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  • In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology | Hewege | Contemporary Management Research
    Librarians Home About Login Register Search Current Archives Announcements ABOUT CMR Author Guideline Manuscript Submission Editorial board Published Issues NEW USER LOST PASSWORD Home Vol 9 No 3 2013 Hewege In Search of Alternative Research Methods in Marketing Insights from Layder s Adaptive Theory Methodology Chandana Rathnasiri Hewege Liyanage Chamila Roshani Perera Abstract This paper argues that Layder s adaptive theory methodology can overcome two main methodological issues affecting academic marketing research namely 1 paradigm dilemmas caused by the mixed methods approach and 2 apparent imbalance between agency individual subjectivity and structure social structure A review of research methods used in marketing reveals that quantitative methods continue to dominate Marketing phenomena tend to arise in the social world through a circular process whereby individual behaviours create social structures that in turn influence individual behaviours Both the structure and agency perspectives need to be studied in a single research project to fully understand a marketing phenomenon Adaptive theory as a sound alternative to positivistic research approach can achieve a balance between agency and structure perspectives that underpin marketing phenomena Keywords Academic Marketing Research Methodology Adaptive Theory Agency Structure Issue To cite this document Chandana Rathnasiri Hewege and Liyanage Chamila Roshani Perera

    Original URL path: http://www.cmr-journal.org/article/view/9978 (2016-05-01)
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  • Global Managerial Skill Sets, Management Development, and The Role of HR: An Exploratory Qualitative Study of North American and Indian Managers | Ananthram | Contemporary Management Research
    Announcements ABOUT CMR Author Guideline Manuscript Submission Editorial board Published Issues NEW USER LOST PASSWORD Home Vol 9 No 3 2013 Ananthram Global Managerial Skill Sets Management Development and The Role of HR An Exploratory Qualitative Study of North American and Indian Managers Subramaniam Ananthram Alan Nankervis Abstract Since Porter s 1986 seminal study many researchers have focused on the key factors that assure competitiveness in increasingly global marketplaces including both business and human resource management HRM strategies With respect to the latter the importance of developing managers with global skill sets has been a persistent theme in the literature on competitive strategy and HRM over the last decade This paper extends such research by employing a qualitative methodology to explore the need for and to identify these global skill sets from the perspectives of 56 senior executives from multinational organizations in North America and India The role of human resource HR departments in developing the identified skill sets for global managers is discussed The paper also presents the implications for HR professionals and practitioners and provides suggestions for future research Keywords Globalization Global Mindsets Human Resource Management North America India Management Development To cite this document Subramaniam Ananthram and

    Original URL path: http://www.cmr-journal.org/article/view/9731 (2016-05-01)
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  • The Effect of Assortment Changes on Consideration Set Formation | Dahana | Contemporary Management Research
    Register Search Current Archives Announcements ABOUT CMR Author Guideline Manuscript Submission Editorial board Published Issues NEW USER LOST PASSWORD Home Vol 9 No 3 2013 Dahana The Effect of Assortment Changes on Consideration Set Formation Wirawan Dony Dahana Abstract Product assortment is one of the most important determinants of store performance Past studies have shown that a reduction in the number of items can alter sales This paper examines the impact of assortment changes on the formation of the consumer consideration set when an item is delisted as well as when a new item is introduced We employed a choice model that incorporates the consideration effect based on the theory of search and applied this model to scanner data in the toothpaste category We found that when an item was eliminated its former buyers adjusted their consideration set by replacing the delisted item with items sharing common key attributes with it followed by promoted and low priced items Furthermore the consideration set was affected by the introduction of a new item in a way that the newly introduced item drew a large share of consideration from items that were similar in terms of product attributes Keywords Product Assortment Consideration Set

    Original URL path: http://www.cmr-journal.org/article/view/11020 (2016-05-01)
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  • Relationships among Brand Experience, Brand Personality, And Customer Experiential Value | Keng | Contemporary Management Research
    purpose of this study is to evaluate the relationships among brand experience brand personality and customer experiential value Understanding these relationships is helpful to managers in their assessment of the level of appeal that will influence target consumers perception of brand personality as well as their brand experience An empirical survey conducted with 270 real consumers in Taiwan is used to test the hypotheses Data are analyzed using Amos 17

