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  • How much does it cost to do a brochure?
    Business Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business How much does it cost to do a brochure Sunday November 16 2014 The cost of producing a brochure is largely based on quantity produced the more you print the less the unit price as well as the size and specifications of the brochure A professional graphic designer experienced in creating print ready art can cost between 35 and 150 an hour The more information you provide at the outset of the project the fewer hours you will incur A full color brochure will be more expensive than a 2 color brochure An elaborate large multi page coil bound brochure will be more expensive than an 8 5x11 trifold brochure Prices can range from 25 to 15 each Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea RadEditor

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/how-much-does-it-cost-to-do-a-brochure- (2016-02-14)
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  • I need 10,000 flyers for a trade show – is a walk-in retail print shop a good place to have those printed?
    Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business I need 10 000 flyers for a trade show is a walk in retail print shop a good place to have those printed Sunday November 16 2014 No Think of print shops like auto repair shops You wouldn t take your 1982 Malibu Classic to the Mercedes dealership for repairs Print shops have very specific types of equipment Two color presses four color presses eight color presses Printing presses vary in size and speed There are digital presses and offset presses Unless you have a good understanding of printing press capabilities the best way to find an appropriate shop is by requesting a competitive quote by detailing all the specifications of your job A professional print quote form can be provided upon request Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/i-need-10-000-flyers-for-a-trade-show-is-a-walk-in-retail-print-shop-a-good-place-to-have-those-printed- (2016-02-14)
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  • How much does it cost to do direct mail piece?
    NASE Research Current NASE Survey NASE Member Survey NASE Issue Reports Self Employed Statistics Get Involved Tell your story Become a Media Contact Legislative Action Center Business Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business How much does it cost to do direct mail piece Sunday November 16 2014 Cost is driven by volume design how specific your mailing list is as well as postage A multipage brochure in a large envelope could 5 10 dollars each on a small mailing A simple letter in an envelope to your house database if you re mailing a larger quantity could cost 50 each Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea RadEditor s bottom area Design Html and Preview modes Statistics module and resize handle It contains RadEditor s Modes views HTML Design and Preview Statistics and

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/how-much-does-it-cost-to-do-direct-mail-piece- (2016-02-14)
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  • If I do direct mail, how often should I mail?
    Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business If I do direct mail how often should I mail Sunday November 16 2014 This depends on several factors For instance your reason for mailing your target market and the size town you re mailing into If you re promoting an event in a small town one time may be sufficient If you re a new business and building a brand multiple times will reap the most benefits As a general rule a person does not respond without being presented an opportunity at least 3 times This does however depend on the offer and the sense of urgency conveyed If you are a timeshare offering a free cruise and there is a response deadline you may achieve your objective with one or two mailings If you re a new insurance agent building your business a mailing every 6 weeks may be required A good plan is to budget for at least 3 mailings within 60 days to determine if mail is an effective channel for your product service Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/if-i-do-direct-mail-how-often-should-i-mail- (2016-02-14)
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  • How will I know if my advertising is working?
    Become a Media Contact Legislative Action Center Business Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business How will I know if my advertising is working Sunday November 16 2014 Direct marketing advertising is specifically designed to be trackable There is a specific call to action to bring something in or to connect in some way mentioning the specific offer advertised Trained staff is key to tracking and key to ensuring your advertising is working Any time a prospect contacts your company appropriate questions must be asked to understand how the caller learned of your company or the offer Careful tracking then tabulation of all leads from all sources can be assigned to the dollars spent from the different ad sources Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea RadEditor s bottom area Design Html and Preview

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/how-will-i-know-if-my-advertising-is-working- (2016-02-14)
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  • What is a good response rate to direct mail?
    Current NASE Survey NASE Member Survey NASE Issue Reports Self Employed Statistics Get Involved Tell your story Become a Media Contact Legislative Action Center Business Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business What is a good response rate to direct mail Sunday November 16 2014 This will vary depending on a number of factors However if you are mailing to a prospect list versus your house list 1 is considered good However response rates may be considerably lower the first and second time you mail Generally the third mailing to the same list with an excellent offer will produce the best response rate Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea RadEditor s bottom area Design Html and Preview modes Statistics module and resize handle It contains RadEditor s Modes views HTML Design and Preview

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/what-is-a-good-response-rate-to-direct-mail- (2016-02-14)
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  • How much should I spend on marketing?
    Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business How much should I spend on marketing Sunday November 16 2014 This varies according to industry Industry associations may provide marketing expenditures as a percentage of revenue Public companies in your industry may give a figure for their marketing spending in their financial statements found in their annual reports With a simple calculation you can determine what percentage of their overall revenue that represents A significant difference is businesses that are volume driven versus margin driven For instance WalMart is volume driven thus spend 04 on advertising A more upscale store that is less volume driven like Macys may spend 5 Service oriented businesses generally start at 5 although 15 for a start up building their brand is not uncommon Ultimately over time with a good direct marketing plan in place you will learn your cost per sale and be able to spend only what you need in order to generate number of sales you ve targeted Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/how-much-should-i-spend-on-marketing- (2016-02-14)
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  • Do I need to spend $10,000 on a website?
    Legislative Priorities NASE In The News Washington Watch NASE Research Current NASE Survey NASE Member Survey NASE Issue Reports Self Employed Statistics Get Involved Tell your story Become a Media Contact Legislative Action Center Business Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business Do I need to spend 10 000 on a website Sunday November 16 2014 If depends on what you need to achieve If you are incorporating ecommerce database management many pages video then perhaps If you re doing a simple 4 or 5 page website you could spend considerably less Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea RadEditor s bottom area Design Html and Preview modes Statistics module and resize handle It contains RadEditor s Modes views HTML Design and Preview Statistics and Resizer Editor Mode buttons Statistics module Editor resizer RadEditor

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/do-i-need-to-spend-$10-000-on-a-website- (2016-02-14)
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