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  • Maximize Your Nonprofit's Memberships - Elevation
    number of users modules required Wild Apricot CMS AMS membership management event management CRM tools CONS Limited templates widgets to customize calendar events or registration fees must pay at least 50 month limited site file storage 1600 MB max doesn t offer data transfer or customized widgets or templates Email newsletter templates tracks email opens clicks automatic emails reminders membership auto renewal option integrates with variety of payment processors member log ins no set up transaction training fees includes regular upgrades organizations with chapters regions can receive volume pricing discounts COST 25 month 250 members up to 200 month 15 000 members z2Systems Neon CRM CRM membership management software donation management directories etc CONS only 5 options for payment processor group trainings cost 50 month Standard package data transfer not included PROS can integrate with your website via iframe webforms customizable with CSS iframe pages for events news surveys e commerce and DDB items secure SSL pages RSS feeds for events news responsive forms unlimited membership types auto renewal membership option Quickbooks integration unlimited trainings All in One Package email tracking free online support COST All in One includes 10 users 695 webforms 99 month fewer than 1 000 members up to 449 up to 50 000 members 300 data analysis 450 set up consultation MemberNation for Salesforce HTML5 websites AMS tool for use with Salesforce CRM tool membership management event management donations directories e commerce community forums committee member groups reporting CONS not able to integrate with Quickbooks per user cost PROS customizations without custom coding user log in from anywhere private vs public directories multiple membership types auto renew membership option no extra transaction fees for event registrations tickets iframe forms customizable with CSS increases member interaction with communities ideal for chapters boards social member profiles log ins customizable member dashboard built in accounting tool view member donation history mobile friendly user access to AMS can import LMS information for members contacts COST 145 month per user implementation package begins at 19 999 Abila netFORUM formerly Sage AMS membership management event mangement e commerce payment processing social community tool reporting CRM tools CONS only 2 payment processors Sage Payment Solutions and Vantiv learning curve difficult to use database PROS social member profiles integrates with Peach New Media s Freestone LMS social share buttons integrates with most major accounting software allows for remote access to AMS data COST NetFORUM Pro or NetFORUM Enterprise available upon consultation Memberclicks CMS AMS membership management event management donations directories forum social community tool reporting CONS only includes 5 webforms minimal customization of templates PROS Member profiles log ins includes training social share buttons includes training DDB upload auto renew membership option reminders includes email and print templates COST 2 495 website set up 995 Total package 65 pg of content and or 1 995 Premier package includes 2 rounds of design edits add HTML elements CiviCRM CRM tools membership management event management directories donations reporting etc CONS data transfer at 0 10 per

    Original URL path: http://www.elevationweb.org/blog/maximize-your-nonprofits-memberships/ (2016-02-17)
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  • How to Use Facebook's Call to Action for Nonprofits - Elevation
    link to introduce new visitors to your mission and work Because of the prime location for the call to action button it s practically overlayed on your Facebook cover photo you should consider using this banner photo to draw extra attention to your chosen theme See an example using a graphic arrow pointing at the button here Now that you ve caught people s attention with this call to action button focus on where you re directing them to If the idea is to increase your mailing list or newsletter sign ups direct them to that page on your website and make sure that the CRM tool your organization uses is integrated into your site to make this process as automated as possible Once people click on that button the next page they see should be eye catching and simple enough to navigate that they successfully convert into new contacts or supporters You can see that designing a landing page specifically for your call to action button might be a great idea depending on your organization s resources and IT support A study has actually shown that landing pages convert your call to action audience to like your page at a higher rate 47 vs 23 Just make sure that your website has an SSL certificate which can be purchased with your hosting provider server to ensure that the page is secure this is a Facebook requirement to display your landing page Although options for calls to action are currently limited for organizational Facebook pages you can ask fans to donate register and get involved by creating custom tabs Tabs traditionally include Timeline About Photos Events etc however with the help of a web developer or someone who can code html your nonprofit can create custom apps to replace the pre set options on your page Or you can add existing apps such as Social RSS which allows you to publish your blog in a tab on your Facebook page This can be an alternative to having posts appear in your timeline and gives fans the option of viewing blog posts separately from content on your wall Another way to incorporate calls to action on your page is via posts themselves Watch this video that explains how to add a button to convert viewers to Sign Up and more right inside post content or read step by step instructions here Interested in amping up your nonprofit s Facebook page and making the time spent on social media more worthwhile Contact Elevation to inquire about our graphic design services and web solutions for landing pages and custom cover photos Elevation Web Lorem ipsum dolor sit amet consectetur adipiscing elit Cras nec congue nulla Integer scelerisque scelerisque dolor vitae porta mi pellentesque quis Integer metus diam vestibulum eu dolor eu euismod rhoncus elit Donec dapibus et nisi et aliquam Maecenas euismod commodo semper Mauris eget libero a elit faucibus varius ac a purus Mauris ultrices maximus diam sit amet ullamcorper Donec vitae

