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  • Future of Storytelling | Empathy, Neurochemistry, and the Dramatic Arc
    a founding pioneer in the emerging field of neuroeconomics closely monitored the neural activity of hundreds of people who viewed Ben s story What he discovered is that even the simplest narrative if it is highly engaging and follows the classic dramatic arc outlined by the German playwright Gustav Freytag can evoke powerful empathic responses associated with specific neurochemicals namely cortisol and oxytocin Those brain responses in turn can translate readily into concrete action in the case of Dr Zak s study subjects generous donations to charity and even monetary gifts to fellow participants By contrast stories that fail to follow the dramatic arc of rising action climax denouement no matter how outwardly happy or pleasant those stories may be elicit little if any emotional or chemical response and correspond to a similar absence of action Dr Zak s conclusions hold profound implications for the role of storytelling in a vast range of professional and public milieus Dr William Casebeer Dr Paul Zak s bio William Casebeer is an expert on the neurobiology of narratives He joined DARPA Defense Advanced Research Projects Agency in August 2010 and has led a series of workshops to stimulate discussion and research on how stories exert a powerful influence on human thoughts behavior and neurochemistry Dr Paul J Zak is the country s leading pioneer in the field of neuroeconomics which studies the neurochemical roots of human decision making in the context of economic behavior He is the founding director of the Center for Neuroeconomic Studies at Claremont Graduate University in Claremont California and a professor of neurology at Loma Linda University Medical Center in Loma Linda California He has degrees in mathematics and economics from San Diego State University a Ph D in economics from the University of Pennsylvania and post doctoral training

    Original URL path: http://futureofstorytelling.org/video/empathy-neurochemistry-and-the-dramatic-arc/ (2016-04-29)
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  • Future of Storytelling | Damian Kulash: Artistic Integrity, Corporate Collaborations, and Making a Living
    A based band OK Go accomplish that without a doubt but they represent something more than catchy power pop exuberance OK Go s stratospheric success both as You Tube sensations and as critically lauded live performers and recording artists represents an epoch defining shift in the way music and music videos which together constitute one of the most visceral kinds of storytelling are made In this film Kulash gives a firsthand account of how he and the other members of OK Go have jettisoned major label support and enlisted corporate sponsorship to get their own stories told in precisely the way they want to tell them What they ve discovered says Kulash is that the parameters of corporate collaborations if established correctly with the brands is not an artistic constraint and can actually promote creativity Damian Kulash s bio Damian Kulash is the lead singer and guitarist for the L A based alternative rock band OK Go which has been called the first post Internet band and is at the forefront of an emerging class of independent creative entrepreneurs making art in both digital and physical spaces OK Go has sold more than 700 000 albums and their self directed videos have been viewed more than 150 million times online and many more times in museums galleries classrooms and at film theater and arts festivals all over the world Their recent projects include an interactive video made with the Pilobolus dance company a live album chronicling 180 concerts played in a single year performances at the Kennedy Center the Glastonbury Festival and Lollapalooza collaborations with the Muppets and Sesame Street and most recently a video featuring a rigged Chevy Sonic performing the song Needing Getting on a rally track loaded with more than a thousand homemade instruments with Damian himself

