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  • Hospital Impact
    to best relay that message to parents kids and the rest of the community Note this was early on in the evolution of social media and websites Now that we had a story to tell we turned our attention to Hurley s website which was an archaeological ruin a brochure basically that had no personality didn t capture the power of the brand and was barely functional Moreover there was no social media no Facebook or blogs and therefore no way to communicate what was happening within the hospital There was no way for the community to engage with physicians parents patients and family Read more Leave a comment What s the story Branding Hurley Medical Center March 25th 2014 by Andrea J Simon I have had several requests to share my experiences as interim senior vice president of branding marketing physician services at Hurley Medical Center in Flint Mich from 2008 2009 and again from 2010 2012 To help you in your own efforts to brand market and build your organization I ve segmented the story into four blog posts each with a specific focus This post explains how you find the key essence of an institution and turn it into a real advantage that brand story that answers the question Why You The next two posts focus on online experiences to build the brand story in an inbound marketing world And the fourth installment is about physician services Hurley s then CEO Patrick Wardell and I had worked together earlier in our careers He was then leading efforts at Hurley to reverse its financial losses But he needed a hand Read more Leave a comment 3 steps to make a hospital name change stick January 29th 2014 by Andrea J Simon In my last blog post I wrote about the recent tidal wave among healthcare systems to change their names Now I would like to follow that with the questions you should ask about the power of your name whether it really needs changing and how to make that change really stick Changing a name for a healthcare institution is never easy If you are going to go through the process how can you make it work for your hospital Let me try and make this simple or at least simpler We at Simon Associates believe there are three things you ought to consider Just three Read more Leave a comment Don t lose your hospital brand when changing names November 25th 2013 by Andrea J Simon A wave of renaming activity has been taking place among healthcare organizations throughout the past two years Our research shows almost 75 hospitals or healthcare systems have changed their names and the list is still growing So what are hospital administrators reasons for changing their institutions names never a simple or inexpensive undertaking and what are the real consequences seen and unseen that accompany these name changes Whether these new names are actually going to help their brands during changing times

    Original URL path: http://www.hospitalimpact.org/index.php?blog=1&s=Andrea%20Simon&page=1&disp=posts&paged=5 (2016-02-10)
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  • Hospital Impact - To take care of patients, first take care of yourself and your staff
    happy That way you ll know at least one person will be happy She really was talking about self care It s a concept that flight attendants reinforce before take off In the event that the plane loses cabin pressure while at altitude and the oxygen masks drop from the ceiling put your own oxygen mask on before assisting others The message the only way you can ensure that you are able to help others is to take care of yourself first It s also a concept that healthcare needs to embrace and not necessarily as a message providers deliver to patients It s a message that healthcare leaders must take to heart for themselves and for their staff including clinicians who are at most risk for burnout Read the full commentary at FierceHealthcare Leave a comment Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim at opioid addiction superbugs Zika outbreak White House seeks 1 8B to respond to virus More hospitals replace nurseries with rooming in with moms Hospitals must train millennial nurse leaders in empathy frontline engagement St Louis hospital creates unit to improve outcomes through innovation 4 ways hospitals can foster family centered care Pediatric ER seeks to limit stressors for autistic patients Nurses hospital groups clash on Massachusetts bill to improve response to violence Superbug linked scopes Feds failed to act on earlier outbreak 8 developing healthcare trends Hottest Products Compare Top Solutions in Hospital Management Electronic Medical Billing Software Healthcare Revenue Cycle Management Practice Management Software Clinical Information Systems CIS Clinical Data Repository Software CDR Medical Billing And Coding Medical Transcription Services Healthcare EDI Systems Evaluate more than

    Original URL path: http://www.hospitalimpact.org/index.php/2015/06/04/to_take_care_of_patients_first_take_care (2016-02-10)
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  • Hospital Impact - Advance directives and end-of-life care: The conversation no one wants to have
    and asked my husband what he thought about it suggesting that perhaps we should have the discussion that no one ever wants to have or think about Funeral plans and most importantly end of life care and what we want for medical intervention or treatment if we can t speak for ourselves The discussion was brief and uncomfortable but oh so important And it has led to conversations with other family members about their funeral plans and where we could find the papers that documented their final wishes It helped that these initial talks coincided with last week s National Healthcare Decisions Day which encouraged providers to talk about advance care planning with their patients and families One day a year to raise awareness about the importance of these documents may not be enough however Recent research shows that fewer than half of terminally ill patients have advance directives but among the people who do have them between 65 and 76 percent of their doctors don t know about them Read the full commentary at FierceHealthcare Leave a comment Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim at opioid addiction superbugs Zika outbreak White House seeks 1 8B to respond to virus More hospitals replace nurseries with rooming in with moms Hospitals must train millennial nurse leaders in empathy frontline engagement St Louis hospital creates unit to improve outcomes through innovation 4 ways hospitals can foster family centered care Pediatric ER seeks to limit stressors for autistic patients Nurses hospital groups clash on Massachusetts bill to improve response to violence Superbug linked scopes Feds failed to act on earlier outbreak 8 developing healthcare