    Original URL path: http://www.cmr-journal.org/article/view/11086 (2016-05-01)
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  • Measuring Service Quality in the Banking Industry: A Hong Kong Based Study | Lau | Contemporary Management Research
    Banking Industry A Hong Kong Based Study Mei Mei Lau Ronnie Cheung Aris Y C Lam Yuen Ting Chu Abstract The goal of this study is to identify the interrelationships between service quality customer satisfaction and customer loyalty in the retail banking sector in Hong Kong The study also aims to find out the most important attributes of service quality in retail banks which can be used to evaluate the characteristics of banking service quality as perceived by customers A sample of 119 retail banking customers was drawn from the Hong Kong and Shanghai Banking Corporation HSBC in Hong Kong The questionnaire developed for this study was based on a SERVQUAL model that identified the influence of five dimensions i e tangibility responsibility reliability assurance and empathy in banking service environments on customer satisfaction The results indicate that the five SERVQUAL dimensions have a positive influence on customer satisfaction Tangibility responsibility reliability and assurance were more significant in contributing to customer satisfaction while empathy was the least significant This study suggests that SERVQUAL is a suitable instrument for measuring service quality in the retail banking sectors in Hong Kong Hence banking industry practitioners can consider this instrument as a tool

    Original URL path: http://www.cmr-journal.org/article/view/11060 (2016-05-01)
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  • Variables Influencing Spectators’ Desire to Stay at A Professional Golf Tournament In Japan | Watanabe | Contemporary Management Research
    is to examine the variables influencing golf spectators desire to stay at a professional golf tournament in Japan The data used in this project were based on a questionnaire administered to 1023 spectators at two professional golf tour tournaments near Tokyo 991 of these questionnaires were returned The results indicated that the variables that most affected the golf spectators desire to stay at the event site were affection for the

    Original URL path: http://www.cmr-journal.org/article/view/10974 (2016-05-01)
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  • SEM Approach to Teen Influence in Family Decision Making | Kaur | Contemporary Management Research
    board Published Issues NEW USER LOST PASSWORD Home Vol 9 No 3 2013 Kaur SEM Approach to Teen Influence in Family Decision Making Anupriya Kaur Yajulu Medury Abstract The primary purpose of this paper is to provide an empirical design on teen influence and its predictors in the context of family decision making Structure equation modeling SEM is employed to test the proposed conceptual model on teen influence and its predictors The SEM approach also provides for the construct validity of the key measures Results indicate that teenage children in urban Indian households significantly influence purchase related decisions in the family The findings from the empirical data suggest that peers shopping and the Internet are significant predictors of teen influence in family purchases although the media s role is marginalized as a predictor to the influence that teenagers have in family decision making This study is significant as great scholastic interest is placed on such contemporary research which aims to discern the role of a variety of factors that impact teen influence in the family This study also addresses the problem of construct validity of key measures which has been somewhat overlooked in the past research Keywords Indian Teenagers Family

    Original URL path: http://www.cmr-journal.org/article/view/11080 (2016-05-01)
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  • Identifying Important Spectator Motives for Game Attendance in Taiwanese Professional Baseball Industry | Chien | Contemporary Management Research
    Librarians Home About Login Register Search Current Archives Announcements ABOUT CMR Author Guideline Manuscript Submission Editorial board Published Issues NEW USER LOST PASSWORD Home Vol 9 No 2 2013 Chien Identifying Important Spectator Motives for Game Attendance in Taiwanese Professional Baseball Industry Chih I James Chien Stephen D Ross Abstract Sport marketers of Taiwanese professional baseball teams are facing the challenge of generating more revenue One option to consider is to increase ticket sales by developing promotional strategies based on important spectator motives Researchers suggested fan identification and the psychological commitment to a sport team can be seen as an indicator of spectating behavior The purpose of the study was to identify the important attending motives across different levels of psychologically committed Taiwanese professional baseball fans A stratified random sampling method was used and the results indicated fans with a high level of psychological commitment were more motivated by psychological factors fans with low and medium psychological commitment levels were more motivated by hedonic factors Promotional strategies could be developed based on the research findings to further increase attendance Keywords Motive Fan Identification Internalization Psychological Commitment Sport Consumers Taiwanese Professional Baseball To cite this document Chih I James Chien and

    Original URL path: http://www.cmr-journal.org/article/view/8413 (2016-05-01)
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