    Original URL path: http://www.elevationweb.org/blog/how-to-use-facebooks-new-call-to-action-tools-for-your-nonprofit/ (2016-02-17)
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  • HTML, CSS Coding for Nonprofits - Elevation
    text to underline U I text to italicize I P ALIGN Left text to align left P ALIGN Right text to align right P ALIGN Center text to center align To create numbered lists OL LI first row of numbered text LI second row of numbered text OL To create bullet lists UL LI first row of bulleted text LI second row of bulleted text UL To start a new paragraph in text P To add a block quote of text Intro text BR BLOCKQUOTE first row of indented quote text BR Second row of indented quote text BLOCKQUOTE To link text to an external site A HREF link url linked text A To link text to open email software to send a mail A HREF mailto name email com Email Name here A To change font size p style font size 12px Text here p To change font style p style font family Times Example Times font style text p To learn more html tags access a comprehensive guide to a full list here CSS Stylesheet Edits CSS coding affects something called the stylesheet of your website i e how we see text fonts colors page backgrounds margins spacing and more While most websites come with a predefined CSS stylesheet in the case that your organization undergoes a re branding someday and you need to make updates to reflect new colors and fonts a team member with CSS experience can help you make this transition internally without paying an outside IT professional To access the stylesheet files in the following open source CMS WordPress Joomla and Drupal follow these steps below WordPress You will need to download Filezilla to edit the permissions for the CSS files first finding the theme stored in files on server then input 777 to change permissions watch a video here Login to WordPress Admin Appearance Manage Themes Select Theme Editor make edits in editor click Save Always make a copy of theme before editing Joomla Login Extensions Template Manager select Template click on Details and Files click on Stylesheets select desired CSS file make edits in editor click Save Drupal Login Configuration User Interface CSS Editor select Theme save Configuration Appearance select Theme click on Settings Custom CSS type user in Preview Path make edits in editor save Configuration click X to exit editor For staff volunteers or interns who d like to teach themselves how to make edits in CSS have them view this beginner tutorial here If interested in creating a website for your organization that s easy to update or learning more about how Elevation s custom designed templates can be edited by your staff contact us today Elevation Web Lorem ipsum dolor sit amet consectetur adipiscing elit Cras nec congue nulla Integer scelerisque scelerisque dolor vitae porta mi pellentesque quis Integer metus diam vestibulum eu dolor eu euismod rhoncus elit Donec dapibus et nisi et aliquam Maecenas euismod commodo semper Mauris eget libero a elit faucibus varius ac a purus

    Original URL path: http://www.elevationweb.org/blog/html-css-coding-for-nonprofits/ (2016-02-17)
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  • Tracking Website Traffic for Nonprofits - Elevation
    site Some nonprofits decide to someone from their marketing or communications staff monitor their Analytics activity on daily basis If your organization doesn t have time for this weekly checks can do the trick The real magic happens when you make changes to the site or the marketing strategy like investing in Google Adwords or other online advertising to bring traffic to your site and you are able to track the impact of any changes As traffic increases or decreases you can begin to make more informed decisions on your website strategy and slowly tweak your habits to increase effectiveness Make Adjustments What s the best way to put the lessons learned from your analytics reports into action Adjusting your strategy too quickly can be a mistake adjustments should be planned incrementally so that the person analyzing their effects can determine what tweaks to the marketing strategy or content on the site are really changing the flow Don t rush into analyzing the effect of your changes right away you should wait at least to see what the baseline traffic is after the change s implementation A general rule of thumb would be 1 2 weeks for small edits to content and 1 2 months for larger changes in site structure or imagery Keep it Active Your staff and board probably put a lot of time and energy into designing your website but maintaining the site and keeping an eye on how people interact and use the site is very important The time invested in tracking site traffic can help a nonprofit keep their site fresh and relevant for longer and avoid a website redesign in the next couple of years Elevation Web Lorem ipsum dolor sit amet consectetur adipiscing elit Cras nec congue nulla Integer scelerisque scelerisque dolor vitae

