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  • Hospital Impact - Are social media policies crossing NLRB lines?
    from General Motors Target and DISH Network have been deemed unlawful because they infringe on workers rights The NLRB in late May issued a memo regarding the violations of those policies Written by its general counsel the memo is meant to help employers make sure their policies are clear and follow the letter of the law It even cites an example of a good policy one created by Walmart Basically the NLRB has found that many of the policies are overly broad and as a result surpress workers rights The article also presents the possibility that we may see more cases in the future in which employees begin to legally challenge their employers social media policies In light of this recent story and the memo from the NLRB I know we will be taking another look at our social media policy for hospital staff and working with our legal and human resources departments to ensure we are on the right side of the NLRB rules Does your hospital regularly review its policies Will this story be a trigger to do so Nancy Cawley Jean is a senior media relations officer for Lifespan She is a communications and media relations specialist focused on national media relations for research at Rhode Island Hospital and its Hasbro Children s Hospital and managing social media for the hospitals within the Lifespan health system Leave a comment Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim at opioid addiction superbugs Zika outbreak White House seeks 1 8B to respond to virus More hospitals replace nurseries with rooming in with moms Hospitals must train millennial nurse leaders in empathy frontline

    Original URL path: http://www.hospitalimpact.org/index.php/2012/06/13/are_social_media_policies_crossing_nlrb (2016-02-10)
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  • Hospital Impact
    love it and I think it gives us so many ways to make our Facebook pages more exciting and helps support our strategic priorities because you ARE aligning your content with your marketing priorities right Here are some of my favorite new Timeline features that hospitals can use Read more Leave a comment SXSW shows why healthcare social media is here to stay March 15th 2012 by Nancy Cawley Jean I m writing this post in the airport in Chicago on my way back from a weekend spent being overwhelmed with information at the South by Southwest SXSW conference in Austin Texas Yes there I was amid the techies entrepreneurs film fanatics and video gamers Why was I there Well social media has firmly planted itself and become engrained in daily lives it is now a way of life The fact that SXSW has expanded to include a health and education track is proof positive The healthcare industry must face the fact that social media is here to stay One glaring message from SXSW It s now imperative that hospitals and EVERY industry take it seriously Read more Leave a comment Should your hospital have an interest in Pinterest February 20th 2012 by Nancy Cawley Jean Yes there s another social network that is all over the news It s called Pinterest and it seems you can t read a newspaper or scroll through your RSS feed without stumbling upon another post or article about this hot new network Even the Wall Street Journal is covering it So what is Pinterest It is described as a virtual pinboard that allows users to create bulletin boards by pinning images and videos they come across on the web and categorize customized boards Common themes for boards include books I ve read places I ve traveled to and favorite recipes Apparently users have called it completely addictive Its largest demographic is women Read more Leave a comment Heed these healthcare social media reminders January 24th 2012 by Nancy Cawley Jean Today roughly 20 percent of the nation s hospitals use social media We re there because that s where our community is and it s a medium that allows us to communicate important health and wellness information and build brand loyalty and awareness among other reasons Of course these are all things you ve heard before Unfortunately using social media is not without risk You ve probably heard that before too But sometimes we need reminders Last week I received that reminder in the form of an email from our risk management department It was passing along information from the ECRI Institute a non profit organization and evidence based practice center dedicated to enabling improved patient care ECRI recently issued a report Social Media in Healthcare which offers a great overview of healthcare and the social sphere Read more Leave a comment Previous Page Next Page Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox

