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  • Future of Storytelling | Todd Yellin: Stories You’ll Love
    Share Topic The explosion of digital video has created an unprecedented level of choice for viewers Netflix VP of Product Innovation Todd Yellin and his team devised a system to cut through the clutter and match viewers with the stories they ll love Todd Yellin s bio Todd S Yellin has enjoyed a career dedicated to film and TV entertainment He started working at Netflix eight years ago His current role as VP of Product Innovation revolves around changing the way people find great streaming content to watch over the Internet on their TVs computers and mobile devices He is responsible for leveraging vast amounts of data sophisticated algorithms and best in class user interfaces across numerous viewing devices to create an easy compelling way for Netflix members to find something great to watch He also oversees member acquisition and how to best leverage social and messaging Other Information COMPANY WEBSITE http www netflix com Related Articles The Atlantic How Netflix Reverse Engineered Hollywood http www theatlantic com technology archive 2014 01 how netflix reverse engineered hollywood 282679 The Guardian Netflix gathers detailed viewer data to guide its search for the next hit http www theguardian com media 2014 feb

    Original URL path: http://futureofstorytelling.org/video/stories-youll-love/ (2016-04-29)
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  • Future of Storytelling | The Fiction of the Science
    collaboration between art and science between story and fabrication is essential for scientific and creative innovation Robert Wong s bio While practicing accounting in Toronto Robert Wong woke up one day flew to New York and became a graphic designer instead Since then he has had the privilege of working on some of the world s most loved brands Google Starbucks Apple Harley Davidson Jack Daniel s ESPN MTV NPR and other acronyms At the Google Creative Lab Robert leads a small team of amazingly talented people within Google to help communicate to the world the magic of Google products and the spirit of the people who make them Prior to Google Robert was Executive Creative Director of Arnold Worldwide the agency most famous for a decade of epic Volkswagen advertising in the 90s Before that he was Vice President of Creative at Starbucks responsible for every touchpoint customers have with the brand globally His work has won nearly every industry award and is represented in the permanent collections of the Cooper Hewitt National Design Museum and the Museum of Modern Art MoMA He has no plans of ever going back to accounting The Conversation 3 Join the FoST Community and participate in the conversation Sign up to get started Roberto Novoa on October 26 2013 10 34 AM In medicine we seldom use technology and tools to tell the story behind science Quite often the story is more powerful and soothing than the pill we dispense or the surgery we do Perhaps it is time for doctors to become better more credible storytellers Some pretty amazing this are indeed happening It is only a matter of time before we realize how powerful trust is in the healing process but we need evidence hard documentation Valerie Coulton on October 15

    Original URL path: http://futureofstorytelling.org/video/the-fiction-of-the-science/ (2016-04-29)
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  • Future of Storytelling | Burn the Seats
    Immersion in Interactive Theater Felix Barrett on September 18 2013 Recommend Share Topic It s about a heightened state of awareness says Felix Barrett about groundbreaking productions like Sleep No More and The Drowned Man Punchdrunk productions transform existing architectural spaces into interactive theater pieces in order to disrupt the traditional formulaic and passive theater model They demand the attention of all five senses Felix Barrett s bio Felix Barrett is the Founder and Artistic Director of the theater company Punchdrunk With shows like Sleep No More and The Drowned Man A Hollywood Fable Punchdrunk has pioneered a game changing form of immersive theater in which roaming audiences experience epic storytelling inside sensory theatrical worlds Blending classic texts physical performance award winning design installation and unexpected sites the company s infectious format rejects the passive obedience usually expected of audiences Punchdrunk has developed a phenomenal reputation for transformative productions that focus as much on the audience and the performance space as on the performers and narrative Inspired designers occupy deserted buildings and apply a cinematic level of detail to immerse the audience in the world of the show The Conversation 0 Join the FoST Community and participate in the conversation

    Original URL path: http://futureofstorytelling.org/video/burn-the-seats/ (2016-04-29)
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  • Future of Storytelling | Angela Ahrendts: Speaking Digital
    associates leveraging disruptive technology to share its pure brand vision through content rich compelling storytelling Blurring the lines of physical and digital with a flagship store that mirrors the website and a website that shares live experiences from concerts to runway shows Burberry constantly challenges itself to keep pace with society Angela shares how brands can effectively target millennials and engage global audiences through digitally led authentic and emotive storytelling Angela Ahrendts s bio Angela Ahrendts always dreamed of working in the fashion industry From a strong Midwest foundation Angela moved straight to New York after university and never looked back Following three decades in fashion working with great companies from New York to Los Angeles Angela moved to London to join Burberry as CEO in 2006 She quickly articulated a clear vision to transform the company through a focus on brand culture core values and the power of positive energy By flipping traditional hierarchies the next generation is empowered to dream partnering with seasoned executives to make these dreams a reality By encouraging unconventional relationships and socializing how the business communicates globally creative and commercial minds connect and together achieve great things In the last eight years Burberry s

