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  • Hospital Impact - Is hospital marketing on life support?
    of 2007 about the retail clinic revolution And of course I was harping on patient experience well before HCAHPS and value based purchasing The fact is the wellness industry is now owned by the Whole Foods the Targets a big player at World Health the CVS Caremarks and the WalMarts of the world David Goldhill the CEO of the Game Show Network and author of Catastrophic Care How American Health Care Killed My Father and How We Can Fix It also spoke at the Congress Goldhill dispelled myths of the U S healthcare system One was the myth that 80 percent of cost is driven by 10 percent of population He contends that in the past the healthcare system was used for catastrophic care and now it is a part of the fabric of our life We all use the system In some ways we have become addicts to the healthcare system As one speaker noted We have had 50 years of making people less accountable Now we want them to change And we know we need to change Mackey shared something we know Most of the chronic diseases we have are a result of lifestyle I question the intention of providers in this area Experts at Congress agreed that the bundled payment scenarios are nothing more than fee for service hidden in a bundle Robert A Berenson M D a fellow with the Urban Institute shared that as physicians and hospitals put their heads together in an accountable care organization they will find efficiencies They then will be able to see how they can make money in certain scenarios He worries providers will then bundle these services into marketing programs causing volume growth much of it unnecessary I suggest calling your marketing what it is Steering people to your system is a strategy But let s be honest It s still about driving volume Don t pay lip service to wellness because it is now in economic favor to do so A half hearted effort is a disservice to the community If hospitals want to play in the game then partner with the industries that own it And if hospitals lead with wellness start with employees John Torinus Jr author of The Company that Solved Health Care suggests that employee health be viewed as a corporate asset I was surprised to learn at Congress that healthcare is one of the worst industries in terms of its own employees health Despite our medical advances healthcare employees are unhealthy Start in your own organization Then take what you learn and apply it to your communities Gary Ahlquist senior vice president of Global Health at Booz Company told attendees we must see through and beyond no man s land We are in that land now But to see through it means a huge leap of faith in believing where healthcare is heading and some soul searching about the hospital s place in this Do I sound a little perturbed You bet I

    Original URL path: http://www.hospitalimpact.org/index.php/2013/04/24/hospital_marketing_on_life_support (2016-02-10)
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  • Hospital Impact - Happiness: The path to better hospital performance
    have a positive impact on your happiness Being happy is an important part of being healthy Being healthy is an important part of being happy In the article Why Happy Workers Should Make Shareholders Happy the authors say job satisfaction is an important variable that the marketplace does not fully value While there has been much on the correlation between satisfaction and individual performance there has been little about satisfaction and overall organizational performance Do satisfied and engaged employees things we try to measure now mean happy employees Achor believes you can train your brains for happiness Nancy O Brien CEO of Experience Happiness would agree And she would go one step further saying there is a business ROI for bringing happiness into the workplace You ve read my rants on employee passion and purpose Happiness is a first cousin It is about being supported authentic and empowered As O Brien defines it Happiness is a person s innate ability to locate and amplify personal serenity and excitement regardless of the circumstance She maintains we all have happiness inside ourselves We just have to locate it When happiness manifests you start to see opportunity even if they appear as problems feel the excitement energy and inspiration to put forward creative solutions create what works not defend what is right and wrong Experience Happiness has created The Five Principles of Happiness I ll share one The first is be conscious which involves being simultaneously aware of what you are doing and how you are feeling so your head and heart can work together It means being awake now rather than ruminating on your past and your future In the coming months I will experience and practice all five principles of happiness and I ll report back to you as I look to engage a strategic partner to bring this work into healthcare In the meantime I present two things to look at If you want to shortcut your journey to happiness read my article at Caring com on leading a quality life Then take this happiness survey Oh yeah put a smile on your face and a jump in your step After all those of us working in healthcare have the incredible opportunity to serve others Anthony Cirillo FACHE ABC is president of Fast Forward Consulting which specializes in experience management and strategic marketing for healthcare facilities He also is the expert guide in Assisted Living for About com Leave a comment Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim at opioid addiction superbugs Zika outbreak White House seeks 1 8B to respond to virus More hospitals replace nurseries with rooming in with moms Hospitals must train millennial nurse leaders in empathy frontline engagement St Louis hospital creates unit to improve outcomes through innovation 4 ways hospitals can foster family centered care Pediatric ER