    Original URL path: http://www.hospitalimpact.org/index.php?blog=1&s=nancy%20jean&page=1&disp=posts&paged=6 (2016-02-10)
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  • Hospital Impact - Focus on branding one key message
    message is too complicated or tries to do too many things your brand is weakened Strong brands are powerful and compelling People know what they stand for It s easy to recall a brand if it s simple and direct So while your hospital may have a number of great clinical programs it s better to focus on one key service line such as cardiac orthopedics cancer or maternity women s services and let it serve as a halo and provide credibility for your other services By effectively building the reputation of one clinical program you re establishing a brand message in the minds of consumers Consumers will remember your hospital as the heart hospital the hospital that performs the most knee or hip replacements the hospital that provides the most advanced cancer care or the place where everyone goes to have their babies The key is to make sure that you have permission to make one of these claims If you can t back them up no one will believe you no matter how many times you say it And by owning one of these clinical areas it helps build people s faith in your hospital For example consumers will remember your hospital provides the best cardiac care in the region so when they are seeking medical care they ll think to themselves If XYZ Hospital has one of the best cardiac programs in the region I can trust them to take care of me when I have a health problem While it s important that your hospital establish a name for excelling in one clinical area this doesn t mean you don t market your other services You should market these programs to targeted groups and keep a primary focus on promoting your key service line To reach different target audiences use different media For example seniors ages 65 and over still get the majority of their news from traditional media so it makes sense to concentrate your advertising about your cardiac and orthopedics program on newspapers ads TV and billboards However if you re trying to reach young parents ages 25 to 40 to promote your maternity services social media like Facebook Twitter and blogs make more sense Focus on one key service It can be the first step in building your hospital s reputation for excellence which in turn will benefit all your service lines Jenn Riggle is an associate vice president and social media leader of the Health Practice at CRT tanaka She has 20 years of public relations experience in issues such as health care marketing and public relations social media in health care national media relations and strategic communications planning She regularly engages in social media both on Twitter riggrl and frequently blogs about social media and health care issues for The Buzz Bin a PR and marketing blog 22 comments Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get

    Original URL path: http://www.hospitalimpact.org/index.php/2010/07/08/focus_on_branding_one_key_message_1 (2016-02-10)
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  • Hospital Impact - Don't dip your toes into social media until you've taken the plunge into Web 2.0
    URL that s easy to remember This is important since it should appear on all of your marketing and advertising materials And while Google and Yahoo can crawl complicated URLs it s better to keep your URLs simple and avoid using long query strings Keep your web pages short and sweet Since your website is often your first point of contact with potential patients it needs to present you in the best light possible Your web pages should include the information you want people to remember Avoid placing too much text on the site you don t want visitors to get fatigued just looking at it Make your site easy to navigate Post information or links to information in multiple locations on your website For example if your hospital is performing a new cardiac procedure or has received an award for cardiac excellence make sure this information appears on your Cardiac Services page on your press release newsroom page and on your home page Leverage your local news coverage News stories perform an important function by serving as third party endorsement Posting your news coverage in one place makes it easier for people to learn about the new procedures your hospital is performing or awards you ve received Including video and online news coverage on your site will give it new media functionality even if you don t engage in social media Add interactivity Eighty five percent of social media users believe companies should interact with their consumers via social media and 56 percent feel both a stronger connection and better served by companies when they can interact with them If your hospital doesn t engage in social media consider adding a few interactive features to your website such as an online version of an Ask a Nurse service or post interactive tests that help people calculate their risk of heart attack or osteoporosis Optimize your site for search engines Be sure you follow basic SEO guidelines including posting video on your website linking back to your own site and use key words Once your hospital has added Web 2 0 functionalities to its website you ll be in a better to position to re evaluate whether you re ready for social media Jenn Riggle is an associate vice president and social media leader of the Health Practice at CRT tanaka She has 20 years of public relations experience in issues such as health care marketing and public relations social media in health care national media relations and strategic communications planning She regularly engages in social media both on Twitter riggrl and frequently blogs about social media and health care issues for The Buzz Bin a PR and marketing blog 32 comments Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim at opioid addiction superbugs Zika outbreak White House seeks 1 8B to respond

