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  • Top 13 Nonprofit Online Donation Forms - Elevation
    icons depicting various donation amounts Limited text with compelling images Provides alternative ways to support Pillars allows the donor to feel as if they aren t just another credit card but that in any amount way their support is valued 6 Project Cure CTAs located through the page with varying actions donate give learn etc Low amount of links to access before arriving at the donations page Donation amounts monthly option and gift designation offered in a clear and efficient manner 7 RED RED utilizes 2 well designed donations pages for its donors While normally it s advised to require the fewest link page clicks to be able to donate for RED the 2 page system works in their favor The first page is a quick description of the cause accompanied by a short video from an international celebrity while the 2nd page is the actual donation page User friendly donate icons are placed strategically throughout the site with varying CTAs learn act donate etc Donations page s are branded and display insightful infographics not featured of where donations will be allocated 8 American Red Cross Limited required fields for donors to complete Donation icons on all pages of the website Specific to the Red Cross as a donor you can customize the cause you wish to support and 3 4 options are usually displayed Red Cross has by far the most user customized donation process 9 Everytown 2 column page that organizes and prioritizes the page accordingly mission statement to the left and donations to the right Limited fields required to donate Everytown along with a few others mentioned in this blog have a 2 page donation system first donors choose their preferred donation amount and after clicking next they enter in the required personal information A personal preference but I enjoy this process flow It separates the process into 2 steps and doesn t visually overwhelm 10 Piedmont designed by Elevation Limited required fields for donors to complete Detailed list of where donations will be allocated Option to set up recurring donations on a monthly basis 11 Globalgiving At first glance the globalgiving site and donation page may seem overwhelming However this site is perfect for donors looking for a nonprofit cause to support but that want to compare choose what or who they would like to donate to Brief summary basic information state of the current situation provided Donation amounts amount raised how many days left in the campaign and number of donors already contributing are provided on the donation page 12 Livestrong Donation amounts provided for donors to choose from Branded donation page that matches the layout color scheme of the entire site and organization Not featured Inforgraphic showing the current and continuing impact of donations 13 Girl Effect Instead of using a general payment process like Paypal Girl Effect uses Globalgiving which offers more imagery and text customization Image and text ratio is balanced Easy donation process accompanied by descriptive statistics of where donations will

    Original URL path: http://www.elevationweb.org/blog/top-13-nonprofit-online-donation-forms/ (2016-02-17)
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  • The 10 Best Nonprofit Websites
    mobile device these images and videos continue to be impressionable Whitespace that guides the reader s eye to the most important part of the web page the CTA Generation Ubuntu Compelling images that are inspirational and reflective of the organization Clear mission statement posted on the homepage that is easy to read and access further information Responsive All images and text transfer to a variety of desktop and mobile device sizes NPR Excellent organization of text NPR generally uses more text than most web designers would recommend but their strategic use of whitespace images font sizes and bolded words allows the eye to easily maneuver the site Easy scroll and user experience Nothing is hidden or unclear Excellent navigation Podcasts and articles are organized and separated allowing viewers to navigate the site efficiently Root 66 Garden Excellent use of icons so viewers can easily access further information and opportunities to volunteer and support the organization Imagery and text is balanced Neither is too overwhelming or distracting The site is extremely user friendly Icons CTAs and links encourage viewers to engage with the page Oxfam America 3 Calls to Action Explore Take Action and Donate that are displayed as the main focus of the homepage Show impact Oxfam provides viewers with statistics of exactly how they are helping Provide donation amounts for supporters to choose from This has become an increasingly popular strategy for nonprofits because viewers are more likely to donate when they are given options National Coalition Against Domestic Violence NCADV Audience focused All content is centered on helping women who have experienced are experiencing domestic violence Safe exit buttons links and easy icons are placed throughout the website to reach out and engage their audience Easy to use icons that encourage viewers to learn more about the various resources NCADV offers Transparent The site provides real life examples of women that have suffered from domestic violence Girl Effect Simple landing page that explains the mission and invites people to take action Easy scroll through and user friendly experience to access more information Excellent use of infographics to relay statistic heavy information and encourage viewers to support Syrian Sunrise Foundation Show impact Give donors a step by step rundown of where their donations will be allocated Compelling imagery and text Slideshow that highlights different areas of their mission Easy to follow and share their story on social media Community Education Alliance Consistent color scheme that is maintained throughout the entire site Clear CTAs that don t overwhelm viewers but encourage people to learn more take action and donate Compelling imagery and text that clearly communicates their message and encourages their audience to engage Conclusion Okay so maybe this isn t the definitive list of best nonprofit websites There are hundreds that would fit into our ranking this is just a snapshot into some of our favorite picks Some were even created by our design team here at Elevation Check out more of our work and if you re interested