    Original URL path: http://futureofstorytelling.org/video/artistic-integrity-corporate-collaborations-and-making-a-living/ (2016-04-29)
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  • Future of Storytelling | Objects of Our Desire
    side and we re all trying to capture your attention in different ways It s important to build strong contact strategies Stories says Parham in this eye opening film are essential for establishing those contacts She and her team of marketers can look at the transaction history of eBay s millions of sellers and buyers look at the relationships they build with each other and see stories emerge And from those stories they can gain tremendous insights into how the broader community of online shoppers define and express themselves in the marketplace Stories are the foundation of what we do everyday Parham says A recent literary and anthropological experiment called Significant Objects illustrates Parham s point vividly For the project objects of little intrinsic value a wood handled whisk a crudely carved figurine a numbered ceramic tile were offered for sale on eBay accompanied not by a conventional description of the merchandise but by a fictional narrative centered around those objects all of which leapt in value astronomically during the bidding process Buyers in essence were paying not just for the object itself but also for the story that accompanied it Richelle Parham s bio Richelle Parham has been the vice president and chief marketing officer of eBay North America since 2010 She develops strategies to reach millions of shoppers and sellers on eBay com the world s largest online marketplace and mobile commerce leader and engage with those users in a meaningful and measurable way Her global responsibilities include driving the company s global brand strategy and all global Internet marketing In addition to her global focus Richelle is responsible for all areas of eBay s North America marketing activities including brand advertising consumer product marketing customer relationship marketing global citizenship seller marketing and customer insights Prior to joining

    Original URL path: http://futureofstorytelling.org/video/objects-of-our-desire/ (2016-04-29)
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  • Future of Storytelling | We Can Be Heroes
    the show leveraged that loyalty to create an intricate user enhanced storyworld ushering in a new era of audience immersion On the heels of that transformative experience Kring asked himself a question How do you take that kind of audience engagement that level of intimacy with a story and its characters and translate it into positive social action In 2012 he proposed an answer The Conspiracy for Good an interactive storytelling experience that merges fictional dramatic narrative and alternate reality gaming models with real world altruism Kring understood intuitively that while audience share is growing ever smaller in an atomized media landscape those audiences are growing ever more engaged That holds especially true for socially conscious millennials the core of the fan base for a show like Heroes and the most avid explorers of transmedia storyworlds Whereas the goal of cross platform commercial entertainment was to drive viewership and generate revenue the goal of The Conspiracy for Good is to drive volunteerism and philanthropy Kring and his co conspirators call it Social Benefit Storytelling and they believe it points the way to a better future Tim Kring s bio Tim Kring is the creators of the hit television shows Strange World Crossing Jordan and most famously Heroes viewed by an estimated 76 million people around the world during its three and a half year run His most recent series Touch is now in its second season of production Heroes Evolutions the Emmy Award winning interactive extension for Heroes was considered a watershed moment for multiplatform storytelling In 2010 Kring teamed up with Nokia to launch The Conspiracy for Good a Digital Emmy nominated social advocacy movement and interactive storytelling experience The Conspiracy for Good incorporates alternate reality gaming mobile app driven storytelling and direct audience interaction with global nonprofits such

    Original URL path: http://futureofstorytelling.org/video/we-can-be-heroes/ (2016-04-29)
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  • Future of Storytelling | The Networking of Knowledge and Storytelling
    connected network of people ideas and works What happens when knowledge consists of all those pieces connected in discussion and disagreement What happens to quote Dr Weinberger when the smartest person in the room is the room And what does all this mean for the storyteller In venturing to answer that last question Dr Weinberger identifies the cardinal challenge of the storyteller in the age of networked knowledge the duty to expose us to points of view other than our own to free us from the echo chamber of narratives that merely reinforce what we already know or believe The best stories should honor a simple yet stubbornly elusive truth that different people start from different places and that what happens to them matters just as much to them as what happens to us matters to us True stories that tell us about our own beginnings our own history and our own families have a place in our moral universe But the future of storytelling lies in the hands of tellers who can in the words of Dr Weinberger show us how the world unfurls from a beginning other than our own David Weinberger s bio David Weinberger Ph D writes about the effect of the Internet on ideas A philosopher by training he is a senior researcher at Harvard s Berkman Center for Internet Society and is co director of the Harvard Library Innovation Lab His latest book Too Big to Know Basic Books 2012 looks at the networking of knowledge and expertise and aims to redefine what it means to seek and gain knowledge in the digital era The author Daniel Pink has said that with this book Dr Weinberger cements his status as one of the most important thinkers of the digital age Dr Weinberger was a