    Original URL path: http://www.hospitalimpact.org/index.php/2010/04/15/don_t_dip_your_toes_into_social_media_un_0 (2016-02-10)
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  • Hospital Impact - Perception is reality: Why hospital quality data is so important
    surmises that people don t know where to find the information And if people do find the information they may not understand what they re reading Clinical terminology like acute myocardial infarction AMI can sound like jargon to the untrained person so it s easy to understand how confusing it can be to understand hospital quality data Maybe the bigger problem is that there are so many sources of quality data how do people know who to believe Or more importantly how do they interpret conflicting results According to a report published by the American Psychological Association when it s hard to interpret numbers people are tempted to make decisions based on cost or how they feel at the moment Still others base their decisions on word of mouth referrals from their friends and family Such confusion presents a real opportunity for hospitals Rather than letting people find the health ratings online and hope they understand what they mean hospitals can make it easier for people to find this information There are lots of ways hospitals can do this whether it s posting the information on your Web site and Facebook page or having your CEO write about it in his blog or in a letter to the community Or you could show that patients are happy with the care they ve received by posting patient comments online But it s not enough to just give consumers the data it s important to put it into context HCAHPS scores Magnet status and Joint Commission accreditation evaluate your hospital on different criteria Make it relevant to consumers by cutting through the jargon For example if your hospital has achieved Magnet status communicate that this is the gold standard for nursing care and patients can expect the highest level of care at your hospital Remember to always put your best foot forward If you have great clinical scores and so so patient satisfaction scores don t feel obligated to post your patient satisfaction numbers Instead proudly point to your great clinical scores and explain why they re important And when you re other grades improve you can bring them to the forefront as well So is hospital quality data important You betcha But remember that people will believe what you tell them as long as you have the data to back it up So don t be shy Make it easy for people to find your great quality scores and explain why they re important This type of public relations can truly make a difference Jenn Riggle is an associate vice president and social media leader of the Health Practice at CRT tanaka She has 20 years of public relations experience in issues such as health care marketing and public relations social media in health care national media relations and strategic communications planning She regularly engages in social media both on Twitter riggrl and frequently blogs about social media and health care issues for The Buzz Bin a PR and marketing blog

    Original URL path: http://www.hospitalimpact.org/index.php/2010/02/25/perception_is_reality_why_hospital_quali (2016-02-10)
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  • Hospital Impact
    checklist to consider Read more Leave a comment Proper training can lower risks of hospital acquired infections June 4th 2015 by Kevin L Shrake Healthcare facilities have constant activity due to vendor employees performing necessary work This includes elevator technicians painters flooring contractors plumbers electricians and more all without functional knowledge of how their work can negatively affect an immune compromised patient More than 50 percent of all Aspergillus spp related hospital acquired infections HAIs are contracted due to common molds attached to dust particles caused by maintenance or construction related work In an effort to reduce the overwhelming number of HAIs that occur annually the Centers for Disease Control and Prevention recommends that all personnel working in a healthcare facility have infection control training The Centers for Medicare Medicaid Services even cites hospitals for not training everyone who works in the hospital Read more Leave a comment Healthcare behind the times with electronic data interchange March 11th 2015 by Kevin L Shrake Clearly not every best practice resides in healthcare Although the clinical technology used in our industry is second to none the use of technology to run our businesses that is common in other sectors is largely different The case of electronic data interchange EDI is a classic example Almost any retail company asks two key questions as it relates to the use of EDI 1 Why should you pay anything for your suppliers to do business electronically with you 2 Why should you do any business with suppliers who don t communicate with you electronically Unlike other industries healthcare has been told that isn t the way EDI works The buyer pays for EDI for a few of the top dollar spending vendors usually fewer than 200 and more than 90 percent of suppliers still operate by some sort of automated fax or worse yet paper invoices The cost in EDI fees and pricing errors are enormous Not only is the system inefficient and labor intensive but the flaw of only connecting to your high dollar volume vendors is that it costs the same to process a 5 invoice as it does a 50 000 invoice The cost of the invoice is irrelevant yet for years this description of the healthcare purchasing and receiving process has been common Read more Leave a comment Group purchasing options create significant savings December 11th 2014 by Kevin L Shrake Why don t we shop for everything that we need in our personal lives in one store The answers are obvious No one store has everything that we need nor can they develop the business relationships with every supplier that results in the best financial deal for all goods or services Options create cost savings in our personal lives and we should apply that principle to our purchasing procedures in the organizations we manage I have had the opportunity to work directly with every major group purchasing organization GPO in healthcare during the course of my career They all provide valuable

