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  • Case District III - Monday, February 15
    Philanthropy Advancement Services Alumni and Constituent Relations Community Colleges Independent Schools Communications and Marketing As state appropriations for higher education decline universities are scrambling to fill the funding void Recognizing that continued tuition increases were not a viable option UT System President Dr Joe DiPietro commissioned his leadership team to take a proactive look at UT s funding model and develop a long term strategy In this session DiPietro will talk about the role advancement staff members can play in communicating need building support and creating advocates for the changing the business model Dr Joe DiPietro President University of Tennessee System Building for Success Advancement Services as Prospect Strategy Partners Advancement Services Community Colleges Independent Schools The moment a donor is identified the strategy discussions begin Are you involving the right people to build comprehensive strategies for maximum benefit to your organization In this session we will explore the importance of advancement services as partners from identifying funding opportunities to creative stewardship strategies Julie Martin Director Office of Prospect Management and Lara Beth Lehman Research Analyst Vanderbilt University Supporting Your Major Gifts Program Using Blackbaud Advancement Services Community Colleges Philanthropy Every constituent management system is unique and figuring out how best to utilize yours is the key to your success In this session we will explore ways to get the most out of Blackbaud CRM to support your gift officers prospect management staff researches and advancement services Topics covered will include training out of the box solutions versus customizations and the tips and tricks that have made Florida State s implementation a success Pamela Spencer Assistant Vice President of Advancement Services The Florida State University Foundation Alumni Relations as a Solo Act Alumni and Constituent Relations Community Colleges Independent Schools Do your alumni relations staff meetings better fit around a kitchen table than conference table This session will focus on how to survive and even succeed with a small band Glean some insight from Lee University s story of starting from almost no active alumni relations office in 2011 to a robust active program in 2015 with only two full time staff members Patti Cawood Director of Alumni Relations and Alumni Fund Lee University Are You My Mentor Helping Alumni Make Meaningful Mentoring Connections Alumni and Constituent Relations Community Colleges In the Dr Seuss collection storybook Are You My Mother by P D Eastman a baby searches high and low to find his perfect match his mom Friendly animals help him along the way and when the two are united all is well in the world Like the baby bird our alumni of all ages and life stages are aimlessly searching for their match in the form of a mentor In this session you will learn creative ideas for facilitating mentoring matches the importance of finding the right mentor and how a focus on mentoring can benefit your institution regardless of the size of your staff Jenny Dell Executive Director of Alumni and Constituent Engagement Brenau University Responsive Retuning A Recipe for Flexibility in Web Design Communications and Marketing What does it take to constantly retune your web design How do you deal with the double time of the web where there is always a beat and never a rest What do you do when there is no score to follow In this presentation we will explore how to find flexibility and the improvisational skills needed to create a responsive ever changing web design Rebecca Ellis Online Communications Coordinator Scott Spriggs Chief Marketing and Creative Officer Marsha Genthner Director of Web and New Media and Tom Finley Wordpress Development Specialist Shenandoah University The Blueprints of a Brand Driven Website How To Build a Website That Embodies Your Brand Story Communications and Marketing Community Colleges Far too many higher ed institutions approach website redesigns as mostly cosmetic endeavors jumping straight to visual design and skipping past the critically important phases of information architecture and content strategy When Western Carolina University hired a new marketing director it would have been easy for Robin Oliver merely to give the dated website a much needed design face lift Instead Robin chose to lead university stakeholders on an ambitious journey to completely reimagine wcu edu transforming the website into an engaging meaningful encounter with the Western Carolina brand story Join VisionPoint Marketing and Western Carolina University as we unveil the blueprints for a brand driven website strategy focusing especially on the often overlooked phases of information architecture and content strategy and giving attendees a step by step process for redesigning their own institution s website Robin Oliver Director of Marketing Western Carolina University and Matt Walters Account Director and Content Strategist VisionPoint Marketing Create a Mission Centered Advancement Office Independent Schools Optimize your Alumni Development Communications and Publications offices into an organized and effective Advancement Office This session will highlight ways to break down the walls that exist between the departments charged with advancing the school s mission Learn how key team members created a new environment that brought three distinct departments together to effectively market and promote the school Jenny Hannon Director of Institutional Advacement Ensworth School You Da Brand Independent Schools Advancement Services Communications and Marketing Creating and maintaining a positive brand image give constituents confidence about the full range of experiences within your institution which will impact retention and strong word of mouth marketing An institution s faculty is the face of the organization yet they do not always see themselves as members of the marketing team Join the conversation about understanding brand identity building support and educating employees for an overall consistent customer experience Cindy Weir Director of Enrollment Management Jessica Castleberry Director of Communications and Marketing and Ryan Jobe Associate Director of Enrollment Management Seacrest Country Day School Good Vibes With Your Provost Fostering a