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  • Is Your Marketing Profitable? [Ask The Experts]
    walk in your door or pick up the phone to call you or visit your website And the only way you can get that information is to ask every customer specifically how they heard about you Was it an ad in a publication an online click ad a Val Pack insert or a referral from a friend This knowledge is critical to develop profitable marketing programs Not having customer information is a common mistake that many businesses big and small make The bottom line is that if you don t know what motivated customers to do business with you you can t develop effective marketing programs because you don t know what marketing works and what marketing doesn t work Does this take extra time Certainly it does but without this information all the money you spend on marketing is at risk because you are only guessing at what works Don t make the effort to track this information and it s almost guaranteed that you are spending money on programs that don t work and you are casting aside programs that create new customers If a marketing program produces more revenue than it costs is it profitable If you answered yes to this question you are missing a basic financial understanding of marketing You market for profit not revenues Sadly some business owners think that if you generate 1 500 in revenue by spending 1 000 you are ahead of the game The reality is that this scenario often means the bottom line is bleeding marketing dollars because the real success of marketing has little to do with revenues and everything to do with profits Here s how it works when deciding if a marketing program is successful you have to calculate the Return on Investment ROI For example if you spend 1 000 on marketing that results in 125 customers making average purchases of 30 each the income generated will be 3 750 On the surface this might look fine but when costs of goods sold payroll and administration expenses are taken into consideration you have a different picture Let s take the above a little further by including real numbers from the profit and loss statement If your net profit averages 20 percent the cost of the above marketing program would actually result in a 250 loss This is because for every dollar of gross revenue the business must spend 80 cents in operating expenses and only get to keep a real profit of 20 cents on each revenue dollar Calculate the real ROI in this example and this particular marketing campaign lost 250 20 x 3 750 750 and 750 1 000 250 Although this example doesn t take into consideration residual effects such non controllable expenses or gaining a new customer who keeps coming back because of your great service it s important to understand that a profitable marketing program has little to do with the amount of revenues it produces it s all about

    Original URL path: http://selfemployed.nase.org/about-us/self-made-nase%27s-blog/self-made/2012/11/28/Is_Your_Marketing_Profitable_Ask_The_Experts (2016-02-14)
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  • Online reviews, tax deadline extensions and patents - Link roundup
    Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory Self Made NASE s Blog Online reviews tax deadline extensions and patents Link roundup Tuesday November 20 2012 Posted by Molly Nelson I hope everyone is looking forward to some fun Thanksgiving plans with family and friends this week In the meantime here are a few small business news stories before the turkey and pie food coma kicks in How can small businesses best handle online reviews Some tips from Angie of Angie s List herself via OPEN Forum The IRS is extending tax deadlines for businesses and individuals affected by Hurricane Sandy Learn more here from Small Business Trends Filing for a patent Here s what you need to know about the new system hint we re moving from first to invent to first to file And don t forget Small Business Saturday Tell your friends and family why it s important to Shop Small Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea RadEditor s bottom area Design Html and Preview modes Statistics module and resize handle It contains RadEditor s Modes views HTML Design and Preview Statistics and Resizer Editor Mode buttons Statistics module Editor

    Original URL path: http://selfemployed.nase.org/about-us/self-made-nase%27s-blog/self-made/2012/11/20/Online_reviews_tax_deadline_extensions_and_patents_-_Link_roundup (2016-02-14)
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  • It's Global Entrepreneurship Week
    Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory Self Made NASE s Blog It s Global Entrepreneurship Week Thursday November 15 2012 Posted by Kristin Oberlander The NASE joins the self employed think tank the Kauffman Foundation in celebrating Global Entrepreneurship Week According to Kauffman it s the world s largest celebration of the innovators and job creators who launch startups that bring ideas to life drive economic growth and expand human welfare During one week each November thousands of events and competitions around the world inspire millions to engage in entrepreneurial activity while connecting them to potential collaborators mentors and even investors Now in its fifth year Global Entrepreneurship Week has expanded to 130 countries empowering nearly 20 million people through 125 000 activities over that time Learn about activities in your area by visiting the Kauffman Foundation online Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea RadEditor s bottom area Design Html and Preview modes Statistics module and resize handle It contains RadEditor s Modes views HTML Design and Preview Statistics and Resizer Editor Mode buttons Statistics module Editor resizer RadEditor please enable JavaScript to use