    Original URL path: http://www.elevationweb.org/blog/the-10-best-nonprofit-websites/ (2016-02-17)
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  • 4 best Photo Strategies for Nonprofits - Elevation
    you choose to volunteer work donate to this specific nonprofit How has the nonprofit made a positive impact in the community How has this nonprofit impacted you Would you volunteer donate again United Way of Metropolitan Dallas has allocated an entire section of their website for Donor Highlights They ve written individual blogs on how their donors have gone the extra mile to contribute to the nonprofit Infographics Nonprofits publish lengthy annual reports to communicate major accomplishments and data to their donors volunteers staff and board of directors However the invested energy that goes into creating these reports often isn t as beneficial Many nonprofits have started ditching the traditional annual report and have instead started to incorporate infographics as a more creative and impactful alternative If done right infographics can help your nonprofit better communicate and engage its support network Check out Oxfam America s infographic on hunger in the U S This image relays statistic heavy data in an informative and unique way Donations Page Get creative with your nonprofits donation landing page Every great donation page should include an image that visually represents the impact of a donor s contributions A compelling image should inspire your donors and make them want to continue supporting your nonprofit This is extremely valuable space so make it count Include an image of someone something that your donors will directly impact or create an infographic with a step by step rundown of where the money will be allocated Once again charity water excels in this category They ve personalized their donation thank you page by including a picture and short bio of a beneficiary We live in a visual age where humans respond and engage better with things they can see Take advantage of this and create a visual strategy for

    Original URL path: http://www.elevationweb.org/blog/4-examples-of-the-best-photo-strategies-for-nonprofits/ (2016-02-17)
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  • Prevent Hacking for Your Nonprofit - Elevation
    used for malicious reasons Donor information Access to a nonprofit s donor data base broadens the impact of the security breach Beyond accessing PII hackers target the email accounts of nonprofits If a hackers is able to send an email from an organization to its donors there is a greater chance they will open the email allowing the hacker to target the donor How nonprofits are targeted Nonprofit s hold the keys to a range of information attractive to hackers such as credit card statements emails identification numbers etc Unlocking a few password protected portals opens the doors to a nonprofit s most important information Here are a few of the most common areas hackers target Website Whether your website is hosted internally or through another server there is a constant risk of it being attacked Staff Access to one staff members personal information such as an email account can lead to further exposure of other staff members Remember the majority of online security attacks are the result of human error falling for a phishing attack Social Media Facebook Twitter etc accounts are targeted in a similar way hackers target emails If a hacker can post on a nonprofit s social media account it s exposing its followers to further attack CMS Accessing the CRM is the ultimate goal for a hacker For the director of a nonprofit this could mean the end of their organization A security breach that involves access to a CRM compromises the trust and reputation on an entire organization How to prevent a security breach Nonprofits can be strategic in addressing any future security risks A combination of low cost fixes and using the correct hosting software will ensure that a nonprofit s private information is protected Low cost fixes It will pay off in the future to have invested security funds into an online security strategy This includes employing corrective patches anti virus protection backups administrative passwords amongst others These affordable fixes eliminate the majority of attack routes hackers target Rules and Regulations Staff volunteers vendors and even CRM and cloud providers should adhere to the rules and regulations that apply to the nonprofit field Compliance issues are becoming more popular and complex for nonprofits because donors are now requiring more compliance related controls This is vital because if your organization doesn t adhere to the required compliance regulations it could result in denied funding Staff Equipping your staff with necessary tools to recognize assess and take action in a potential security breach will limit the damage Encourage your staff to change passwords every 6 months create a step by step process of what to do in the case of a CRM hack and using major email provider such as Mailchimp will cut down on the exposure of your nonprofit to an online attack Ask a Hacker Hackers for Charity seeks to help nonprofit s assess and improve their online security These organizations primarily composed of hackers are sought out by various organizations to

