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  • | MaryJanesFarm
    everything there is to know about chickens I teach them that says Butters Despite her refusal to appear on TV Butters has become a well known figure in the USA and is now a spokesperson on rural issues Rural rootedness is the crop I m selling she says Her five acre farm supplies 300 shops as well as mail order customers Soldiers serving in Iraq send for her Southwestern Couscous

    Original URL path: http://www.maryjanesfarm.org/About/articlesawards/condenast.asp (2016-02-18)
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  • | MaryJanesFarm
    and other farm girl activities such as gardening stitching and in your spare time weaving your own hammock But just as you re about to say Enough the Midwestern domesticity expert offers her philosophy on Cleaning Up in a chapter illustrated with pictures of crisp sheets drying from a clothesline First Butters suggests we get rid of modern cleaning agents with their poisons and restock with distilled white vinegar baking

    Original URL path: http://www.maryjanesfarm.org/About/articlesawards/book-hartford.asp (2016-02-18)
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    Clarkson Potter Publishers didn t pay Butters a 1 35 million two book advance in 2003 to boost its sales at the grange hall It s banking on downtown a critical mass of urban women and maybe a few men willing to buy into the romance of an organic and environmentally satisfying country life Butters or at least Clarkson Potter is selling a dream Which is exactly what she advises organic farmers to do when they set up shop at urban farmers markets I tell them Tell your story Butters says in a phone conversation from Chicago where she s on book tour Let these people know who you are so they can put a face on what you re doing Butters comes across as smart funny determined and even a little self effacing She s late for the phone interview she wryly confesses because she s been wandering the streets of Chicago and got lost But when it comes to her passion for reclaiming the robust and healthy country life she thinks was lost in America s transition to giant scale chemically enhanced corporate farming she knows exactly where she is and the small scale operators who bring their goods to farmers markets are her friends and allies in the good fight These are not people interested in commodity agriculture she says They re interested in growing food for their neighbors To do that Butters thinks they need to be a bit hard headed And they need to rediscover the kind of diversification that made the old style family farm work A farm is a quilt she says You have to know construction you have to know animals you have to know neighborliness a little bit of everything These days she adds farm diversification might include operating farm stands

    Original URL path: http://www.maryjanesfarm.org/About/articlesawards/book-oregonian.asp (2016-02-18)
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  • | MaryJanesFarm
    farming traditions and essaying to the times when farm meals and nighttime campfire s mores were regular occurrences It also allowed us to be unique since nobody can ever be you even if they might come out with a competing line of organic camping food By branding yourself you can be your product as a farmer and create loyalty and trust I get permission to do certain things from my customers MaryJane adds about her customer relationship I share who I am as a farmer and they advise me on my future plans like when I m faced with the proposition of adding a new product like chillovers to make gelatin free desserts The same 2 500 mold made overseas would cost 85 000 here in the United States I can explain the struggles we have with our operations and my customers share in the decision making process MaryJane is also willing to try new things and experiment both in the kitchen and on the farm When she needed capital to expand her business in 1993 she did her own public stock offering and raised 500 000 Instead of paying cash dividends or interest initial dividends came in the form of the products she made from the investments Shareholders are often found farming alongside MaryJane or profiled in her magazine MaryJanesFarm includes two greenhouses 80 foot by 40 foot and 20 foot by 30 foot to grow winter crops several buildings used for mixing and packaging the food products a test kitchen chicken coop and numerous outbuildings For items not grown on premise MaryJanesFarm contracts with small family size organic farms around the country or purchase from a food broker Pastas and cheeses are dehydrated locally while other items are cleaned and instantized at licensed processing facilities None of her products are freeze dried Valued added organic prepared foods especially MaryJanes Backcountry line of dehydrated camping food originally catapulted MaryJane s farm products onto the shelves of national stores albeit camping and outdoor recreation outfitters like REI With flavorful Wild Forest Mushroom Couscous Hot n Creamy Cereal and Red Pesto Pasta MaryJanesFarm s products have swept taste tests and pleased the palates of hikers and homemakers alike About 60 percent of MaryJanesFarm s annual sales now topping 700 000 come from the MaryJanesFarm s camping food products About 43 percent of her sales result from her mail order catalog now MaryJanesFarm magazine and website and 5 percent from her farm bed breakfast Printing of the quarterly advertising free magazine catalog has exceeded 50 000 copies More recently MaryJanesFarm s marketing efforts and product lines have reached out to families and business execs searching for quick tasty and healthy meals Besides the Backcountry cuisine line MaryJanesFarm sells Travel Farmhouse Campus and Office cuisine lines designed to meet the needs of a particular clientele MaryJanesFarm also offers four variations in sizes and has expanded into offering related cooking and farm accessories MaryJanesFarm s Office Cuisine sold through Whole Foods Market have allowed