    Original URL path: http://www.hospitalimpact.org/index.php/2013/04/03/happiness_the_path_to_better_hospital_pe (2016-02-10)
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  • Hospital Impact - Rethink healthcare marketing to foster patient engagement
    Of course adopting a strategy of wellness is risky It goes against today s financial model Even the Bundled Payments for Care Improvement Initiative only makes a stab at true bundling For a better idea look at the Medicare Advantage model even with the payment cuts recently announced I ll spare you the Wayne Gretzky quote of skating to where the puck is going not where it is Couldn t resist But you get the idea Things are shifting and there is a larger societal issue at play America s 50 and older population will reach 100 million this year And hospitals do not have the resources to take care of a population that doesn t want to take care of itself So educate people and enroll them as partners in their care I see a healthcare marketer s role as I see my own when working with CEOs Help them connect the dots of the healthcare continuum and manage the shift from sickness to wellness If you start doing this you can Rise above the fray and the me too marketing Connect marketing and patient experience so you can both change the experience and tell your story And while doing so shift the conversation from patient centered care to person centeredness Look at business development beyond the hospital walls Make a huge impact in society by helping people understand the need for what I call educated aging the notion that we need to prepare sooner in life physically financially and emotionally to avoid the current crisis as you age culture Why is this important Well imagine the impact in your own life of a healthier society You would live longer And that is good news for boomers who reportedly have worse health than their parents had at the same age As a caregiver to a loved one you would have less stress and better health As many as 70 percent to 90 percent of all visits to primary care physicians result from stress related disorders according to the American Institute of Stress Your older parents and grandparents would be contributing members of society longer They would enjoy quality of life as they age The value of intergenerational relationships would benefit society Healthcare expenditures would drop saving the economy and you and me money For an eye opener read this NYT article on hospital prices We cannot sustain the current system As the author states healthcare is eating away at our economy and our treasury Start imaging the societal impact your organization can have and imagine marketing playing a key role Instead of measuring page views mentions and retweets start imaging the impact you can have in decreasing chronic disease lowering mortality rates and actually making peoples lives better With the sequester don t be surprised if marketing goes on the chopping block It is imperative that marketers not only slash their budgets to survive but also shift their approach Oh and when you re ready to get serious give

    Original URL path: http://www.hospitalimpact.org/index.php/2013/03/04/rethink_healthcare_marketing_to_foster_p (2016-02-10)
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  • Hospital Impact
    emergency room why staff is demoralized and why medical errors persist In the journal Academic Medicine Leape and his co authors outlined six categories of disrespect the final one being systemic disrespect that s baked into the profession Read more Leave a comment Humanity The heart of patient experience success December 19th 2012 by Jason A Wolf As I look back at all that was written and shared during this past year on patient experience not only in my previous blog posts but in the words shared by so many patient experience leaders caregivers hospital administrators physicians patients and family members I was moved to find compelling powerful and even emotional themes As readers you were drawn to the stories shared about the experiences people had and it brought home an important point As much as we in healthcare strive to provide the best patient and family experience enact effective strategies and tactics and implement the required policies we must remember we are patients and family members ourselves In the talks I share and in visits to healthcare organizations I witness what I believe rests at the core of the healthcare experience we are human beings taking care of human beings Read more Leave a comment Understand the patient s passion purpose for better care December 4th 2012 by Anthony Cirillo Earlier this month I was participating in a board call for CCAL Advancing Person Centered Living I have written about what we do earlier The essence it s not just about patient centered care People live most of their lives outside of four walled providers hospitals nursing homes assisted living And they deserve the same dignity respect and choice that we have concentrated on instilling in provider settings I digress One of our board members is Martin Bayne a journalist Buddhist monk MIT graduate and well known advocate for the aging He was diagnosed with Parkinson s Disease and for the past 10 years he has lived in an assisted living facility He is in his early 60s Read more Leave a comment Building patient trust from the top down November 7th 2012 by Anthony Cirillo In my July blog post for Hospital Impact I called for the healthcare industry to create a more compelling vision for itself Supporting this need for a bigger vision are two things The Edelman Trust Barometer and IBM s Leading Through Connections Insights from the Global Chief Executive Officer Study The 2012 Edelman Trust Barometer examines trust in four key institutions government business media and non government organizations The trust in the credibility of CEOs in mature markets such as the United States dropped 12 points to 38 percent Read more Leave a comment Previous Page Next Page Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim at opioid addiction superbugs Zika outbreak White House seeks 1 8B to respond to virus More hospitals replace nurseries with

