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  • Future of Storytelling | Amy Fredeen & Alan Gershenfeld: World Games
    adapt to our changing media they risk being lost forever Games industry veteran Alan Gershenfeld and his company E Line Media partnered with Amy Fredeen of the Cook Inlet Tribal Council in Alaska to transform the Iñupiaq tribe s stories into a video game starring a young girl and her Arctic fox who team up to stop an eternal blizzard Never Alone Kisima Inŋitchuŋa which premiered in 2014 to widespread acclaim teaches players how to survive harsh environments by sharing knowledge and stories across generations At FoST Fredeen and Gershenfeld will discuss how to synthesize old and new storytelling methods to create something commercially and culturally meaningful Alan Gershenfeld Amy Fredeen s bio Alan Gershenfeld has spent the last twenty years at the intersection of entertainment technology and social entrepreneurship He is currently President and Cofounder of E Line Media a publisher of digital entertainment that engages educates and empowers with a core focus on computer and video games Alan has worked on impact game projects with the Gates Foundation the MacArthur Foundation the National Science Foundation USAID DARPA the White House OSTP the California Endowment the Cook Inlet Tribal Council Games for Change Google Sesame Workshop the MIT Center for Bits and Atoms and the ASU Center for Games and Impact Prior to E Line he was CEO and Cofounder of neomat a leader in mobile and web community solutions Amy Fredeen is of Inupiaq heritage and served as the Lead Cultural Ambassador for the game Never Alone She currently serves as the Chief Financial Officer at E Line and as the Executive Vice President and Chief Financial Officer of Cook Inlet Tribal Council CITC an innovative nonprofit that provides educational and social services to Alaska Natives and American Indian people in the Cook Inlet Region of Alaska Amy

    Original URL path: http://futureofstorytelling.org/video/world-games/ (2016-04-29)
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  • Future of Storytelling | Joe Marchese: Future of Advertising
    being threatened Joe Marchese Fox Networks President of Advanced Advertising and the Founder and former CEO of true X is a world leader on how advertising is evolving in today s digital world Instead of the buckshot approach used in the past Joe explores how new digital tools can target consumers with strong content that truly engages them So tomorrow when you engage with one great ad instead of watching a terrible ad dozens of times you ll have Marchese to thank At FoST he ll show you how to be a part of this advertising revolution Joe Marchese s bio Joe Marchese is the President of Advanced Advertising at Fox Networks Group and the Founder and former CEO of true X which 21 st Century Fox acquired in 2015 Joe founded true X in 2007 with the goal of creating a scalable advertising system uniquely suited to consumer publisher and advertiser demands in a digital on demand world Today true X powers engagement advertising for a broad portfolio of leading advertisers agencies and publishers Joe is known throughout the advertising industry as a pioneer and expert in advertising and media He has appeared in major publications including the New

    Original URL path: http://futureofstorytelling.org/video/future-of-advertising/ (2016-04-29)
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  • Future of Storytelling | Beth Comstock: Mind Share
    in order to get market share A company s best storytellers are often their team members working behind the scenes A marketer s job is to elicit those stories and translate them to the world Beth Comstock s bio Beth Comstock is passionate about change and innovation She leads GE s growth efforts via marketing sales licensing and communications and oversees GE Ventures Her current priorities include partnering with and and investing in start ups developing new markets in analytics energy and affordable health through GE s industrial internet ecomagination and healthymagination initiatives and making connections that spur a culture of inventiveness and grow brand value Previously she served as President of Integrated Media at NBC Universal where she oversaw ad sales marketing and research and led the company s digital media efforts including early development of hulu com and Peacock Equity and the acquisition of ivillage com In 2003 she was named GE s first Chief Marketing Officer in more that 20 years Prior to that she held a succession of roles at GE NBC CBS and Turner Broadcasting Beth is a member of Nike s Board of Directors and Trustee President of the Smithsonian s Cooper Hewitt National Design Museum She serves on the board of Quirky an online hub that makes invention accessible and is a start up partner with GE on smart consumer products Other Information COMPANY PROFILE http www ge com about us leadership profiles beth comstock TWITTER https twitter com bethcomstock Related Articles AdAge GE CMO Beth Comstock B to B Marketers Can t Sell If They Can t Tell a Story http adage com article btob ge cmo beth comstock b b sell 293457 Forbes GE s CMO Beth Comstock Inspires Innovation Through Instigating http www forbes com sites avidan 2012 04 19

    Original URL path: http://futureofstorytelling.org/video/mind-share/ (2016-04-29)
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  • Future of Storytelling | An Interview with Alec Maassen
    you still got to feel the actual bass coming from underneath The whole point is to create an immersive experience around this idea of digital claustrophobia which is a term that I ve come up with VS What is that AM I was thinking a lot about the tech world at the time I started the project I remember just sitting there one day I was working and I had my iPad and my iPhone and my laptop on my desk and somebody started calling me and at one point they were all ringing I can answer from any of these devices I have and I was kind of overwhelmed like which one do I pick it up from And then the project became about this whole tech world where you can t escape it anymore At least for me it can feel kind of claustrophobic because there s never a reason to not respond to an email there s never a reason to not pick up your phone So with the project I took this idea and created a very digital world that starts out very interesting and reels you in like oh that s cool the same way as when the iPhone first came out and everyone was like oh wow that s great The whole show is two minutes and thirty seconds It starts out really slow and soft and then it eventually turns into this hectic anxiety inducing experience I did all the sound design for it first I sourced a lot of the noises and the samples from phones there s some iPhone ringers in there there s the Mac startup noises I think there s maybe a Windows sound in there But the thing is I distorted them so much that they re unrecognizable

