook account Log Out Change You are commenting using your Google account Log Out Change Cancel Connecting to s Notify me of new comments via email Notify me of new posts via email Search Blog Search RSS RSS Posts Subscribe via Email Archives Archives Select Month February 2016 2 January 2016 9 December 2015 7 November 2015 12 October 2015 10 September 2015 7 August 2015 9 July 2015 15 June 2015 12 May 2015 14 April 2015 17 March 2015 9 February 2015 8 January 2015 6 December 2014 10 November 2014 11 October 2014 10 September 2014 4 August 2014 9 July 2014 6 June 2014 4 May 2014 8 April 2014 6 March 2014 7 February 2014 7 January 2014 6 December 2013 4 November 2013 6 October 2013 6 September 2013 6 August 2013 10 July 2013 7 June 2013 7 May 2013 8 April 2013 5 March 2013 7 February 2013 10 January 2013 6 December 2012 2 November 2012 9 October 2012 5 September 2012 6 August 2012 7 July 2012 3 June 2012 5 May 2012 4 April 2012 3 March 2012 2 February 2012 4 January 2012 4 December 2011 2 November 2011 4 October 2011 6

    Original URL path: http://blog.case.org/2013/12/17/encourage-young-alumni-to-give/ (2016-02-12)
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  • Chasity Cooper | CASE Blog
    August 2014 9 July 2014 6 June 2014 4 May 2014 8 April 2014 6 March 2014 7 February 2014 7 January 2014 6 December 2013 4 November 2013 6 October 2013 6 September 2013 6 August 2013 10 July 2013 7 June 2013 7 May 2013 8 April 2013 5 March 2013 7 February 2013 10 January 2013 6 December 2012 2 November 2012 9 October 2012 5 September 2012 6 August 2012 7 July 2012 3 June 2012 5 May 2012 4 April 2012 3 March 2012 2 February 2012 4 January 2012 4 December 2011 2 November 2011 4 October 2011 6 September 2011 4 August 2011 5 July 2011 7 June 2011 8 May 2011 8 April 2011 8 March 2011 9 February 2011 3 January 2011 4 December 2010 2 November 2010 4 October 2010 4 September 2010 3 August 2010 4 Categories Advancement Services Alumni relations Campus and external relations Career Professional Development CASE Content CASE Highlights Communications Community Colleges Education Campus Issues Fundraising Independent and international schools Marketing Pages Social Media Special Events Twitter Chat Recaps Share This Page CASEAdvance Thanks KentLawCampaign for sharing your studentphilanthropy event Hope it was a success twitter com KentLawCampaig 5 hours ago A school is restructuring its alumni association advancement partnership Share your best practices login req d bit ly 20Rww5Q 8 hours ago Here s how moreheadstate is celebrating StudentPhilanthropy Month Thanks for sharing MSU SAA highered twitter com MSU SAA status 9 hours ago Does your school have an alumni webinar series Share your expertise login req d bit ly 1nYpwX1 highered alumchat 12 hours ago Follow CASEAdvance Recent posts Twitter Chat Recap Educating Empowering Students on Social Media Weekly Highlights for Jan 5 Weekly Highlights for Jan 29 Tag Cloud academics admissions Advancement news

    Original URL path: http://blog.case.org/author/chasitycooper/ (2016-02-12)
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  • Crowdfunding: Connecting People with Passions | CASE Blog
    a much larger need Scarpelli and Greenberg said that fundraisers need to ask themselves the following questions before delving into crowdfunding Who s your crowd People have many identities within institutions e g business school or fraternity Have a built in constituency in mind with your campaign Who are your campaigners You have solidify a team around your campaign and identify why the program you re trying to fund is important to your constituents Once you get an initial investment others will follow What s the pitch We spend tons of time and money on wording for the brochure said Greenberg but this is about authenticity No one s going to tell your story better than you Are you ready to go the distance with your campaign Evergreen projects are gone said Greenberg If you keep a project up for a year it s boring and no one can engage with that Consider it a micro campaign How will you stay in touch with your project s donors When you integrate crowdfunding into your development shop you re there to support long term relationships with those donors in some way and will be tapped as the person to update them similar to company stewardship A Quick Note on Perks From a philanthropic perspective we have to be careful with the types of perks we re able to offer said Scarpelli But offering experiential perks can be successful If it s a cool science project let them turn on a laser or send them a digital image from a telescope he said One UCSF project offers thank you notes from students project T shirts a video message of thanks autographed beakers and even lunch with a scientist Want a More In depth Look at Crowdfunding Check out an article in the May June 2013 issue of CURRENTS Crowd Around which gives examples of other institutional crowdfunding initiatives as well as a perspective on how the trend is changing the future of fundraising log in required Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags crowdfunding development philanthropy Post navigation Twitter Chat Recap Difficult Conversations in Social Media Curating a Social Website Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your Twitter account Log Out Change You are commenting using your Facebook account Log Out Change You are commenting using your Google account Log Out Change Cancel Connecting to s Notify me of new comments via email Notify

