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  • CASE DISTRICT VI Digital Communications Awards
    years of its first submission Make sure the URL listed on your entry form is correct Websites that cannot be accessed using the submitted URL will be disqualified Judges will evaluate your program on Strategy Content Design Navigation Usability Innovation Understanding of target audience s Engineering and management Budget and use of available resources Plan to evaluate site Results Submit your entry Websites Individual Sub Websites Individual sub websites includes sites created for a special purpose such as annual reports fundraising campaigns or news or directed toward a well defined audience alumni prospective students current students or parents Awards will be given for innovative websites or pages developed for any institutional use Do not enter only your homepage for evaluation Judges will only be looking at multi page layered sites or pages Important All sites must be assessable to the public Intranets and password protected sites may be entered but only if passwords or mirror sites are provided Each program constitutes a single entry You may enter as many programs as you wish Programs may be ongoing or new but must have been in place long enough to show quantifiable results Winning programs may not be resubmitted for an award within three years of its first submission Make sure the URL listed on your entry form is correct Websites that cannot be accessed using the submitted URL will be disqualified Judges will evaluate your program on Strategy Content Design Navigation Usability Innovation Understanding of target audience s Engineering and management Budget and use of available resources Plan to evaluate site Results Submit your entry Mobile Applications Awards will be given to recognize outstanding mobile applications Eligible programs may come from any area of institutional advancement Entries must be actual applications rather than mobile versions of websites You may also enter applications in the Innovative Uses of Technology categories Each program constitutes a single entry You may enter as many programs as you wish Programs may be ongoing or new but must have been in place long enough to show quantifiable results Winning programs may not be resubmitted for an award within three years of its first submission Make sure URLs or other information listed on your entry form is correct Applications that cannot be accessed using the submitted information will be disqualified Judges will evaluate programs on Content Usability Innovation Understanding of target audience s Budget and use of available resources Plan to evaluate program Results Submit your entry Innovative Uses of Technology Alumni Relations Alumni Relations programming must be conducted specifically for and by alumni relations Awards will be given in each subcategory Alumni Relations Fundraising Public Relations and Marketing Examples might include websites information management use of social media and other technology based programming Each program constitutes a single entry You may enter as many programs as you wish Programs may be ongoing or new this year but must have been in place long enough to show quantifiable results Winning programs may not be resubmitted for an award

    Original URL path: http://www.casevi.org/awards/institutional_awards/digital_communications.html (2016-02-12)
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  • CASE DISTRICT VI Fundraising Program Awards
    understanding of the target audience s Reflect strategic management of available resources Support the mission of the institution Submit your entry Principal Major or Special Giving Programs Specific programs to secure gifts that are for a designated purpose and or are sufficient in size to fund significant initiatives A principal major or special giving program might create a new permanent endowment or add to an existing one or provide capital support for facilities equipment and other special needs Planned Giving deferred giving programs and initiatives would also qualify in this subcategory Each program constitutes a single entry You may enter as many programs as you wish Programs may be ongoing or new this year but must have been in place long enough to show quantifiable results Winning programs may not be resubmitted for an award within three years of its first submission The judges will look for entries that specifically Serve as models for other institutions and are replicable Demonstrate good planning and objectives and show solid results Demonstrate creativity and innovation in thought and execution Show an understanding of the target audience s Reflect strategic management of available resources Support the mission of the institution Submit your entry Comprehensive Campaigns Organized initiatives that take place over a specific finite period of time to raise substantial funds to finance major projects or needs of an institution including construction renovation and endowment Each program constitutes a single entry You may enter as many programs as you wish Programs may be ongoing or new this year but must have been in place long enough to show quantifiable results Winning programs may not be resubmitted for an award within three years of its first submission The judges will look for entries that specifically Serve as models for other institutions and are replicable Demonstrate

    Original URL path: http://www.casevi.org/awards/institutional_awards/fundraising_programs.html (2016-02-12)
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  • CASE DISTRICT VI Magazines
    humanities or other areas of scholarship To be eligible your magazine must have been published two or more times a year There is a separate category for Annual Magazines Magazines must have been published between January 1 and December 31 2014 Enter your magazine in either General Interest Magazines or Special Constituency Magazines not both Magazines entered in the wrong category will be disqualified The judges will specifically look at The objectives of your magazine publishing program Your magazine s content writing editing layout and design and print quality Creative story ideas Serving your target audience s Submit your entry Independent School Magazines The best private independent school grades K 12 magazines sent to alumni parents and other external audiences Your independent school magazine must be published two or more times a year This category is only open to Independent Schools The judges will specifically look at The objectives of your magazine publishing program Your magazine s content writing editing layout and design and print quality Creative story ideas Serving your audience Submit your entry Community College Magazines Awards will be given to the best community college magazines sent to alumni parents and other external audiences Your community college magazine must be published two or more times a year This category is only open to Community Colleges The judges will specifically look at The objectives of your magazine publishing program Your magazine s content writing editing layout and design and print quality Creative story ideas Serving your audience Submit your entry Annual Magazines Awards will be given for outstanding magazines published once a year Magazines published more than once a year should not be entered in this category Special issues of regularly published magazines should be entered in Special Issues Magazines The judges will specifically look at The objectives of

