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  • 7 Email Campaign Mistakes from Nonprofits - Elevation
    through and brainstorm with others As much thought should go into the subject line as the email content itself Compare these two Gun Control Affects Every Community Including Yours Firearm License Laws Changing Both might have similar information in the email but the first subject line speaks to the concerns of the audience much more effectively Mistake 3 No call to action Every single email you send should have one clear call to action CTA Think of things like Sign a petition Ask for more information Register for an event Make a donation Visit our site Each CTA should be direct Don t be mysterious or vague Go ahead and ask They always have the freedom to make a choice Mistake 4 Not testing Be sure to test how your email looks on different platforms before sending it out Check Gmail Yahoo MSN and even the appearance on different devices You might not look stellar on 100 of the platforms but even small tweaks can make a big difference You can also try hosting your newsletter on your website That way your message is more likely to have a consistent appearance Mistake 5 Using a personal email sending address If your organization does not have its own email address then you should set this up before sending out emails For example emails like gmail or wordpress are not as professional as emails with organization name suffixes like Greenpeace s greenpeace org The more professional you look the more confidence your audience has in your nonprofit Mistake 6 Blasting people The email blast term is overused and abused Who wants to be blasted anyways Your email should be a dialog that helps solve your audience s personal problem or a problem they are deeply concerned about Always write thinking of your recipient s point of view Mistake 7 No follow up Make sure you analyze your email campaign How many emails did you send out How many responses did you get How many conversions There are even automated systems like MailChimp and VerticalResponse that can do this for you Use this info to build an even better follow up campaign Constituent Relationship Management CRM goes even further by consolidating all databases into a single system With CRM you can do things with email such as Improve audience targeting Streamline emails Track and optimize your campaign Use cross channel campaign tools Want To Know More Want help building an effective email campaign Then give us a call at 800 475 4590 or fill out our online form and select Email marketing We d be happy to get your started or help improve your existing online presence Call Elevation today Elevation Web Lorem ipsum dolor sit amet consectetur adipiscing elit Cras nec congue nulla Integer scelerisque scelerisque dolor vitae porta mi pellentesque quis Integer metus diam vestibulum eu dolor eu euismod rhoncus elit Donec dapibus et nisi et aliquam Maecenas euismod commodo semper Mauris eget libero a elit faucibus varius ac a purus

    Original URL path: http://www.elevationweb.org/blog/top-7-mistakes-made-by-nonprofit-email-campaigns/ (2016-02-17)
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  • Considerations of Starting a Nonprofit Website - Elevation
    get noticed it s better to update frequently keeping in mind the best search engine optimization SEO practices There are even plug ins that can automate site updates for you Content management systems CMS are popular now because of their flexibility and versatility Once your site has been built in a CMS you can do a lot of updating on your own More Than Just A Pretty Face Of course you want to look good but there are plenty of pretty websites that no one visits Back office mechanics are what savvy nonprofits use to make their mission stand out from the crowd To better understand how to target supporters clients and donors you need pertinent data such as Subscriber info Site traffic Popular posts and pages Referral traffic Views visitors and views per visitor Top tags categories and search engine terms Top clicks on your site This info helps guide planning by building upon success If your current site can t track this data you might want to consider an upgrade You don t want to know what might work you want to know what is working and how to improve For example if a post is very popular you can write a follow up to garner even more traffic to your site Essential Elements There are other critical things to keep in mind for example Will people be able to donate securely Can I set up a newsletter sign up What about surveys Can I link to social media easily The answers to these questions should be clear when you look at re designing your site Conclusion It s always good to do your homework and know what you want before you start But even if you re stuck with a site that s not working planning a new design based on your content and site visitors is the way to get back on track Now scrap everything and re read this post with your constituents in mind What do they want to know Rebuild your responses from there and you should come up with a website that s a winner Want More Info Pick up the phone and give us a call at 800 475 4590 or fill out our online form to receive a free web assessment and quote for your site We d be happy to speak with you about setting up a dazzling and effective new webpage Elevation Web Lorem ipsum dolor sit amet consectetur adipiscing elit Cras nec congue nulla Integer scelerisque scelerisque dolor vitae porta mi pellentesque quis Integer metus diam vestibulum eu dolor eu euismod rhoncus elit Donec dapibus et nisi et aliquam Maecenas euismod commodo semper Mauris eget libero a elit faucibus varius ac a purus Mauris ultrices maximus diam sit amet ullamcorper Donec vitae dapibus felis sit amet commodo velit Vivamus facilisis facilisis mi nec lacinia Mauris lorem lacus ultricies et tempor ut faucibus eget arcu Quisque non pharetra sem vitae porta lorem Praesent mollis ornare elit at dignissim