    Original URL path: http://www.elevationweb.org/blog/tracking-website-traffic-for-non-profits/ (2016-02-17)
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  • The Right Donations Processer for Your Nonprofit - Elevation
    functions It s important to weigh the costs both monetarily and in terms of time saved when choosing your set up You don t want to waste time manually importing transaction information into your accounting software or donor information into your CRM tool So what do you need to know now to save yourself a future headache Software Processor Tool Integration Available Manual Integration Raiser s Edge Quickbooks NO Export to Excel then map to import to QB Constant Contact Available for fee MailChimp Available free DonorPro Quickbooks NO Easy export to format for QB also Excel CSV export MailChimp NO DonorPerfect Network for Good Quickbooks NO Easy export of individual summary data to format for QB MailChimp NO Click Pledge Quickbooks NO Export to Excel then map to import to QB MailChimp Available free Constant Contact Available free Salesforce Available free CiviCRM Available free PayPal Quickbooks NO Easy export of summart data to format for QB Authorize net Quickbooks Sync available NeonCRM Quickbooks Sync available Convio Constant Contact Available free Umbrella Solution If your organization wants to raise funds online accept payments for memberships or registrations sell tickets and maybe even t shirts then you re probably looking for a cover all umbrella solution However that may not always be possible or the best choice depending on your needs The most affordable solution also might not provide you with the flexibility you need to offer various membership or ticket levels You can use PayPal s free buttons throughout your site but your site visitors will be taken to a generic checkout page that says nothing about your organization s mission and won t let them check out with multiple items all at the same time The rising trend of peer to peer or campaign fundraising also calls for a separate donations tool that caters specifically to this type of setup and often comes with its own pricing and transaction fees However it s probably worth adding this in as an option depending on how you mobilize your organization s donors Mobile friendly because your latest donation or ticket sale probably came from someone using their cell phone Maybe it s not at the top of your list when comparing payments processors but remember that not every donations form is easy to navigate on mobile devices For those solutions that don t allow for much customization on their forms it s important to know if they re mobile friendly Network for Good NeonCRM Convio Raiser s Edge Online Express already have mobile friendly forms while Click Pledge s form can be easily customized to work as well Interested in an Integrated Donations Solution for your Website Contact Elevation today to see how we can integrate your choice of payments processor and immediately improve your online fundraising Learn more about our Smart Fundraising Solutions Elevation Web Lorem ipsum dolor sit amet consectetur adipiscing elit Cras nec congue nulla Integer scelerisque scelerisque dolor vitae porta mi pellentesque quis Integer metus diam vestibulum

    Original URL path: http://www.elevationweb.org/blog/the-right-donations-processor-for-your-nonprofit/ (2016-02-17)
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  • Color Choice for Nonprofits - Elevation
    focus Some notable brands that use orange are FireFox Nickelodeon Fanta Payless Shoes Black is many times used to convey a classic and serious look and a lot of times gives a sense of expensiveness Sophistication can be very important for profit generating businesses but for nonprofits this could be too strong of an image Obviously black might be used for outlining in text or in combination with other colors but as a main color it would be risky Some notable brands that use black are Chanel Adidas BBC Givenchy Cool Colors Purple has been used as a sign of royalty for centuries and can also be seen as sophisticated It does have a mysterious aspect to it because it has a rich combination of the warm reds and cold blues Purple can really inspire creativity as well much like orange but for this reason is complex and can be tricky to use well Some notable brands that use purple are Yahoo Taco Bell Big Brothers Big Sisters Hallmark Blue is one of the strongest colors that can be used in marketing because it known as the dependable and strong color Economically speaking it makes people feel comfortable because it is commonly used to express financially stable and tied to its inherent connection with the sea and sky Some notable brands that use blue are AT T Dell Facebook American Express Green is almost always seen as fresh and energetic associating with nature but also a dark side with money and greed Different shades of green can have very different impact with darker shades relating to more serious money related activities and lighter greens giving more youthful vibe Some notable brands that use green are BP Whole Foods Animal Planet Walmart Brown is simple and strong and through its connection to dirt and the earth can be seen as dull and uninteresting Besides be used in food brands that produce brown foods most companies or organizations don t want to use brown because it is not very eye catching Some notable brands that use brown are UPS M M s Hershey s Louis Vuitton White is clean and pure like doctors and brides at a wedding For that reason the healthcare industry and its supporters like using white to solidify their imagery as well as the tech industry White is used in almost all logos and brands as a way of contrasting colors and making their main color choices pop Some notable brands that use white are Apple Lexus Wikipedia WWF Choose wisely Branding your nonprofit or powering through a rebranding mission can be a very tough process and one that once completed needs to be followed Choosing the right colors to enhance your image and psychologically connect the public s personal experiences is essential to creating an identity Picking the wrong colors can destroy perception and even if you want to change your mind later on a color change might no longer be an option Try different combinations and

