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  • Going Virtual: Recruiting and Engaging Volunteers Online
    your website to a volunteer forum or to anything else online Facebook group pages act as an organization s profile and can complement your website Facebook group pages are an additional way to showcase your organization and drive traffic to your website They also provide a way to maintain control over information about your organization on the web It s a good idea to take the time to set up a Facebook page because any Facebook user could decide to create one about your organization and they don t need your permission or Facebook s permission to do so Creating one yourself allows you to keep control of content and communications On your Facebook group page you ll provide basic information about your organization including its name mission contact info and website It also offers space for you to advertise upcoming events Facebook users can find your group page by searching and they can request to become group members Members are essentially just people who support your group You can set controls so that users request to become members and you have to approve them before they have full access to your Facebook page It s a good idea to briefly review the profiles of people who request membership as people post personal and sometimes inappropriate information on Facebook People will generally understand your organization isn t advocating the behavior of your group members but just try to be aware of who is affiliating themselves with you Features of a Facebook group page include a discussion board a wall on which members can post comments and a section that links to groups related to yours Click the icon to explore and learn more about the features of a Facebook group page Report card Facebook group pages are easy to use but require motivated staff to keep them updated Facebook group pages are free to set up and use You will have to pay if you want to post ads but how much you spend is up to you Security on Facebook is low so you shouldn t post anything that is confidential or not for public view Facebook works best as a tool to publicize your organization You can gather new members and generate interest from people not already involved with your organization however Facebook is not a great platform for managing messages or exchanging internal information In terms of skill level required administrators should be comfortable posting content to the web If you already have a personal Facebook profile you can handle it If you don t have experience with Facebook check with your current staff and volunteers Chances are someone is comfortable with the site and can manage the page for you Make sure however that this person can devote time on a regular basis preferably daily to keeping page information up to date and providing fresh content Using or viewing the page is even easier than posting to it You can look at a Facebook group page without being a Facebook member though you can t post comments so you don t need a lot of skill to view the page Facebook group pages key benefits include viral marketing the chance to connect with a younger demographic and inexpensive but targeted advertising Drawbacks are that the page requires consistent monitoring and dedication You should check the page every day and actively respond to users members Also once again be cautious with affiliations Take a cursory glance over member profiles before you approve them Visit Facebook to create or manage a page for your organization by clicking here http www facebook com CHAPTER 3 Meetup com Meetup com can help you target your volunteer outreach and organize volunteer events On the site people can create or find groups and plan events based around activities they enjoy such as volunteering You can search Meetup to see if there are volunteer groups in your city or county In the Washington D C area for example there are 73 groups in a 10 mile radius that have something to do with volunteering One such group has more than 1 500 members This would be a great target audience to reach out to and recruit from for your own organization Meetup com allows you to easily reach people who already enjoy volunteering Meetup com is a website where people can organize associations clubs or groups and plan things to do offline and in person Group themes range from hikers to business starters to dog walkers to just about any other professional or personal interest Meetup groups exist in almost every community and gather on a regular basis What does this mean for your organization You can search Meetup to see if there are volunteer groups in your area These groups are great targets from which to recruit You can click on the group and contact the administrator and ask him or her if you can come to a group meeting to present about your organization You could also request to post information about your organization on a group s online bulletin board By thinking outside the box a bit you can search for groups that hit a certain demographic you may want to recruit For instance if you want to reach young African American men for mentoring you might search for a young professionals group or young black professionals In this way Meetup com can help you target your volunteer outreach Start your own Meetup group to publicize your work and organize events Starting a Meetup group can help boost interest in your organization For example if someone visits the Meetup site and searches for volunteer opportunities in your area they may find your group and directly contact you to express their interest You can also organize events for your current volunteers The point of these events is to create ways for your volunteers to come together on a regular basis and to recruit additional volunteers For example one strategy used by

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/recruitingvolunteers/Print.aspx (2016-02-12)
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  • Interactivites
    seems unfamiliar or if an activity is really tough to get through click the chapter title on the tabs above for additional instruction Overview None Getting Started The report card and comparison table will help you identify the right tool The report card and comparison table will help you identify the right tool Click here to download the report card and comparison table Text version of audio here Facebook Groups

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/recruitingvolunteers/Interactivities.aspx?chp=99 (2016-02-12)
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  • Interactivites
    pause at any time by pressing the Pause button on the bottom left of the player The buttons at the bottom right of the player allow you to control the volume and shift the video to full screen On Screen Text Below the player you will find on screen text This includes the detailed information you will need to know in order to meet learning objectives for the lesson Icons

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/recruitingvolunteers/Help.aspx?chp=99 (2016-02-12)
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  • Overview - Going Virtual: Recruiting and Engaging Volunteers Online
    can help you generate word of mouth publicity for your organization can help you organize events have privacy and security settings and offer membership perks like increased engagement to your current volunteers This tutorial explores two tools for recruiting and engaging volunteers online This tutorial will give you a basic overview of two tools for recruiting and engaging volunteers online Facebook and Meetup Each offers its own advantages and disadvantages