    Original URL path: http://www.elevationweb.org/blog/what-to-consider-before-starting-a-non-profit-website/ (2016-02-17)
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  • 4 Common SEO Questions for Nonprofits - Elevation
    search results appear 2 How does it work When someone starts an online search and clicks on your nonprofit s website will they be satisfied with what they find This is the main question search engines try to answer every time a query is submitted So how do search engines measure the value of the billions of websites on the web Crawlers These internet spiders travel to various websites to grade the value of their content They are analyzing sites based on their relevance authority and trust arguably the 3 pillars of SEO in relation to specific keywords Part of SEO is discovering what crawlers are looking for and how to ensure that they respond positively to your website Relevant Content Your website blog social media accounts etc want to offer rich valuable and insightful information to visitors Before you start writing it s a good idea to do some keyword research to see what topics people are already searching for in the field Then you can start producing content that focuses and provides valuable information that connects to those keywords and is helpful to your audience Authority Writing great content should be a segue into building excellent online authority reputation Crawlers respond positively when they see that other related websites are linking and referring back to the content on your web page Building strength and credibility in the field is one of the most powerful ways to impress search engines User experience Is your website easy to use and navigate You want the user experience to be as straight forward as possible void of murky or unclear elements Adopt an open source CMS such as WordPress Drupla or Joomla and remove any flash plugins that slow loading times Furthermore ensure that your site is mobile friendly and create a sitemap to organize the content of your site 3 How will SEO benefit your nonprofit You may think spending time and money on marketing materials is counter intuitive to your foundation as a nonprofit And even if you were interested money is almost always pretty tight However incorporating SEO into your marketing and outreach strategy is not only one of the more cost effective options out there but it can also yield major results for your nonprofit SEO can lead to a raise in membership better authority in the field a boost in donations and most importantly increased exposure to your cause 4 What s Next There are endless amounts of sources to access that will walk you through the next steps of SEO for your nonprofit Guides blog posts infographics and more are at your choosing If you re ready to jump headfirst into optimizing your website on search engines I suggest reading Moz s Beginner s Guide to SEO front to back Not only will it go over the basics of SEO but this guide offers valuable and free strategies that you can start employing right way Other resources that offer valuable tips blogs and guides are Search

    Original URL path: http://www.elevationweb.org/blog/4-common-seo-questions-from-nonprofits/ (2016-02-17)
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  • Renaissance & Baroque - Elevation
    Next Renaissance Baroque R R has been presenting early music to Pittsburgh for over forty years and is the second oldest organization of its kind in the country R R presents performances of the music of the Middle Ages Renaissance Baroque and Early Classical periods and fosters a broader understanding and appreciation of the music arts and culture of the times Get a Quote WHAT WE DID Serving as a cultural resource in Pittsburgh PA Renaissance Baroque s nonprofit website was designed to grow and develop this tight knit community A combination of strategic tool integration including e commerce implementation and an interactive events calendar allows R B to have a centralized location where all their sales and concert information is available Features Customized website design Integrated donations system E Commerce for ticket sales donations Interactive concerts and events calendar Concert venue and map integration Responsive web design Open source CMS WordPress Get a Quote Contact Us 1 for 1 Match About Us Why Elevation Our Process Our Team Testimonials Our Solutions Nonprofit Website Design Graphic Design Ongoing Support Search Marketing Copywriting Email Outreach Our Work Before After Portfolio More Info Blog Nonprofit Web Design Nonprofit Web Development Connect With

    Original URL path: http://www.elevationweb.org/our-work/renaissance-baroque/ (2016-02-17)
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  • 3 Content Strategies for Your Nonprofit Website - Elevation
    get you started on your way to producing quality content and generating quantifiable change Stay tuned for part II next week 1 The Fundamentals At the root of any well thought content strategy is a solid understanding of the fundamentals of communication Where will you be producing and publishing content and how Take note that content writing doesn t just apply to your nonprofit website but in fact it covers everything from a 70 character Twitter post to a white paper on a popular topic related to your nonprofit to the newsletters you send on a monthly basis You should be taking into consideration social media channels multi platform distribution in print versus online and how you will continue managing your constituent relationships both current and future Once you ve grasped the fundamentals you ll be ready to start writing Check out Ted Talk s Twitter page We all know Ted Talks produces some amazing quality content videos and their social media strategy is just as great 2 Target Audience Who is visiting your website What type of individuals make up your newsletter subscription list What s their age demographic genders professions How do they interact with your site Nonprofit websites with compelling content should be able to answer all of these questions without hesitation Know your audience and how they interact with your nonprofit s web content is valuable information Whether it be government officials generous donors local business or even beneficiaries you should choose an approach that best suits the people visiting and interacting with your site Some people want to see their return on their charitable investment meaning they re best captured by numbers statistics telling them where their donation will be allocated Others could be motivated by beneficiary testimonies The only way to find out is through in depth analysis that may take some work on your end to gather but a well worth strategy in the long run Take it from charity water s previous Director of Digital Communications Paull Young who said People have always been busy People have always been generous Brilliant content and hard work is required to cut through Check out One s incredible landing page for it s Take Action CTA 3 Actionable Language Usually when we talk about action compelling elements of a nonprofit s website we are referring to the call to actions The Donate Now and Get Involved buttons that compel your audience to take action However you shouldn t save this type of language just for the CTAs and here s why Action compelling language communicated across all areas is a golden opportunity to tell your audience to come back and continue supporting Whether it be daily Tweets weekly newsletters or text to accompany a donations landing page those platforms allow you to tell your story with actionable language converting one time donors into long term supporters and solidifying a strong community around your cause You can do this by including internal links within all the