    Original URL path: http://www.hospitalimpact.org/index.php?s=Kevin+L+Shrake&sentence=AND&submit=Search (2016-02-10)
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  • Hospital Impact - Hospital readmission penalties: Seize the opportunity
    the goals of this program which is to improve quality of life for at risk populations while lowering cost Evaluating the opportunity It has been proven repeatedly that high quality results in lower costs The opportunity exists for healthcare providers to implement programs that will improve the quality of life of at risk populations No one really enjoys being in the hospital so reducing unnecessary readmissions not only improves quality but it enhance patient satisfaction as well Meeting the current criteria offered by CMS also maintains the financial status of the hospital at optimal levels by avoiding penalties Perhaps the old adage is appropriate here If you don t have time to do something right the first time when will you have time to do it over Implementation strategies Hospitals can implement strategies that identify target audiences and provide clinical and emotional interventions that lower the risk of readmission rates An important part of this process is to leverage available technology to identify patients assess risk provide interventions and monitor effectiveness all in real time with an easily accessible web based process This provides a valuable process for care coordinators to positively impact quality of care Another key component is the ability to stay connected in real time with discharged patients Please refer to the best practice checklist for readmission management included below for a more comprehensive list of characteristics of successful programs Guard Against Complacency If your current readmission rates are not in the lower quartile of the standards why be concerned The spread in readmission rates between the bottom quartile and top quartile is relatively small Hospitals that are in the bottom quartile can leapfrog to the top quartile with only a 20 percent improvement over current performance Therefore hospitals that now appear to be safe from penalties based on current readmission rates could easily fall into the penalty zone if they are standing still while others improve their results Readmission Management Best Practice Checklist Seamless integration with current hospital operations Provision of critical information to patient care coordinators Identification of at risk population and enrolls them into a specific plan of intervention Advanced analytics that calculate the likelihood of readmission allowing for early intervention in the high risk population Web based dashboard reporting system that provides a monitor for the effectiveness of clinical interventions Real time access to all data interventions and communications Available technology to stay connected with discharged patients Improvement of the patient s quality of life and the hospital s bottom line Kevin L Shrake kevinshrake mdresources net is a 35 year veteran of healthcare a Fellow in the American College of Healthcare Executives and a former hospital CEO He currently serves as the Executive Vice President Chief Operating Officer of MDR based in Fresno Calif Leave a comment Please enable JavaScript to view the comments powered by Disqus Enter your search terms Submit search form Web www hospitalimpact org Get Hospital Impact in your inbox Healthcare Industry news Final Obama budget takes aim

    Original URL path: http://www.hospitalimpact.org/index.php/2012/10/24/title_71 (2016-02-10)
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  • Hospital Impact - Reframe value-based purchasing to improve experience
    standard management checklist punched When asked what I see as key to success in experience efforts around the world it is having clarity about where you are trying to go Without definition you have no basis for action What is your organizationâ s definition for the experience you are trying to provide Can your staff and your doctors restate it with confidence Do your patients and your community feel it the minute they walk in your door With only 27 percent of all U S hospitals having a definition for experience the potential for even greater outcomes is significant B represents Bottom Line Perspective We are no longer in an era where patients are the passive recipients of care We still may be the experts but it is their experience Some in healthcare see bottom line as a driver of financial success and others view it as a dirty word impeding quality of care I challenge individuals at each of these extremes to realize that whether you like it or not patients now have choice and are making big choices every day that impact the bottom line They evaluate and share much more about their encounters while making an increasing number of healthcare decisions based on consumer data Engaging patients in ownership and choice and finding lean quality processes drives better outcomes In fact research has shown lower cost care can lead to higher quality P is for Patient and Family Focus Sometimes stating the obvious is not obvious at all All too often I have heard hospital leaders and caregivers say a focus on patients is a given With that statement I know they have already missed the mark Focusing on patients and families must be an intention They are and should be our one true focal point whether you are providing care or supporting those who do Our patients and families are having an experience at every instance of their encounter within our organizations Our focus needs to be on these individuals not the surveys they may ultimately complete This has been highlighted in central contributions to healthcare performance such as the Institute of Medicine s Crossing the Quality Chasm and the Institute for Healthcare Improvement s Triple Aim If we focus on the people versus the paper the scores we look to achieve will come much easier than we could ever imagine I do not intend to diminish the reality of VBP But I do challenge you to reconsider VBP and not see it as something you are required to do to gain financial reward Instead I encourage you to focus on the key ideas that will drive a quality patient experience from the start In building a framework for achievement in your organization you will not only reap the rewards from required processes but you also will create organizational success by creating lasting and lifetime customers fostering community respect fortifying a strong and committed workforce and delivering unparalleled quality and experience We have an opportunity to

    Original URL path: http://www.hospitalimpact.org/index.php/2012/06/06/reconsider_value_based_purchasing_to_imp (2016-02-10)
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