    Original URL path: http://selfemployed.nase.org/about-us/self-made-nase%27s-blog/self-made/2012/11/15/It_s_Global_Entrepreneurship_Week (2016-02-14)
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  • 3 In 5 Self-Employed Support Tax Reform Proposals That Would Drop Individual Rate, Eliminate Deductions
    one year extension of current tax rates for those making under 250 000 Thirty four percent indicated that they would like to see the extension applied to all income brackets Nearly 100 percent of business owners said it is very or moderately important for Congress to address these reforms The findings of our tax survey re emphasize the growing impatience of the self employed as Congress continues to fail to address comprehensive tax reform said Director of Government Affairs Katie Vlietstra Seventy eight percent of respondents support efforts to reform both the individual and corporate tax structure in fact 61 percent of respondents are open to exploring proposals that drop the individual rate and eliminate deductions One in four business owners said that Congress inability in recent years to enact long term tax policy impacts business owners ability to plan for the coming year One in three said that this behavior continues to highlight the federal government s inability to address issues in a timely fashion Sixty one percent would be amenable to giving up a significant number of deductions if the individual tax rate were dropped to an acceptable level These are the top five deductions currently taken charitable contributions health insurance deduction mortgage interest deduction qualified medical and dental expenses home office deduction and retirement contributions tie When asked what top three deductions should be kept in the scenario respondents chose the health insurance deduction mortgage interest deduction and contributions to retirement accounts Business owners were divided on increasing the corporate tax rate in an effort to reduce the individual tax rate thirty eight percent said it would depend on the level of increase and decrease Thirty five percent were against the proposal and twenty six percent were for it It is our hope that the survey provides

    Original URL path: http://selfemployed.nase.org/about-us/self-made-nase%27s-blog/self-made/2012/11/15/3_In_5_Self-Employed_Support_Tax_Reform_Proposals_That_Would_Drop_Individual_Rate_Eliminate_Deductions (2016-02-14)
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  • Webinar: How Will The Election Impact the Self-Employed Agenda In 2013?
    Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory Self Made NASE s Blog Webinar How Will The Election Impact the Self Employed Agenda In 2013 Wednesday November 14 2012 Posted by Kristin Oberlander With the election behind us the NASE is evaluating and analyzing the impact of the 2012 election on the self employed agenda To that end we invite you to participate in our Post Election Webinar on Thursday November 15 2012 at 11 a m EST The NASE Advocacy team will provide an analysis on the election results along with laying out the issues that congress must address in the lame duck session and finally the NASE s advocacy agenda for 2013 The webinar will be facilitated by NASE s Director of Government Affairs Katie Vlietstra and will include a welcome by NASE s CEO President Kristie Arslan Registration for Thursday s webinar is required The webinar will be recorded and available for NASE members at NASE org Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea RadEditor s bottom area Design Html and Preview modes Statistics module and resize handle It contains RadEditor s Modes views HTML Design and Preview Statistics and Resizer Editor Mode buttons

    Original URL path: http://selfemployed.nase.org/about-us/self-made-nase%27s-blog/self-made/2012/11/14/Webinar_How_Will_The_Election_Impact_the_Self-Employed_Agenda_In_2013 (2016-02-14)
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  • SBA Ready To Help In Wake Of Hurricane Sandy
    the damage in the wake of the storm has left many with an inability to act without assistance The Small Business Administration is helping to alleviate some of the hardships caused by the hurricane as noted on their website The SBA is encouraging small businesses and nonprofit organizations to go to their website and apply for Economic Injury Disaster Loans You can be eligible even if you did not suffer any direct property damage The EIDL loans for small businesses and nonprofits are up to 2 million while homeowners can apply for loans up to 200 000 to repair damaged homes and real estate As of November 7th the SBA has received over 290 000 applications and more that 277 million has been approved The NASE has many members who live on the East Coast If you live in the disaster declaration area we encourage you to visit the SBA website and contact the SBA to see if these loans are right for you We know that rebuilding is not always easy and we want you to know there are programs available to help If you lost some property and are unsure of whether to buy or rent office space check out our article from one of our Business Experts From the Trenches Buying or Renting Office Space Rebuilding a business is no small task be sure to look into all the possibilities and solutions to get your business back up and running For more information about the SBA loans Apply online at https disasterloan sba gov Visit a Disaster Recovery Center in your area http www fema gov disaster recovery centers For information about the disaster loan process or to have an application mailed to you you can either email disastercustomerservice sba gov or call 1 800 659 2955

