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  • Cooperation between The Consumer and Firms as A Determinant of Marketing Innovation: Empirical Study of Portuguese Firms | Moreira | Contemporary Management Research
    Size Information For Readers For Authors For Librarians Home About Login Register Search Current Archives Announcements ABOUT CMR Author Guideline Manuscript Submission Editorial board Published Issues NEW USER LOST PASSWORD Home Vol 10 No 3 2014 Moreira Cooperation between The Consumer and Firms as A Determinant of Marketing Innovation Empirical Study of Portuguese Firms Jacinta Moreira Maria José Aguilar Madeira Silva Abstract This article analyzes the impact of cooperation with customers and consumers on Portuguese companies ability to engage in marketing innovation To this end the theoretical framework underlying the study comprises the characterization of marketing innovation and cooperation especially from the companies standpoint of collaboration with customers and consumers which will support the formulation of the research hypotheses The hypotheses are tested using secondary data pertaining to the Community Innovation Survey CIS 2010 logistic regression models will be applied According to the results cooperation with customers and consumers is crucial for marketing innovation to occur in companies as companies that cooperate with others show a greater propensity to innovate in marketing Keywords Marketing Innovation Cooperation Consumer CIS 2010 To cite this document Jacinta Moreira and Maria José Aguilar Madeira Silva Cooperation between The Consumer and Firms as A Determinant

    Original URL path: http://www.cmr-journal.org/article/view/12370 (2016-05-01)
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  • Two-Level Model of Assessing Customer Satisfaction and Loyalty | Skowron | Contemporary Management Research
    For Authors For Librarians Home About Login Register Search Current Archives Announcements ABOUT CMR Author Guideline Manuscript Submission Editorial board Published Issues NEW USER LOST PASSWORD Home Vol 10 No 3 2014 Skowron Two Level Model of Assessing Customer Satisfaction and Loyalty Lukasz Skowron Marcin Gasior Abstract The researchers characterize the phenomenon of customer satisfaction paying special attention to modern means of measuring it Apart from presenting the main advantages and disadvantages of classic path models ACSI and EPSI the authors propose their own two level conceptual model This model allows researchers to compare the obtained results in the area of measuring customer satisfaction with other market subjects operating both inside and outside of a given sector Researchers will also be able to shape the phenomenon of customer satisfaction from an individualized perspective taking particular economic markets sectors and subjects in the research methodology into account Thanks to the proposed model the management of the analysed subjects offers information about the degree of customer satisfaction on two planes of complexity enabling strategic benchmarking and facilitating the making managerial decisions directed towards internal problems of the organization Keywords Customer Satisfaction Customer Loyalty Path Relation Models To cite this document Lukasz Skowron

    Original URL path: http://www.cmr-journal.org/article/view/12366 (2016-05-01)
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  • Does Style of Thinking Make Differences in Consumer Judgments on Brand Extensions? | Chang | Contemporary Management Research
    Consumer Judgments on Brand Extensions Shin Shin Chang Abstract Category similarity and benefit similarity have been identified as two important factors that determine a brand extension s success However which of these two factors has a greater impact on consumers evaluations has received little attention This study posits that the relative advantages are moderated by people s style of thinking holistic versus analytic Specifically analytic holistic thinkers have more favorable

    Original URL path: http://www.cmr-journal.org/article/view/12002 (2016-05-01)
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  • Australian Retail Banking Customers’ Perceptions of Time in A Service Recovery Process | Valenzuela | Contemporary Management Research
    Issues NEW USER LOST PASSWORD Home Vol 10 No 2 2014 Valenzuela Australian Retail Banking Customers Perceptions of Time in A Service Recovery Process Fredy Roberto Valenzuela Ray Cooksey Abstract Results of past studies related to the role of time in service recovery processes have not been conclusive The present study seeks to address this gap in the literature In particular the investigation is aimed at understanding how much time customers expect banks to take in solving their complaints as well as how much personal time and effort customers are willing to invest during the process of addressing a complaint To address these objectives 25 in depth interviews were conducted with Australian retail banking customers Results demonstrated that a majority of customers expected banks to resolve their complaints within 24 hours and that the amount of personal time and effort they were willing to invest in the process of complaining was dependent on the magnitude of the service failure The investigation also identified four distinct groups of customers in relation to the personal time and effort they were willing to invest in the complaint process non complainers convenience oriented solution seekers control seekers and desperate solution seekers Keywords Service Recovery