    Original URL path: http://www.casevi.org/awards/institutional_awards/magazines.html (2016-02-12)
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  • CASE DISTRICT VI Marketing
    your entry form Photographs of such materials as mouse pads key chains stuffed animals clothing mugs food and donor gifts are sufficient The judges will look for entries that specifically Objectives of the branding program Rationale for change Constituent research preferably of a range of audiences used to inform the brand positioning Understanding of target audiences and competitive environment Campus involvement in the branding effort as evidenced by committee or project team membership Institution s unique qualities and how well they are communicated Consistent look and feel applied to marketing materials Budget and creative use of resources Creativity and innovation Impact to date of the branding program on your institution Submit your entry Visual Identity Systems Awards will be given to outstanding visual identity systems produced to maintain a consistent identity across all media of an institution as a whole or for an individual college or entity such as an alumni association within the institution Each program constitutes a single entry Programs may be ongoing or new this year but must have been in place long enough to show quantifiable results Winning programs may not be resubmitted for an award within three years of its first submission 1 Submit your entry through our online entry process with attachments of three to five different publications print outs from the web or photographs representative of the work submitted 2 If one was created include your style guide as an attachment If additional materials were produced describe them in the Additional Information section on your entry form Photographs of such materials as mouse pads key chains stuffed animals clothing mugs food and donor gifts are sufficient The judges will look for entries that specifically Clarity of stated objectives for the identity system Rationale for solution developed if new reason and need for change Effective presentation and design of information that reflects the character and personality of the institution Creativity Consistency of application Understanding of target audience s If not an overall institution wide identity system evidence of integration with the existing institutional identity Usability effectiveness and clarity of any published guidelines Overall effectiveness as related to stated goals Submit your entry Advertising Ad campaigns and single ads used in the advancement of an institution with an emphasis placed on paid advertising Individual ads include individual pieces such as space ads posters web advertising etc not used in direct mail promotions Does not include video PSAs The judges will look for entries that specifically Program objectives and how well you have reached them Understanding of your target audience s Content writing editing and design of ad or group of ads Fresh ideas and creative concept development Institution s mission and how well it is communicated Budget Impact and results Submit your entry Photography Individual Photograph Awards will be given for the best black and white and or color photography All work must have appeared in print in an institutional publication or periodical or have been used for some institutional purpose such as on a

    Original URL path: http://www.casevi.org/awards/institutional_awards/marketing.html (2016-02-12)
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  • CASE DISTRICT VI Publication Awards
    Awards may be given to the best external audience newsletters If your newsletter has a predominantly internal audience enter it in Internal Audience Publications Open to colleges universities and independent schools To be eligible your periodical must be published two or more times a year To be considered for an award in the Circle of Excellence Awards program all entries except those in specified categories must be submitted both online and as a hard copy to the judging location Judging sessions for this awards program are mostly done face to face at a member institution using the hard copies of the entries Online versions and attachments are used so that judges can look at the work prior to the judging to read articles or to get a general idea of what they will be viewing during the actual judging Online entries and attachments are also used to post the winners on the CASE website for members to view Judges specifically will look at Objectives of your newsletter s publishing program Writing editing and article selection Design Navigation Creativity Understanding of your target audience s Institution s mission and how well it is communicated Budget and use of available resources Submit your entry Internal Audience Publications Print Awards will be given for the best recurring publications designed for a mainly internal audience faculty staff and students Publications may include internal audience newsletters or magazines or other regularly recurring publications Open to colleges universities and independent schools To be eligible your periodical must be published two or more times a year Judges specifically will look at Objectives Writing editing and article selection Design Creativity Understanding of your target audience s Institution s mission and how well it is communicated Budget and use of available resources Results Submit your entry Internal Audience Publications Digital Awards will be given for the best recurring publications designed for a mainly internal audience faculty staff and students Publications may include internal audience newsletters or magazines or other regularly recurring publications Open to colleges universities and independent schools To be eligible your periodical must be published two or more times a year Be sure to include the URLs and passwords if needed of two different issues of your internal audience publication for viewing online Judges specifically will look at Objectives Writing editing and article selection Design Navigation Creativity Understanding of your target audience s Institution s mission and how well it is communicated Budget and use of available resources Results Submit your entry Fundraising Publications Packages Outstanding examples of packages of two to five coordinated fundraising publications and other materials targeted at any audience Materials may be from a single mailing or a group of mailings and may include flyers pamphlets brochures T shirts or other non print materials such as websites if they are part of a coordinated group of publications One publication package constitutes a single entry You may enter as many publication packages as you want but each submission requires its own entry form and