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/recruitingvolunteers/default.aspx?chp=0 (2016-02-12)
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  • 1 - Getting Started - Going Virtual: Recruiting and Engaging Volunteers Online
    low cost with a low staff time investment The web can also expand your reach If you re currently doing most of your volunteer recruitment in person only so many businesses will let you in the door The Internet gives you access to audiences you couldn t reach otherwise Additionally you can easily find people who live in a certain zip code if you need volunteers who live in the community you serve You can also target demographic qualities such as age and gender if you re seeking a diverse volunteer base Finally you can use these web tools to engage your current volunteers Task them with setting up and running these products or use the tools to plan events to educate or recognize your current volunteers The report card and comparison table evaluate and illustrate the different features of each tool As we review Facebook and Meetup in this tutorial we will also grade and compare them using a report card and comparison spreadsheet The report card explains the tool s cost if applicable key benefits and drawbacks level of security and time required for both initial setup and ongoing maintenance It also rates how difficult the tool is

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/recruitingvolunteers/default.aspx?chp=1 (2016-02-12)
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  • 2 - Facebook Groups - Going Virtual: Recruiting and Engaging Volunteers Online
    will see your ad based on your specifications You ll know for example if you were too specific and your ad will only reach five people Facebook ads also let you decide how much you want to spend You pay a per click fee when a user clicks your ad You can choose whether you want to pay for example five cents per click or one cent per click Paying five cents adds up faster but paying the higher fee also earns your ad higher placement on the page making it more visible to users Finally you can set a ceiling for how much you want to pay per month For example if you set your ceiling at 50 your ad won t appear anymore after you ve reached that limit Facebook will alert you when you reach your preset limit which is a good feature if you re working on a tight budget You determine what happens when someone clicks your ad You can have it send users to your website to a volunteer forum or to anything else online Facebook group pages act as an organization s profile and can complement your website Facebook group pages are an additional way to showcase your organization and drive traffic to your website They also provide a way to maintain control over information about your organization on the web It s a good idea to take the time to set up a Facebook page because any Facebook user could decide to create one about your organization and they don t need your permission or Facebook s permission to do so Creating one yourself allows you to keep control of content and communications On your Facebook group page you ll provide basic information about your organization including its name mission contact info and website It also offers space for you to advertise upcoming events Facebook users can find your group page by searching and they can request to become group members Members are essentially just people who support your group You can set controls so that users request to become members and you have to approve them before they have full access to your Facebook page It s a good idea to briefly review the profiles of people who request membership as people post personal and sometimes inappropriate information on Facebook People will generally understand your organization isn t advocating the behavior of your group members but just try to be aware of who is affiliating themselves with you Features of a Facebook group page include a discussion board a wall on which members can post comments and a section that links to groups related to yours Click the icon to explore and learn more about the features of a Facebook group page Learn about the features of a Facebook group page You need Adobe Flash Player to view some content on this site Report card Facebook group pages are easy to use but require motivated staff to keep them updated Facebook

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/recruitingvolunteers/default.aspx?chp=2 (2016-02-12)
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  • 3 - Meetup.com - Going Virtual: Recruiting and Engaging Volunteers Online
    her if you can come to a group meeting to present about your organization You could also request to post information about your organization on a group s online bulletin board By thinking outside the box a bit you can search for groups that hit a certain demographic you may want to recruit For instance if you want to reach young African American men for mentoring you might search for a young professionals group or young black professionals In this way Meetup com can help you target your volunteer outreach Start your own Meetup group to publicize your work and organize events Starting a Meetup group can help boost interest in your organization For example if someone visits the Meetup site and searches for volunteer opportunities in your area they may find your group and directly contact you to express their interest You can also organize events for your current volunteers The point of these events is to create ways for your volunteers to come together on a regular basis and to recruit additional volunteers For example one strategy used by some mentoring groups is to create a sports buddies event These events are good bonding sessions for mentors and mentees but they can also draw the attention of new potential male mentors Recruiting male mentors is a common challenge but if a male goes to Meetup com and searches sports mentoring or youth he may find the group and become interested A person can request to join a group by providing his her name and email address Meetup com offers privacy controls so that if you set your group to private viewers of the group page who are not members cannot see who your members are or when where they are meeting You can designate it so only members

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/recruitingvolunteers/default.aspx?chp=3 (2016-02-12)
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  • 4 - Next Steps - Going Virtual: Recruiting and Engaging Volunteers Online
    implementing any tool you ll need to identify and understand the needs of the people who will use it such as your organization s volunteers or partners Consider whether consultants clients or even your board of directors will be impacted by your decision to use an online tool for recruiting Additionally consider the amount of time it may take to set up and administer a Facebook page or Meetup group You ll need to invest some staff time for training and ongoing maintenance Review the comparison tables that provide guidance on the time required for each tool Compare and prioritize features Consider your organization s needs when deciding how to recruit and engage volunteers online Do you want to increase word of mouth about your cause Is your focus simply on recruitment Do you want to plan events Or are you seeking a combination of the three Once you ve identified your needs take the time to compare the features that meet those needs You can begin by using the comparison table and report card provided in chapter one Build upon these tools and adjust them for your organization Effectively prepare for and address change management Once a tool is chosen and the adoption phase begins consider How will you let members of your organization know How will you train staff or volunteers to use the page What is your plan for ongoing maintenance of the page Once your organization has selected and begun using a Facebook or Meetup group you ll want to evaluate its effectiveness Are you reaching new audiences What s your goal for new volunteers recruited Are you meeting that goal Is the return on your investment worth the time commitment for managing these tools Talking to your staff and volunteers and gathering their opinions on

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/recruitingvolunteers/default.aspx?chp=4 (2016-02-12)
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