    Original URL path: http://www.hospitalimpact.org/index.php?blog=1&s=anthony%20cirillo&page=1&disp=posts&paged=7 (2016-02-10)
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  • Hospital Impact - Broken healthcare system puts providers on autopilot
    quality of care I don t have time to focus on quality of care I need to focus on improving efficiencies and revenue generation if I am to keep my hospital open That is my focus Care quality must take a backseat for now Care quality taking a backseat to fiscal pressures It s another example of a caring passionate mission driven healer administrator being transformed by the broken healthcare system with its misaligned financial drivers and intentions into a zombie like state with a limited focus on the bottom line I also was fortunate to have coffee recently with a brilliant health IT consultant who shared the following story with me I had decided that the next primary care physician I selected must use an electronic medical record I believed that optimal care would best be supported by a physician accessing an EMR I made my new selection recently and went in for my initial visit My new doctor had access to a plethora of my historical data He could have seen trends in my blood pressure He could have seen my prescription history correlated what had a positive impact with what did not and much more But he did none of it He did not have time He asked me a couple of questions he filled in the EMR boxes and I was on my way We had little discussion little connection The EMR had little positive impact Now I have rethought my selection criteria and will find a physician who will connect with ME not only with the EMR Another physician on autopilot Can physicians in zombie like states best position patients for optimal healing and patient safety Can healthcare administrators showing zombie like tendencies best position clinicians to provide optimal care and safety Absolutely not My evidence Look at the patients who are being harmed by the system Look at the adverse events and errors in care provision Autopilot does not work As I began to write this post I happened upon a blog titled Heroes Not Zombies To my pleasant surprise rather than reading about brain eaters I saw the blog post The importance of the doctor patient relationship According the post Relationships are fundamental to happiness And so a science that has the courage to include the doctor s relationship with the patient within the treatment itself and to work with it is a science already modeling the solution it prescribes The healthcare system must change The healing encounter must evolve to include optimal time for connection relationship trust empathy and must do so in conjunction with quality improvement optimal technology and care systems all being best leveraged to improve care not predominantly for revenue generation Practitioners must be allowed to turn off the autopilot switch reconnect with themselves their passion for healing their patients and the reason they became healers in the first place And us administrators we also must reconnect with ourselves our passions the reason we got into healthcare and if

    Original URL path: http://www.hospitalimpact.org/index.php/2012/03/06/title_44 (2016-02-10)
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  • Hospital Impact - Debunking some common myths about physician recruitment
    approach to recruitment of primary care physicians was focused predominantly on compensation and technology But through the VOC process they learned that primary care physicians are less concerned with compensation and technology and more concerned with finding an organization that truly cares about its physicians and takes the time to understand and develop a relationship with the physician candidate and family Other criteria that were important to physicians they learned included Finding an organization that is willing to create an optimal practice model that positions the physician to focus on healing and not RVU revenue generation Finding a practice that will develop support systems sensitive to the initial understanding of the physician s goals and needs Finding an organization with a commitment to collaboration The physicians were also very clear pay me fairly but don t follow the strategy of overpaying to recruit me especially if the items above are not in place Yes the recruitment effort might be successful as defined by bringing me on board but retention will remain an issue because the root cause of my dissatisfaction will not have been addressed They were also clear regarding their thoughts on technology Technology should be a tool to be leveraged to best support the healing encounter not simply as a tool to increase productivity Lastly the VOC yielded the following If I am a primary care physician and you are recruiting me and it becomes apparent that the fit is not right focus on collaboration with other practices and help guide me to another opportunity that is a better fit Share information and candidates with other practices The goal is to best position physicians for the optimal fit to improve access to improve the health of individuals and the health of communities Collaboration between practices will only lead to improved recruitment and retention and thus improved access So much like the healing encounter itself where relationship understanding trust and collaboration are four keys to success so it is with primary care recruitment Thomas H Dahlborg M S M is executive director of the physician practice True North where he focuses on improving growth while ensuring access for the uninsured and the elderly He has 21 years of experience creating competitive advantages analyzing customer expectations and developing and implementing focused and aligned strategic deployment plans Formerly he served as the chief business strategy officer at Network Health a comprehensive Medicaid health plan based in Cambridge Mass and was COO for the U S Family Health Plan at Martin s Point Health Care in Portland Maine 55 comments Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim at opioid addiction superbugs Zika outbreak White House seeks 1 8B to respond to virus More hospitals replace nurseries with rooming in with moms Hospitals must train millennial nurse leaders in empathy frontline engagement St Louis hospital

