archive-org.com » ORG » N » NASE.ORG

Total: 1196

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • NASE Learning Center - Business Topics - Marketing Blog Posts
    experience that after a business responds to an inquiry from potential a What s Small Business Saturday Wednesday November 16 2011 Posted by Kristin Oberlander The National Association for the Self Employed NASE today announced its participation in the second annual Small Business Saturday on November 26 2011 Small Business Saturday is a day for dedicating a portion of holiday shopping to local independently owned small businesses The NASE recognizes the importance of small businesses and the self employed the jobs they create and the culture they instill in local communities There are nearly 22 million self employed businesses in the nation Small businesses also have generated 64 percent of net new jobs over the past 15 years and employ just over half of all Is Social Media A Worthwhile Investment For The Self Employed Tuesday June 21 2011 Posted by Sung Yoo Editor s note Sung is one of the NASE s summer interns Look out for more posts from Sung and his fellow intern Jaimie McFarlin this summer MP Mueller of The New York Times asks Should every business invest in Social Media She recalls seeing a poster for an off site airport parking lot enticing people to like the parking lot on Facebook tweet it on Twitter and watch it on YouTube She expressed puzzlement at the value of advertising a parking lot through social networks considering the difficulty of injecting pizzazz to such a mundane business Case to point Introducing My Business To Potential Clients Ask The Experts Q A Monday June 20 2011 Q What is the most effective means of introducing my staffing services to hospitals How do I get the name of a direct contact person A The first step is for you to identify your targets If you are going to market to hospitals in your immediate area create a database all the hospitals you want to market to their physical addresses main telephone number and website address Then go on line and look at their job opportunities section This should give you contact information for their HR manager The next step would be to make contact with the HR Tuesday Tech News Tuesday November 16 2010 Posted by Molly Nelson Want to get the most out of a social media presence for your small business Mashable shares some how to advice from the experts If you re not utilizing online advertising you may want to reconsider after hearing the latest numbers via Inc According to Comscore 1 3 trillion yes that s a t display ads were delivered to people online in the United States in the third quarter of this year That s a 22 increase from the same quarter a year ago And on top of that a fourth of those ads or in other words Forget Black Friday It s Time For Small Business Saturday Friday November 12 2010 Posted by Molly Nelson While I do consider myself a morning person I ve never been enough of a

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing/marketing-blog (2016-02-14)
    Open archived version from archive


  • Want to Win The Competition For Customers?
    service Offering training on how to use a purchase Following up to gauge satisfaction All too often small businesses look at an individual customer and say I made the sale I m done and they move on to the next customer But they fail to realize it s not just one sale but it s a relationship Jensen says Handling complaints properly can strengthen that connection but resolving issues isn t always done one on one anymore When people post negative comments on review sites like Yelp or Angie s List or on social media like Twitter business owners must reply publicly to private grievances There is however an upside If you very kindly calmly respond to that user and maybe offer a coupon or their money back then future customers who see the interaction are impressed You took a complaint and turned it into a customer service selling point Jensen says Alternatively when you fail to respond to a bad review or do so in an unconstructive way you risk turning off prospects who come across the comment and don t investigate your business further Build Customer Service Into Your Culture One way to potentially reduce broadly aired complaints is to create good feedback mechanisms The easier you make it for customers to reach you directly the less likely they ll complain in public on social media says Micah Solomon author of High Tech High Touch Customer Service AMACOM 2012 Provide a contact form online for instance and routinely respond to comments Likewise establish a presence on Facebook and Twitter to genuinely engage with customers who want to ask questions and share thoughts about your products or services Of course your company can only deliver top notch service if your staffers are willing to carry out the vision and it starts with hiring the right folks When interviewing potential employees Kratzer tells them I don t care if you don t know anything about wine that I can help you learn he explains What I really care about is that you actually like that person who came through the door and you said hello With those kinds of employees onboard he says offering good customer service is easy It s also important to continually reinforce the message about service to employees Solomon says Sometimes the strongest customer service gestures are the most personal Kratzer for instance purchases wine and spirits products with specific people in mind and invites them to come in for a try This kind of anticipatory customer service in which companies figure out what customers want before they ask for it is a level beyond customer satisfaction And it helps people start to feel a great sense of loyalty Solomon says Lisa Wells the sole proprietor of WMSE Elite Concierge Services has delivered a personal touch by sending handwritten thank you cards on Thanksgiving and regularly checking in with clients They know they re not my only customer but I don t ever want anybody to