    Original URL path: http://www.casevi.org/awards/institutional_awards/publications.html (2016-02-12)
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  • CASE DISTRICT VI Video Awards
    Program s content scripting photography soundtrack and editing Understanding of the target audience s Budget and creative use of available resources Results Submit your entry General Information Videos Short Video Innovative general information videos produced specifically for your institution and not for or in conjunction with other associations or groups Entries for the Short Videos subcategory must be less than 3 minutes long Do not enter your video in more than one electronic media category If entries have multiple purposes choose the category that best fits The judges will look for How objectives support your institutional mission Creative ideas Program s content scripting photography soundtrack and editing Understanding of the target audience s Institution s mission and how well it is communicated Budget and creative use of available resources Results Submit your entry General Information Videos Long Video Innovative general information videos produced specifically for your institution and not for or in conjunction with other associations or groups Entries for the Short Videos subcategory must be more than 3 minutes long Do not enter your video in more than one electronic media category If entries have multiple purposes choose the category that best fits The judges will look for How objectives support your institutional mission Creative ideas Program s content scripting photography soundtrack and editing Understanding of the target audience s Institution s mission and how well it is communicated Budget and creative use of available resources Results Submit your entry Recruitment Videos Short Videos Innovative recruitment videos produced specifically for your institution and not for or in conjunction with other associations or groups Please note that only ONE video should be submitted per entry Entries for the Short Videos subcategory must be less than 3 minutes long Do not enter your video in more than one electronic media category

    Original URL path: http://www.casevi.org/awards/institutional_awards/videos.html (2016-02-12)
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  • CASE DISTRICT VI Special Events Awards
    place after July 1 2014 The judges will specifically look for Event objective and how they support your institutional mission Careful planning start up and follow through Innovative ideas and solutions Understanding of target audience s Effective use of available resources including staff and volunteers Documented results showing the event s impact Submit your entry Multi Day Multiple activities centered on a theme that are spaced out over multiple days but less than one year May include but are not limited to Anniversaries Inaugurations Public meetings Homecomings and reunions Educational programs Alumni events Exhibitions International functions Convocations Special commemorations Building dedications Sports activities and Fundraising events The event must have taken place from July 1 2014 to June 30 2015 to be considered for award recognition You may include up to four related events that occurred within a month s duration The judges will specifically look for Event objective and how they support your institutional mission Careful planning start up and follow through Innovative ideas and solutions Understanding of target audience s Effective use of available resources including staff and volunteers Documented results showing the event s impact Submit your entry Year Long Multiple activities centered on a theme that

    Original URL path: http://www.casevi.org/awards/institutional_awards/special_events.html (2016-02-12)
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  • CASE DISTRICT VI Strategic Communications
    drinking college costs safety security research intellectual property parental involvement and service to students or to explain and defuse immediate crises such as hate crimes student staff deaths sexual harassment weather related disasters and health issues Each program constitutes a single entry You may enter as many programs as you wish The judges will look for Well stated goals and objectives Thoughtful planning and implementation of a strategic communications or crisis management plan Strategies for communicating with all affected or interested constituencies The communicating and tracking of an issue crisis situation Evidence of plan adaptation as the situation or crisis evolves A summary of results including an assessment of success or other outcomes Submit your entry Strategic Communications Media Relations Programs and Projects Superior achievement in a particular media relations activity that addresses a narrowly targeted communications need Programs may be aimed at external or internal audiences and may use traditional and non traditional tools Programs entered may include but are not limited to Brand and image management Programs to enhance presidential visibility Institutional initiatives such as the environment or to launch new programs and Programs to reach specific target audiences Each program constitutes a single entry You may enter as many programs as you wish Programs may be ongoing or new this year but must have been in place long enough to show quantifiable results Winning programs may not be resubmitted for an award within three years of its first submission The judges will look at Program objectives and how they support your institution s mission Scope of the program Research and strategic planning Quality and diversity of materials Understanding of your target audience s Innovative and creative ideas Effective use of available resources Results Did you meet your goals How Submit your entry Strategic Communications Advocacy Campaigns Awards

    Original URL path: http://www.casevi.org/awards/institutional_awards/strategic_communications.html (2016-02-12)
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