    Original URL path: http://www.cmr-journal.org/article/view/11641 (2016-05-01)
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  • Leisure Activities of Female Foreign Workers in Taiwan: Transnationalism, Feminism and Work Arrangements | Tsai | Contemporary Management Research
    ABOUT CMR Author Guideline Manuscript Submission Editorial board Published Issues NEW USER LOST PASSWORD Home Vol 10 No 2 2014 Tsai Leisure Activities of Female Foreign Workers in Taiwan Transnationalism Feminism and Work Arrangements Chiung Tzu Lucetta Tsai Abstract The number of foreign workers in Taiwan is increasing As a result such workers leisure activities outside of the workplace have become a strong area for research on work and leisure In terms of transnationalism feminism and work arrangements this study proposes to examine the leisure activities of female foreign workers The aim of the study has three aspects first to examine to what extent transnationalism and feminism operate to influence the leisure activities of female foreign workers respectively second to explore how work arrangements influence the leisure activities of female foreign workers and their managerial implications and third to understand if public and private leisure provisions are enough to meet the demands of female foreign workers The findings of this research will not only contribute to the formation of the public and private leisure provisions and the management of female foreign workers but will also fill the gap in research on work and leisure Keywords Leisure Foreign Workers Transnationalism Feminism

    Original URL path: http://www.cmr-journal.org/article/view/11666 (2016-05-01)
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  • Linking Abusive Supervision to Employees’ OCBs and Turnover Intentions: The role of a Psychological Contract Breach and Perceived Organisational Support | Ahmed | Contemporary Management Research
    conceptual paper proposes pathways through which abusive supervisor behaviour influences employee outcomes Specifically we propose that abusive supervision will directly influence employee citizenship behaviours and turnover intentions Further abusive behaviours will indirectly influence employee outcomes through employees perceptions of organisational support and psychological contract breach Based on the literature review the paper proposes a conceptual framework that is useful in explaining the interplay between abusive supervision psychological contract breach perceived

    Original URL path: http://www.cmr-journal.org/article/view/11518 (2016-05-01)
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  • The Use of Intuition in the Sponsorship Decision-Making Process | Delaney | Contemporary Management Research
    Home Vol 10 No 1 2014 Delaney The Use of Intuition in the Sponsorship Decision Making Process Deborah Delaney Chris Guidling Lisa McManus Abstract This study examines the use of intuition in sponsorship decision making and seeks to identify factors affecting intuition s use in the process Findings support the view that intuition plays an important role in sponsorship decision making Support is also provided for the expectation that sponsorship decision making in large organisations with more formalised decision making processes is less intuitively based Furthermore organisations that place high importance on a trusting relationship when entering into a sponsorship arrangement use relatively high levels of intuition An association was also found between three aspects of risk exposure and the use of intuition in sponsorship decision making This study advances our understanding of the nature of the role of intuition in sponsorship decision making The importance of intuition in sponsorship decision making has been examined in the investment decision making literature but not the sponsorship literature and with recent calls for greater use of formalised analytical procedures in sponsorship decision making it appears there is considerable potential for decision makers in the sponsorship area to draw on points of focus

    Original URL path: http://www.cmr-journal.org/article/view/10174 (2016-05-01)
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  • New Product Development Processes in The Australian FMCG Industry | Davis | Contemporary Management Research
    Published Issues NEW USER LOST PASSWORD Home Vol 10 No 1 2014 Davis New Product Development Processes in The Australian FMCG Industry Douglas Davis John Chelliah Sam Minter Abstract This paper presents a study of new product development NPD processes in two large Australian organisations National Foods and Lion Nathan involved in the production of fast moving consumer goods The research utilises the Australian Business Excellence Framework as a research lens for exploring NPD processes with a focus on the role of sales and operations management A case study approach used data collected from employees in the two organisations who were involved the NPD process The results showed a number of significant differences between the two organisations in the conduct and the effectiveness of their NPD processes Although both organisations employed a formal Stage Gate process Lion Nathan did this more successfully than National Foods perhaps because of Lion Nathan s greater experience with using stage gate methodology This study highlights the importance of the role of sales and operation planning especially in relation to collaborative demand forecasting The importance of the leadership role was also evident particularly in relation to ensuring measurement review and improvement of NPD processes Keywords

    Original URL path: http://www.cmr-journal.org/article/view/11739 (2016-05-01)
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