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing/marketing-news/2012/08/03/Want_to_Win_The_Competition_For_Customers (2016-02-14)
    Open archived version from archive

  • Fast Ways To Market Your Startup
    A Glance Optional Benefits Business Resources Experts Education Personal Home Member Badges Your Business Grants and Scholarships Growth Grant Recipients Dependents Scholarship Recipients Partners And Sponsors Affiliate Application Refer A Friend NASE in Action NASE Advocacy Efforts Legislative Priorities NASE In The News Washington Watch NASE Research Current NASE Survey NASE Member Survey NASE Issue Reports Self Employed Statistics Get Involved Tell your story Become a Media Contact Legislative Action Center Business Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing News Get the advice and tips you need to grow your business View all NASE news Fast Ways To

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing/marketing-news/2012/04/02/Fast_Ways_To_Market_Your_Startup (2016-02-14)
    Open archived version from archive

  • Social Media Savvy For Freelancers
    to showcase examples of your freelance work Every platform offers some form of user profile or biography which is a good place to link to repositories of your work such as your website Unfortunately most people in your network won t have the time or the inclination to scrutinize your profile That s why it s important to let people know what s new with your business by providing more timely updates Twitter and the status update features in Facebook and LinkedIn are great ways to keep folks informed about what you re doing A common strategy is to publish links to your latest projects For example writers might point traffic to publications in which their work appears while photographers might link to a gallery of recent images Of course such updates are fleeting eventually your link will be buried beneath other people s posts LinkedIn offers special tools called applications that let you showcase individual projects as more of a permanent fixture within your profile The applications work by importing media from other corners of the Web For example designers advertising copywriters and other creative professionals can use the Creative Portfolio Display application to compose a gallery of their best work Public speakers and consultants can use SlideShare or Google Presentations to share slideshows Developers can use GitHub to show off coding projects And just about any professional can use LinkedIn applications to import the latest posts from their blogs and Twitter feeds A word to the wise Avoid syncing all your posts across platforms If you publish the exact same links and updates to all of your social networking accounts your posts will sound like spam Keep things fresh by posting different content on different sites If something seems important enough to broadcast in more than one place reframe it each time so you don t sound redundant Engage in different kinds of conversation Conversation is the lifeblood of online social networks The key to becoming a social media maven is to focus on building relationships Real dialogue is a two way street That means using platforms like Facebook Twitter and LinkedIn to talk with folks not to them Whether you re commenting on a friend s status reposting an industry expert s tweet or providing a recommendation on LinkedIn there are many ways to interact with online communities Some freelancers mistakenly believe they should use online networking to communicate with people they already know friends acquaintances and clients But you should also leverage social media sites to search for contacts in lucrative new markets including companies where you might not otherwise have your foot in the door Most mid to large size companies have a social media presence on at least one of the major platforms LinkedIn alone boasts more than 2 million company pages You can follow a company s page to stay current on its outsourcing opportunities key contacts and organizational culture To connect with individuals within the institution visit people s personal profiles on

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing/marketing-news/2012/02/03/Social_Media_Savvy_For_Freelancers (2016-02-14)
    Open archived version from archive

  • Military Secrets
    database for the U S federal government This process is required for any business veteran owned or otherwise that wants to work for the federal government Registration is free and can be completed online in just a few hours Processing time is usually less than one week While the CCR is the main centralized database used by federal agencies seeking contractors it s important to realize that each agency has its own regulations quirks and hiring practices Research the agencies that are most relevant to your business A good place to start is the Federal Tracker at the National Veteran Owned Business Association which provides up to date information about how different government entities spend their procurement dollars Increasingly state governments also offer preferential treatment to veteran owned vendors You can learn more about what s available in your state including pending legislation at the National Veteran Owned Business Association s State Tracker Web page Get certified as a veteran owned business Many of the supplier diversity programs offered by corporations and government agencies will require special proof of your veteran status Make sure you meet the applicable certification requirements to put your business first in line to supply their goods and services To receive a veteran owned designation the rule of thumb is a military veteran must own 51 percent or more of the business and be involved with its regular operations Other parameters may apply if you re disabled While there is no single centralized source for certification the U S Department of Veterans Affairs VA is probably the most trusted provider Its credentials are generally accepted if not required by third parties You can learn more about the certification process at the VA website It s a relatively involved process that requires supporting documentation You can also use third party certification from agencies like the VA as a marketing tool to boost consumer trust Depending on your business certification may not be strictly necessary If you work in the private sector you may not require any form of certification Many companies will accept Department of Defense Form 214 paperwork that was issued at the end of your military service as proof of your veteran status Advertise your status as a veteran owned business The National Veteran Owned Business Association found that 70 percent of American consumers surveyed said that if given the choice they would prefer to buy from veteran owned businesses That means your military service is a huge competitive advantage assuming people know about it Take every opportunity to promote your status as a veteran Make sure to mention it on all of your marketing materials including your website and printed pieces such as brochures and mailers The same goes for print advertisements business cards vehicles storefronts and signs anything people can see Even everyday correspondence tools such as email signatures and outgoing voicemail messages are a chance to tell the world about your service Keep it simple Phrases like veteran owned and operated or