    Original URL path: http://www.elevationweb.org/blog/how-to-prevent-hacking-on-your-nonprofits-website/ (2016-02-17)
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  • 6 Essential Logo Design Tips for Nonprofits - Elevation
    WWF and c harity water Could you apply Williams test to these Probably These logo designs employ a balance between originality and simplicity 3 How to use color Before jumping into color choice first ask yourself this what are the most important qualities of your nonprofit Are you focusing on improving education standards in high risk neighborhoods providing immediate relief to communities suffering from natural disasters or supporting minority populations in your community It s a well known marketing strategy that colors spark emotions and associations inside our brain and depending on the purpose of your nonprofit your color palette should reflect that For example look at the logo below Putting aside whether or not you recognize the organization associated with this logo what can you immediately infer from the color choice Your initial assumption could be that this organization focuses on the environment since they used two muted and cool colors blue and green Green is often associated with fresh energy and nature while blue is connected to water and the sky The above logo is used by Conservation International whose main objective is to protect and conserve the environment and graphic designers strategically used green and blue to reflect that If you haven t read it yet check out our blog post about color choice to have a full rundown of the emotions different colors evoke 4 What will it look like in 5 years What about 10 years Or even 20 years Trends come and go and while it s important for an organization to employ fresh and up to date tactics to engage their audience when considering a logo longevity is key For instance have you heard about the new flat design trend Flat design focuses on minimalist principles in a two dimensional form Check out Take The Walk s website The use of a bright yet muted color palette along with basic shapes is simple clear and visually appealing While flat design is considered a trend web designers alike think that it will maintain its popularity in the future What do you think 5 What will it look like on different platforms Creating a logo that can be transferred across a variety of platforms can be very difficult to achieve Graphic designers must consider how the logo is going to look online versus printed dark versus light backgrounds next to a tagline on something as small as a postage stamp to as large as a billboard and whether color choice could affect connotations associated with the brand A popular logo we see on a range of platforms is the American Red Cross logo It can be seen as easily on their webpage as on the side of trucks blankets t shirts and a multitude of other places 6 Can it be simplified Simplicity is the ultimate guiding principle of logo design Clear lines minimal detail limited colors and consistent typography should help your audience understand your nonprofit not confuse them Furthermore you may think every

    Original URL path: http://www.elevationweb.org/blog/6-essential-logo-design-tips-for-nonprofits/ (2016-02-17)
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  • 3 Nonprofits Excelling in Responsive Web Design - Elevation
    from desktop to mobile device thanks strategic double to single column formatting Furthermore Charity Water employs thought provoking and inspiring images that can be easily transferred across different media platforms and widths These robust arresting images are showcased well on mobile devices thanks to simple scrolling that organizes the images effectively Additionally Charity Water makes it easy for its viewers to donate by placing the Call to Action at the beginning of both the desktop and mobile device web page User friendly icons are organized so viewers can donate learn and read more without any confusion 2 Invisible Children Similar to Charity Water Invisible Children s website also employs single column formatting and simple scrolling design when opened on mobile devices Along with these formatting elements IC keeps the user experience moving by providing sound bites of text that transfer across all media platforms Short content accompanied by pleasing font sizes color palettes and images ensures that users can access the most important content and in an efficient amount of time Unique to Invisible Children is the format of their Call to Action CTA on their mobile web page The graphic design team at Invisible Children has employed the increasingly popular flat design trend with easy to understand icons that inspire encourage and ask their viewers to take action Additionally the CTA draws further attention because of a strategic use of whitespace In web design terms whitespace is the space in between graphics and blocks of text used to smooth things out and organize elements of a web page Most importantly it guides the viewer s eye to pay attention to certain elements Invisible Children has used whitespace to highlight the most important part of their web page the call to action 3 Under the Weather Under the Weather s website has exceptional infographics and an equally great execution that properly showcases them Through innovative graphic design UTW has made statistical heavy information easy to understand and interesting to look at Because these images receive a lot of positive feedback it would be in the best interest for UTW to make these images scalable and they ve done just that Responsive images can be scaled up or down on a range of devices without having to zoom in to view the full picture While it has become common practice for designers to incorporate responsive images into their design plan problems still arise One of the biggest being that when made responsive these images often become less powerful Thanks to great graphic design strategy this is not the case for UTW There infographics and images don t lose meaning when viewed on smaller screens In addition to some stellar images UTW is also excelling in navigation An easy scroll experience that doesn t require the user to pinch and zoom action buttons that are a decent size with ample space in between them and scalable consistent font sizes all contribute to a user friendly navigation experience Convinced Go mobile and avoid