    Original URL path: http://selfemployed.nase.org/about-us/self-made-nase%27s-blog/self-made/2012/11/09/SBA_Ready_To_Help_In_Wake_Of_Hurricane_Sandy (2016-02-14)
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  • NASE Statement On 2012 Election
    101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory Self Made NASE s Blog NASE Statement On 2012 Election Wednesday November 07 2012 In light of the election results The NASE s President and CEO Kristie L Arslan had the following comments President Obama won re election last night capturing all but two of the states he carried in 2008 and without a determination in Florida The critical issues facing the country and America s self employed remain tax reform being the utmost importance to ensuring continued economic recovery The 2012 election will be analyzed for many months however the real work begins today The NASE will aggressively champion the self employed and work to address the continued tax inequities and ensure a level competitive business environment that encourages entrepreneurship and innovation Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea RadEditor s bottom area Design Html and Preview modes Statistics module and resize handle It contains RadEditor s Modes views HTML Design and Preview Statistics and Resizer Editor Mode buttons Statistics module Editor resizer RadEditor please enable JavaScript to use the rich text editor

    Original URL path: http://selfemployed.nase.org/about-us/self-made-nase%27s-blog/self-made/2012/11/07/NASE_Statement_On_2012_Election (2016-02-14)
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  • Status Quo Election: President Obama Wins 4 More
    Business Help Ask the Experts Taxes Business Strategy Business Law Marketing 101 Finance Accounting Health Care Reform Marketing Advertising Real Estate Information Technology NASE Minute Get Help Tax Healthcare Reform Health Marketing 101 Business Management Marketing Advertising Real Estate Calculators Business Breakeven Analysis Calculator Cash Flow Calculator Equipment Buy vs Lease Investment Annual Rate of Return Calculator Mortgage Mortgage Loan Calculator Retirement Savings and Planning 401 k Calculator How long will my retirement savings last Tax 1040 Tax Calculator Payroll Deductions Calculator Self Employment Tax Calculator Helpful Links ASBDC Member Directory Search My NASE About Me Account Benefits Optional Benefits Payment Details Expert Questions Email Subscriptions Membership Directory Self Made NASE s Blog Status Quo Election President Obama Wins 4 More Wednesday November 07 2012 President Obama won re election last night Democrats held the U S Senate and the Republicans remain in control in the U S House of Representatives For a full run down of races in your state check out RCP Live Results Page Comment Your name Click to add Email optional Click to add Comment RadEditor HTML WYSIWYG Editor MS Word like content editing experience thanks to a rich set of formatting tools dropdowns dialogs system modules and built in spell check RadEditor s components toolbar content area modes and modules Toolbar s wrapper Content area wrapper RadEditor hidden textarea RadEditor s bottom area Design Html and Preview modes Statistics module and resize handle It contains RadEditor s Modes views HTML Design and Preview Statistics and Resizer Editor Mode buttons Statistics module Editor resizer RadEditor please enable JavaScript to use the rich text editor RadEditor s Modules special tools used to provide extra information such as Tag Inspector Real Time HTML Viewer Tag Properties and other The code you entered is not valid Type the code

    Original URL path: http://selfemployed.nase.org/about-us/self-made-nase%27s-blog/self-made/2012/11/07/Status_Quo_Election_President_Obama_Wins_4_More (2016-02-14)
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