Solid Relationship Between Advancement and Your Chief Academic Officer Philanthropy Alumni and Constituent Relations Community Colleges Independent Schools Engaging chief academic officers in development work can be a challenge Lucky for Marymount University Provost Dr Sherri Lind Hughes digs development work Find out how the positive vibe between Dr Hughes and Vice President for University Advancement Joseph Foster has opened doors and created opportunities for a deep and meaningful partnership between academics and advancement This provost is paving the way for appointments between donors and faculty and making visits herself Sherry Lind Hughes Provost and Vice President for Academic Affairs and Joseph Foster Vice President for University Advancement Marymount University From STEM to STEAM Creating Opportunities With Arts Philanthropy Philanthropy Alumni and Constituent Relations Communications and Marketing There has been a growing trend in higher education of building arts programming including academic museums and centers for the arts as part of major capital campaigns This commitment to the arts provides opportunities for universities to engage the nonalumni community as well as creates new opportunities for leadership giving In this session learn practical steps for creating a strategic arts plan including effective volunteer structures a sustainable membership based program the ins and outs of how to avoid the gatekeeper for major gift prospects and how to create a model for sustainable philanthropic support Anna von Gehr Senior Director for Development Florida State University Cultural Center The John and Mable Ringling Museum of Art From Kick Off to Close Campaign Planning Made Easy Philanthropy Advancement Services Alumni and Constituent Relations Communications and Marketing Independent Schools Community Colleges Behind every effective fundraising campaign is a thorough painstakingly executed strategic plan Nonetheless effective campaign planning is often easier said than done Join us for an interactive session in which we share the University of Florida s approach to structuring its next multibillion dollar comprehensive campaign Learn UF s three top insights on campaign planning and hear more about the obstacles that we faced and tools we developed to help drive greater accountability increased ownership and consistent high performance across the university s advancement enterprise Joe Mandernach Associate Vice President Development University of Florida and Jenna Goodloe Wade Vice President for Development Rhodes College Major Gift Fundraising A Case Study of Best Practices Philanthropy Independent Schools Community Colleges Join three accomplished fundraisers as they explore the details behind major gifts they have closed This session will emphasize best practices and benefit fundraisers at all levels Tres Mullis Executive Director of Development Dennis Cross Vice President for University Advancement Washington and Lee University James Bullock Vice President for University Advancement Queens University of Charlotte and Scott Rabenold Vice Chancellor for Development and Alumni Affairs University of Tennessee Make a Gift Don t Make it Hard Philanthropy Alumni and Constituent Relations Communications and Marketing Community Colleges Segmenting an alumni database for annual giving solicitations can be a daunting task Identifying new pools of potential donors is critical for a vibrant annual giving program designed to build and maintain the donor pipeline Segmentation for annual giving will present a number of successful segments designed to entice new donors and upgrade existing donors Sean Ward Director of Marketing and Communications and Heather McWHorter Assistant Director of Donor Acquisition and Retention Western Kentucky University HBCU Task Force Meeting Philanthropy Alumni and Constituent Relations Communications and Marketing Opportunity and Inclusion The HBCU Task Force was created to review and develop ways to address pressing advancement issues at HBCUs and support the development of advancement professionals serving at the institution type The meeting is open to all CASE District III conference attendees Anita Walton Assistant Vice Chancellor for Student Affairs North Carolina Central University 2 p m 3 p m The More You Know Communications and Marketing The more you know the better your results Why would an alumnus trust us with his money if we don t know how to use a comma correctly Don t let common and easy to miss errors mar your solicitations This hands on presentation will help you polish your work Melanie Seiler Senior Director of Development and Alumni Communications Virginia Commonwealth University Involving Students in Donor Stewardship Advancement Services Alumni and Constituent Relations Community Colleges Using students in donor stewardship can be meaningful effective and sometimes moving We will identify the various ways that we have used students to effectively steward donors and discuss the results we have achieved We will offer offer concrete ideas and stratgeies for using students in donor stewardship The intended audience would be alumni and development staff who are responsible for engaging and stewarding donors many of whom are alumni for their universities Jean Laliberte Associate Vice Chancellor for Development and Faith Ward Director of Alumni Affairs Troy University Alumni Small Shop Social Media No Problem Independent Schools Communications and Marketing We KNOW we need a robust social media program for our alumni Now how to make it work along with all of our responsibilities Two savvy alumni professionals share how they do it and lead a discussion about new platforms on the horizon Kimberly Hannah Trammell Director of Alumni Relations Trinity Preparatory School and Lexy Shahnasarian Coordinator of Alumni Engagement Berkeley Preparatory School Using Systems to Support Your Major Gifts Program Advancement Services Learn how the Advancement Services department at Rollins College has leveraged Evisions Argos reporting tool and Ellucian Banner to streamline processes and reporting across Institutional Advancement with a focus on major gift fundraising This presentation will show how Rollins has built self service tools that give our development officers the information they need on demand You will see how these tools help track a prospect s status in the pipeline and the progress of a solicitor s portfolio This presentation will also demonstrate the