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  • The Brokerage Firm Blog
    id far left class img circle alt A PHP Error was encountered Severity Notice Message Trying to get property of non object Filename views blog php Line Number 53 Warning your site might get you sued Did you know your 9 investment might get you sued Every day hundreds and thousands of domain names get registered While at the same time every day hundreds of thousands of trademarks are being

    Original URL path: http://www.fza.org/blog/category/websites (2016-02-12)
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  • Why use a broker?
    industry there are a number of great reasons to use a broker to buy or sell on your behalf Industry Knowledge First off domain brokers are in the industry meaning they are aware of trends and the current status of the market Because they have been in the industry for a while brokers will have multiple contacts that may be interested in purchasing your domain and they are educated on what your asset is actually worth Using a broker to buy or sell that valuable domain or website could be the difference between a sale or not at maximum value Anonymity Many buyers may want to inquire about purchasing a domain or website without revealing who they are There can be a number of reasons for this but a common one is to keep the transaction at arms length and let the broker do the heavy lifting Most buyers and sellers of domains and website business are very busy people If they wanted to transact directly â they would They are looking to have someone else be responsible for the transaction which allows them to stay out the details Brokers are able to reach out with a wider net keep the playing field equal and take the headache out of the negotiation and transaction Persistence A broker s commission is based upon a sale Without reaching the deciding party a sale is impossible Often times you won t reach the right person through the WHOIS information or by calling the companies front desk It will take multiple attempts and avenues to reach someone that can direct you to the decision maker Luckily you have the ability to hire a broker to do this for you A Fair Price At the end of the day a broker exists to bring the

    Original URL path: http://www.fza.org/blog/why-use-a-broker (2016-02-12)
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  • Selecting a domain name for your new business - Chicken or the egg?
    familiar with the causality dilemma Which came first the chicken or the egg Interesting conundrum but what we found here at Brokeragefirm com is that there leaves little doubt for the question when it comes to business names and domain names More often than not new business owners choose a business name that is derived from the best most catchy most interesting domain name available When choosing a name for your business you want the domain to match â that is a given You also want a name that will stick in your target audienceâ s heads Something that is creative snappy and communicates the essence of your business is ideal Choosing a domain name for your product service or business is a critical step in establishing your online identity And obviously it shouldnâ t already be taken by another company One word dot coms are and will always be the key to instant trust A familiar short one word domain is always more superior than owning a 2 3 word dot com Therefore you must decide What is more important to you is it owning your category or do you want to own a short brandable domain Both options have proven track records For example take travel sites Youâ ve got the infamous category killer hotels com and then the branded one word domain kayak com Both sites are leaders in the industry and are known by their target markets Certain domains can make it seem like you arenâ t running a real business or that you donâ t plan to be around for very long It is important when picking a business name that you research what is available and know your options when it comes to your domain name If you do go down the route of

    Original URL path: http://www.fza.org/blog/selecting-a-domain-name-for-your-business (2016-02-12)
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  • Financing a Domain – A Compelling Alternative
    Message Trying to get property of non object Filename views blog entry php Line Number 36 A PHP Error was encountered Severity Notice Message Trying to get property of non object Filename views blog entry php Line Number 37 APRIL 7 2014 Financing a Domain â A Compelling Alternative Owning a premium domain is something that will set your business apart especially in today s crowded and competitive online market  These premium names often comes with a high price tag  That is why there are several options businesses can consider to secure that competitive advantage without the high cash outlay  Two of these options leasing the domain or purchase financing options will be discussed in this blog Domain leasing provides an option for buyers to essentially lease a premium domain over time without having to pay the full asking price  In this scenario an agreement is reached between the buyer and seller to utilize the domain for a pre determined amount of time and price  There is a down payment involved followed by a set monthly payment over a given time period 12 24 36 60 months  This allows the buyer to have full access to the domain and implement their business concept without paying the money upfront as long as monthly payments are being made  The buyer can have the option to buy the domain for a negotiated price at anytime during the leasing term Another method that buyers can use to make premium domains more financially accessible and begin using the property immediately is owner or institutional financing  Ownership is transferred over from the seller to buyer when the purchase price is paid in full through fixed monthly installments although the buyer can begin using the domain and continue usage

    Original URL path: http://www.fza.org/blog/financing-a-domain-a-compelling-alternative (2016-02-12)
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  • Organic v. Paid Search – Pros and Cons
    Notice Message Trying to get property of non object Filename views blog entry php Line Number 37 APRIL 1 2014 Organic v Paid Search â Pros and Cons If you were to ask someone in digital marketing â what would they prefer â to pay for their website traffic or get it automatically for free you would be asking a trick question but the fact is that with the right domain name and content strategy you can leverage your investments wisely and increase organic search significantly allowing you to minimize paid search and its disposable nature  Let s start with some definitions  Organic search results are listings on search engine results pages that appear because of their relevance to the search terms as opposed to their being advertisements  In contrast non organic search results or paid search includes pay per click advertising or other paid for services like ad views The cost can be quite substantial budgets can range anywhere from 50 500 000 per month and can return poor results if not executed properly Leveraging the natural indexing of the website will always get you placed on the top or amongst the top sites returned and

