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  • Conducting integrated PR campaigns
    them could one employ the effectiveness of advertising and marketing communication We strive whenever necessary to make use of the impact of advertising messages and marketing tools consistent with the action of building a strong and credible public image More

    Original URL path: http://www.orange-pr.org/index.php/en/service2en (2016-02-11)
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  • Media relations
    sell product placement to be useful rather than annoying We never send out press releases on a Friday afternoon This is the surest way to kill a story Press conferences It is pretty heavy artillery in media relations and should not be used for its own sake Therefore We encourage clients to hold press conferences only when they have a really significant news story or an important occasion From practice we know that it is not only possible but mandatory to try and guess in advance 99 of the questions that will be asked When we make a list of the anticipated questions we rehearse because we like Raymond Poincaré s thought that each improvisation is successful only if it is well prepared in advance Working meetings with media We like this format for sharing news items that are important but not enough to expect them to remain for posterity These meetings provide opportunities for exchange of information but free of the heavy clothing of institutionality E g The atmosphere at these meetings most often implies no hierarchy in communication and creates an opportunity for a less formal conversation During the working meetings the media representatives are very often the

    Original URL path: http://www.orange-pr.org/index.php/en/service3en (2016-02-11)
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  • Links with communities
    situations Information centres Even today in а time of rapidly flowing information the enormous potential of the media and social networks cannot substitute for direct contact and direct persuasion The setting up of an information center that attracts real people for a conversation debate or even a cup of coffee not virtual Likes can be of considerable benefit to each investment project Depending on the needs of the region where the project is planned the information center can offer training and education courses receive job applications sometimes even serve as an Internet cafe But mostly its goal is to explain in an accessible and friendly way the purpose of the project and its impact on the economy of the region Not surprisingly some experts argue that based on the quality of the information center one can judge how seriously a company regards its corporate social responsibility Our team has accumulated considerable experience in setting up information centers both positive and negative so we are well prepared for this task Publishing periodic newspapers and distributing brochures Free newspapers issued in support of a project on behalf of the investor as well as eye catching brochures and flyers are certainly not the most direct route to the heart of local communities Their a priori claim is Someone publishes us in order to convince you in something to their own advantage so we cannot expect these publications to receive an enthusiastic vote of confidence Moreover there is always the problem of distribution to organize groups of enthusiasts to put them in the mailboxes of people is to say the least direct invasion in their privacy Yet the lack of such materials may be a serious drawback If one in ten persons seeks further information in writing and feels disappointed over not finding such

    Original URL path: http://www.orange-pr.org/index.php/en/service4en (2016-02-11)
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  • Media Monitoring and Analysis
    automated search engines when we want to clarify the coverage and media image of a business company organization individual The best way to capture the overall presence of our client in the public domain is the most labor consuming We have found that even searching the internet requires an individual approach so there is the slightest risk of gaps and even a bigger plus is that all references quotations and

    Original URL path: http://www.orange-pr.org/index.php/en/service5en (2016-02-11)
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  • Event Management
    for compiling a list of those invited to an official event are so time consuming as is the actual search for the exact addresses and titles of invitees Additional phone calls to specify the presence of the guests is a necessary reminder if we overdo it however this turns into a warning to guests to miss the event Organization of transportation facilities catering sound We believe in an old Indian wisdom from the 16th century if the event takes place outdoors in summer for sure there will be rain with thunders if it takes place under an awning during any season a half hour before the start a storm will break Therefore in hiring facilities and sound equipment we tend to act as the most philistine minded of the three little pigs we build a solid house and laugh at the wolf from the inside Preparing press folders and gifts Guests rarely listen carefully to the speeches at such events especially if they last more than 10 minutes This does not mean that they show no interest in the organizers of the event Therefore we believe it mandatory before they leave to provide them with information that might interest them

    Original URL path: http://www.orange-pr.org/index.php/en/service6en (2016-02-11)
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  • Internal PR
    faster ways to exchange opinions between employees and the management of a company such as a closed intranet or a Facebook page But a corporate newspaper supplements these forms without repealing them Because it will always be more valuable to see an interview with yourself or one of your wedding photos on paper and it is much more comfortable to show one day to your heirs a newspaper page rather than a screen shot of a Facebook page The corporate newspaper creates a sense of belonging and allows for the expression of employees more than anything else Not to mention that given the current state of the print media in this country some corporate papers enjoy a safer and higher circulation than newspapers with much higher claims Organization of corporate team building events and holidays All happy corporate families resemble each other just as all unhappy ones are unhappy in their own way Not everyone would be glad to go rafting and some would say paint ball is a game for pensioners Believe it or not there are still organizations organisms for which the best way for getting to know each other and for rapprochement clarification of positions is still

    Original URL path: http://www.orange-pr.org/index.php/en/service7en (2016-02-11)
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  • Corporate and personal image making
    are trying to highlight today will be satisfactory in five or ten years we are trying to see the person organization in the future Only then do we start work on sculpting the image Training on media behavior We are always happy when our clients realize the need for training in media behavior Along with some of the most experienced Bulgarian journalists we organize training for behavior on camera and on the radio Of particular importance to us is the other part of the training responding to journalists questions It is a truism that few people are able to tackle aggressive and sharp questions especially if they confidently believe in their own rightness and the journalist s bias against him Surprisingly we have found that there is a more complex task than helping a person to overcome negativity and frustration from a verbal attack And this is to make it out of the potentially more dangerous grip the seemingly well intentioned interview that always has its underwater boulders Internet Social Networking Let s hope that the times are now long gone of the ridiculous campaigns of paid trolls crawling around forums under twenty different nick names from one and the same ip address and messages written by someone else We deeply doubt it that this was ever a winning strategy but in recent years it has become apparently the losing one When it comes to on line reputation we share the modest principle that the goal is that all links that the first page of Google lists when you write the name of a company or organization should carry positive information For this to happen one should make an effort to fill the internet space with one s own messages We therefore propose Developing maintaining and promoting Facebook pages Creation

    Original URL path: http://www.orange-pr.org/index.php/en/service8en (2016-02-11)
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  • Crisis PR
    of developing it distinguishing between the personal and corporate implications of a possible attack Determining the environment and the channels through which the crisis unfolds Second the responce algorithm Maximum closing of the crisis channels both media and non media neutralization of the middle Barrage of the arguments rationalization of the crisis Transition into discussion and exchange of views Communicating one s own messages Opening own channels It should be

    Original URL path: http://www.orange-pr.org/index.php/en/service9en (2016-02-11)
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