use of our constituent management tool which allows our users to create call reports set next action notifications and manage proposals Peter Lienhard Director of Advancement Services Rollins College Enlightened Self Interest Smart Strategic Planning and Programming for Alumni and Constituent Engagement Alumni and Constituent Relations Independent Schools What motivates alumni to get involved with an institution For most there has to be some kind of appeal to their enlightened self interest a reason to make time in this busy world of ours to show up at an event much less develop a deeper commitment and relationship Together we will consider what speaks to constituent interests and how to develop comprehensive strategies well tailored to fit our unique institutional needs and priorities Cecily Craighill Director of Alumni Relations Emory University School of Law Road Warriors and the Tales We Live to Tell Engaging Alumni Around the World Alumni and Constituent Relations Philanthropy Opporotunity and Inclusion Are you thinking about bringing your senior leadership on the road Learn from three road warriors as they discuss how they built CASE award winning tours that involved integration with campus partners execution of high level events in multiple cities and bringing their university to thousands of alumni around the world Tricia Brodeur Executive Director of Alumni Engagement and Veena Abraham Senior Director of Regional Engagement University of Miami Paulina Castro Director of Special Events and Community Outreach Florida International University ICYMI Young Alumni Alumni and Constituent Relations Philanthropy Do you want to build lasting ties with your young alumni to generate a new donor base Are you interested in direct mail messaging and shorter appeals that get millennials to give Find out what attracts them to become loyal donors and how you can leverage young volunteers to become front line fundraisers for your school Brandi Davis Director of Young Alumni Giving Programs The University of North Carolina at Chapel Hill Capitalizing on News Enhancing Profiles Dr Aileen Marty FIU s Ebola Fighter Communications and Marketing In August 2014 Ebola arrived in the United States when Dr Kent Brantly was transferred to Emory University Hospital in Atlanta after contracting Ebola while treating patients in Liberia Less than two weeks later Florida International University FIU professor Dr Aileen Marty an infectious disease specialist who had experience working with Ebola arrived in West Africa to help the World Health Organization contain the outbreak in Nigeria The outbreak had recently begun to pick up steam with the American news media after a sharp increase in deaths and the growing danger to health care workers who were becoming infected Realizing the timeliness and the potential for a national story we immediately jumped on the opportunity to put FIU and our Herbert Wertheim College of Medicine HWCOM where Marty teaches on the map while positioning Marty as a go to expert on Ebola and other infectious diseases Ileana Varela Associate Director Marketing and Public Relations Herbert Wertheim College of Medicine and Lilyvania Mikulski Strategic Public Relations Manager Office of Media Relations Florida International University Headline Goes Here Communications and Marketing Community Colleges Online news has made the world a very broad very flat place Your story is often in direct competition with the likes of BuzzFeed CNN and Gawker because of the way your copy is cloned and reposted all over the web exactly as you wrote it on EurekAlert or your campus news site Can your headlines really compete Readers also are going mobile making the first five or six words you write absolutely crucial to earning a click instead of a swipe This session will highlight some dos and don ts of better headlines and share a bit of data showing what kinds of headlines work best Karl Leif Bates Director of Research Communications Duke University Reputation Management Building a Structure To Protect an Institution s Most Valuable Asset Communications and Marketing Alumni and Constituent Relations Communications pros can handle routine crisis situations in their sleep But how well prepared are we to handle threats to the brand itself the institution s most valuable asset This case study will show how Clemson University working with reputation risk experts from Ogilvy Public Relations Worldwide developed a structure to recognize avoid and manage reputation crises Cathy Sams Chief Public Affairs Officer Clemson University and Peter Hirsch Executive Vice President and Director of Reputation Risk Ogilvy Public Relations Worldwide Major Gifts Cultivating and Stewarding the Major Donor Independent Schools Philanthropy The most important part of your major gifts fundraising program is how you steward your donors Through regular and systematic stewardship our major donors recognize the impact of their generosity We will review the systems needed to properly steward donors further their engagement in your school and bring them closer to making another major investment in your mission Phil Higginson Assistant Head of School for Institutional Advancement Ravenscroft School You Can Make It a Go When the World Says No Philanthropy Advancement Services Alumni and Constituent Relations Communications and Marketing Go behind the scenes of Middle Tennessee State University s centennial campaign to see how it overcame past present and future obstacles that might have caused the faint of heart to abandon any thoughts of a campaign Learn how to break the rules or at least bend them significantly to utilize the opportunities in place to achieve success Joe Bales Vice President for University Advancement Pat Branam Director of Development MIddle Tennessee State University and David T Shufflebarger Senior Partner and Wise Sage Alexander Haas Student Philanthropy Programs Philanthropy Advancement Services Alumni and Constituent Relations How are you engaging the next generation of donors to your university This interactive presentation will highlight two award winning student philanthropy programs from the University of North Carolina and the University of North Carolina Wilmington Learn how these two UNC schools are building a culture of philanthropy on their individual campuses through peer to peer networks and text technology Attendees will take away fun and engaging program ideas to help take your own program to the next level Lauren King Assistant Director of Annual Giving University of North Carolina Wilmington and Hunter Barrett Director of Student Giving Programs University of North Carolina Building a Principal Gifts Program Identifying Cultivating and Stewarding Your Organization s Top Donors Philanthropy Advancement Services Communications and Marketing Transformational gifts are critical to the success of any fundraising program Securing these types of commitments requires organizational commitment and focus Learn how the University of Florida approaches principal gifts

