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  • CASE DISTRICT VII Digital Communications / Technology
    innovative technological applications from websites to information management solutions to social media to mobile apps in any area of advancement Detailed category info Websites Single web pages such as an institutional home page should not be submitted judges will only consider multi page layered sites A website entered here may also be entered in appropriate other categories All sites must be accessible to the public Intranets and password protected sites

    Original URL path: http://www.casevii.org/awards/2016_awards_of_excellence/digital_communications__technology.html?printFriendly=printFriendly (2016-02-12)
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  • CASE DISTRICT VII Fundraising
    Fundraising publications and videos should be entered in their respective categories Targeted Campaigns Organized initiatives that take place over a specific finite period of time to raise substantial funds for a specific purpose such as scholarships a department or unit a capital project or other targeted goal Stewardship Donor Relations see Advancement Services Best Practices in Fundraising PLATINUM Recognizes exemplary programs projects and initiatives in fundraising that serve as models for other institutions provide a successful solution to overcoming challenges reflect strategic use of resources achieve significant results and or utilize innovative practices These may include putting a new twist on a senior gift program getting grandparents to give increasing corporate sponsorship and creative approaches to major giving Entries can be in any area of fundraising and development Best practices related to campaigns should be entered in the Best Practices in Fundraising Campaigns category Best Practices in Fundraising Campaigns PLATINUM Recognizes creative strategies programs and initiatives in fundraising campaigns that serve as models for other institutions provide a successful solution to overcoming challenges reflect strategic use of resources and achieve significant results Note that judges will be evaluating innovative strategies programs and initiatives helped contribute to the success of a

    Original URL path: http://www.casevii.org/awards/2016_awards_of_excellence/fundraising.html?printFriendly=printFriendly (2016-02-12)
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  • CASE DISTRICT VII Magazines
    Magazines A magazine may be entered in only one category Magazines entered in the wrong category will be disqualified Magazines targeted primarily to an internal audience should be entered in Internal Audience Publications Submit PDFs of two issues of the magazine excepting Annual Digital Magazines General Interest Magazines Awards may be given for superior college and university magazines sent to alumni and other external audiences Detailed category info General Interest Magazines 30k circ General Interest Magazines 30k 75k circ General Interest Magazines 75k circ Special Constituency Magazines Awards may be given for outstanding special constituency magazines that have general or particular audiences Detailed category info Independent School Magazines Awards may be given to the best private independent school grades K 12 magazines sent to alumni parents and other external audiences Detailed category info Annual Magazines Magazines published more than once a year should not be entered in this category special issues of regularly published magazines should not be entered in this category Detailed category info Digital Magazines Awards may be given for exceptional magazines written and designed for the electronic media Entered magazines may also have a print counterpart Magazines may be targeted for any audience internal or external Detailed

    Original URL path: http://www.casevii.org/awards/2016_awards_of_excellence/magazines.html?printFriendly=printFriendly (2016-02-12)
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  • CASE DISTRICT VII Marketing
    a graphics standards manual Program summaries should include the following elements Detailed category info Some level of constituent research The involvement of a planning committee A positioning statement or set of messages that capture the institution s brand promise to its constituents A branding brand marketing plan A graphic and or verbal identity Visual Identity Systems Awards may be given to outstanding visual identity systems produced to maintain a consistent identity for an institution as a whole or for an individual college or entity such as an alumni association within the institution Detailed category info Advertising Awards may be given for the best ad campaigns and individual ads used in the advancement of an institution with an emphasis placed on paid advertising aimed at the media or other constituencies Detailed category info Campaigns Total packages as represented by space ads display posters billboards multimedia ad campaigns web advertising and other promotions Individual Ads Individual pieces such as space ads posters web advertising etc not used in direct mail promotions Does not include broadcast media ads such as radio or video PSAs Student Recruitment Publications Detailed category info Viewbooks and Prospectuses Print Viewbooks and Prospectuses Digital Publications individual publications or publication

    Original URL path: http://www.casevii.org/awards/2016_awards_of_excellence/marketing.html?printFriendly=printFriendly (2016-02-12)
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  • CASE DISTRICT VII Publications
    category info Case Statements General Cultivation Publications Print Annual Reports and Fund Reports Print Publications External Audience Newsletters Awards may be given to the best external audience newsletters Newsletters with a predominantly internal audience should be entered in Internal Audience Publications Please include links to two issues Detailed category info Print Digital Internal Audience Publications Awards may be given for the best recurring publications published for a primarily internal audience

    Original URL path: http://www.casevii.org/awards/2016_awards_of_excellence/publications.html?printFriendly=printFriendly (2016-02-12)
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  • CASE DISTRICT VII Special Events
    an institutional advancement program Individual Single Day Special Events Individual one day events centered around special occasions which may include but are not limited to anniversaries inaugurations public meetings homecomings and reunions educational programs alumni events exhibitions international functions convocations special commemorations building dedications sports activities and fundraising events Multi day Series Special Events Events that span more than one day may include multiple activities and are centered around special

    Original URL path: http://www.casevii.org/awards/2016_awards_of_excellence/special_events.html?printFriendly=printFriendly (2016-02-12)
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  • CASE DISTRICT VII Strategic Communications
    results in dealing with external or internal institutional issues or immediate crisis situations Detailed category info Public Relations Media Relations and Community Relations Projects Awards may be given for exceptional public relations media relations or community relations projects created to address a particular communications need or to reach and motivate specific constituencies A project may target internal or external audiences and may use traditional or nontraditional tools Projects may include but are not limited to Detailed category info Projects to correct or increase awareness of a problem Brand or image management Government relations and advocacy programs Projects to enhance presidential visibility or focus on presidential activities Institutional initiatives Advocacy Publications Campaigns Awards may be given for exceptional legislative advocacy campaigns or projects created to reach and motivate federal state or local lawmakers or other external constituencies Public awareness campaigns not tied to legistlative goals or outcomes should be entered in Public Relations Media Relations or Community Relations Projects Entries may include but are not limited to Detailed category info Campaigns to increase state funding for an institution Targeted efforts to gain support of key lawmakers for an institutional priority An institutional lobby day at the state or federal level For

    Original URL path: http://www.casevii.org/awards/2016_awards_of_excellence/strategic_communications.html?printFriendly=printFriendly (2016-02-12)
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  • CASE DISTRICT VII Video
    category that fits best Entries must have been produced specifically for your institution and not for or in conjunction with other associations or groups Fundraising Videos Detailed category info General Information Videos Detailed category info News and Research Videos Detailed category info PSAs and Commercial Spots Half time and other institutional spots that are longer than 60 seconds should be entered in General Information Videos Detailed category info Recruitment Videos

    Original URL path: http://www.casevii.org/awards/2016_awards_of_excellence/video.html?printFriendly=printFriendly (2016-02-12)
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