archive-org.com » ORG » S » SOCIALMONSTERS.ORG

Total: 126

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • infographic | Social Monsters
    Steps to Business Blogging March 1 2016 How Thoughtful Guest Blogging Can Boost Your Social Following February 4 2016 Categories advertising app authorship for publishers balance blog blogging blog planning brainstorm brainstorming branding campaigns company blog tips content calendar content development content marketing content strategy create content definer dictionary employee morale engagement execute content google authorship googlebot hashtags health imagery instagram lovely marketing mobile friendly personal needs photography planning blog

    Original URL path: http://socialmonsters.org/tag/infographic/ (2016-04-29)
    Open archived version from archive


  • photos | Social Monsters
    Steps to Business Blogging March 1 2016 How Thoughtful Guest Blogging Can Boost Your Social Following February 4 2016 Categories advertising app authorship for publishers balance blog blogging blog planning brainstorm brainstorming branding campaigns company blog tips content calendar content development content marketing content strategy create content definer dictionary employee morale engagement execute content google authorship googlebot hashtags health imagery instagram lovely marketing mobile friendly personal needs photography planning blog

    Original URL path: http://socialmonsters.org/tag/photos/ (2016-04-29)
    Open archived version from archive

  • What Does Instagram Do For #Campaigns? | Social Monsters
    posted every day followed by 1 2 billion likes in the same day With that type of high touch potential for a product idea or image for your client s company the concept is a no brainer Follow these three steps and you ll find what Instagram does for campaigns 1 Research hashtags and use appropriately Hashtags are a tool to join conversation Consider it the nod from a friend who wants you to join his circle of friends His nod is your go ahead to contribute to his conversation It can be assumed that he considers you knowledgeable about the conversation Hashtags are nods to particular themes or topics being discussed on social media platforms Utilizing hashtags in the best way enables curation and aggregation of your client s viewpoints ideas and winning statements By having an understanding of where you can find those quotes quickly based on a hashtag potential stonewalling of handling press is nonexistent Take note from Twitter s recommendations a general google search of the hashtag and the people online that you consider influencers in the conversations you are most interested in 2 Follow participatory active brands Plenty of big names are using Instagram s photo and video services for more than selfies Think Nike NASA Red Bull and H M Most company based Instagrams are playing the personality game and giving individuals a better look into their day to day work atmosphere Feel good soft news photos are the gateway to emotional response And assuming the emotional response is good the follows will come Comment and like when necessary Build a reputation for involvement in niche interests of your brand If your office only like Folgers coffee or insists on taking meetings outside in the San Diego sun post it 3 Finally link it

    Original URL path: http://socialmonsters.org/instagram-campaigns/ (2016-04-29)
    Open archived version from archive

  • How to Combine Your Social Media and Content Marketing | Social Monsters
    white papers are your baby birds Let that content fly out of your nest and bring back followers Smart social distribution can be the missing element you need Try these tips Write your post share the link on your company s LinkedIn Twitter and Facebook feeds Repurpose your blog post image by sharing it on Pinterest and Instagram with a link to the article on your blog Use hashtags with images to find your intended audience Is your content heavy on statistics Create three to five slides of any relevant stats and post it on SlideShare and link back to your blog content Use social tools Here are a few emerging tools to help any content marketer Social Media Many online marketing pros use social tools like Hootsuite Buffer and Sprout Social to make their social sharing easy quick and flexible If you re still using native Twitter and Facebook apps for your content sharing it may be time to step up your game to one of these other tools Video Video is increasingly crucial to content marketing success The IAB predicts serious growth for original video creation in the next three to five years To get your video action up to speed Buffer Social lists out pros and cons of six simple video editing tools to grow your content capabilities These include Nutshell Magisto Animoto Videoshop iMovie App and iMovie for Macs Analytics You need to understand how your content is doing to better reach your target audience One of the most popular tools is Google Analytics but services like Hootsuite and Buffer also come with their own analytics tools Business 2 Community lists several other analytics tools that are helpful for content marketers including Follwerwonk which helps you learn more about your Twitter followers and Quintly which helps

    Original URL path: http://socialmonsters.org/how-to-combine-your-social-media-and-content-marketing/ (2016-04-29)
    Open archived version from archive

  • How to Organize, Plan and Execute Steady Content for Your Site | Social Monsters
    you plan create and organize your blog posts effectively Brainstorm Topics Come up with as many ideas for blog posts as you possibly can Make sure the focus of each post is to provide value to your readers It s okay to promote your services but always deliver value first Know Your Audience Who is your ideal customer When you set out to create a post make sure you have an idea of who you re writing for This ensures your message resonates and your post serves a specific need Create a Content Calendar An editorial calendar enables you to plan and track your content creation efforts This helps keep your blog up to date and ensures you have a steady stream of content that s ready to publish Maintaining a consistent content schedule has a ton of benefits for your business It builds trust in your readers and they ll start to view you as an authority Additionally Google values your site more highly and you ll start to see an increase in your search engine traffic Experiment With Content Styles It s important to create versatile content until you land on a content type your audience loves For instance your audience may enjoy short form content videos and infographics over extremely in depth and long form posts The only way to figure out the content type that s right for your business is to constantly experiment Track and Tweak Your Results Lastly you want to make sure you re tracking your efforts Even a free tool like Google Analytics will do the trick This helps you see which style of posts are the most effective and will be of most benefit to your business By following the steps above you ll be well on your way toward a

