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  • 3 Myths on Social Media, Content Strategy, & Web Design - Elevation
    It gives them that reasoning that they need to donate It needs to appeal to the audience that you are aiming for If it doesn t appeal then of course they are less likely to donate You want to make sure that you have a strong mission statement with clear intentions so donors can have a stronger understanding of what your purpose is and what goals you are focused on reaching A good design is essential for both large non profits and the smallest ones because the website opens the doors to the donors getting involved and staying involved 2 Having a Social Media Presence will work out on its own Hate to say this but this is definitely not the case Just having a social media presence doesn t cut it Just like having a mediocre web design won t work neither will just having a social media presence If you have a mediocre web design to seem like you are in more need then surely a clear mission statement isn t present either If you aren t clear on your website about what your purpose is moving it to social media platforms without clarification can do more harm than good When moving forward with the decision to make a presence on social media you want to make sure you keep up with it but you also want to make sure that you don t over do it It s not necessary to have a presence on every social media platform that exists Think about who your audience is What social media platforms are the most frequented Focus on those being your main platforms and from there build strategies that will lead to the most beneficial optimization of said platforms Shape and mold your strategies to the wants and needs of your audience just like you would do with your web design 3 Content Strategy and Social Media don t go hand in hand Of course I had to save the best myth for last This one stood out to me the most How can content and social media NOT go hand in hand Without content there would be nothing to share on social media Social media platforms serve as a tool to distribute content in a meaningful way You can tailor content to fit the context of each social media platform This is content strategy Then you can promote this content with these platforms and in turn it can be shared with others that are in the same interest group or related ones therefore yielding a larger audience Yes content strategy and social media are separate entities but they almost always work together Conclusion Your nonprofit organization s online presence is vital for its success With strong mission statements that present a clear purpose updated web designs that appeal to donors and making sure to keep your content on social media platforms updated and relevant to each platform you can guarantee that your efforts will be rewarded with

    Original URL path: http://www.elevationweb.org/blog/social-media/3-myths-on-social-media-content-strategy-web-design/ (2016-02-17)
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  • 3 Ways to Promote Matching Gifts on Your Website - Elevation
    gifts check out this resource 1 On a Ways to Give page Often donors will look for different ways that they can support your organization These donors tend to land on your Ways to Give page Make sure you re including information about matching gifts on these essential pages The Pikes Peak Region chapter of CASA offers a great example of promoting matching gifts on a Ways to Give page Not only do they let donors know that they can give in multiple ways including online over the phone and by direct mail they also add information about matching gifts to encourage donors to look into their employers own programs Having an informative Ways to Give not only lets your donors know how they can donate to your cause through more traditional methods but it also allows your supporters to learn more about potentially doubling their donations If you need help with the wording on your Ways to Give page take a look at these three strategies for writing compelling content on your organization s website 2 On an online donation page Donors who find themselves on your nonprofit s online donation page are clearly already invested in helping your organization accomplish its mission What better opportunity to market matching gifts to them than this Follow the lead of the Girl Scouts of Greater Atlanta They ve included matching gift information in the center of their donation page to remind donors that they might be able to double their contributions They also provide donors with different giving levels as well as information about what their donations help accomplish Donor engagement is at its peak during the online donation process Your nonprofit has to seize this opportunity and make the most of donors generosity while they re giving Make sure to mention matching gifts on your online donation pages Check out these four ways to optimize your nonprofit s website for online fundraising 3 Within a dedicated Matching Gifts page If you want to give donors even more information about matching gifts on your website consider using a dedicated Matching Gifts page to clear up ambiguities and answer any questions they might have Follow the example of the ASPCA whose matching gift page Gives basic information about matching gifts Provides a search tool for donors to look up their employers matching gift programs Gives an address for donors to mail in their paperwork Dedicated Matching Gifts pages can be a great way for donors to learn more about matching gifts in general but they are also useful in helping donors find out if their own employers offer such programs Make the most of your website and start promoting matching gifts on a dedicated Matching Gifts page There are so many ways for your nonprofit to promote matching gifts on your website By incorporating information about matching gifts on a Ways to Give page a donation form and on a dedicated Matching Gifts page you will be poised for matching gift success