    Original URL path: http://www.fza.org/blog/organic-vs-paid-search (2016-02-12)
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  • Want to rule the internet? Here are 6 ways to do it by owning a category killer domain.
    utilize all that comes along with owning a category killer domain Below you will find the top 6 Reasons owning a category killer domain will help keep you in business 1 Why keywords matter A keyword that describes exactly what your business does or offers is 100 going to help you gain and retain online consumers They are much more likely to click on a website that is exactly what they are looking for that is a com While yes Google is an ever changing power house that puts fear into businesses owning keyword domains remember this as long as your content is relevant and original that keyword domain gives you the competitive advantage to rank higher Letâ s say you and your 2 competitors have 100 unique content and you offer the exact same product service by default because of your keyword domain you will have the competitive advantage of owning not only your brand but your category 2 Trust is in the eye of the beholder Owning the generic keyword of your business can help you gain new customers Think about itâ letâ s say a new home owner was interested in buying window treatments but because they were a new home owner they didnâ t know exactly which route to go So what do they do â They turn to the internet to find out They go to Google type in the words window treatments and boom they get eight results on the page one of which is windowtreatments com That new consumer who may have never interacted with your product instantly gained confidence and trust in your domain name which helped set you apart from the scam and useless Adsense sites 3 You wonâ t lose your brandâ you will only build upon it Redirecting is a famous act amongst popular category killers You can forward all your traffic to your business current site So for those of you budget conscious entrepreneurs while you build a name around your category killer domain you can begin the process by forwarding traffic Not only will it help boost your online presence but now you can use the domain to rank higher for competing keywords you otherwise could not achieve An example of a company that utilizes this function really well is burlingtoncoatfactory com and their redirect site coat com 4 If itâ s not yours it will be theirs It s best YOU buy the category killer domains because the truth of the matter is if itâ s not you it will most certainly be someone else who more than likely will be your competitor Smart investors can attest to this fact because the reality of it is that they are putting significant investement into a brand They sure as heck donâ t want to lose it to Joe Shmo down the block who can put them out of business by having the competitive edge when it comes to the generic keyword domains Itâ s all about protecting

    Original URL path: http://www.fza.org/blog/want-to-rule-the-internet-here-are-6-ways-to-do-it-by-owning-a-category-killer-domain (2016-02-12)
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  • Are Premium Domains Worth the Money?
    A PHP Error was encountered Severity Notice Message Trying to get property of non object Filename views blog entry php Line Number 36 A PHP Error was encountered Severity Notice Message Trying to get property of non object Filename views blog entry php Line Number 37 MARCH 10 2014 Are Premium Domains Worth the Money Some consider exact match premium domains a thing of the past but that is just not the case For one thing owning a category defining premium domain provides you with a platform to become the authoritative leader in any given industry and instant trust is established In addition they are in limited supply Once someone owns this prime piece of digital real estate it is gone forever Furthermore advertising budgets are lower for businesses with exact match domains that target the keywords that consumers are searching so you can also save money in the long term Exact match domains are key when it comes to organic searches Studies show that consumers are more likely to click on those exact match domain names over other more vague terms This increased relevancy helps you rank organically for more keywords in your industry and casts a wider net

    Original URL path: http://www.fza.org/blog/are-premium-domains-worth-the-money (2016-02-12)
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  • C’mon, be realistic...
    Trying to get property of non object Filename views blog entry php Line Number 36 A PHP Error was encountered Severity Notice Message Trying to get property of non object Filename views blog entry php Line Number 37 FEBRUARY 28 2014 Câ mon be realistic Everyone that is remotely interested in the domain market has heard of the giant domain name sales like sex com for 13 million or fb com for 8 5 million Anyone that owns a domain hopes that they are going to hit the jackpot and score a large payout for their generic or category killer domains But câ mon letâ s be realistic â this is extremely rare Examples like this only represent less than 1 of all domain sales Most of the transactions happen below 5 000 While I hope you are one of those lucky few that have an extremely valuable domain odds are that you are going to be with majority of the domain market and have much less valuable domains If you are trying to sell your domain s itâ s very important to have realistic price expectations Buyers are going to either seek professional help in appraising or valuing domains

    Original URL path: http://www.fza.org/blog/cmon-be-realistic (2016-02-12)
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