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  • Writing Content That People Can Find | Social Monsters
    to create a match This is why you need to use search engine optimization SEO and keyword strategies Keywords Matter When working on your blog s content you have to balance laying out a well thought out marketing message and controlling the words you want search engines to recognize Keywords are the part of your text that you have control over For example on March 15 2015 the two top searches on Google were primaries and Dairy Queen free cone day The first topic gave a list of thousands of near equally relevant results whereas the second led you directly to the coupon for the fast food company As you create your blogging content have a list of three to five keywords that are specific to your target market and then use those words naturally a couple of times per post But People Count More SEO is the framework for a searchable blog post but the most important part is whether or not people are reading it And Google knows this The algorithm understands that fresh impactful content is king so it looks for new content creation and the engagement it has with readers Blog content with a lot of page views shares and comments rank higher on the search list Fresh content that reaches a set of loyal regular readers are marked positive in the Hummingbird algorithm because it was created to automate the natural tendencies of humans to find what they like One great insightful piece every week will draw in more readers than three poor pieces When you place all of the SEO hype and computer mathematics to the side the traditional rules still apply the best way to get readers is to write something worth reading Social Monster April 8 2016 in marketing office practices public

    Original URL path: http://socialmonsters.org/writing-content-that-people-can-find/ (2016-04-29)
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  • 6 Successful Steps to Business Blogging | Social Monsters
    as a resource As you build up an archive of content you have more chances of being found on Google and social media which helps you build your number of followers Writing every day also gives you more chances to create viral articles 4 Use Tools You don t need to do everything on your own for your blog There are automation tools to help you get everything done For example Buffer lets you schedule your post to social media If you want to improve your writing style use Hemingway which helps you avoid complicated hard to read sentences passive voice and adverbs If you need to get answers from your audience use Typeform to build well designed contact forms For any problem you re having with your blog look for a tool that can solve it or at least make it easier to deal with 5 Update Your Blog Consistently You need to track your audience and see how they engage with your website and blog If you have a comment section communicate with them Ask them if they are facing any problems with your company or if you can better help them If there is an issue with your blog website or service do what you can to improve it Similarly you can ask how they use your product or service and then create great content to help them use it better or to help them solve common problems using your business services The main point is to have contact with your audience and check for new opportunities to attract more readers 6 Share Your Experience and Advice Many blogs fail because of their dry content If it s not interesting or different you will lose your readers attention Many readers respond to personal information they can connect

    Original URL path: http://socialmonsters.org/6-successful-steps-to-business-blogging/ (2016-04-29)
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  • How Thoughtful Guest Blogging Can Boost Your Social Following | Social Monsters
    Readers The comment section on your guest post is an amazing place to interact directly with your new audience This interaction is a powerful way to convert these readers into social followers By showing that you re a real person who cares what they have to say they ll view you as an influential resource Receive Extra Promotion When you post a blog you share it on all of your social networks right Well you can bet blogs that bring guests on to write will do the same once your post goes live Think of this as extra promotion of your name as every time they or their audience share this post your name goes along with it Test New Content Guest posts are an awesome chance to play with your content When you are offered the chance to write a guest post be thoughtful about the blog s audience and their needs Tweak your voice to fit the new audience or explore a new topic that you haven t tried on your own blog Monitor how the new audience responds and analyze what works and what doesn t based on these responses or lack thereof Let this feedback shape your writing and help you reach audiences you might have missed by staying in your comfort zone Tips on How to Get a Guest Spot Getting a guest post isn t an overly complicated process but a little planning goes a long way To start research blogs in your niche to find ones that will help you and your expertise shine If you re a business blogger for example writing an article on dog walking will not help you build your following You want to get your writing in front of an audience that will follow you for the right

    Original URL path: http://socialmonsters.org/how-thoughtful-guest-blogging-can-boost-your-social-following/ (2016-04-29)
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  • 5 SMART Tips for Your New Year’s Blogging Resolutions | Social Monsters
    their resolutions to the extreme Don t make your resolution be writing 10 blog posts a week or paying for a costly redesign of your site because it s a sure fire way to burn out Instead discover your method of writing a good blog post and create a schedule around that After all writing one good blog post a week every week is better than writing 10 mediocre pieces before abandoning your blog altogether 3 Create Consequential Motivators We are all motivated differently some of us positively some of us negatively For whichever one works for you you need to create motivators with consequences good or bad Tie your goals and actions to a positive reward such as treating yourself to a movie or negative punishment such as losing money 4 Acknowledge Discouragement and Persevere No one is reading my blog is a painful thing to admit Even if this is the case you need to keep writing anyway But that s easier said than done Instead pair up your dream goals such as having 500 visitors to your blog a day with a goal you can control like writing two blog posts a week That way you re still building momentum to get to that dream goal while seeing results 5 Create Checkpoints and Metrics To achieve your objectives you need to measure how close you are to completing them Establish a timeline of what you want to see accomplished and by when If one of your larger goals is to gain traffic to your blog you need to measure how much is coming in now and at several specific dates in the future so you can continue to adjust your tactics accordingly Use Google Analytics or other software to help you analyze the data No matter the