    Original URL path: http://www.elevationweb.org/blog/fundraising-donations/3-ways-to-promote-matching-gifts-on-your-website/ (2016-02-17)
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  • 20 Effective Nonprofit Mission Statements - Elevation
    conflict in the only way we know how through innovative programs that protect communities in central Africa and lay the foundation for lasting peace in the post conflict region 4 TED Spread Ideas 5 H O P E Inc Empower encourage and equip low income single parents to obtain a college degree develop essential life skills and ultimately become self sufficient 6 Foster Youth in Action Foster Youth in Action FYA builds the skills of foster youth to organize and advocate for change 7 Sidelines We believe that families can cope more successfully with a high risk pregnancy with appropriate medical intervention education and a strong support system 8 Livestrong We improve the lives of people affected by cancer now 9 NPR The mission of NPR is to work in partnership with Member Stations to create a more informed public one challenged and invigorated by a deeper understanding and appreciation of events ideas and cultures 10 Feeding America Our mission is to feed America s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger 11 Girl Effect Change the world for girls and enable girls in their unique capacity to change the world 12 MOMA Founded in 1929 as an educational institution The Museum of Modern Art is dedicated to being the foremost museum of modern art in the world 13 care To serve individuals and families in the poorest communities in the world 14 R U 4 Children Nourish the Hungry Inspire the Broken Connect the World 15 UNICEF United States Fund Working to make the world better for children 16 The Nature Conservancy Protecting nature for people today and future generations 17 Gates Foundation We seek to unlock the possibility inside every individual 18 American Red Cross The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors 19 Purpose Driven by people enabled by technology Purpose builds movements and new power models to tackle the world s biggest problems 20 UnLtd UnLtd s mission is to reach out and unleash the energies of people who can transform the world in which they live We call these people social entrepreneurs Now what Crafting a mission statement that communicates your nonprofit but doesn t exceed more than the necessary word amount can be a difficult task If you re in need of some guidance in order to craft yours ask yourself and team these 5 questions Is the statement longer than 20 words Could it be less than 15 words Or even better less than 10 words Does it clearly and simply communicate your message How simple is the language If you can t make the statement less than 20 words can you make a succinct tagline from it that fits around 6 8 words Hillary Skeffington Hillary Skeffington is the Communications Partnership Manager at Elevation While Hillary started as a volunteer for nonprofits she

    Original URL path: http://www.elevationweb.org/blog/featured/20-effective-nonprofit-mission-statements/ (2016-02-17)
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  • 8 Applications for #GivingTuesday - Elevation
    of year many nonprofits experiment with various visuals to best promote or communicate their cause GivingTuesday is the last moment to perfect imagery for the big finale Putting aside the need for quality photos or videos of your nonprofit your nonprofit should be using imagery in the tiniest details of your GivingTuesday campaign Canva luckily solves many of your visual needs Canva offers social media graphics stock photos filters templates font styles and more They have a drag and drop feature that combines professional layouts to create visually stunning graphics Email Mailchimp When it comes to email campaigns you need the best of the best That s why at Elevation we recommend nonprofits use email servers such as Mailchimp that are both affordable and provide the full list of features necessary to maximize the full use of your email marketing For GivingTuesday it s time to start putting some of those email marketing tips we ve been talking about all year to use Mailchimp offers solutions to many of the email marketing issues we see There is easy audience segmentation by geography and open and click rates along with ways to test subject lines and email templates Mobile Fundraising Givelify Lately we ve been hearing a lot about app development While we often associate the benefits of an application to for profits there s a lot that nonprofits can gain from developing an app and what better excuse to get started on one than GivingTuesday If you re goal for developing an app for your nonprofit is increasing fundraising revenues than Givelify is the right agency for you Givelify is specialized in nonprofit app development Their app service is multi faceted with everything from text donations to customized design to next day deposit to integration with your current donation software Givelify is affordable and catered to nonprofits Fundraising Mention Making the most of your GivingTuesday campaign also includes knowing what does and doesn t work for your nonprofit With tracking and measuring successes and failures you ll have nothing to build on for you next year s campaign That s why we recommend Mention Mention is an online service that monitors everything on the web They give you an in depth report of your current web presence and then provide a step by step analysis of how you could improve your nonprofit s website in real time While it may be on the pricier side of tools and applications it s insight could be valuable to your nonprofit s fundraising success Organization Trello For all the list makers out there Trello offers the virtual satisfaction of list making A personal favorite in the Elevation office Trello keeps track of your ideas and responsibilities all in one centralized location with the ability to share with others It s set up like a dashboard where you can separate projects into different piles or lists of Ideas To Do Doing and Done From there you can add photos links or descriptions and using