    Original URL path: http://www.casethree.org/s/1755/index.aspx?sid=1755&gid=1&pgid=453 (2016-02-12)
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  • Case District III - Tuesday, February 16
    developing unconventional metrics specific to your communication goals and needs Matt Shipman Public Information Officer and Mick Kulikowski Assistant Director for News and National Media Coordinator North Carolina State University Jump Starting Analytics With Limited Budget and Constrained Resources Advancement Services Community Colleges Philanthropy What does it take to bring analytics in house when resources are scarce the budget is limited and pipelines are empty or clogged The University of Central Florida team will share their in house analytics journey highlighting solutions for shops of any size to increase pipeline flow with tips and tricks to help you avoid costly pitfalls Mohammed Dasser ITS Director Kim Walz Prospect Development Analyst University of Central Florida Foundation Doug Cogswell President and CEO ADVIZOR Solutions Inc Stewardship Plans Working Smarter Not Harder Advancement Services Community Colleges Philanthropy In fundraising stewardship plans are essential to managing and sustaining the relationships we have with our donors But how do you establish a stewardship plan program at your institution if you don t already have one More importantly how do you create buy in from development and leadership and put the plans to work for your donors In this presentation we will cover how to establish a stewardship plan program at your institution to foster a culture of stewardship and create incredible experiences for your donors Frances Rodriguez Director Donor Relations and Stewardship and Laura Castillo Manager Donor Relations and Stewardship Florida International University Tangible Tools and Tips for Creating a Successful Community Service Alumni Program Alumni and Constituent Relations Learn how Virginia Tech and James Madison University successfully created a community service program to engage alumni students and staff This presentation will provide information on how to effectively plan market implement and evaluate a community service program at your institution In particular this session will look at the history process and marketing strategies of The Big Event with an emphasis on how to create a program like this at your school This presentation will also include additional community service programs at each institution Whether you currently have a community service model or are looking to create or revamp one this presentation will provide a comprehensive and applicable approach for success We ll have a little fun too Katie Marquis Assistant Director of Alumni Relations Virginia Tech Paula Polglase Assistant Director of Alumni Relations Communications and Marketing and Amanda Leech Assistant Director of Alumni Relations James Madison University The Race to Reach Them Why Millennials Matter Now More Than Ever Alumni and Constituent Relations Communications and Marketing Community Colleges When we think of millennials we think of recent college graduates just starting out This might have been true five to 10 years ago but now these millennials are in their mid thirties they have established careers and families and will be the next alumni board members In this session we will explain how the digital communication strategy has evolved over the years to fit the needs of millennials while uncovering who they really are what social channels they use and trust and why they are so important to your alumni engagement strategy Dana Morgan Marketing Director for the Alumni Association Clemson University and Matt McFadden Director of Digital Strategy Merge Where Innovation Meets Young Alumni Programs A Look at the George Mason Golden Quill Society a Non Traditional Board Alumni and Constituent Relations At George Mason University our motto is Where innovation is tradition Discover how the Mason office of alumni relations ingrained this motto into the revitalization of its Golden Quill Society GQS a young alumni leadership and service organization With grassroots recruiting efforts unique alumni leadership pipeline development and experiential applied service the GQS has established itself as a CASE Circle of Excellence award winner for student alumni initiatives Join us to learn more about how to develop or enhance your young alumni engagement and leadership development practices at your institution Adrienne Teague Associate Director for Alumni Relations George Mason University Prepping Professional Presentations That Rock The Art of Creating and Delivering Compelling and Memorable Conference Presentations Communications and Marketing Advancement Services Alumni and Constituent Relations Community Colleges Independent Schools Philanthropy If you want to make your presentations really sing then this session is for you We will focus on unlocking the keys to five star conference presentations and how to most effectively engage your audience We ll look at everything from powerpoint presentation content what works and what doesn t to effective and compelling delivery skills After sharing lessons from some of the best speakers in the world we will ensure that attendees leave this session with skills that they can apply directly in their everyday work as well as at their next CASE conference Kristina Baggott Associate Vice President for Alumni and Donor Engagement Georgia Regents University Surviving the Great Day of Giving Communications and Marketing Community Colleges Alumni and Constituent Relations Create a high powered and engaging day of giving communications strategy and live to tell about it From creating the name to the thank you emails it s all here If you want to keep the fun vibe in focus on the busiest day of the year this presentation will show you what to do as you learn how UNC Charlotte made their first day of giving