    Original URL path: http://www.hospitalimpact.org/index.php/2015/04/30/advance_directives_and_end_of_life_care (2016-02-10)
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  • Hospital Impact - How Scripps Health CEO Chris Van Gorder engages employees every day
    he talked about the importance of his Friday leadership rounds when he visits and interacts with employees at one of the system s five hospitals or 28 outpatient clinics he mentioned how one unit secretary from the 11th floor of Scripps Mercy Hospital in San Diego emails him every day And he responds every time She begins each email the same way Hi Boss On the day we had our scheduled interview Van Gorder says Arby Bautista had asked over email about his weekend and what was on his schedule for the day Knowing that she worked over the weekend he replied saying he hoped she could take a couple of days off during the week It only takes a couple of seconds to respond Van Gorder says Read the full commentary at FierceHealthcare Leave a comment Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim at opioid addiction superbugs Zika outbreak White House seeks 1 8B to respond to virus More hospitals replace nurseries with rooming in with moms Hospitals must train millennial nurse leaders in empathy frontline engagement St Louis hospital creates unit to improve outcomes through innovation 4 ways hospitals can foster family centered care Pediatric ER seeks to limit stressors for autistic patients Nurses hospital groups clash on Massachusetts bill to improve response to violence Superbug linked scopes Feds failed to act on earlier outbreak 8 developing healthcare trends Hottest Products Compare Top Solutions in Hospital Management Electronic Medical Billing Software Healthcare Revenue Cycle Management Practice Management Software Clinical Information Systems CIS Clinical Data Repository Software CDR Medical Billing And Coding Medical Transcription Services Healthcare EDI Systems Evaluate more than

    Original URL path: http://www.hospitalimpact.org/index.php/2015/04/15/how_scripps_health_ceo_chris_van_gorder (2016-02-10)
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  • Hospital Impact - How teamwork, trust and improved communication reduce mistakes in the ER
    80 percent of the most serious medical errors in hospitals are linked to miscommunications To combat miscommunication in the emergency room one Sheridan Healthcare physician is leading an effort to practice communication drills with his teams at Baptist Hospital of Miami The program based on the aviation industry s crisis or crew resource management uses checklists and specific protocols to promote teamwork and communication I recently had a chance to talk to David Mishkin M D and Paula Barrass an assistant nurse manager about the program at Baptist Hospital and how it dramatically improved teamwork and collaboration after team members received just a few hours of training Read the full commentary at FierceHealthcare Leave a comment Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim at opioid addiction superbugs Zika outbreak White House seeks 1 8B to respond to virus More hospitals replace nurseries with rooming in with moms Hospitals must train millennial nurse leaders in empathy frontline engagement St Louis hospital creates unit to improve outcomes through innovation 4 ways hospitals can foster family centered care Pediatric ER seeks to limit stressors for autistic patients Nurses hospital groups clash on Massachusetts bill to improve response to violence Superbug linked scopes Feds failed to act on earlier outbreak 8 developing healthcare trends Hottest Products Compare Top Solutions in Hospital Management Electronic Medical Billing Software Healthcare Revenue Cycle Management Practice Management Software Clinical Information Systems CIS Clinical Data Repository Software CDR Medical Billing And Coding Medical Transcription Services Healthcare EDI Systems Evaluate more than 4 000 products Healthcare Finance news The shifting role of the healthcare CFO From sites to systems Medical malpractice Former HCA

    Original URL path: http://www.hospitalimpact.org/index.php/2015/03/25/how_teamwork_trust_and_improved_communic (2016-02-10)
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  • Hospital Impact - How nurses can use the past to transform their future
    the 19th century nurses today confront many of the same challenges as those who pioneered the profession including excessive patient loads staffing shortages long shifts and workplace bullying I recently spoke with Leslie Neal Boylan a Ph D and registered rehab nurse pictured left associate dean and professor at Quinnipiac University School of Nursing in Hamden Connecticut during an exclusive interview about her book The Nurse s Reality Shift Using history to transform the future It aims to provide nurses with practical solutions to common problems and a roadmap to move forward Read the full commentary at FierceHealthcare Leave a comment Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim at opioid addiction superbugs Zika outbreak White House seeks 1 8B to respond to virus More hospitals replace nurseries with rooming in with moms Hospitals must train millennial nurse leaders in empathy frontline engagement St Louis hospital creates unit to improve outcomes through innovation 4 ways hospitals can foster family centered care Pediatric ER seeks to limit stressors for autistic patients Nurses hospital groups clash on Massachusetts bill to improve response to violence Superbug linked scopes Feds failed to act on earlier outbreak 8 developing healthcare trends Hottest Products Compare Top Solutions in Hospital Management Electronic Medical Billing Software Healthcare Revenue Cycle Management Practice Management Software Clinical Information Systems CIS Clinical Data Repository Software CDR Medical Billing And Coding Medical Transcription Services Healthcare EDI Systems Evaluate more than 4 000 products Healthcare Finance news The shifting role of the healthcare CFO From sites to systems Medical malpractice Former HCA chief proposes alternative to current system Price transparency push in Florida Missouri Hospitals continue to

