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  • Creating Your Sustainability Plan
    your target audience to demonstrate the impact you ve had on the community Step 3 Share your vision for the future Before a donor will want to make a long term commitment to supporting your organization they must believe in not only what you ve done to address the problem in the past but also on your plans for the future This involves communicating your vision to your target audiences and describing how you plan to improve upon currently offered services In addition use this opportunity to explain how your plans will help address the problem in the future Step 4 Define the support needed to accomplish the vision If you ve accomplished the previous three steps your prospective donor should care about the problem and believe that supporting your organization is a worthy cause At this point he or she should be asking How can I help Obviously there are numerous costs involved with running an organization and as a nonprofit you likely depend upon a combination of donations and grants for your very survival Donors are more likely to give if they understand these costs and how their gifts might be used How could a donation of X amount of dollars help fulfill your organization s vision Think about all of the costs involved with running your organization Since your case for support is similar to an advertisement you should focus on expenses that are most likely to be attractive to your audience namely the expenses associated with running programs or offering services to clients Step 5 Ask for and encourage that support Now that you ve made your case it s time to ask for support Be assertive Let your prospective donors know how important their support is to you and those you serve and that by supporting the organization they are making a difference in the community Also let them know what perks you might have to offer such as newsletters recognition and invitations to special events Present your case in an engaging way will attract the interest of your audience Your case for support must engage your audience Passive voice and variations of the verb to be are not effective means of conveying the dynamic nature of your organization Instead use an active voice For instance rather than saying the Neighborhood Homes Project was founded in 1958 by John and Jane Doe say John Doe founded the Neighborhood Homes Project in 1958 It is essential to capture the points that are central to communicating your message by being thorough and concise without losing your audience Be selective in choosing what points to include and trim any unnecessary adjectives and adverbs Ensure that the appearance of your materials is attractive to the audience Use a readable font and don t neglect color scheme or spacing For a helpful on the go resource about how to present your case download the form Tips for Presenting CHAPTER 3 Develop Strategies for Establishing Partnerships Now it s time to think about specific sustainability strategies The first strategy to consider is establishing partnerships There are numerous potential benefits to partnering with other organizations Not only can partnerships enable you to better serve your clientele they can also assist with outreach help you save money and make you seem more attractive to potential donors The Who to Partner With template will assist you in the process of thinking about potential partners In the current nonprofit environment partnerships have become a near necessity More than ever before donors are looking for organizations that are positioned to offer comprehensive solutions to their clients complex problems To begin the process of finding and engaging potential partners download the Who to Partner With Template Partner with organizations that are compatible and will enhance your services In the space provided on your Who to Partner With template list the nonprofit organizations operating in the community you serve and examine them by answering the following questions Do they Offer services that could enhance what you currently provide to your clientele Have a mission and vision compatible with yours Stand to benefit from a partnership with you for instance would your services be a good supplement to theirs Place a circle around the organizations that meet all three of these criteria Take some time to contact these organizations and assess their interest in engaging in some level of shared services Then put together a meeting with one or more of these organizations to discuss possibilities The following are a few examples of common shared services Multi tenant facilities Group purchasing Accounting services Marketing services Consulting services Human resource services Appeal to potential partners by outlining key benefits In the next section of your Who to Partner With template tailor a Case for Partnership for each the organizations that you circled outlining the benefits that they stand to gain from partnering with you Your Case for Partnership is not an official document It essentially consists of a one page bulleted list of talking points to use when communicating with a potential partner It is a straight forward logical appeal to the benefits of collaborating You should consider mentioning the following points Better serving clients through working together Expanded outreach through referrals from your organization Expanded visibility to donors due to association with your organization Possibility of saving money through shared services Work with corporations and businesses to develop strategic alliances You should also consider developing strategic alliances with corporations and businesses that work with some of the same clients or have other reasons to be interested in the work you do Stress the impact you ve had in the community from your Case for Support the compatibility of your organizations and what you could achieve by working together Emphasize that it makes good business sense Talk about the trust and reputational boost they could gain by working with you Another benefit you could mention is the increased employee morale and retention rates enjoyed by companies that are engaged in