    Original URL path: http://www.elevationweb.org/blog/fundraising-donations/7-must-have-productivity-applications-for-givingtuesday/ (2016-02-17)
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  • 4 Ways to Optimize Your Nonprofit Website for Year-End Fundraising - Elevation
    website 2 Include Social Proof Has your nonprofit ever hosted a fundraising event such as a 5K Walk and Run or held an all day marathon These types of fundraisers are great opportunity to add social proof Social proof is the demonstration that others have gone before you and done it They ve purchased that book tweeted that page or shared that photo on Facebook In the context of nonprofits this means showing potential donors that others have already donated A great way of doing this is have a section of your Homepage or main event page dedicated to social proof You can include the fundraising goal amount currently raised and the number of donors that have contributed so far 3 Mobile Friendly Donations Pages One of the biggest trends in nonprofit website design and online giving is responsive design Responsive design is all about making it easy for users to peruse the internet just as easily on their desktop as on their mobile devices This means different font sizes graphics scrolling and more Online giving has been steadily increasing over the last decade once nonprofits started incorporating a digital strategy into their fundraising efforts Over the last 2 years a major game changer that has since affected online giving is responsive web design Since 2014 responsive design has nearly doubled in online giving 4 Start a Social Media Campaign Did you know that 55 of those who interact with a cause via social media are more likely to take further action in the form of donations volunteering fundraising etc Social media is more important now than it has ever been Twitter Facebook Linkedin G and the like are new channels of communication better connecting your to your donors reaching broader audiences Create a social media campaign for your year

    Original URL path: http://www.elevationweb.org/blog/4-ways-to-optimize-your-nonprofit-website-for-year-end-fundraising/ (2016-02-17)
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  • 8 Rookie Email Marketing Mistakes from Nonprofits - Elevation
    Lines In attempt to not sound like a broken down record in regards to the importance of great subject lines here s a quick list of some of the best and worst performing words to use in nonprofit subject lines Test them out for yourself and discover what works best for your audience The Best You Amazing Snapshot Today The Worst Free Buy Price Urgent 4 Poorer Content A bloated nonprofit newsletter can overwhelm your audience and distract them from taking away the most important part of your newsletter Long winded messages that require scrolling down to read the entire email will deter your readers from completing the message A good rule of thumb is not always cut your email in half before sending it With efficient editing you ll be able to cut down the content to the most important part of the email the call to action which could be a donate now plug asking for their support inviting them to a fundraiser etc Identify the purpose of the email and communicate it in the most efficient and succinct manner possible 5 Not Mobile Friendly Did you know that approximately ½ emails are read on mobile devices Today s donors are opening emails on their phones in their homes and on their daily commute expecting immediate value Optimizing your nonprofit s newsletter will help in building a reliable relationship with your audience sparking higher open and click rates Achieve this by using responsive images in your email content employing font sizes and headers that convert to multiple screen sizes and using a single scroll template design 6 Not Using An Email Server If you already have a reliable list of email subscribers are looking to expand and build more than enlisting in an email marketing server is a must Not only do email servers such as Mailchimp or Constant Contact make it easy to send mass emails segment email lists and test how your campaigns are performing but they safeguard your own email from getting blacklisted in SPAM from your audience 7 Ignoring Statistics If you re already using an email marketing service then you are probably familiar with a few analytics tools While taking the time to understand these tools may seem low on your to do list these statistics offer valuable information into how your newsletter is performing and what content is being received well by your audience Generally nonprofits receive a 15 17 open rate with every email with click rates even lower An open rate is the percentage of your audience that opened your email from their inbox while a click rate refers to the percentage of readers that clicked the call to action blog post or other links in the email Statistics give insight into what subject lines work best the types of newsletter content your audience responds best and worst too day of the week and time for best delivery and more 8 Mishandling Un Subscribers Hand in hand with not using

