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  • 6 Optimization Tips for Your Nonprofit's CTA - Elevation
    to consider time sensitivity Is your cause urgent Is there a specific timeline Including the more fine print details in areas surrounding the CTA will guide and motivate your viewers to decide whether or not they want to take action and when Not For Sale uses exceptionally powerful wording in their CTA that is both concise efficient unique and action compelling 3 Utilize a contrasting color palette Another strategy to draw further attention to the CTA is through color Instead of using the same color scheme that matches the website and brand tech gurus alike agree that the best way to make the CTA really stand out is by using a contrasting color Various elements of the CTA should match the overall look feel of the website but color is an area where you can make a clear distinction between the CTA and the rest of the site Amongst charity water s many strengths their CTA is also excellent They ve used a contrasting color allowing the CTA to stand out 4 Set your priorities It s tempting to want to give your viewers a platter of CTAs to choose from Between the learn more take action and donate now buttons it s hard to put prioritize one above the rest However using too many CTAs could hurt your nonprofit rather than supporting it An overload of CTAs could deter visitors from supporting your organization Creating one unique CTA will improve the chances of visitors interacting and engaging with your site If you are insistent on using more than one CTA it is encouraged to prioritize 1 above the others Use a different color or place it separately on the page to emphasize its importance Care incorporates 3 CTAs on their home page however they ve made the Donate CTA stand out against the others thanks to a contrast in colors 5 Place it strategically Once you ve completed the design decided on a color palette and chosen its text you are ready to put the CTA to use From top to bottom using strategic color choice and a logical progression of text users should be able to follow a path and somewhere located on this path should be the CTA Generally CTAs located at the top of a page get more clicks and conversions whereas those placed at the bottom have a higher amount of leads The CTA placement should be aligned with the goals of your nonprofit s website in order to fully maximize its use The Wilderness Society masters strategic placement by using colors imagery and text to organize the page Starting from the left there is the primary CTA Take Action and then secondary CTAs are on the right 6 Take advantage of whitespace Setting the right backdrop can also positively or negatively affect the impact of a CTA Many successful nonprofit CTAs utilize the power of whitespace an undervalued yet extremely efficient strategy that helps organizes the various elements of a web page Whitespace doesn

    Original URL path: http://www.elevationweb.org/blog/6-tips-to-optimize-your-nonprofits-cta-to-improve-conversions/ (2016-02-17)
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  • The Importance of Photos for Your Nonprofit - Elevation
    Sometimes the photographer can be a trained professional or the ED s cousin that also likes take the snapshots at family picnics In an ideal world this person would have the most up to date camera equipment on the market but the equipment required to get the high resolutions that you need to display your website or print materials is to put it lightly expensive Also you need to take into account the photo editing software required to get the intended end result because most pictures you see on the internet today have been at the very leased retouched which takes time and resources Professional Hire Let the pro s handle it Hiring a professional photographer can be a good solution when it comes down to needs the quality but without investing in a dedicated position or buying the equipment that comes along with it When searching for someone to work with make sure to ask all the important questions like Do you work on a fixed or hourly rate How many photos will you turn over to us Will you do post production editing What setup will you be using camera lights reflectors etc Do you have previous work that you can share with us every good photographer should Once you have made a decision do a test run before signing any agreements and then make sure the costs are defined before every event Sometimes rates can go up significantly depending on the circumstances of an event i e late night in climate weather number of attendees so make sure to ask to avoid unforeseen charges generic stock photo Stock Photography Thousands of options for any situation When you can t find the right person within the organization and you are having trouble finding a good match for an externally hired photographer stock photography can do the trick in a pinch Stock photography is a supply of photos usually for sale that are licensed out for a specific purposes like the creative parts of your nonprofit website It is the cheapest of the three solutions with some sites offering images for under a quarter each Also for some nonprofits confidentiality is a major concern which means that the faces of the people involved or being served cannot be displayed for privacy concerns But I still need pictures for my site This is where some stock photographs can get your point across about who and how you serve others without compromising anyone s privacy Here are some examples of website where you can get affordable quality images to use on your site Shutterstock http www shutterstock com Shutterstock has options between a subscription based service or on demand purcahses of individual photos They have photos vector designs editorial photos illustrations icons video footage and music Dreamstime http www dreamstime com Dreamstime has options for credit based packages or monthly subscriptions They over photos and video footage and also have a free photo section and a free starter package of up