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/sustainability/Print.aspx (2016-02-12)
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  • Interactivites
    Targeting Your Audience template will help you communicate to donors why they should care The Targeting Your Audience template will help you communicate to donors why they should care Use the Targeting Your Audience Template to build your case for why your prospective donors should care Text version of audio here The Selling Your Organization template will help you communicate to donors why you make a difference The Selling Your Organization template will help you communicate to donors why you make a difference Use the Selling Your Organization Template to communicate to funders that you make a difference Text version of audio here The Sharing Your Vision template will help you communicate to donors your plans for the future The Sharing Your Vision template will help you communicate to donors your plans for the future Use the Sharing Your Vision Template to communicate to donors your plans for the future Text version of audio here The Organizational Costs template will help you group expenses by gift amount The Organizational Costs template will help you group expenses by gift amount Use the Organizational Costs Template to group organizational expenses by donor gift amount Text version of audio here Develop Strategies for

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/sustainability/Interactivities.aspx?chp=99 (2016-02-12)
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  • Interactivites
    overview and pause at any time by pressing the Pause button on the bottom left of the player The buttons at the bottom right of the player allow you to control the volume and shift the video to full screen On Screen Text Below the player you will find on screen text This includes the detailed information you will need to know in order to meet learning objectives for the

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/sustainability/Help.aspx?chp=99 (2016-02-12)
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  • Overview - Creating Your Sustainability Plan
    several months it is also an ongoing process that should become part of an organization s very fabric This training will provide you with the resources you need to assist you in launching a plan to achieve organizational stability This training includes several steps that an organization can implement when engaging in a sustainability planning process The first Getting Started includes questions that organizational leadership should answer in order to

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/sustainability/default.aspx?chp=0 (2016-02-12)
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  • 1 - Getting Started - Creating Your Sustainability Plan
    in order to answer this question Facilitate a community asset mapping project to determine community needs You need Adobe Flash Player to view some content on this site Define your purpose to maximize effectiveness What are we trying to accomplish by maintaining our programs or services An examination of the purpose for the programs or services you provide is important for several reasons For one it can help determine if your organization is making the most effective use of its available resources by asking how else those goals might be accomplished Also focusing on your goals can assist in taking an outcome oriented approach to providing services having concrete results to show to prospective donors is especially important given the shrinking pool of resources available to nonprofit organizations Assess supply and demand to identify gaps in services Do we fill a gap in services The rule of supply and demand doesn t only apply to the for profit world No matter how great the need for a service it s possible for supply to outpace demand Too much supply leads to a lower return on investment Even though you aren t selling a product to your clients you need to sell yourself as an organization to prospective donors If your market is becoming inundated with supply this task becomes increasingly difficult and you may need to reassess the service you provide Understand your organization s relationship to nearby communities in order to engage volunteers How do we see ourselves our role and our relationship to the community we serve A good understanding of where your organization stands and its relationship to the communities you serve can assist you in activities such as engaging volunteers and can improve your general interactions with the community The more you can paint a clear

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/sustainability/default.aspx?chp=1 (2016-02-12)
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  • 2 - Build Your Case for Support - Creating Your Sustainability Plan
    of Why you should care to your audiences appeal to them both emotionally and logically Target the message as much as possible by always keeping the audience in mind Since catering the message to specific individuals is likely cost prohibitive the next best thing is to break down the donors into groups by some common factor that characterizes them as a population ethnic group geographical community or other group and consider instances of each distinct problem addressed through the services you provide The Targeting Your Audience template will help you communicate to donors why they should care Use the Targeting Your Audience Template to build your case for why your prospective donors should care You need Adobe Flash Player to view some content on this site Step 2 Explain your purpose and your solution to the problem No matter how convincingly you portray the seriousness of the problem donors will not support your organization unless they believe that funding you will make a difference The goal of Step 2 is twofold To establish your organization as a brand for your donors To convince them that you provide the best available solution to the problem You need to communicate your purpose in a compact form that donors can identify with and believe in Point out your successes through statistics such as numbers served as well as testimonials from clients particularly members of your target audience to demonstrate the impact you ve had on the community The Selling Your Organization template will help you communicate to donors why you make a difference Use the Selling Your Organization Template to communicate to funders that you make a difference You need Adobe Flash Player to view some content on this site Step 3 Share your vision for the future Before a donor will want to make a long term commitment to supporting your organization they must believe in not only what you ve done to address the problem in the past but also on your plans for the future This involves communicating your vision to your target audiences and describing how you plan to improve upon currently offered services In addition use this opportunity to explain how your plans will help address the problem in the future The Sharing Your Vision template will help you communicate to donors your plans for the future Use the Sharing Your Vision Template to communicate to donors your plans for the future You need Adobe Flash Player to view some content on this site Step 4 Define the support needed to accomplish the vision If you ve accomplished the previous three steps your prospective donor should care about the problem and believe that supporting your organization is a worthy cause At this point he or she should be asking How can I help Obviously there are numerous costs involved with running an organization and as a nonprofit you likely depend upon a combination of donations and grants for your very survival Donors are more likely to give if