    Original URL path: http://socialmonsters.org/5-smart-tips-for-your-new-years-blogging-resolutions/ (2016-04-29)
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  • 4 Tips for Adding Imagery to Boost Your Blog | Social Monsters
    for search engines but did you know you can do the same thing with your photos According to AmyLynnAndrews com you should first rename the image so it has searchable terms Instead of IMG042 rename it Cat sleeping in a flower pot which is searchable and descriptive You should also use the image s name or a longer version of it in the ALT tag which is also searchable Lastly you should resize your images before publishing them to the Web Don t make the photo any larger than it has to be as big files take longer to load and may frustrate your readers enough to make them move on instead of waiting for your post to load 3 Make Your Own Graphics Everyone loves a good infographic But if you re not a graphic designer you may think you have to hire someone to make a decent one Lucky for you there are several affordable or free tools you can use to make your own infographics to add stimulating content to your blog post Piktochart for example walks you through the steps of creating an infographic and inserting your data It is also fully customizable and interactive so you can add clickable or roll over images Some other free and easy to use platforms include Visualize me and Easel ly Mapbox is also a good tool if you want to create interactive maps that are optimized for mobile devices Play around with these to choose the one that is easiest for you to use 4 Place Your Images in the Right Spot When you have a collection of photos graphics and other images to use in your blog posts it s important to know where to place them to draw readers in You should always have at least

    Original URL path: http://socialmonsters.org/4-tips-for-adding-imagery-to-boost-your-blog/ (2016-04-29)
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  • marketing | Social Monsters
    Twitter Facebook LinkedIn Google Plus StumbleUpon campaign marketing social media 0 comments Read more 23 Dec 5 SMART Tips for Your New Year s Blogging Resolutions We ve all made those New Year s resolutions like going to the gym calling Mom and Dad more saving money Twitter Facebook LinkedIn Google Plus StumbleUpon campaign marketing technology work life 0 comments Read more 19 Nov 4 Tips for Adding Imagery to Boost Your Blog Twitter Facebook LinkedIn Google Plus StumbleUpon campaign marketing office practices technology 0 comments Read more 30 Oct How to Combine Your Social Media and Content Marketing How to Combine Your Social Media and Content Marketing How s your content marketing program moving along Are you creating great Twitter Facebook LinkedIn Google Plus StumbleUpon campaign marketing social media technology 0 comments Read more 20 Oct How to Organize Plan and Execute Steady Content for Your Site Twitter Facebook LinkedIn Google Plus StumbleUpon campaign marketing social media 0 comments Read more 02 Oct Tips Tricks and Proven Techniques to Ensure a Mobile Friendly Website On April 21 2015 Google shook up the online world by changing its algorithm to favor mobile friendly websites Although the Twitter Facebook LinkedIn Google Plus StumbleUpon marketing smartphone technology 0 comments Read more 29 Apr The Authorship Brief For Publishers The who what when where why and how to of Google Authorship for publishers Twitter Facebook LinkedIn Google Plus StumbleUpon authorship marketing social marketing 0 comments Read more 26 Sep What Does Instagram Do For Campaigns Since Instagram is comprised of photos does that mean Instagram is worth a thousand words Not necessarily But it does mean that we should be paying close attention to that squared camera Twitter Facebook LinkedIn Google Plus StumbleUpon Apps campaign curation Instagram iPhone marketing social media 0 comments

    Original URL path: http://socialmonsters.org/category/marketing/ (2016-04-29)
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  • office practices | Social Monsters
    is the new resume for your company Your blog could be the main reason why people come to your Twitter Facebook LinkedIn Google Plus StumbleUpon campaign marketing office practices technology work life 0 comments Read more 19 Nov 4 Tips for Adding Imagery to Boost Your Blog Twitter Facebook LinkedIn Google Plus StumbleUpon campaign marketing office practices technology 0 comments Read more 17 Sep The Countdown to Robotic Interactivity The use of robots in the workplace has a very strong advantage for efficiency and low cost labor Twitter Facebook LinkedIn Google Plus StumbleUpon office practices public relations technology work life 0 comments Read more 05 Sep Productivity What We ve Found Inspiring ways to increase your office productivity Twitter Facebook LinkedIn Google Plus StumbleUpon office practices public relations technology work life 0 comments Read more Search Recent Posts Writing Content That People Can Find April 8 2016 6 Successful Steps to Business Blogging March 1 2016 How Thoughtful Guest Blogging Can Boost Your Social Following February 4 2016 Categories advertising app authorship for publishers balance blog blogging blog planning brainstorm brainstorming branding campaigns company blog tips content calendar content development content marketing content strategy create content definer dictionary employee morale

    Original URL path: http://socialmonsters.org/category/office-practices/ (2016-04-29)
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  • public relations | Social Monsters
    0 comments Read more 05 Sep Productivity What We ve Found Inspiring ways to increase your office productivity Twitter Facebook LinkedIn Google Plus StumbleUpon office practices public relations technology work life 0 comments Read more Search Recent Posts Writing Content That People Can Find April 8 2016 6 Successful Steps to Business Blogging March 1 2016 How Thoughtful Guest Blogging Can Boost Your Social Following February 4 2016 Categories advertising

    Original URL path: http://socialmonsters.org/category/public-relations/ (2016-04-29)
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