    Original URL path: http://www.elevationweb.org/blog/say-cheese-the-importance-of-photos-for-your-nonprofit/ (2016-02-17)
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  • 3 Tips for Successful Networking for Nonprofits
    but you might also score VIP passes to special events during the conference Obviously don t help just because you want the perks that come along with being an insider volunteer because you actually want to When you help a stressed out conference staff member they ll not only appreciate your generosity but there s a good chance they ll reciprocate the kindness Getting insider s access to the conference s VIP events can be the beginning of some great connections with the nonprofit marketing world s biggest movers and shakers For instance you might gain some new insights into email marketing that you would have otherwise missed out on had you not offered to go behind the scenes 2 Determine who you want and need to talk to If you re attending a major marketing conference next year it can be slightly overwhelming especially if you re shy There are numerous speakers and events and sometimes thousands of people who are all trying to network with each other How can you possibly get through all of those people and events in only a few days The best way to jump that hurdle and finish the conference race in first place is to narrow down who you want to network with at the conference Conference hosts will post lists of speakers and vendors who will be at the event Sometimes they will also publicize a list of confirmed attendees Even though this list may be several hundred names long you should definitely take the time to look through it and determine which attendees you want to connect with during the conference Instead of wasting time trying to talk to everyone narrow down your list and streamline your networking process 3 Don t be a wallflower This can be a tempting move especially if you re in the third day of a large marketing conference and all you want to do is relax Your quiet hotel room and complimentary pillow chocolate might be calling your name but you ve got to rally and commit to making the most of your conference experience This means Showing up to sessions and events early Not only will this give you time to prepare and get situated but you ll also be able to meet new people that come in after you Being attentive and engaging Maybe you re responsible for marketing planned and major giving to your donors If the conference you re attending has a session on planned giving sit in on it and ask questions talk to people around you and hang out afterward to talk to the speaker You ll learn more and expand your professional network Know your limit All of the networking in the world will do no good if you aren t actually invested in it Make sure that you re well rested well fed and know when to take a break to recharge Being actively engaged in your next marketing conference will help you gain more insight

    Original URL path: http://www.elevationweb.org/uncategorized/3-tips-for-successful-networking-at-your-next-nonprofit-marketing-conference/ (2016-02-17)
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  • call to action Archives - Elevation
    the image for 5 seconds After 5 seconds have them tell you as much as they can about the home page Now it s your turn to decipher whether or Read More August 18 2015 by Hillary Skeffington Top 3 Nonprofit Call To Actions And How They Could Improve You may have read our blog post a few weeks back that discussed 6 essential CTA tips for nonprofits We covered a lot of ground in that post in hopes that it be a resource for organizations to create more inspiring and action compelling CTAs However it s impossible to cover all there is to know about CTAs in one blog Read More August 4 2015 by Hillary Skeffington 6 Tips to Optimize Your Nonprofit s CTA and Improve Conversions If you re like most nonprofits perusing the web for various tips on how to improve your website then you ve probably read a blog or two on Call to Actions CTAs A nonprofit s Call to Action is arguably the most important element of its website A great CTA should transform visitors into donors and should be Read More July 20 2015 by Hillary Skeffington Top 13 Nonprofit Online Donation Forms There is a general consensus that nonprofits tend to lag when it comes to creating optimized user friendly web secure and transparent donation forms And truthfully so Nonprofits tend to push online fundraising to the back burner without realizing how having a great online donation form could positively impact the organization In 2013 alone online giving grew 13 5 Following that in Read More June 15 2015 by Hillary Skeffington How to Increase Online Donations Today It is no mystery that in our increasingly technology based world the future of donations will only continue to rely heavily on online

    Original URL path: http://www.elevationweb.org/tag/call-to-action/ (2016-02-17)
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  • CauseVox Archives - Elevation
    no mystery that in our increasingly technology based world the future of donations will only continue to rely heavily on online fundraising Take charity water for example In 2014 they raised over 35 million from over 128 000 peer to peer online fundraisers alone How do charity water and other organizations do it By maximizing their online fundraising Read More November 28 2014 by Hillary Skeffington Crowdfund your Holiday Campaign Looking for a way to find another source for donations and increase your social media interactions If you haven t already heard of crowdfunding it might be time to give it a try for your nonprofit Crowdfunding is a means to collectively source a project or idea and has become increasingly popular among nonprofit organizations to Read More How to Increase your Online Donation Guide Download Now Stay Updated Receive weekly articles from our nonprofit blog Email Like Us On Facebook Follow Us On Twitter Add Us On Google Categories Blog Case Studies Email Marketing Featured Fundraising Donations Graphic Design Responsive Web Design Search Engine Optimization SEO Social Media Web Design Website Design Content Writing Uncategorized Web Security and Hosting Get a Quote Contact Us 1 for 1 Match About