    Original URL path: http://socialmonsters.org/how-to-organize-plan-and-execute-steady-content-for-your-site/ (2016-04-29)
    Open archived version from archive

  • The Authorship Brief For Publishers | Social Monsters
    while avoiding Google penalties Now publishers need to leverage Google by harnessing Google An optimized profile populated circles and clear headshot will make sure your content is associated with your identity according to search functions This also creates a visual search result where your headshot and byline is displayed Which result would you click on These results have shown an improved CTR in numerous case studies and visually look more authoritative to a reader s eye Furthermore building up a content portfolio will help you become an authority and influencer in your industry or vertical This established and recognized connection to your work may lead to job opportunities and contributions to renowned sites Making sure your site and authors are set up properly with authorship will save or boost your rankings if an authorship algorithm update ever came to fruition As Matt Cutts and Eric Schmidt have indicated authorship is a tool that will be used by Google in some capacity Some marked the end of 2013 as the beginning of authorship as 10 to 15 percent of authorship results disappeared This was less of the birth of author rank and more a quality tweak by Google Publishers who lost their authorship unfairly can likely earn it back by making sure their markup is correct How OK Fine What Do I Do Now Knowing what authorship is and why it s important will do nothing if you don t know how to utilize it There are multiple methods for proper markup and verification If you have an author biography page on your site the ideal is the three link method All posts link to the author bio page which links to the Google profile This author bio page has the rel author tag with the first and last name that matches the Google profile The Google page then has the author bio page linked in the Contributor To section The content pages are linked with the rel author tag linking to the bio page Source Rick DeJarnette of Search Engine Land Use the two link method if you do not have author bio pages and run a one man or woman blog The Google page has the blog home page linked in the Contributor To section The content pages then have the rel author tag linked to the Google page Source Rick DeJarnette of Search Engine Land The email verification method is the easiest and can be completed in addition to the other methods Visit the Google Authorship Page and verify the email you want associated with your work A standard byline By Author s Name should be inserted into every post and linking to the email address verified through Google Source Rick DeJarnette of Search Engine Land The email verification method will work with any platform but if you re using WordPress it s easier WordPress SEO plugin by Yoast and AuthorSure are both free and automatically make sure content is authorship verified Just enter in your Google information

    Original URL path: http://socialmonsters.org/authorship-brief-publishers/ (2016-04-29)
    Open archived version from archive

  • The Countdown to Robotic Interactivity | Social Monsters
    a loss of jobs in a time when our technological evolution should be resulting in a growing economy and job force Steve Kroft of 60 Minutes has authored and commented on this paradox of robotic interactivity in the workforce more than once this year And in a 60 minutes segment in January Kroft points out the growth of what is coined technological unemployment meaning one has been replaced by outsourcing or robotics With mentions of robots taking over more algorithmic control like that in the stock market tweeting or manufactured packaging it s no telling when you will have a plastic Steve or Susy sitting next to you at your job This conversation isn t anything new but it s something I thought was an important topic to at least remind us all of Wired predicted a lot of what we know now to be commonplace back in 2004 The infographic below fills in any blanks we ve left open in our analysis Hats off to MIT Technology Review September 17 2013 in office practices public relations technology work life Twitter Facebook LinkedIn Google Plus StumbleUpon September 17 2013 Previous post Next post Click here to cancel reply Leave a

    Original URL path: http://socialmonsters.org/countdown-robotic-interactivity/ (2016-04-29)
    Open archived version from archive

  • Productivity: What We?ve Found | Social Monsters
    I mean how do you help someone increase his or her productivity if his or her motivations are different from yours Since we don t have an answer to that horribly rhetorical question I thought I d point out some of the helpful information I ve read as well as our office s best practices Recent discussions between psychologists and everyone else with a M D lead us to analyze what causes deficiencies so we can understand what basic do s and don ts can lead to brighter faces bigger smiles and a higher ROI Dr Alice Boyes of Psychology Today broke down the basic 15 things to increase our workplace productivity Our favorites are the shitty draft and internet off app Who doesn t like to turn horribly written copy into golden plated online bites of genius And as for the app that makes us shut off consider us fans of Freedom It s a 10 beauty that helps you gain an infinite number of hours back in productivity without the internet Our favorite ways to increase our own productivity are here Cat nap on lunch Run the office stairs 5x Chug 2 bottles of cold water Give a coworker our Facebook password during a busy week Change the desk to a stand up desk every other day Wake up an hour early every Wednesday to work out before work Bring earplugs to work Keep a running list of victories throughout the day Set an alarm on your phone to make sure you have an end of day deadline Turn off your phone one night a work week What are your best habits to increase productivity at work September 5 2013 in office practices public relations technology work life Twitter Facebook LinkedIn Google Plus StumbleUpon September 5 2013 balance

    Original URL path: http://socialmonsters.org/productivity-weve-found/ (2016-04-29)
    Open archived version from archive



  •