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  • The Overlooked Component in the Consumption of Counterfeit Luxury Brands Studies: Materialism - A Literature Review | Trinh | Contemporary Management Research
    Viet Dung Trinh Ian Phau Abstract Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry As such this paper sought to explore an often overlooked component of consumer behavior in the consumption of counterfeit luxury brands materialism An extensive and critical literature review was conducted that included contributions from different streams of management and marketing research While researchers has noted that materialism plays an

    Original URL path: http://www.cmr-journal.org/article/view/11156 (2016-05-01)
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  • Identifying Effective Mechanisms to Assist the Marketing Integration Process for Malaysian Acquirers | Jedin | Contemporary Management Research
    Readers For Authors For Librarians Home About Login Register Search Current Archives Announcements ABOUT CMR Author Guideline Manuscript Submission Editorial board Published Issues NEW USER LOST PASSWORD Home Vol 8 No 2 2012 Jedin Identifying Effective Mechanisms to Assist the Marketing Integration Process for Malaysian Acquirers Mohd Haniff Jedin Norsafinas Md Saad Abstract Marketing integration in mergers and acquisitions M As is an important means of ensuring the survival of the combined firm This can be achieved by streamlining and redeploying all marketing resources from both sides the acquirer and the acquired firm Marketing integration could be referred to as the backbone of the firm combining process because of its potential to generate higher revenues for the newly combined firm However existing studies have not clearly investigated the mechanisms that contribute to the marketing integration process in cross border M As The purpose of this study was to fill this gap by exploring effective mechanisms that can improve this process Specifically marketer collaboration interaction marketing synergy and the redeployment of marketing resources were proposed as key mechanisms that influence marketing integration in this context The results indicated that marketing synergy and the redeployment of marketing resources have a strong and

    Original URL path: http://www.cmr-journal.org/article/view/11046 (2016-05-01)
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  • Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms | Moreira | Contemporary Management Research
    Issues NEW USER LOST PASSWORD Home Vol 8 No 2 2012 Moreira Marketing Innovation Study of Determinants of Innovation in the Design and Packaging of Goods and Services Application to Portuguese Firms Jacinta Moreira Maria José Silva Jorge Simoes Gastao Sousa Abstract The article analyzes factors stimulating firms capacity for marketing innovation in terms of the design and packaging of goods and services The data were obtained from the 4th

    Original URL path: http://www.cmr-journal.org/article/view/11047 (2016-05-01)
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  • Job Empowerment and Customer Orientation of Bank Employees in Kuching, Malaysia | Kassim | Contemporary Management Research
    CMR Author Guideline Manuscript Submission Editorial board Published Issues NEW USER LOST PASSWORD Home Vol 8 No 2 2012 Kassim Job Empowerment and Customer Orientation of Bank Employees in Kuching Malaysia Zorah Abu Kassim Irma Yazreen Md Yusoff Ngui Lee Fong Abstract Customer orientation and empowerment of bank employees is investigated sample is 225 respondents Methodology employed is descriptive factor correlation and regression analysis Findings show autonomy job constraint education

    Original URL path: http://www.cmr-journal.org/article/view/11048 (2016-05-01)
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  • Does A Long-Term and Active Customer of A Current Savings Account Have A High Lifetime Value? | Li | Contemporary Management Research
    Guideline Manuscript Submission Editorial board Published Issues NEW USER LOST PASSWORD Home Vol 8 No 2 2012 Li Does A Long Term and Active Customer of A Current Savings Account Have A High Lifetime Value Chun Qing Li Weverbergh Marcel Ting Gao Abstract A basic tenet of relationship marketing is that firms benefit more from maintaining long term customers however it is not clear whether the need for maintaining personal banking services of long term and active customers e g current savings accounts is in the best interest of bank profitability Reinartz and Kumar 2000 The primary objective of this study is to provide a rigorous and differentiated empirical analysis of the lifetime and active profitability relationship in a non contractual service context In this study the authors find that in personal bank service scenarios the most valuable customers are those who are less active and have high account balances Moreover the correlation between customer activity lifetime length and profitability is not significantly positive long customer lifetimes do not necessarily increase revenue or decrease the cost of customer service Furthermore a large number of transactions do not necessarily indicate a high lifetime value and not all active customers contribute to

    Original URL path: http://www.cmr-journal.org/article/view/11049 (2016-05-01)
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  • An Empirical Study on the Success Factors of Supplier-Distributor Relationships | Ng | Contemporary Management Research
    Relationships Eric Ng Abstract This study investigates the factors that affect the success of supplier distributor relationships in the Australian agribusiness industry While B2B relationships have been researched extensively and across a range of industries there is little evidence of its application to the agribusiness sector A preliminary framework of success factors was developed from the extant literature and investigated through 20 in depth interviews conducted with 10 agribusinesses from

    Original URL path: http://www.cmr-journal.org/article/view/11050 (2016-05-01)
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  • Why Green Products Remain Unfavorable Despite Being Labelled Environmentally-Friendly? | Lim | Contemporary Management Research
    Archives Announcements ABOUT CMR Author Guideline Manuscript Submission Editorial board Published Issues NEW USER LOST PASSWORD Home Vol 9 No 1 2013 Lim Why Green Products Remain Unfavorable Despite Being Labelled Environmentally Friendly Weng Marc Lim Ding Hooi Ting Woo Kan Ng Jin How Chin Wei Xiang Alexander Boo Abstract Although green products have been widely recognized as being environmentally friendly actual consumer adoption purchases and consumption of green products have been disappointing Instead consumption of products which is causing harmful impacts on the environment is gaining further momentum Such a phenomenon is detrimental to environmental sustainability and therefore requires immediate attention and corrective action This paper seeks to understand the failure of green products in the marketplace and subsequently provide informed recommendations to stakeholders to remedy the situation The study is exploratory in nature and uses qualitative in depth interviews to understand consumer perception on green products Findings suggest that there is a lack of understanding about green products and environmental sustainability ignorance and low customer delivered value of green products Implications and recommendations from the findings are also presented Keywords Green Products Environmentally Friendly Environmental Sustainability Consumer Behavior To cite this document Weng Marc Lim Ding Hooi Ting

    Original URL path: http://www.cmr-journal.org/article/view/10209 (2016-05-01)
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  • The Implications of Facebook Marketing for Organizations | Ramsaran-Fowdar | Contemporary Management Research
    Facebook Marketing for Organizations Rooma Roshnee Ramsaran Fowdar Sooraj Fowdar Abstract With the explosive popularity of Facebook as a social media there has not been much research that examines Facebook marketing and its implications for businesses This paper represents an exploratory effort into this direction and analyzes existing Facebook marketing practices and tools their benefits and concerns associated with this type of social media marketing Practical implications are suggested for

    Original URL path: http://www.cmr-journal.org/article/view/9710 (2016-05-01)
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