    Original URL path: http://www.hospitalimpact.org/index.php/2015/03/18/how_nurses_can_use_the_past_to_transform (2016-02-10)
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  • Hospital Impact
    because of its size and complexity but also because in times of need like his none of that matters For Brill the 190 000 price tag for his heart surgery was money well spent he survived Keckley managing director of the Navigant Center for Healthcare Research and Policy Analysis writes But he concedes much could have been saved had it been delivered in a different system of care And that s the bitter pill he swallowed Recently I spoke to Keckley about Brill s latest book and some of the author s assertions that the ACA doesn t address cost containment and that the healthcare reform law will not lower the country s healthcare costs in the long term Read the full commentary at FierceHealthcare Leave a comment CEOs weigh in on emerging healthcare trends for 2015 January 14th 2015 By Ilene Macdonald Hospitals and healthcare systems faced an Ebola crisis a rise in competition from retail clinics and urgent care centers and millions of newly insured patients as a result of the Affordable Care Act in 2014 Organizations will continue to deal with those challenges in 2015 but other trends are emerging as well FierceHealthcare asked hospital chief executive officers their predictions for challenges and focus areas they ll experience this year Here s a snapshot of what they say their colleagues should watch out for in 2015 Greater hospital physician integration Raymond Hino CEO of the California based Palm Drive Health Care Foundation and a member of Fierce s editoral advisory board expects to see a re emergence of physician provider involvement with a new generation of physician leaders in hospitals and health systems helping to drive healthcare in the United States Hospitals and providers will continue to develop models of integrated organizational design in which both will participate in shared savings shared risk and shared gain says Hino pictured left Read more Leave a comment Leadership support central to long lasting hospital change December 19th 2014 by Ilene MacDonald This year I had the privilege of interviewing many hospital and healthcare executives about leadership strategies and the challenges the industry faced in the wake of healthcare reform Medicare regulations consolidations and business initiatives Although the topics differed one theme emerged in nearly all of those discussions as well as other stories that FierceHealthcare covered in 2014 Positive long lasting change can t and won t happen unless it comes from the top Toby Cosgrove s work at the Cleveland Clinic is one such example His commitment to transform the organization s culture and put the patient at the center of its mission and vision is the main reason that the non profit academic medical center is now a leader in improving the patient experience and patient satisfaction During my interview this fall with James Merlino M D who will leave his position as chief experience officer at the Cleveland Clinic at the end of this year he credited Cosgrove for making the 43 000 employees think of

    Original URL path: http://www.hospitalimpact.org/index.php?blog=1&s=ilene%20macdonald&page=1&disp=posts&paged=4 (2016-02-10)
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  • Hospital Impact - Human-like robots create patient-centered healthcare environment
    through real time sensing and recognition of nonverbal behaviors One study participant stated that interacting with the robot was way better than talking to a person I don t really feel comfortable talking about personal stuff to other people Another who thought that human investigators were involved in his interview stated I wish you hadn t told me that other people were in the other room listening in It was weird like I don t even know these people I would have said a lot more stuff if they weren t there â This USC study confirms earlier findings such as a Mayo Clinic report that doctors do not do as good a job at taking a medical history as a computer The Mayo experience was that doctors miss 55 percent of psychosocial problems 54 percent of patient problems and 45 percent of patient concerns We are just now starting to understand how humans interact with computers Nick Yee Ph D described the Proteus Effect where video game or digital world avatars change how we behave in virtual environments and in real life Subjects given more attractive or taller avatars disclosed more personal information and bargained more aggressively than unattractive shorter avatars Yee found that the subject s perception of his or her own attractiveness persists outside of the game or virtual world to affect participation in real life online dating Yee writes that providing users with fit athletic avatars in exergames may encourage longer and more engaged exercise sessions than if they were provided with normal looking avatars or avatars modeled from their own bodies Therapists now use digital worlds with sociable humanoid robots to help patients work through social anxiety drinking gambling post traumatic stress and agoraphobia A therapist can discuss the patient s feelings at the very moment that the virtual bartender asks the alcoholic if he wants to order another drink and practice different coping techniques time and time again in virtual situations that feel real USC psychologist Albert Rizzo helped veterans with post traumatic stress by using a virtual Humvee scenario that recreates ambushes by insurgents We can control the intensity of experience and then work on the patient s response breaking the association between reminders of the ambush and the subsequent panic the patient deals with months later The above examples of how trusting relationships between humans and sociable humanoid robots can be helpful in creating the new patient centered technology sophisticated American healthcare delivery system The success of this approach will depend on whether or not healthcare providers and patients embrace the idea that technology can play an important role in interacting with patients The hospital system that is open to such innovations will be at a competitive advantage compared to others who reject such developments Kent Bottles M D is a lecturer at the Thomas Jefferson University School of Population Health and chief medical officer of PYA Analytics Leave a comment Please enable JavaScript to view the comments powered by Disqus Enter

    Original URL path: http://www.hospitalimpact.org/index.php/2014/07/16/title_127 (2016-02-10)
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