    Original URL path: http://www.hospitalimpact.org/index.php/2010/03/18/p1059 (2016-02-10)
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  • Hospital Impact - Why: The most important letter of healing alphabet
    him stop in his tracks Suddenly he realized this patient was both articulate and in fact educated As he continued to process those five words he also processed the encounter what he saw what he read in the chart all the assumptions he had made and said to himself No this is not right I actually know very little about this patient and very little about how to best help this man He then acknowledged that yes he was triple booked the rest of the day and was not scheduled to spend more than a few minutes with this patient but he was going to take as much time as it required to connect with this patient get to know this patient and communicate with this patient to the best of his ability and become a physician healer again not a factory worker He was no longer going to assume but rather ask listen be open and learn So my friend sat down with this man and learned that this patient was a long distance truck driver but due to his recent diabetes diagnosis could no longer drive the long distances and was very unhappy about this change My friend asked his patient if he knew what insulin was and what it did He asked him about his Hemoglobin A1C levels and whether he knew what the numbers meant And he took the time to explain He asked his patient to imagine insulin as the vehicle a truck that delivers glucose from the bloodstream into cells that need energy and he made a real connection with his patient Over the course of an hour and with much sharing and learning this patient began to understand his disease And with further discussion he better understood the what and the how of his illness but also the why Why it is important to monitor blood sugar levels Why he feels the way he does Why insulin is important Why long distance trucking is a challenge Why eating a certain way is beneficial Why exercise is important Why Why Why As tears welled up in my eyes on hearing of this wonderful connection not only to his patient but also to himself and his true calling we discussed the reason for his many assumptions as well as the barriers to reaching the why In addition to owning his culpability my friend also pointed to the limited time available to clinicians with their patients to truly connect to establish relationship and trust or to truly hear the patient s whole story rather than assuming As healthcare leaders we have an obligation to ensure we create optimal healing models And these models must include the why the most important letter in the healing alphabet said my friend who is part of a physician leadership group That experience taught him that not doing so can harm patients and practitioners by creating a lack of understanding noncompliance and less than optimal outcomes It also leads to a

    Original URL path: http://www.hospitalimpact.org/index.php/2012/10/10/title_69 (2016-02-10)
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  • Hospital Impact - Listen to front-line care solutions for inadequate staffing
    for patients families and one another Consider front line efforts to combat emergency room overutilization shared in a previous Hospital Impact blog post Hospital leadership called for investments in brick and mortar such as building a larger emergency room constructing hospital owned urgent care centers closer to where frequent ER users live or establishing primary care practices inside the ER However front line staff had its own solution and knew how to better address the issue To learn how listening to front line staff can help solve problems like inadequate staffing read the full article at FierceHealthcare Leave a comment Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim at opioid addiction superbugs Zika outbreak White House seeks 1 8B to respond to virus More hospitals replace nurseries with rooming in with moms Hospitals must train millennial nurse leaders in empathy frontline engagement St Louis hospital creates unit to improve outcomes through innovation 4 ways hospitals can foster family centered care Pediatric ER seeks to limit stressors for autistic patients Nurses hospital groups clash on Massachusetts bill to improve response to violence Superbug linked scopes Feds failed to act on earlier outbreak 8 developing healthcare trends Hottest Products Compare Top Solutions in Hospital Management Electronic Medical Billing Software Healthcare Revenue Cycle Management Practice Management Software Clinical Information Systems CIS Clinical Data Repository Software CDR Medical Billing And Coding Medical Transcription Services Healthcare EDI Systems Evaluate more than 4 000 products Healthcare Finance news The shifting role of the healthcare CFO From sites to systems Medical malpractice Former HCA chief proposes alternative to current system Price transparency push in Florida Missouri Hospitals continue to be

    Original URL path: http://www.hospitalimpact.org/index.php/2012/09/12/listen_to_front_line_care_solutions_for (2016-02-10)
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