    Original URL path: http://www.elevationweb.org/blog/how-3-nonprofits-are-excelling-in-responsive-web-design/ (2016-02-17)
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  • Responsive Web Design Can Help Nonprofits - Elevation
    you may not know where they are it s likely that a large proportion of them are outside of the home in a coffee shop at work on vacation In which case they are probably using a mobile device Make life easier for them as they browse your site on the go by creating a sleek mobile friendly website 2 Boost your website traffic On a related note once you have made your website mobile friendly your web traffic is likely to see a boost Why Because browsing your site will be a positive experience and people will be more likely to come back for more With so many nonprofit websites competing for our attention why would we spend a minute longer on a website that doesn t load properly on our smartphone or is difficult to use because it was designed with desktop computers in mind Even worse imagine your website with stretched and out of place photos because they are not optimized for mobile users If you create a more pleasurable user experience people are more likely to react positively to your brand People will also view your nonprofit in a more professional light because it appears to be keeping up with the times Those things matter Your website is the first thing anyone sees so it s important that its appearance and usability are the best they can be Responsive design for nonprofits tries to anticipate how users will interact with the site on different devices Do most people make donations on a desktop or on a mobile device Do people need lots of background about the nonprofit and its mission on a website that is optimized for mobile or does that make the website look cluttered once it is on a smaller screen It s considerations like these which are crucial to making your website just as streamlined as it is aesthetic When functionality and beauty are both present your website will be worth re visiting 3 Increase your mobile donations Shopping via mobile devices is the future According to one statistic sales via mobile devices including smartphones and tablet computers rocketed by nearly 140 in 2013 compared to a year earlier If people are purchasing online via mobile devices there s no doubt they are making donations the same way Granted some of your donations may already be processed via a mobile device but there are likely things you can do to optimize your website to make it even easier and bring in more donations that way You can also harness the power of email marketing to boost sales via mobile devices Email marketing is known to be one of the most effective ways for nonprofits to get their message out there By including a link in emails to a mobile optimized site you can encourage people to access your website while on the move In branding terms getting up to speed on mobile optimization can keep your nonprofit s message relevant for longer Investing

    Original URL path: http://www.elevationweb.org/blog/how-responsive-web-design-can-help-nonprofits/ (2016-02-17)
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  • 5 Ways to Build a Successful Nonprofit Website - Elevation
    Don t forget to proofread all your website copy for grammatical errors so it looks as professional as possible 3 Keep content fresh and dynamic One of the best ways to keep people coming back to a website is to ensure a regular flow of interesting targeted content Explore different types of content that your organization could use including news features blogs case studies press releases and videos Regularly updated content will also keep improve your search engine visibility Also ensure that you use all the latest social media sites including Facebook Instagram and Twitter to keep your supporters up to date with all your latest news and events If used wisely social media will draw supporters back to the website Also one of the best ways of drumming up interaction with the public is to use social media buttons on your site Make sure these are visible on your site not just in the head and footer Create content that will be easy for people to Tweet or post to their Facebook page for example You might consider creating a donors only area with exclusive content and you could even get donors involved themselves by encouraging them to create blog entries and other types of content that will forge a sense of community around your organization Blogs and news stories can also be quoted by other blogs which could boost traffic to your site Try and build up relationships with blogs and news providers that may be interested in quoting or linking to your content Content creation is one of the easiest and most effective ways of giving your website an identity 4 Reach wider audiences with a media section It may sound tricky but one of the best ways of promoting your organization to new and current supporters will be through getting press attention Create a media friendly press section on your website that will inform and inspire any journalists that come to your website Make it clear that journalists can use any information or photos from your website without prior consent Also ensure that your organization s media contacts and media contact information are clear and up to date Include professional photos of any press contacts at the organization to encourage people to get in touch Also include mini biographies and contact information for your founders board of directors and key members of staff Ensure that there is an archive of press releases for anyone interested in background information on the organization For larger or especially media focused organizations you might consider creating white papers or case studies that position your organization as an expert in a particular field All nonprofits would benefit from offering a downloadable media kit and a collection of downloadable images that journalists and bloggers can quickly and easily access 5 Make donations easy Once someone has got to the stage of wanting to donate you have to ensure the donation process is simple and straightforward otherwise you may lose their support It

    Original URL path: http://www.elevationweb.org/blog/5-key-ways-to-build-a-successful-nonprofit-website/ (2016-02-17)
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