    Original URL path: http://futureofstorytelling.org/video/speaking-digital/ (2016-04-29)
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  • Future of Storytelling | A Different Canvas
    challenges the boundaries of technology integrates the digital world into the physical one and feels at its core deeply personal and human Chris Milk s bio Beginning his career in music videos and photography Chris Milk s work has expanded beyond the traditional his art straddles experimental genres and unfamiliar mediums turning new technologies Web browsers ephemeral events and even physical gestures into canvasses Milk first gained recognition as a music video director working with Arcade Fire U2 Kanye West Green Day Johnny Cash Gnarls Barkley Beck Chemical Brothers John Mellencamp Courtney Love and Modest Mouse He has been honored with industry awards for his music video and commercial work including the Grand Prix Cannes Lion the D AD Black Pencil the Grand Clio SXSW s Best of Show multiple Grammy nominations MTV Moon Men and the UK s MVA Innovation Award In recent years Milk has focused on using cross media innovations to amplify emotional human storytelling exposing the beauty in the things that connect us all The Johnny Cash Project and Arcade Fire s The Wilderness Downtown take the intensely personal emotive power of music and use breakthrough technologies to create a visual experience that in its totality represents a shared global consciousness and at the individual level is meaningful and moving for each participant The Wilderness Downtown was named as one of TIME magazine s 30 Best Music Videos of all time and was exhibited at MoMA for six months in 2011 Milk partnered again with Arcade Fire in 2011 for Summer Into Dust a kaleidoscopic crowd fueled installation at Coachella that manifested the emotional connection between the audience and the musicians as a visual spectacle of physical interactivity The Treachery of Sanctuary currently touring the world with The Creators Project is a large scale interactive triptych

    Original URL path: http://futureofstorytelling.org/video/a-different-canvas/ (2016-04-29)
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  • Future of Storytelling | In the Eye of the Beholder
    star believes that self produced content is causing a sea change in the film and TV industry Anyone with access to a camera phone can self publish content quality is no longer necessarily defined by production value but instead by an unprecedented level of intimacy between the creator and the audience Lisa Donovan s bio Lisa Donovan is a Cofounder of Maker Studios a next generation talent first media company and a pioneer in the world of online video She has been a driving force in guiding Maker Studios exponential growth and success over the past four years and her leadership and vision have helped Maker achieve more than 4 billion views online per month Maker was born out of a desire to create a 360 degree approach to producing creating and distributing original content on the Web The founding team created the only network that offers development production management promotion distribution sales and marketing services packaged all in one space for partners Lisa has helped expand the company from just eight employees in 2009 to more than 300 team members at their Culver City CA campus today She has a unique ability to identify with talent effectively due to her experience in front of the camera first as a YouTube star and then as a cast member of MadTV and has inspired many to become content creators themselves She has been a monumental force in the online content creating community working with up and coming and well established YouTube talent along with such notable figures as Jane Fonda Katy Perry Jenna Elfman Ralph Nader and Spike Lee She has been referred to as the best one woman show online by Interview magazine and has been highlighted in the New York Times Variety Forbes Wired Cosmopolitan The Huffington Post and

    Original URL path: http://futureofstorytelling.org/video/in-the-eye-of-the-beholder/ (2016-04-29)
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  • Future of Storytelling | The Audience Has an Audience
    was invented the way that humans are entertained was changed forever Unlike theater or a concert where the audience collectively watches something TV provided isolated entertainment entertainment that was in some ways devoid of an audience Starting with the laugh track which created the illusion of an audience people have tried to connect with each other to create an audience ever since Today audience creation comes most frequently in the form of social media like Twitter and Tumblr People tweet post and share their opinions hopes fears and the things they love about a show as it is happening In doing so the audience now has an audience a group of people gathered around a shared passion who become their own community They spark discussions and create fan art focusing on certain aspects of the show and in that way help change the story the show is telling Kevin Slavin Kenyatta Cheese s bio Kevin Slavin is a pioneer of new methods for game design and development In 2005 he co founded Area Code using GPS and mobile technologies to create real world games In 2008 he co founded AFK Labs where he designed cutting edge next generation responsive environments His is currently an Assistant Professor of Media Arts and Sciences at MIT and founder of the Playful Systems Group at the MIT Media Lab Kenyatta Cheese is a professional Internet enthusiast who creates technology based media studies of the impact of media and technology on culture He is cofounder of Everybody at Once a media consultancy cocreator of Know Your Meme a primary resource for understanding Web culture and founder of Unmediated org a blog that tracks trends in decentralized media He is also one of the pioneers of Web based television with projects such as WiFiTV Browse TV

    Original URL path: http://futureofstorytelling.org/video/the-audience-has-an-audience/ (2016-04-29)
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  • Future of Storytelling | Data-Driven Stories
    film The Wilderness Downtown which is set to Arcade Fire s We Used to Wait and was created entirely in HTML5 Koblin also describes the genesis and evolution of what may be his most groundbreaking work to date This Exquisite Forest a collaborative art project and online story generator created with Chris Milk and the Tate Modern museum in London built and nurtured by web users Koblin s remarkable oeuvre draws increasingly on the immense computing storage and data sharing capabilities of the current generation of computers as well as recent innovations like hardware accelerated browser graphics and demonstrates in the most vivid ways imaginable the infinite artistic and narrative possibilities of crowdsourced digital creation and autonomous storytelling Aaron Koblin s bio Aaron Koblin is an award winning digital media artist and designer specializing in data and digital technologies He leads the Data Arts Team in Google s Creative Lab Aaron s work takes real world and community generated data and uses them to understand cultural trends and the changing relationship between humans and the systems they create His artworks many of them collaboratively generated are in the permanent collections of the Museum of Modern Art in New York the

    Original URL path: http://futureofstorytelling.org/video/data-driven-stories/ (2016-04-29)
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