    Original URL path: http://futureofstorytelling.org/video/the-networking-of-knowledge-and-storytelling/ (2016-04-29)
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  • Future of Storytelling | Feeding the Feed
    In fact says advertising executive and social media marketing innovator Ian Schafer consume is no longer even an apt term for the way stories take root in the individual and collective consciousness nowadays In an age of micro content in which narratives are delivered in smaller and smaller bits the most successful and influential stories whether an advertising spot or a Facebook post are designed less for digestion than for quick and easy sharing vibrant picture driven packets of information that invite surprise and make you want to type Hey check this out That pleasurable sensation of discovery has its roots not in the classic creative model of slow writerly production and revision but in the newsroom model of snooping and scooping Awakening that sense of discovery is key for journalists and advertisers alike whose respective professions are merging as never before In this film Schafer explores that convergence and offers firsthand examples from his professional career of an emerging truth today the biggest stories are the ones light and nimble enough to travel far and wide across the vast shared communities of social media Ian Schafer s bio Ian Schafer is one of advertising s most influential voices in interactive marketing and social media Prior to founding the New York based agency Deep Focus in 2002 Ian was vice president of the New Media division of Miramax Films Deep Focus is an Emmy Award winning integrated digital agency powered by social media and boasting a client roster that includes Pepsi Microsoft Capital One WellPoint NestlePurina and the National Association of Realtors The firm has been responsible for many memorable efforts over the years including 2009 s innovative MadMenYourself com Ian has been featured in Wired The New York Times The Wall Street Journal BusinessWeek Adweek Advertising Age USA Today

    Original URL path: http://futureofstorytelling.org/video/feeding-the-feed/ (2016-04-29)
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  • Future of Storytelling | Robert Wong: The Fiction of the Science
    and yet he does just that breaking down the boundary between art and science by creating stories that inspire engineers and the technology they build He says that this kind of collaboration between art and science between story and fabrication is essential for scientific and creative innovation Robert Wong s bio While practicing accounting in Toronto Robert Wong woke up one day flew to New York and became a graphic designer instead Since then he has had the privilege of working on some of the world s most loved brands Google Starbucks Apple Harley Davidson Jack Daniel s ESPN MTV NPR and other acronyms At the Google Creative Lab Robert leads a small team of amazingly talented people within Google to help communicate to the world the magic of Google products and the spirit of the people who make them Prior to Google Robert was Executive Creative Director of Arnold Worldwide the agency most famous for a decade of epic Volkswagen advertising in the 90s Before that he was Vice President of Creative at Starbucks responsible for every touchpoint customers have with the brand globally His work has won nearly every industry award and is represented in the permanent collections

    Original URL path: http://futureofstorytelling.org/video/the-fiction-of-the-science-3/ (2016-04-29)
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  • Future of Storytelling | Felix Barrett: Burn the Seats
    Burn the Seats Audience Immersion in Interactive Theater Felix Barrett on September 2 2014 Recommend Share Topic It s about a heightened state of awareness says Felix Barrett about groundbreaking productions like Sleep No More and The Drowned Man Punchdrunk productions transform existing architectural spaces into interactive theater pieces in order to disrupt the traditional formulaic and passive theater model They demand the attention of all five senses Felix Barrett s bio Felix Barrett is the Founder and Artistic Director of the theater company Punchdrunk With shows like Sleep No More and The Drowned Man A Hollywood Fable Punchdrunk has pioneered a game changing form of immersive theater in which roaming audiences experience epic storytelling inside sensory theatrical worlds Blending classic texts physical performance award winning design installation and unexpected sites the company s infectious format rejects the passive obedience usually expected of audiences Punchdrunk has developed a phenomenal reputation for transformative productions that focus as much on the audience and the performance space as on the performers and narrative Inspired designers occupy deserted buildings and apply a cinematic level of detail to immerse the audience in the world of the show The Conversation 0 Join the FoST Community and

    Original URL path: http://futureofstorytelling.org/video/burn-the-seats-6/ (2016-04-29)
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