ninernationgives an overwhelming success Richard McDevitt Senior Director of Marketing and Brandon Kirkley Public Communications Specialist Social Media Coordinator The University of North Carolina at Charlotte Navigating the Branding Process A Panel Discussion Savvy Brand Builders Offer Words of Wisdom Independent Schools Leading a branding process can be rewarding scary challenging fun exhilarating and even a little messy And it is one of the most powerful ways to move your institution toward accomplishing its strategic goals Join us today for a panel discussion with savvy brand builders from schools including The Westminster Schools Baylor School St Paul s Episcopal School and Presbyterian Day School We ll be discussing topics like where to start what to ask who to involve what to avoid what to prepare for and most important how to celebrate Lisa Jordan President Mindpower Inc Marty Lester Headmaster St Paul s Episcopal School Barbara Kennedy Director External Affairs Baylor School Emilie Henry Vice President Institutional Advancement The Westminster Schools and Steve Hearn Assistant Headmaster for Advancement Presbyterian Day School Translating Alumni Giving Participation into Alumni Engagement Independent Schools Alumni and Constituent Relations After achieving 50 percent alumni participation in the annual fund Wesleyan School was thrilled Such high participation certainly seemed to be an indicator of a healthy relationship between the school and alumni Or was it Join us for a look at the process Wesleyan embarked upon to gauge perceptions increase engagement with a broader base of alumni and ultimately grow the size of alumni gifts while maintaining high participation in giving Jennifer Laing Copeland Director of Development and Monish Tyagi Director of Alumni Engagement and Annual Giving Wesleyan School Fundraising and Communications in Perfect Harmony Philanthropy Alumni and Constituent Relations Communications and Marketing How do communications and fundraising departments with different goals come together to plan promote execute and cover philanthropic awareness events Campbell University s advancement office has success stories to show you the way It s the perfect mash up Sarah Swain Director of Annual Giving BIlly Liggett Director of Publications Senior Staff Writer Jonathan Bronsink Campbell Magazine and Cherry Crayton Director of Digital Media and Senior Staff Writer Campbell University Fundraiser Practice Plan A Practical Training Program To Maximize Fundraising Performance Philanthropy Community Colleges Independent Schools This session will share a model for developing a comprehensive fundraising practice plan a training program that will enable development officers to enhance their effectiveness and productivity in securing appointments conducting discovery prospect qualification meetings using stewardship meetings to move potential donors forward and asking and closing new major gifts Based on a model used at other institutions we will share activities programs curriculum ideas and incentives that can be used to strengthen your fundraising team s development skills Kara Fleharty Schultz Assistant Vice President for Development University of Central Florida Let Volunteer Class Agents Work for Your Institution Philanthropy Alumni and Constituent Relations A class agent program can be the best formula to refresh alumni connection engagement and giving at your institution Program structure creates a rewarding environment for volunteer agents who work as liaisons between your advancement office and their classmates Michelle Scott Assistant Director of Annual Giving and Alumni Relations Lees McRae College Practical Solutions for Growing an Annual Fund to 99 Percent Parent Participation in One Month or Less Philanthropy Advancement Services The annual fund is the core of every private school s fundraising The annual fund establishes a culture of giving that will help to sustain the school s future We will share practical easy to implement strategies that enabled a small private school to grow its participation rate and obtain 99 percent parent participation in the campaign These strategies allowed the school to complete the campaign in less than a month and move on to their capital campaign Stacy Stanford Advancement Director Harriet Rosa Development Director Annual Fund and Debra Orr Head of School Notre Dame Academy Commodities for Communities Philanthropy Advancement Services Alumni and Constituent Relations Commodities for Communities is a community based tax reduction program that allows interested parties to invest in the university by providing agricultural commodities grain to support service efforts the university provides locally The funds from the sale of grain are placed into endowment accounts which are in turn used to support the local programs We have found this approach highly engaging because the donors to these endowments are not necessarily graduates of our colleges Rather they are citizens who rely upon our university for expert research and service to enhance their own livelihoods thereby rapidly expanding our donor base and thus making Commodities for Communities our new annual fund Michele Sides Director of Advancement and Keith Barber Vice Chancellor Office of Institutional Advancement University of Tennessee Institute of Agriculture Volunteer Task Force Meeting Advancement Services Alumni and Constituent Relations Community Colleges Communications and Marketing Independent Schools Philanthropy Have you ever wondered how to get involved with CASE III Join us for a discussion on volunteer roles with CASE III how to improve the CASE III volunteer experience and new ways for volunteering for CASE III outside of the conference Cindy Fredrick Associate Vice President for Engagement and Annual Giving University of Virginia 2 p m 3 p m Negotiation Nuance and The Nonverbal Advantage Communications and Marketing Advancement Services Alumni and Constituent Relations Community Colleges Independent School Philanthropy What if you could see inside the hearts minds of those with whom you negotiate to know their strengths and apprehensions to see their feelings fluctuating in real time Those professionals who are familiar with nonverbal communication know this is very possible and profoundly beneficial After Dr Jack Brown s presentation you will know how to see behind the curtain into the psyches of those across the table Jack Brown CASE Keynote Speaker Body Language Expert DIY