    Original URL path: http://blog.case.org/2013/06/26/crowdfunding/ (2016-02-12)
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  • Crowdsourcing as Stewardship: Sharing Your Institution’s Story | CASE Blog
    sure those goals relate to your mission statement Remember copyright and permissions issues People who participate in crowdsourcing know their content will be public but to be safe include permissions language somewhere on your site Peter has gained a new perspective from his school s crowdsourcing project I would say this project has had a secondary effect in that I believe we can try a greater number of new ideas and approaches because we tried something new and it worked and is working Has your institution tried crowdsourcing Has it worked Tell us about it in the comments Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags CASE NAIS communications plan copyright crowdsourcing permissions Post navigation 2013 The Year of Digital Identity Development in Higher Education Twitter Chat Recap Connecting Alumni With Social Media 3 responses to Crowdsourcing as Stewardship Sharing Your Institution s Story Pingback Using crowdsourcing to generate content DCOM 280 Technical Communications Jen Doak January 31 2013 at 9 48 am Reply Good observations I believe Tilton did contact their alumni but Peter might be able to provide more insight TiltonHOS if you re curious Thanks for sending along the MICA example too I imagine at places like art schools and maybe business schools where students are encouraged to publicize and sell products Kickstarter is a great place to begin Cameron Pegg January 29 2013 at 8 02 pm Reply Thanks Jen Tilton s approach makes a great early case study of crowdsourcing as stewardship Have Tilton contacted their alumni by email to let them know of this project I imagine the number of conributors will grow steadily as more alums see the inspiration wall and are encouraged to share their own memories On terminology crowdsourcing and crowdfunding are often used interchangeably but they are discrete terms Tilton s is a practical example of crowdsourcing as is the Middlesex Instagram Challenge Crowdfunding is different in that it involves dollars Check out the Maryland Institute College of Art s Kickstarter page for lots of creative and inspiring crowdfunded projects http www kickstarter com pages mica Thanks for the takeaway tips crowdsourcing is much more powerful when it has a clear goal in mind and I also like encouraging alumni to be sleuths with old photos A clever simple and powerful way to engage with your network Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your Twitter account Log Out Change You are commenting using

    Original URL path: http://blog.case.org/2013/01/18/crowdsourcing-as-stewardship-sharing-your-institutions-story/ (2016-02-12)
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  • How to Build Social Media Advocates to Weather a Storm | CASE Blog
    and student cultures are featured This model can also include campaigns designed to crowdsource names for new campus buildings drive policy or organizational change and connect people with like needs Value in building loyalty High 5 Value Adding Give nods give gifts solve problems This model requires the highest time commitment and strategic content segmentation of any advocacy model It also takes the longest to build but has the highest reward You might be doing any of the following Give nods Acknowledge new followers have a fan of the week or thank fans by commenting on their posts Make sure all these actions add value and are not automated or thoughtless Many institutions employ various types of thank you videos that would also fit into this model they can be personalized or general Give gifts This tactic might include discounted or free registrations or prizes for contests on social media channels It may involve an accumulation of reward points or just be for a one time event This model makes it very easy to track results and learn which channels are a better fit for gifting Solve problems People have questions and needs do you have answers You may want to train a corps of student ambassadors to manage your online channels and answer questions from incoming students and parents Or you could build an internal model for faculty and staff This model requires an understanding of common solutions to common problems Train your admins accordingly Value in building loyalty Very high A social media strategy for crises isn t just about how to handle digital communications once a crisis breaks Solid loyalty strategies now will get you ready to face a crisis with a strong group of advocates on your side Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags best practices communications plan communications strategy content segmentation crisis communications crowdsourcing loyalty strategies social media crisis social media strategy Post navigation Open Your Ears Why Institutions Should Bother with QR Codes 2 responses to How to Build Social Media Advocates to Weather a Storm cksyme October 5 2012 at 8 55 am Reply Thanks Mark I agree All the articles here have scale ability Strategies are not just for higher ed Mark Weyland October 5 2012 at 3 32 am Reply The strategies mentioned in this blog are awesome and should be of utmost help to firms opting for social media marketing techniques I would recommend all to go through this blog at least once Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public

    Original URL path: http://blog.case.org/2012/10/04/how-to-build-social-media-advocates-to-weather-a-storm/ (2016-02-12)
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