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing/marketing-news/2011/12/30/Military_Secrets (2016-02-14)
    Open archived version from archive

  • NASE Learning Center - Business Topics - Marketing News
    grow your business Want to Win The Competition For Customers Aug 03 2012 For all micro businesses customer service and marketing no longer need to exist in separate silos Given the high costs of finding new customers and consumers widespread use of digital media to both communicate with companies and spread tales of glee and woe it s time to make customer service a successful marketing strategy Fast Ways To Market Your Startup Apr 02 2012 If you re just launching a micro business you re likely in need of effective marketing strategies that can kick in quickly and won t decimate a limited budget Social Media Savvy For Freelancers Feb 03 2012 According to a 2011 report on social media issued by research company Nielsen Americans spend almost a quarter of their Internet time visiting social networking sites and blogs That means potential clients are far more likely to learn about your freelance business on Facebook Twitter and LinkedIn the sites where they spend most of their time than any other place on the Web Military Secrets Dec 30 2011 Millions of American entrepreneurs are also military veterans The overlap is hardly surprising The demands of military service require sharp skills and steady discipline the same qualities that business owners need to succeed Who Is Angie Dec 02 2011 Would it be a blessing or a business killer if the whole world knew what your customers thought of your micro business In the social media age the question isn t if but in what format people tell others what they think of your company Online Marketing Sep 30 2011 Ten years ago a discussion of online marketing probably started with So do you have a website Today having a website is a given even for the smallest micro businesses and solo entrepreneurs But having a website is just the start Could Changing Your Company s Name Boost Your Business Jun 06 2011 Small Business Legal Services was a name that said it all but maybe too much The problem Many companies on the larger end of the small business spectrum didn t classify themselves as small at all Surprise Direct Mail Isn t Dead Mar 17 2011 In an effort to cut expenses in this tough economy many micro business owners have slashed their marketing budgets Others are trying to promote their businesses through e mail and social media Buddy System Nov 23 2010 Micro business owners can see big benefits from teaming up with other business owners who offer complementary products or services or who target similar customers Schmoozing For Sales Sep 13 2010 When consultant Jennifer Schaus joined LinkedIn a couple of years ago she looked upon the social network as little more than a convenient way to keep track of clients and prospects Cheers May 13 2010 In contrast to Chamber of Commerce gatherings or city business networking hours being a member of a community with a common interest such as environmental sustainability can set your

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing/marketing-news (2016-02-14)
    Open archived version from archive

  • Crowdfunding - A Primer
    Benefits At A Glance Optional Benefits Business Resources Experts Education Personal Home Member Badges Your Business Grants and Scholarships Growth Grant Recipients Dependents Scholarship Recipients Partners And Sponsors Affiliate Application Refer A Friend NASE in Action NASE Advocacy Efforts Legislative Priorities NASE In The News Washington Watch NASE Research Current NASE Survey NASE Member Survey NASE Issue Reports Self Employed Statistics Get Involved Tell your story Become a Media Contact Legislative Action Center Business Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Videos Get the advice and tips you need to grow your business View all NASE news Crowdfunding

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing/marketing-videos/2012/06/15/Crowdfunding_-_A_Primer (2016-02-14)
    Open archived version from archive

  • How To Raise Money
    At A Glance Optional Benefits Business Resources Experts Education Personal Home Member Badges Your Business Grants and Scholarships Growth Grant Recipients Dependents Scholarship Recipients Partners And Sponsors Affiliate Application Refer A Friend NASE in Action NASE Advocacy Efforts Legislative Priorities NASE In The News Washington Watch NASE Research Current NASE Survey NASE Member Survey NASE Issue Reports Self Employed Statistics Get Involved Tell your story Become a Media Contact Legislative Action Center Business Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Videos Get the advice and tips you need to grow your business View all NASE news How To

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing/marketing-videos/2012/05/22/How_To_Raise_Money (2016-02-14)
    Open archived version from archive



  •