    Original URL path: http://www.elevationweb.org/blog/8-rookie-email-marketing-mistakes-from-nonprofits/ (2016-02-17)
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  • 3 Great Event Fundraising Ideas for Fall - Elevation
    the division winners go they get rewarded with frozen turkeys Thanksgiving is a time to give thanks and give back so your network of supporters will happily get involved with your turkey trot 2 Seasonally Themed Virtual Bake Sale A seasonally themed virtual bake sale is a twist on a twist on a traditional fundraiser Anyone who has spent time in an elementary school is very familiar with bake sales They re often a go to school fundraiser of choice Making it virtual and theming it around fall goodies modernizes the fundraising event for a broader audience just in time for all the delicious holiday recipes to start making their rounds With a virtual bake sale instead of asking your chefs to make and deliver treats to a single location you have them sell their items through a single online location Virtual bake sales generally occur as follows Your organization puts together a team of top notch bakers Each baker selects a delicious treat to whip up and agrees to make up to a certain amount of that treat i e your apple pie baker agrees that he ll make up to 20 pies if that many sell You promote the virtual bake sale as you would any other fundraising event like making announcements on social media and sending out information in your newsletters for example Your marketing directs people to a dedicated bake sale page Have the dedicated page set up before the event goes live so that interested parties have a way to browse the menu before the day of an event It helps raise interest The page needs to contain Goods for sale Pricing Images of all the treats Purchasing Donating links to online donation forms When donors make their selections you send out donation receipts with relevant delivery details and pass along the order information to the particular baker The baker then makes the requested goodie and your team ships it off to the lucky donor That s the rundown of a virtual bake sale To make it a seasonally themed virtual bake sale all the treats you sell should be related to fall Think Thanksgiving classics and pumpkin based recipes Schedule the event so that it happens close enough to holiday parties that you can draw in donors who needs baked goods to bring to office potlucks and neighborhood Halloween bonfires 3 Work a thon What s better than fundraising Fundraising while encouraging volunteerism Work a thons rely on a volunteer force to carry out the work that brings in your nonprofit s much needed donations Bring together a group of volunteers and set aside a day for them to offer up their services to members of your local community In exchange for a small donation fee your volunteers will be masters of odd jobs for a day such as raking leaves a must in fall to sorting old clothing To collect additional donations ask the volunteers to secure pledges for the hours they serve

    Original URL path: http://www.elevationweb.org/blog/3-great-fundraising-event-fundraising-ideas-for-fall/ (2016-02-17)
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  • Blog - Page 3 of 5 - Elevation
    technology based world nonprofit organizations must invest time and resources into building websites that inspire and spark change We ve put together our list of the best nonprofit websites out there on the world wide web We ve Read More June 29 2015 by Hillary Skeffington 4 Examples of the Best Photo Strategies for Nonprofits We ve all heard the cliche phrase a picture is worth a thousand words but images hold real value in displaying important content Visual images elicit emotional responses from viewers sparking awareness inspiring action jump starting a movement and changing the world So how can your nonprofit make every photo worth a thousand words To get the Read More June 22 2015 by Hillary Skeffington How to Prevent Hacking on Your Nonprofit s Website The cyber security disasters large companies such as Home Depot and Target faced seem far afield from the concerns and issues nonprofits encounter However similar to major corporations nonprofits are a feeding ground of financial and personal information hackers are eager to prey on The primary difference between a major corporation and a small to Read More June 15 2015 by Hillary Skeffington How to Increase Online Donations Today It is no mystery that in our increasingly technology based world the future of donations will only continue to rely heavily on online fundraising Take charity water for example In 2014 they raised over 35 million from over 128 000 peer to peer online fundraisers alone How do charity water and other organizations do it By maximizing their online fundraising Read More June 8 2015 by Hillary Skeffington 6 Essential Logo Design Tips for Nonprofits Logos identify Colors fonts shapes and visual graphics are infused together to create an eye catching and memorable image An exceptional logo should be simple in form

    Original URL path: http://www.elevationweb.org/blog/page/3/ (2016-02-17)
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