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/sustainability/default.aspx?chp=2 (2016-02-12)
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  • 3 - Develop Strategies for Establishing Partnerships - Creating Your Sustainability Plan
    offer comprehensive solutions to their clients complex problems To begin the process of finding and engaging potential partners download the Who to Partner With Template Partner with organizations that are compatible and will enhance your services In the space provided on your Who to Partner With template list the nonprofit organizations operating in the community you serve and examine them by answering the following questions Do they Offer services that could enhance what you currently provide to your clientele Have a mission and vision compatible with yours Stand to benefit from a partnership with you for instance would your services be a good supplement to theirs Place a circle around the organizations that meet all three of these criteria Take some time to contact these organizations and assess their interest in engaging in some level of shared services Then put together a meeting with one or more of these organizations to discuss possibilities The following are a few examples of common shared services Multi tenant facilities Group purchasing Accounting services Marketing services Consulting services Human resource services Appeal to potential partners by outlining key benefits In the next section of your Who to Partner With template tailor a Case for Partnership for each the organizations that you circled outlining the benefits that they stand to gain from partnering with you Your Case for Partnership is not an official document It essentially consists of a one page bulleted list of talking points to use when communicating with a potential partner It is a straight forward logical appeal to the benefits of collaborating You should consider mentioning the following points Better serving clients through working together Expanded outreach through referrals from your organization Expanded visibility to donors due to association with your organization Possibility of saving money through shared services Develop a

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/sustainability/default.aspx?chp=3 (2016-02-12)
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  • 4 - Develop Strategies for Maintaining Partnerships - Creating Your Sustainability Plan
    another into daily operations Members of a collaborative are still independent but the partners exert considerable influence on one another while working together to fulfill a common vision Maintaining your partnerships means keeping them alive and not allowing them to grow stagnant Sometimes maintaining the status quo is desirable but over time it is more likely that the scope of your partnerships should evolve in response to organizational and environmental changes Maintaining transactional partnerships requires open communication trust and reliability Transactional partnerships are need based Thus maintenance entails ensuring that the arrangement continues to fulfill each partner s needs Maintenance of a transactional partnership requires both members to openly communicate information pertinent to the agreement Fostering a sense of trust and reliability serves to strengthen the stability of the agreement increasing the chances that the nature of your partnership will evolve rather than dissolve as a response to your organizations changing needs Even if a relationship must dissolve open communication will make you aware of this sooner giving you time to make new arrangements and insulating you against future uncertainty Make plans to talk with someone from your partner who either has decision making authority or knowledge of the aspects of his or her organization affected by the agreement Meet at least twice a year to discuss how the arrangements are working and what adjustments could be made to benefit all or both partners Maintaining complementary partnerships requires frequent communication faith and awareness Complementary partnerships are opportunity based These partnerships are formed for benefits such as giving clients access to additional services increasing visibility or for winning a grant that neither organization is capable of carrying out alone As with transactional partnerships open communication is essential to maintain the partnership but since your organization s reputation is likely at least

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/sustainability/default.aspx?chp=4 (2016-02-12)
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