    Original URL path: http://www.elevationweb.org/blog/let-your-true-colors-show-color-choice-for-nonprofits/ (2016-02-17)
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  • Where to Begin with Google Grants - Elevation
    Google Grants AdWords program for your organization Get more hits on your website Gather emails of potential supporters by including a way to provide their email address after clicking on the ad Expand your newsletter audience by adding an option to sign up for your newsletter Increase viewers of your media content especially with Youtube videos embedded on your site Increase online donations by linking to a donations landing page No matter how small or understaffed you think your organization may be receiving a grant for Google AdWords can offer big rewards in growing a support base for your nonprofit If you are a registered 501c3 are do NOT fall under one of the following categories click here to start the consideration process you ll need a Google account to begin Governmental entities and organizations Hospitals and health care organizations Schools childcare centers academic institutions and universities Some stipulations for you or your intern to keep in mind only text based ads are allowed so you ll have to be creative and not rely on emotional imagery only visitors to Google com will view your ads ads should target specific keywords related to your nonprofit or cause include a call to action and what makes your nonprofit unique select your city state regional area or even a circumference around your organization if your nonprofit serves a multilingual community don t forget to list your ads in several languages See examples of well worded ads below Cancer Survivors Help Line Volunteers needed now Online training available www cancertreatment org Casa de Misericordia CASA provides a safe haven for victims of domestic violence www casademisericordia org Micro Finance Microlending can end poverty FINCA org 25 today will change lives Online training available www finca org Elevation Web Lorem ipsum dolor sit amet

    Original URL path: http://www.elevationweb.org/blog/where-to-begin-with-google-grants/ (2016-02-17)
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  • What Makes A Good Nonprofit Website Call To Action? - Elevation
    If people want to know more they ll find it How Could It Be Better The calls to action might benefit here if they stood out a little more perhaps in yellow like the banner Also the How You Can Help headline might be more effective if it stirred emotion with something like Stop Human Rights Abuse that s also the AI slogan Use contrast and emotion to get more click throughs Girl Effect Great cause great organization but the Girl Effect landing page is a bit cluttered even if it s only broadcasting one message Also the call to action gets lost some here There s no contrast and no emotion either Something more effective could be a button that says something like Join the Celebration One Time Calls Don t forget calls to help with urgent situations Use headlines like Help the Jones family find a new home now Give to Anytown s flood victim relief fund Sign Up to stop unjust legislation In Every Call To Action Remember These Here are things to consider in every call to action The action takes center stage not your mission Make it short and clear e g DONATE JOIN TAKE ACTION SIGN UP etc It should be a priority in your overall landing page design Make it easy for users to comply Make it easy to visualize how to respond Need More Ideas Want help building an effective nonprofit website Then give us a call at 800 475 4590 We d be happy to help take your organization to the next level Call Elevation today Elevation Web Lorem ipsum dolor sit amet consectetur adipiscing elit Cras nec congue nulla Integer scelerisque scelerisque dolor vitae porta mi pellentesque quis Integer metus diam vestibulum eu dolor eu euismod rhoncus elit Donec dapibus

    Original URL path: http://www.elevationweb.org/blog/what-makes-a-good-nonprofit-website-call-to-action/ (2016-02-17)
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