    Original URL path: http://www.maryjanesfarm.org/About/articlesawards/renewing.asp (2016-02-18)
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  • | MaryJanesFarm
    farmers markets Food nurtures us in so many ways that it s important to support the family farm and locally grown foods says the farmgirl turned advocate It s an easy choice do you want a naturally grown organic apple or an apple with 52 chemical ingredients I m not righteous about it but I just think of all the things you spend your money on food offers the best investment it s like life insurance When you buy at farmers markets and organic restaurants you ll save money in the long run on medical bills and you ll be supporting a beautiful farm landscape I m not a food snob and not a vegan but I consider myself extremely healthy and people think of me as healthy continues Butters whose Web site describes organic crops as those raised without using most conventional pesticides petroleum based fertilizers or sewage sludge based fertilizers Organically raised animals must be fed an organic feed and be given access to the outdoors but no antibiotics or growth hormones The mother of five three from her husband s previous marriage explains it s easy to incorporate organic and farmers market ingredients into everyday meal planning It s simply a matter of buying organic rather than chemically ridden products It s making a chopped salad with organically grown produce rather than non organic produce It s buying from farmers markets and Chicago has an amazing number all summer long Abby Mandel founder and president of Green City Market at the south end of Lincoln Park along the path between 1750 N Clark St and Stockton Drive is both a fan of Butters and sustainable farmers markets Mandel attributes the increased popularity of markets to a return of basic values For the first time in the venue s seven year history Green City Market is open from 7 a m to 1 30 p m Saturdays in addition to its usual Wednesdays At the end of the day usually around 1 everything s gone Mandel notes Green City Market has 40 vendors from Illinois Indiana Wisconsin and Michigan on Wednesdays and 30 plus vendors on Saturdays The most popular vendors sell fruit cheese and organic breads Trolley service through Lincoln Park and along Michigan Avenue stops directly in front of the market Locally farmers markets operate in more than 40 other city and suburban locations Emphasizing that farmgirl is a condition of the heart Butters says MaryJane s Ideabook is intended to inspire and be a practical road map for anyone who has farmgirl fantasies grows herbs in a window box takes knitting or crocheting classes at the Y or hankers after a handmade wool sweater Her manual for the contemporary woman is peppered with uncomplicated instructions for everything from darning socks and stitching clothespin aprons to tested and tasted farm recipes for spice blends salsas plum butter and elderberry syrup Butters confesses she sometimes has to pinch herself to believe this MaryJane and farmgirl bonanza that

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  • | MaryJanesFarm
    considered to be a strong reaction from Idaho legislators and the powerful Idaho Farm Bureau Federation lobby the Farm Bureau is Idaho s largest agriculture lobby group after she applied with the state s agriculture department for the right to put organic on her packages of falafel This Farm Bureau guy growled at me You re just trying to put organic on the label and charge more for it and we re not going to let you do it because your food isn t any different than ours and they sure didn t MaryJane recalls Even so she still speaks highly of her dealings with the Idaho Department of Agriculture Although bureaucracy is always difficult I was able to find individual employees who once they understood what we were about were willing to help us MaryJane says And Idaho is much more open much less regulated when it comes to new things like agritourism or alternative agriculture Idaho is a can do kind of place Things really have changed the farm got a grant from the state a couple of years ago to work on turning mustard into bio diesel now MaryJane s 1981 Mercedes runs on homegrown fuel The Mercedes by the way was recently painted coral pink to match one of MaryJane s favorite nail polish colors In March MaryJane was a featured speaker on the topic of The New Face of Agriculture on the Palouse for a Moscow Chamber of Commerce agri business forum and in 2001 she received the Idaho Progressive Businessperson of the Year Award In another outbuilding several more employees laugh and chat as they share a pizza for lunch The main room here is stocked with vintage looking MaryJane defines vintage as anything pre dating the 1950s aprons pillows purses samplers and other items made by rural women locally and throughout the U S available through her website and catalog Down a gravel path just next to the barn stands a former wreck of a shed restored on the outside with corrugated steel transformed on the inside into a gleaming stainless steel but still country style kitchen used for staff meals recipe development family gatherings and photos In yet another building more employees are working keeping company with enamelware dishes and wire baskets and other antiques lining the rafters props for photo shoots and inspiration for the design team that creates the combination magazine and catalog and manages the very large website One of the more popular features on the website is the Farmgirl Connection a bulletin board where rural women from all over the country or wannabes share everything from crochet patterns to questions about how to raise goats It s just one of the ways MaryJane is attempting to re create the close knit support system she grew up with as a Mormon in Ogden Utah These days she does without any theological labels The buzzword these days to describe what I had is community MaryJane writes in her book My