Database Audit Advancement Services Independent Schools If your database needs an audit but you are not sure if you have the resources to outsource it this session is for you We ll talk about how to approach an in house database audit project and cover what essential maintenance processes will keep your data in good shape between audits Lorie Hoover Strong Stewardship and Prospect Management Coordinator University School of Nashville Creating and Cultivating Alumni Event Sponsors and Affinity Partnerships Alumni and Constituent Relations Communications and Marketing Community Colleges As an alumni association s budget tightens corporate sponsors and affinity partnerships serve as a unique alternative for revenue Using Virginia Tech s experience as a model we will demonstrate how to create an event sponsorship program and continue to cultivate affinity relationships Leveraging alumni connections within corporations development and third party consultants we will highlight our best practices Gwen Harrington Director of Alumni Relations and Greg Fansler Senior Associate Director and Director of Marketing for Alumni Relations Virginia Tech Excite Engage Evaluate Alumni Relations and Annual Fund Collaboration at Nova Southeastern University Alumni and Constituent Relations Philanthropy Helen Keller once said Alone we can do so little together we can do so much Teamwork is the secret to the success of the alumni relations and annual fund teams at Nova Southeastern University Through collaborative efforts between the two departments and across the university with different schools and centers NSU has been able to increase alumni engagement and dollars raised Learn how to get key stakeholders involved take away ideas and examples of how to integrate and enhance your communication and solicitation efforts and most importantly learn how to benchmark and report the data Jason Lyons Associate Director of Annual Fund and Rachel Mojica Associate Director of Alumni Relations Nova Southeastern University Senior Transition Event Series Helping Your Almost Alumni Conquer and Prevail After Graduation Alumni and Constituent Relations Communications and Marketing Community Colleges Come discuss best practices to help your seniors take their first steps after graduation and help them continue their connection with your school beyond their fantastic student experience At Vanderbilt we created a popular senior event series around our Life After Vanderbilt guide Lauren Obersteadt Executive Director Alumni and Student Engagement and Sarah Quinn Associate Director Student Alumni Engagement Vanderbilt Alumni Association ACE Fellowships Communications and Marketing Advancement Services Alumni and Constituent Relations Community Colleges Independent Schools Philanthropy Professional development is critical for anyone who wants to move ahead and grow as a leader Professional development opportunities can have a narrow focus helping us to specialize or they can have a broad focus helping us to lead and influence outside of our areas of specialty Learn about the American Council on Education ACE Fellowship opportunity from a 2015 2016 Fellow who is spending a full academic year at another institution to broaden her experiences and abilities and the value of growing in our leadership abilities outside of our field Jennifer Stephens Associate Vice President Public Relations Georgia Gwinnett College Impactful Storytelling Communications and Marketing Alumni and Constituent Relations Community Colleges Opportunity and Inclusion Have you ever read a story that inspired you instilled a sense of pride or compelled you to take action Many powerful stories exist in the realm of higher education and this presentation explores the benefits of impactful storytelling in building relationships creating connections and influencing action Whether you re a writer communication or publications manager or development officer you ll want to learn the essential ingredients for ensuring a story has greater impact and contributes to the positive image of your institution K Dawn Rutledge Director of University Publications Tennessee State University Propel Your Stories and More to the Next Level With Content Curation Communications and Marketing Advancement Services Alumni and Constituent Relations Community Colleges If you want to tell your story in a new but authentic way get up to speed with content curation Curation is not just for museums For communicators it s a modern way to bring together lots of different online assets tweets posts videos web links and more to tell a story This session will discuss different digital curation platforms that can work for you offer top tips and show actual examples to inspire you to leverage exposure recognition and identification for your institution Melony Shemberger Assistant Professor of Journalism and Mass Communication Murray State University The Main Event Independent Schools Alumni and Constituent Relations Philanthropy Is your school ready to take its reunion program to the next level Strong reunions can re engage alumni connecting them with the life of the school and creating new opportunities for meaningful support Learn how one school shifted its reunion program from class parties at homecoming to an event weekend that draws nearly 1000 alumni to campus every year and serves as a key component of its alumni giving program Anne Murphy Director of The Westminster Fund and Katie Laney Director of Alumni Engagement The Westminster Schools Lyrics Aren t the Only L Word Leadership Rocks Philanthropy Advancement Services Alumni and Constituent Relations Communications and Marketing Community Colleges Independent Schools Our responsibility as institutional advancement professionals extends beyond managing image and garnering resources for our institutions we must advance individuals in our profession to ensure its vitality for years to come Leadership knowledge skills and abilities must be recognized understood modeled and developed within advancement professionals at all levels and in all areas The objective of this presentation is to provide an overview of leadership theory and practice and to discuss how institutional advancement professionals are currently developing leaders within their staff Engaged participants should leave the presentation singing proven practical leadership lyrics and motivated to immediately apply what they have learned within their own advancement team s jam session Grady Enlow Vice