    Original URL path: http://futureofstorytelling.org/an-interview-with-alec-maassen/ (2016-04-29)
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  • Future of Storytelling | Blackout
    Share Specular a creative studio known for working with emerging technologies is about to launch a new VR experience called Blackout that explores the inner thoughts of passengers on MTA transit Viewers don an Oculus Rift headset or Google Cardboard and are transported to a stalled subway car underground Looking around the car they can selectively listen in on the other passengers thoughts Part video game and part documentary Blackout allows viewers to not only ponder the inner worlds of the people around them but also begin to empathize with them Blackout is made with DepthKit a VR filming technique invented by Specular that captures live action 3D models of real people It s powered by the depth sensors that are usually found in video game controllers and the models it creates can be inserted into virtual space and viewed from all angles As Specular claims When a virtual reality film is made with DepthKit it s like a movie colliding with a video game You can support this new technology and soon observe the secret thoughts of public transit riding New Yorkers by contributing to Specular s Kickstarter page Millions of people use the New York City subway system

    Original URL path: http://futureofstorytelling.org/blackout/ (2016-04-29)
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  • Future of Storytelling | Chains
    Bibi Bourelly and AKQA creative agency As the line fades away we find ourselves in front of an African American teenager He is looking straight into our eyes Trayvon Martin aged 17 the caption reads Shot dead by his neighbor The man was never found guilty Photos of victims of racial profiling and police brutality appear on the screen one after another We got a problem that needs some acknowledgment Nas raps By using your webcam as well as facial recognition and eye tracking software Chains tries to make sure that you don t get distracted Whenever you move your head or switch tabs the music stops Don t look away the video demands resuming only when you look back into the victim s eyes Those who want to find out more about the individual cases can do so by clicking on the LookDeeper subpage or by checking the publicly available case files Usher s politically charged lyrics tackle the gun control issue by addressing recent events including the Charleston church shooting Moment of silence American school and we in church too Shooting shooting shooting we the prey he sings In his verse Nas also pays tribute to Sean Bell

    Original URL path: http://futureofstorytelling.org/chains/ (2016-04-29)
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  • Future of Storytelling | Eyes of the Forest
    Contact Eyes of the Forest By Jess Bass on October 28 2015 Share In the Eyes of the Animal created by Marshmallow Laser Feast is a new virtual reality experience that lets viewers see and explore nature as animals do Created using a combination of 360 degree aerial filming photogrammetry and CT scans along with a binaural soundtrack using audio recordings sourced from the surrounding woodland the video offers a unique perspective of England s Grizedale Forest and its local animal and insect inhabitants Outfitted with a moss covered headset and a vibrating backpack from SubPac viewers experience the sights of the forest from the perspective of everything from a midge to a dragonfly to a frog to an owl Educational and playful the experience offers new ways of interacting with the environment instilling a modern bond with nature In the Eyes of the Animal was part of the Abandon Normal Devices AND Festival located in the Grizedale Forest The festival featured eight site specific works turning the forest into a temporary playground for filmmakers artists creative technologists philosophers and scientists The program merged nature with the latest in digital trends There were drones funghi outdoor cinema kite flying and

    Original URL path: http://futureofstorytelling.org/eyes-of-the-forest/ (2016-04-29)
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  • Future of Storytelling | Fantastic Contraption
    new VR headset the Vive Fantastic Contraption is going to be three dimensional The Vive combines laser based motion tracking with a handheld controller to transform VR from a viewing experience into a spatial one This means that for Fantastic Contraption the two dimensional limits of flash are blown away Now players must build in three dimensions engineering structures that can support themselves while delivering the red ball up down or all around in this world of floating platforms The transformation is akin to going from drawing an assembly line on a piece of paper to actually constructing a three dimensional car But beyond introducing new gameplay possibilities through VR Fantastic Contraption is transformative to gaming itself As Mark Wilson writes for Fast Company party platforms like the Wii failed to retain their realism and attraction because players learned that a simple flick of the wrist from the couch was just as likely to bowl a strike as actually simulating bowling in one s living room The effect was the elimination of the stupid fun factor the only real motivation to play a party game in a group was the shared silliness of actually pretending to bowl Fantastic Contraption and the Vive overcome this failure because the creation of three dimensional space keeps the player honest They have to move around to play And this is great for communal gaming because the Vive s ability to be linked up to the TV enables friends to shout suggestions cheer the player on or laugh as they inadvertently chuck their contraption off into space As Wilson calls it Fantastic Contraption is like a modern day rendition of pin the tail on the donkey This all culminates in something new for VR the chance to transcend the headset as an anti social experience

    Original URL path: http://futureofstorytelling.org/fantastic-contraption/ (2016-04-29)
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