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  • Sorry, I Don’t Do Impressions: Metrics Under the Microscope | CASE Blog
    engaged users so it would most likely be less than 10 000 but I think you get the idea Like funny impersonators impressions within social networks are not completely useless Impressions do provide a general snapshot of how far your content is being spread It is certainly worth tracking impressions from month to month to see what type of content results in your page handle having a further reach But when you really want to be honest with yourself and determine how much you have engaged your followers look beyond the giant impressions number that Facebook hopes will entice you to spend some dough We have to fight the temptation to take advantage of internal naïveté and report these falsely impressive stats Saturday Night Live alum Darrell Hammond is a funny guy He set the record for the most character impressions 107 in the TV show s history during his tenure from 1995 2009 another record Yet how many truly memorable Hammond sketches can you recall Conversely it probably takes fans little time to recall a classic Will Ferrell moment Ferrell s characters were original and complex while Hammond simply mimicked someone we already know We can t be content with a number just because it s large if we want to boast about our engaged community We have to dig deep into the actual interactions we re having with our followers find out what makes them tick and use that to map our strategy The complex and original content that triggers sharing and feedback is what we need to concentrate on if we hope to become a household name to our followers Then again maybe I m just a bitter ex comic who lacks the ability to change the pitch and tone of his voice Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags CASE engagement Facebook lessons learned social media measurement Twitter Post navigation Twitter Chat Recap Takeaways from the 2012 Social Media and Community Conference Twitter Chat Recap Enforcing Community Standards One response to Sorry I Don t Do Impressions Metrics Under the Microscope Chris Syme cksyme May 17 2012 at 10 07 am Reply Good stuff I agree that impressions are not totally worthless but they are only the beginning Thanks for the clarity The other piece of this is of course what do you do with the numbers Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your Twitter account Log Out

    Original URL path: http://blog.case.org/2012/05/15/sorry-i-dont-do-impressions-metrics-under-the-microscope/ (2016-02-12)
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  • What Should I Say? | CASE Blog
    including content from one social media outlet on another e g post video links from a YouTube channel on Twitter Consider posts that evoke emotion and encourage a trip down memory lane e g Congratulations Class of 2011 We send you off with much pride and expectation Go do great things When all else fails talk about the weather Not kidding here when we reference the weather in Williamsburg responses are guaranteed Share this Click to print Opens in new window Click to email Opens in new window Share on Facebook Opens in new window Click to share on LinkedIn Opens in new window Click to share on Twitter Opens in new window Click to share on Tumblr Opens in new window More Click to share on Google Opens in new window Like this Like Loading Related Tags best practices engagement photos writing for social media Post navigation Activate Your LinkedIn Lurkers How to Live Update a Commencement Reunion Weekend 3 responses to What Should I Say Susan T Evans June 14 2011 at 9 54 pm Reply Krista and Joe Thanks for the positive feedback it s always welcome I was actually scratching my head trying to figure out what to write about And in a flash I realized that sometimes practical advice is both useful and appreciated It ended up being pretty easy to write too I m all for reflection analysis and strategy But at the end of the day doing some stuff is good too Susan Krista June 14 2011 at 1 42 pm Reply Being in my own social media slump at the moment it s great to see posts like this It s not easy and it can get tiresome but the diversity in content seems to be the key Really appreciate your insight and advice Joe Lackner June 14 2011 at 8 27 am Reply Great list of ideas Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in Email required Address never made public Name required Website You are commenting using your WordPress com account Log Out Change You are commenting using your Twitter account Log Out Change You are commenting using your Facebook account Log Out Change You are commenting using your Google account Log Out Change Cancel Connecting to s Notify me of new comments via email Notify me of new posts via email Search Blog Search RSS RSS Posts Subscribe via Email Archives Archives Select Month February 2016 2 January 2016 9 December 2015 7 November 2015 12 October 2015 10 September 2015 7 August 2015 9 July 2015 15 June 2015 12 May 2015 14 April 2015 17 March 2015 9 February 2015 8 January 2015 6 December 2014 10 November 2014 11 October 2014 10 September 2014 4 August 2014 9 July 2014 6 June 2014 4 May 2014 8 April 2014 6 March 2014 7 February 2014 7 January 2014 6 December 2013 4 November

    Original URL path: http://blog.case.org/2011/06/13/what-should-i-say/ (2016-02-12)
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  • susantevans | CASE Blog
    Good April 28 2011 by susantevans Leave a comment Susan Evans writes about the William Mary student blog program and how the university manages the bloggers Read Article Communications Social Media Post navigation 1 2 Next Search Blog Search RSS RSS Posts Subscribe via Email Archives Archives Select Month February 2016 2 January 2016 9 December 2015 7 November 2015 12 October 2015 10 September 2015 7 August 2015 9 July 2015 15 June 2015 12 May 2015 14 April 2015 17 March 2015 9 February 2015 8 January 2015 6 December 2014 10 November 2014 11 October 2014 10 September 2014 4 August 2014 9 July 2014 6 June 2014 4 May 2014 8 April 2014 6 March 2014 7 February 2014 7 January 2014 6 December 2013 4 November 2013 6 October 2013 6 September 2013 6 August 2013 10 July 2013 7 June 2013 7 May 2013 8 April 2013 5 March 2013 7 February 2013 10 January 2013 6 December 2012 2 November 2012 9 October 2012 5 September 2012 6 August 2012 7 July 2012 3 June 2012 5 May 2012 4 April 2012 3 March 2012 2 February 2012 4 January 2012 4 December 2011 2 November 2011 4 October 2011 6 September 2011 4 August 2011 5 July 2011 7 June 2011 8 May 2011 8 April 2011 8 March 2011 9 February 2011 3 January 2011 4 December 2010 2 November 2010 4 October 2010 4 September 2010 3 August 2010 4 Categories Advancement Services Alumni relations Campus and external relations Career Professional Development CASE Content CASE Highlights Communications Community Colleges Education Campus Issues Fundraising Independent and international schools Marketing Pages Social Media Special Events Twitter Chat Recaps Share This Page CASEAdvance Thanks KentLawCampaign for sharing your studentphilanthropy event Hope it was

    Original URL path: http://blog.case.org/author/susantevans/ (2016-02-12)
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