    Original URL path: http://www.elevationweb.org/tag/causevox/ (2016-02-17)
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  • crowdfunding Archives - Elevation
    Us 1 for 1 Match Connect With Us Questions Call us at 800 475 4590 Get a Quote Home crowdfunding How to Increase Online Donations Today June 15 2015 by Hillary Skeffington It is no mystery that in our increasingly technology based world the future of donations will only continue to rely heavily on online fundraising Take charity water for example In 2014 they raised over 35 million from over 128 000 peer to peer online fundraisers alone How do charity water and other organizations do it By maximizing their online fundraising Read More How to Increase your Online Donation Guide Download Now Stay Updated Receive weekly articles from our nonprofit blog Email Like Us On Facebook Follow Us On Twitter Add Us On Google Categories Blog Case Studies Email Marketing Featured Fundraising Donations Graphic Design Responsive Web Design Search Engine Optimization SEO Social Media Web Design Website Design Content Writing Uncategorized Web Security and Hosting Get a Quote Contact Us 1 for 1 Match About Us Why Elevation Our Process Our Team Testimonials Our Solutions Nonprofit Website Design Graphic Design Ongoing Support Search Marketing Copywriting Email Outreach Our Work Before After Portfolio More Info Blog Nonprofit Web Design Nonprofit

    Original URL path: http://www.elevationweb.org/tag/crowdfunding/ (2016-02-17)
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  • donation Archives - Elevation
    Us 1 for 1 Match Connect With Us Questions Call us at 800 475 4590 Get a Quote Home donation How to Increase Online Donations Today June 15 2015 by Hillary Skeffington It is no mystery that in our increasingly technology based world the future of donations will only continue to rely heavily on online fundraising Take charity water for example In 2014 they raised over 35 million from over 128 000 peer to peer online fundraisers alone How do charity water and other organizations do it By maximizing their online fundraising Read More How to Increase your Online Donation Guide Download Now Stay Updated Receive weekly articles from our nonprofit blog Email Like Us On Facebook Follow Us On Twitter Add Us On Google Categories Blog Case Studies Email Marketing Featured Fundraising Donations Graphic Design Responsive Web Design Search Engine Optimization SEO Social Media Web Design Website Design Content Writing Uncategorized Web Security and Hosting Get a Quote Contact Us 1 for 1 Match About Us Why Elevation Our Process Our Team Testimonials Our Solutions Nonprofit Website Design Graphic Design Ongoing Support Search Marketing Copywriting Email Outreach Our Work Before After Portfolio More Info Blog Nonprofit Web Design Nonprofit

    Original URL path: http://www.elevationweb.org/tag/donation/ (2016-02-17)
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  • donation button Archives - Elevation
    1 for 1 Match Connect With Us Questions Call us at 800 475 4590 Get a Quote Home donation button How to Increase Online Donations Today June 15 2015 by Hillary Skeffington It is no mystery that in our increasingly technology based world the future of donations will only continue to rely heavily on online fundraising Take charity water for example In 2014 they raised over 35 million from over 128 000 peer to peer online fundraisers alone How do charity water and other organizations do it By maximizing their online fundraising Read More How to Increase your Online Donation Guide Download Now Stay Updated Receive weekly articles from our nonprofit blog Email Like Us On Facebook Follow Us On Twitter Add Us On Google Categories Blog Case Studies Email Marketing Featured Fundraising Donations Graphic Design Responsive Web Design Search Engine Optimization SEO Social Media Web Design Website Design Content Writing Uncategorized Web Security and Hosting Get a Quote Contact Us 1 for 1 Match About Us Why Elevation Our Process Our Team Testimonials Our Solutions Nonprofit Website Design Graphic Design Ongoing Support Search Marketing Copywriting Email Outreach Our Work Before After Portfolio More Info Blog Nonprofit Web Design Nonprofit

    Original URL path: http://www.elevationweb.org/tag/donation-button/ (2016-02-17)
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