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  • Choosing the Business That's Right for You
    Glance Optional Benefits Business Resources Experts Education Personal Home Member Badges Your Business Grants and Scholarships Growth Grant Recipients Dependents Scholarship Recipients Partners And Sponsors Affiliate Application Refer A Friend NASE in Action NASE Advocacy Efforts Legislative Priorities NASE In The News Washington Watch NASE Research Current NASE Survey NASE Member Survey NASE Issue Reports Self Employed Statistics Get Involved Tell your story Become a Media Contact Legislative Action Center Business Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory Business Management Videos You know your industry let us help you manage your small business View all NASE news Choosing the Business

    Original URL path: http://selfemployed.nase.org/business-help/get-help/business-management/business-management-videos/2011/05/26/Choosing_the_Business_That_s_Right_for_You (2016-02-14)
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  • NASE Learning Center - Business Topics - Management Videos
    your own business Look Before You Leap Researching the Market Before You Start a Business Mar 07 2013 Somewhere between that ah ha moment of a great business idea and cashing your first paycheck should be a lot of research to determine what the market is like for your idea Many entrepreneurs are very good at coming up with services or products that sound like they fill a need but fall short in how to enter the market Often they will blindly jump into the business arena only to find that they either failed to do any market research or grossly misunderstood the market Ask The Experts Home Office Transition Mar 07 2013 Q I ve been a licensed professional counselor and marriage and family therapist for 21 years and I ve been in solo private practice since 1999 and have always rented office space My wife and I are in the beginning stages of looking into arranging for me to work out of our home Could you please provide us with any ideas or issues we need to be paying attention to in this endeavor Starting Over Feb 04 2013 Career setbacks and restarts can be particularly challenging for the self employed Rather than just focusing on updating one s resume and strategizing on whom to send it to the self employed often have to reinvent their brand find a new way of doing business and uncover a fresh customer base This can be a gut wrenching process requiring a lot of introspection faith courage and above all confidence Learn from the stories of three NASE Members who weren t afraid to reboot their businesses Lawyer Up Nov 05 2012 In the age of big box home improvement stores many people have started handling fix it projects themselves The worst that can usually happen is a plumbing repair springs a leak Do it yourself lawyering however is another story Want to Win The Competition For Customers Aug 03 2012 For all micro businesses customer service and marketing no longer need to exist in separate silos Given the high costs of finding new customers and consumers widespread use of digital media to both communicate with companies and spread tales of glee and woe it s time to make customer service a successful marketing strategy Ask The Experts Business Legal Structure Aug 03 2012 Q Can you recommend a partnership agreement that we should use and advise us about any other steps we should take in starting our new business Business Plans Made Easy Jun 29 2012 Crafting an informal business plan is a simple straightforward way to monitor the health of your business It s a vital tool that will help you diagnose problems cut costs and implement new strategies It also helps you capitalize on the things you re doing right and correct the things you re doing wrong Ask The Experts New Contract Employee Forms Jun 29 2012 Q Can you tell me which employment forms a contract