President for Institutional Advancement Thomas University Partnering With Academic Leaders To Maximize Fundraising Efforts Philanthropy Independent Schools Discuss how to work together to maximize fundraising efforts within your institution Strategically engage department chairs and other key academic partners in the fundraising process Learn how to train and support academic leaders throughout the development process Susan Armacost Director of Development and Rick Sweigard Dean Herff College of Engineering University of Memphis Annual Giving It s All About That Marketing Philanthropy Alumni and Constituent Relations Communications and Marketing How do you take an annual giving idea and make it a hugely successful acquisition and retention vehicle in just three short years Michael P Andrews director of annual giving and Melanie Irvin Seiler senior director of development and alumni communications will give examples of how this strategic partnership boosted the alumni participation rate for Virginia Commonwealth University Annual giving and communications and marketing professionals will learn new strategies for promotion and why collaborating benefits internal and external audiences Michael Andrews Director of Annual Giving and Melanie Seiler Senior director of development and alumni communications Virginia Commonwealth University Strengthening Personal Solicitation Skills Part 1 Philanthropy Independent Schools Community Colleges The first of a two part

    Original URL path: http://www.casethree.org/s/1755/index.aspx?sid=1755&gid=1&pgid=454 (2016-02-12)
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  • Case District III - Wednesday, February 17
    Participants will receive ideas and tools needed to launch or enhance their program Tres Mullis Executive Director of University Development Washington and Lee University Rocking With Constituents Through Summer Send Off Parties Enhancing Alumni Engagement Involving Donors Attracting Potential Students and Exciting Incoming Freshman and Their Families Alumni and Constituent Relations Advancement Services Tremendously positive results can occur when admissions alumni affairs and development work together to engage donors alumni students friends and parents in a series of events just prior to a new academic year Summer send off parties held in a number of major markets for the university are partnerships with local alumni chapters These events have helped us achieve significant results at little cost to the university Alumni and development staff responsible for engaging alums and stewarding donors for their universities will learn concrete ideas and strategies for success Jean Laliberte Associate Vice Chancellor for Development and Faith Ward Director of Alumni Affairs Troy University Folio Design Using Adobe s Digital Publishing Suite Communications and Marketing Alumni and Constituent Relations New avenues for digital publishing are unfolding rapidly One of the most popular programs Adobe s Digital Publishing Suite bridges print design and apps but how do you get from one to the other A live demonstration by a designer who has used the product for multiple tablet publications will show you what s under the hood and the path you can take to get from print to digital Erica Endicott Senior Designer Georgia Tech Running on a Faster Vibe A Website of 2 500 Plus Pages in Six Months Communications and Marketing Community Colleges Independent Schools A website overhaul can turn into a meandering marathon For the IT team at Marymount University and its marketing partner FMB Advertising the journey from site design to site launch was more like a high performance sprint A 2500 plus page site development that could reasonably have taken well over a year to execute went live in just over six months The hero of this race was a disciplined focused process that kept everyone on a successful track to hit both the budget and target launch date Joseph Luckett Director of Integrated Technology Solutions Steve Munson Executive Director of Information Technology Services Marymount University and Jody Freeman President FMB Advertising Building the Foundation for Alumni Participation With a Senior Class Gift Challenge Philanthropy Alumni and Constituent Relations Opportunity and Inclusion Yale News reported an 18 6 percent drop in participation among seniors donating to the Class of 2015 Senior Class Gift Typically participation rates in the senior class gift at Yale exceed 80 percent If your senior class participation rates are typically at the other end of the spectrum you will not want to miss the Building the Foundation for Alumni Participation with a Senior Class Gift Challenge session You will learn how giving in the senior year of study impacts future giving patterns as well as the benefits of a challenge and techniques for promoting it to busy students

    Original URL path: http://www.casethree.org/s/1755/index.aspx?sid=1755&gid=1&pgid=455 (2016-02-12)
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  • Case District III - HBCU Community of Practice Schedule
    to learn from the experts coaches and teammates The use of a method called table coaching will create a small group learning environment to ensure coaches and players learn from each other and players come away from the session with individualized action plans for immediate use upon return from the conference 9 30 a m 9 45 a m Who s in the Line Up Learn more about the workshop coaches and players by understanding who s on your HBCU pre con team The small group interaction during will help to expand each player s network while at the conference and beyond Upfront facilitated discussion will help workshop coaches understand what s important to the team so workshop discussions can be tailored in real time to increase relevance and content value 9 45 a m 11 30 a m Building the Team s Capacity Articulating ROI Building a strong team requires resources and securing resources requires building a case for support within your own institution and externally Advancement professionals must use their talent every day to build the case for support for their institutions During this round robin style session players will visit tables where experts in Alumni Relations Fundraising and Communications share strategies to increase internal institutional and external support 11 30 a m 12 15 p m A League of Our Own HBCU Partnerships Doing more with less has long been a long standing operating cry among HBCUs In this open forum discussion participants will identify strategic planning infrastructure data management training and professional development needs and work to explore partnership opportunities such as shared funding models volume discounts and consortium opportunities 12 15 p m 1 30 p m Preconference Luncheon 1 30 p m 3 00 p m Strengthening the Bench Building a Strong Advancement Team