    Original URL path: http://www.elevationweb.org/blog/3-strategies-to-write-compelling-content-for-your-nonprofit-website-part-i/ (2016-02-17)
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  • content strategy Archives - Elevation
    the day Some of these myths come from firm beliefs others from simple misunderstandings Today I am here to present 3 of the most pertinent Read More October 5 2015 by Hillary Skeffington 7 Nonprofit Website Strategies from the 2016 Presidential Candidates The 2016 Presidential campaign is in full swing as Democratic and Republican primary debates start to pick up and hopefuls launch their campaigns We always hear about how difficult running a presidential campaign can prove to be Candidates must develop their campaign which includes building a platform choosing a slogan designing a logo etc From Read More September 29 2015 by Hillary Skeffington Part II 3 More Successful Content Writing Strategies for Nonprofits In last week s blog post a highlighted 3 proven to succeed content marketing strategies for nonprofits Finishing the second half of this 2 part series I ll introduce 3 more techniques dipping into some unique alternatives for producing and marketing content for your nonprofit website Before we jump into those let s recap what was discussed in last week s post Read More September 22 2015 by Hillary Skeffington Part 1 3 Strategies to Write Compelling Content for Your Nonprofit Website At the heart of every nonprofit is a story Inspired by an idea born from a moment and created from experience your nonprofit s story is the foundation of your organization and the platform from where you drive donor engagement cement community involvement and generate measurable change For many nonprofits and their nonprofit websites the intuitive Read More July 13 2015 by Hillary Skeffington 5 Reasons to Update Your Nonprofit Website 1 Poor User Experience User experience is one of the primary factors in creating a great website A great user experience is efficient aesthetically pleasing and easy to use While this may

    Original URL path: http://www.elevationweb.org/tag/content-strategy/ (2016-02-17)
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  • donors Archives - Elevation
    Contact Us 1 for 1 Match Connect With Us Questions Call us at 800 475 4590 Get a Quote Home donors 5 New Year s Resolutions for Your Nonprofit January 4 2016 by Brittany Brock It s the start of a new year and what better way to start the new year off right than with a few resolutions Even if your nonprofit as a whole did well this past year there is always room to grow and improve Give your nonprofit a fresh start in 2016 with these five resolutions Read More How to Increase your Online Donation Guide Download Now Stay Updated Receive weekly articles from our nonprofit blog Email Like Us On Facebook Follow Us On Twitter Add Us On Google Categories Blog Case Studies Email Marketing Featured Fundraising Donations Graphic Design Responsive Web Design Search Engine Optimization SEO Social Media Web Design Website Design Content Writing Uncategorized Web Security and Hosting Get a Quote Contact Us 1 for 1 Match About Us Why Elevation Our Process Our Team Testimonials Our Solutions Nonprofit Website Design Graphic Design Ongoing Support Search Marketing Copywriting Email Outreach Our Work Before After Portfolio More Info Blog Nonprofit Web Design Nonprofit Web

    Original URL path: http://www.elevationweb.org/tag/donors/ (2016-02-17)
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  • mobile-friendly Archives - Elevation
    a presidential campaign can prove to be Candidates must develop their campaign which includes building a platform choosing a slogan designing a logo etc From Read More September 29 2015 by Hillary Skeffington Part II 3 More Successful Content Writing Strategies for Nonprofits In last week s blog post a highlighted 3 proven to succeed content marketing strategies for nonprofits Finishing the second half of this 2 part series I ll introduce 3 more techniques dipping into some unique alternatives for producing and marketing content for your nonprofit website Before we jump into those let s recap what was discussed in last week s post Read More September 2 2015 by Hillary Skeffington 10 Quick Tips to Improve Your Nonprofit s Web Presence 1 Screenshot Test Take a screenshot of your nonprofit s home page and ask 5 10 people depending on how many volunteers you can gather to look at the image for 5 seconds After 5 seconds have them tell you as much as they can about the home page Now it s your turn to decipher whether or Read More August 10 2015 by Hillary Skeffington Top 3 Productivity Tools Nonprofits Should Be Using Editor s note We are excited to introduce our guest blog author Esther Yun Esther is an undergraduate student at Dartmouth College She is a marketing intern here at Elevation Web and plans on majoring in Computer Science and Linguistics Nonprofit organizations are unique in that they are motivated by a cause not by profit As a result Read More August 4 2015 by Hillary Skeffington 6 Tips to Optimize Your Nonprofit s CTA and Improve Conversions If you re like most nonprofits perusing the web for various tips on how to improve your website then you ve probably read a blog or

    Original URL path: http://www.elevationweb.org/tag/mobile-friendly/ (2016-02-17)
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