    Original URL path: http://selfemployed.nase.org/business-help/get-help/business-management/business-management-videos (2016-02-14)
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  • How do I know what advertising will work best for my business?
    Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business How do I know what advertising will work best for my business Sunday November 16 2014 Notice the advertising done by other successful companies in your industry Also understand that there is a difference between a company that s been in business many years and may have 50MM in sales and your start up company They have built their brand and are getting volume discounts Join professional trade associations and learn from them Do your homework Consult professionals Every industry is different and your creative message and your selection of media channels must resonate with your target audience Determine your budget and test one channel at a time and do it well rather than diluting your budget across many channels Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/how-do-i-know-what-advertising-will-work-best-for-my-business- (2016-02-14)
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  • Is television a good option for my product/service?
    Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business Is television a good option for my product service Sunday November 16 2014 Because television covers a wide area you need multiple locations or sales people that work the entire area where your commercials will be broadcast As with any media you need to have frequency and consistency but first you need to calculate is your product service a fit for television You should determine your total media cost and how many leads and sales you need to ensure success If your media cost is 10 000 and the average profit on your sale is 1200 you need 8 33 sales to break even If you re doing direct response television you need to ensure you have adequate phone lines and trained personnel to handle the volume You also need to understand the shows you watch may not be the shows your target market watches Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/is-television-a-good-option-for-my-product-service- (2016-02-14)
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  • What if I’ve done a mailing and it didn’t work?
    Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business What if I ve done a mailing and it didn t work Sunday November 16 2014 Let s look at the numbers How many were mailed how many responded how many closed What were the criteria of your mailing list and what was your mailing list source Do you have proof of mailing from your printer or letter shop generally this is a USPS form 3602 or Proof of Mailing stamped by USPS Did you have a strong offer What were other incentives for recipients to respond Was this the first mailing to this specific list Just because a mailing didn t work doesn t mean mail can t work but there are many steps to implement to ensure success Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/what-if-i-ve-done-a-mailing-and-it-didn-t-work- (2016-02-14)
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  • If I’m going to open several offices, can I just let each manager do their own advertising?
    Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Marketing Advertising Blog You know your industry let us help you market your small business If I m going to open several offices can I just let each manager do their own advertising Sunday November 16 2014 Yes and no It depends on your overall objective If you wish to build your brand and become a well known and respected name in your area or your industry you will want to put some standards into place such as a graphics standards manual If you provide each manager with your graphic brand standards as well as approved ads for different advertising channels you will be able to better control your brand and be perceived as professional Your managers can use pre approved materials at their discretion or follow the graphic standards manual to create their own ads Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog/marketing-advertising/2014/11/17/if-i-m-going-to-open-several-offices-can-i-just-let-each-manager-do-their-own-advertising- (2016-02-14)
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  • Business Topics - Marketing & Advertising Blog Posts
    depends on your overall objective If you wish to build your brand and become a well known and respected name in your area or your industry you will want to put some standards into place such as a graphics standards manual If you provide each manager with your graphic brand standards as well as approved ads for different advertising channels you will be able to better control your brand and be perceived as professional Your managers can use pre approved materials at their discretion or follow the graphic standards manual to create their own ads How much does it cost to do a brochure Sunday November 16 2014 The cost of producing a brochure is largely based on quantity produced the more you print the less the unit price as well as the size and specifications of the brochure A professional graphic designer experienced in creating print ready art can cost between 35 and 150 an hour The more information you provide at the outset of the project the fewer hours you will incur A full color brochure will be more expensive than a 2 color brochure An elaborate large multi page coil bound brochure will be more expensive than an 8 5x11 trifold brochure Prices can range from 25 I need 10 000 flyers for a trade show is a walk in retail print shop a good place to have those printed Sunday November 16 2014 No Think of print shops like auto repair shops You wouldn t take your 1982 Malibu Classic to the Mercedes dealership for repairs Print shops have very specific types of equipment Two color presses four color presses eight color presses Printing presses vary in size and speed There are digital presses and offset presses Unless you have a good understanding of printing press capabilities the best way to find an appropriate shop is by requesting a competitive quote by detailing all the specifications of your job A professional print quote form can be provided upon request How much does it cost to do direct mail piece Sunday November 16 2014 Cost is driven by volume design how specific your mailing list is as well as postage A multipage brochure in a large envelope could 5 10 dollars each on a small mailing A simple letter in an envelope to your house database if you re mailing a larger quantity could cost 50 each If I do direct mail how often should I mail Sunday November 16 2014 This depends on several factors For instance your reason for mailing your target market and the size town you re mailing into If you re promoting an event in a small town one time may be sufficient If you re a new business and building a brand multiple times will reap the most benefits As a general rule a person does not respond without being presented an opportunity at least 3 times This does however depend on the offer and the sense of urgency conveyed If

    Original URL path: http://selfemployed.nase.org/business-help/get-help/marketing-advertising/marketing-advertising-blog (2016-02-14)
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  • I want to help my mother get her house ready get it ready. What are the main things that we should do?
    Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory NASE Real Estate Blog When you have a Real Estate question let our experts help I want to help my mother get her house ready get it ready What are the main things that we should do Sunday November 16 2014 That is a great question and has become even more important in our modern digital age When speaking with our sellers we emphasize that buyers do not normally make a decision to BUY from home photos they see on the internet but they do make the decision to LOOK based upon home photos they see We also remind our sellers that the way you LIST is not the way you LIVE In other words a seller should focus on presenting the home is such a way that it will appeal to the highest number of buyers With that in mind I suggest the following simple 8 point checklist as a starting point Thin out furniture on average most homeowners should edit out at least 50 of the furniture in the home This seems drastic but will make the home feel much more spacious Remove clutter every countertop especially the kitchen should be almost completely clear This helps the counters look larger and more functional Remove odors There is an old saying among real estate professionals that if you can smell it you can t sell it Clean make sure the home is spotlessly clean Paint The best investment you can make is a fresh coat of paint Carpet if the carpet is in great shape have it professionally cleaned If not in great shape replace with a neutral color in lighter shade No deferred maintenance Caulk works wonders in sealing up surfaces Have the HVAC systems

    Original URL path: http://selfemployed.nase.org/business-help/get-help/real-estate/real-estate-blog/real-estate/2014/11/17/i-want-to-help-my-mother-get-her-house-ready-get-it-ready.-what-are-the-main-things-that-we-should-do- (2016-02-14)
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