    Original URL path: http://www.maryjanesfarm.org/About/articlesawards/idaho-magazine.asp (2016-02-18)
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  • | MaryJanesFarm
    anything about Butters life Born to a close knit Mormon family and raised in rural Utah Butters went on to become the first female station guard at the Moose Creek Ranger station in Idaho s remote Selway Bitterroot Wilderness Area Her love of the outdoors really flourished there as did her first foray into organic backpacking food a falafel recipe she invented and tweaked and still uses today In 1983 she bought a five acre farm complete with fruit trees and a house built in 1905 for 45 000 She married her neighbor Nick whose larger farm bordered hers on three sides then survived a fire that completely destroyed her house and founded an environmental group the Palouse Clearwater Environmental Institute I was talking with a literary agent in New York explains Butters who describes how her magazine MaryJane s Farm ended up in the hands of a woman featured in Malcolm Gladwell s The Tipping Point who then sent it to her agent And we were talking back and forth for eight months or more and he said You need to write a book about your life Well that didn t appeal to me at all I thought it over some more and realized that what did appeal to me was to take all the ideas I was pouring into the magazine and turn it into something bigger And bigger it became Butters was offered a 1 3 million book deal from Random House subsidiary Clarkson Potter to write her Ideabook and an as yet unnamed second book She came up with her seven sections community kitchen gardening sewing make it outdoor living and cleaning up almost immediately and in the meantime continued production on her semi regular magazine food catalog The food business has expanded as a trip to Huckleberry s or the health food outlet of your choice will testify with new products new packaging and a strong new presence Butters was able to refinish her vintage Mercedes which really does run on home grown mustard oil in the same color as her favorite nail polish while working tirelessly on the magazine her book and syndicated columns some of which ran in The Inlander between 2002 2003 Random House is banking on MaryJane s Ideabook Cookbook Lifebook to make a killing The New York Times will run a teaser toward the end of May and in June the publisher is taking out a full page ad Butters romantic prettified vision of both what rural life can be and how regular city dwellers can cultivate their own farm of the heart seems to be catching on in a big way Looking through the pages of the Ideabook it s hard not to want to buy a bit of land outside Spangle or Troy or Colfax and make a go of it Unfortunately however not all Butters press has been positive The New Yorker ran a less than complimentary piece on her and her endeavors last October and the

    Original URL path: http://www.maryjanesfarm.org/About/articlesawards/book-inlander.asp (2016-02-18)
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  • | MaryJanesFarm
    dirt road she writes in her book How did I do it I thumbed through real estate ads as if my life depended on it I was undeterred and unrelenting It was from that farm a five acre spread eight miles outside of Moscow that Butters began an organic food business that evolved into a homage to rural life Her organic produce sales led to a line of more than 60 prepared foods she markets under the MaryJanesFarm brand A catalog of her products got out of hand she told her audience Thursday and became the nationally distributed MaryJanesFarm Magazine It was the success of her magazine that ultimately yielded Butters a 1 35 million deal for multiple books devoted to the rural lifestyle MaryJane s Ideabook Cookbook Lifebook is a 414 page platform from which future books will be produced as supplements to its seven chapters on various facets of farming life Pam Krauss Butters editor at Clarkson Potter Publishers said it was the originality of Butters writing that prompted the book deal We see many proposals from people saying they have a new message Krauss said Friday from her office in New York in reference to the manuscript Butters sent them This was really new it spoke to people so directly It was so clearly authentic Krauss said that while Butters book harkens to rural life it speaks to anyone with a yearning for country life All of us do have a little farm girl in us Krauss said Asked how she thought Butters would do on her book tour selling her lifestyle to major metropolitan areas like Chicago Krauss said Butters would be a hit I think she s going to play to packed houses and people are going to love her Krauss said She s the

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