    Original URL path: http://www.casethree.org/s/1755/index.aspx?sid=1755&gid=1&pgid=461 (2016-02-12)
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  • Case District III - Newcomers Schedule
    as valued supporters advocates and lifelong learners who contribute to and benefit from connections to each other and to the university Jennifer Ott Director of Alumni Programming and Student Philanthropy Eastern Kentucky University Tina Kauffmann Associate Vice President Bellarmine University 9 45 a m 10 30 a m Getting the CASE District III Vibe CASE District III offers various opportunities for involvement Learn simple strategies to maximize your CASE conference experience Learn how to get involved with CASE and what this professional association has to offer We will also provide tips on creative ways to build your network and foster enriching professional development opportunities during and after the conference Wm Christopher Clarke Executive Director and Associate Dean for Development and Alumni Relations Pratt School of Engineering Duke University 10 30 a m 10 45 a m Break 10 45 a m 11 30 a m What s App In the day and age of declining resources increased volume and limited time advancement professionals are learning to do more with less This presentation will demonstrate and share online tools apps and resources to help advancement professionals work more efficiently From dictation apps to notetaking tools and project management software many of these resources are free or low cost to users What s APP is an interactive session geared towards busy fundraisers and advancement professionals who are looking to work smarter with their time or who want to become app savvy Reshunda Mahone Associate Vice President of Advancement Spelman College Tess Vismale CMP DES Chief Event Executioner isocialx 11 30 a m 12 15 p m Conferences Receptions and Cocktails Managing mingling is an essential skill for successful advancement professionals Whether it s football tailgating alumni functions or a black tie gala this fun session will teach you how to present yourself

    Original URL path: http://www.casethree.org/s/1755/index.aspx?sid=1755&gid=1&pgid=462 (2016-02-12)
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  • Case District III - Social Media Schedule
    Category Chief Executive Leadership Award Distinguished Leadership Award Past Award Winners 2014 2015 Winners 2013 2014 Winners 2012 2013 Winners 2011 2012 Winners About District III Board of Directors 2016 Conference Committee Opportunity and Inclusion Membership Benefits Strategic Plan New Initiatives Fund Social Media Schedule Home Conference Workshops Annual Conference Preconference Workshops Social Media Schedule 9 30 a m 9 45 a m Welcome and Introductions 9 45 a m 11 00 a m Where Should I Post This Universities rarely lack content But with a new social channel seemingly popping up every week it can be difficult to know which channel will be the most effective for different types of content you have In this session we ll dive into Data and growth trends on what social channels your audiences rely on the most What and how often to post on the given channels to lift engagement How to effectively cross promote your social channels to build engaged followers A few tools and templates to help you build a cohesive strategy per social channel Matt McFadden Digital Strategist Up Up and Colleen Bourdeau Communications and Marketing Director College of Architecture Design and Construction Auburn University 11 00 a m 11 15 a m Break 11 15 a m 12 00 p m Pssst Wanna Buy Some Followers Social media is where it s at Attendees learn about the moving target that is social media advertising We will cover the how and why of social media advertising Anna Whinnery and Jenny Mandeville Content and Marketing Specialists Vanderbilt University 12 15 p m 1 30 p m Preconference Luncheon 1 45 p m 3 00 p m ROI Keeping it Real Raise your hand if you still think social media ROI is about Likes Fans Follows and Friends The reality is

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  • Case District III - System - Error 404
    Search Content Facebook Twitter LinkdedIn Instagram Menu Conference Workshops Annual Conference Schedule at a Glance Keynote Speakers Venue Track Sessions by Date Focused Discussions Preconference Workshops Pricing Conference Registration Volunteer for the Conference 2017 Call for Presentations One Day Workshops Exhibitors Resource Partners Exhibitor Resource Partner Registration Policies Sponsorship Opportunities Advertising Specifications Awards 2016 Award Competition Entry Instructions Enter the Awards Competition By Category Chief Executive Leadership Award Distinguished Leadership

    Original URL path: http://www.casethree.org/s/1755/index.aspx?sid=1755&gid=1&pgid=60&cid=169&referer=&query=d%3dlb85m-8qcjhk0-79r-sgp2c0wxaxtj6-qqfrv2zx2ulyvyte-clhoarepltxjirjk8o1i7hydc9s52fnbjlszbdu4lswqq1yrmq6dd-ga-g7mjxoq75_nznqa6eraduyo-h2q32szh5yzrb6ncxowjukm0-7cgotqqo2moommtq1%26t%3d635904362300000000 (2016-02-12)
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  • Case District III - System - Error 404
    Search Content Facebook Twitter LinkdedIn Instagram Menu Conference Workshops Annual Conference Schedule at a Glance Keynote Speakers Venue Track Sessions by Date Focused Discussions Preconference Workshops Pricing Conference Registration Volunteer for the Conference 2017 Call for Presentations One Day Workshops Exhibitors Resource Partners Exhibitor Resource Partner Registration Policies Sponsorship Opportunities Advertising Specifications Awards 2016 Award Competition Entry Instructions Enter the Awards Competition By Category Chief Executive Leadership Award Distinguished Leadership

    Original URL path: http://www.casethree.org/s/1755/index.aspx?sid=1755&gid=1&pgid=60&cid=169&referer=&query=d%3drbnd48oahddrdabemgiczuknkbq_nm3chvdzlpwvm-7bfkdft72ywftv-gvgwsgalz05n_vzws85ew8vvy-zcggn5ctxzby5yfi9fdtfvehbymjghnzsezrmaxt8xu3negw37qy8xulexhzpnetpnmkpsmwqz4o7wop9vrn-n7u1%26t%3d635904362300000000 (2016-02-12)
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