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  • Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y | Eze | Contemporary Management Research
    The cosmetics industry in Malaysia is growing rapidly at an annual rate of 13 This is because of the increasing number of working women increased urbanization and the increasing self awareness due to education This industry is expected to grow steadily in the future due to the great demand for premium products The research objective of this paper is to examine the influence of brand image product knowledge product quality

    Original URL path: http://www.cmr-journal.org/article/view/10149 (2016-05-01)
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  • The Effects of Absorptive Capacity and Decision Speed on Organizational Innovation: A Study of Organizational Structure as an Antecedent Variable | Chen | Contemporary Management Research
    Chen Bao Guang Chang Abstract Following the dimensions of organizational structure and organizational innovation this paper aims to discuss how organizational structure affects organizational absorptive capacity and decision speed and subsequently influences organizational innovation Based on the sample of 260 enterprises with 1282 valid questionnaires the empirical method using the Structural Equations Model showed the following 1 The higher the degree of organizational formalization the stronger the absorptive capacity of

    Original URL path: http://www.cmr-journal.org/article/view/7996 (2016-05-01)
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