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  • Interactivites
    to hear the overview and pause at any time by pressing the Pause button on the bottom left of the player The buttons at the bottom right of the player allow you to control the volume and shift the video to full screen On Screen Text Below the player you will find on screen text This includes the detailed information you will need to know in order to meet learning

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/multiplerevenuesources/Help.aspx?chp=99 (2016-02-12)
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  • 1 - Revenue Sources - Building Multiple Revenue Sources
    organizations benefit events state and local municipalities churches and denominations federated funds and online donations Each revenue source comes at a different price Though each will hopefully help you to increase your bottom line some revenue sources are more difficult to implement than others and can require a more significant investment of money time and labor Develop a basic understanding of revenue sources Prior to developing a plan to increase your organization s revenue you ll need to develop an understanding of each of the fifteen different types of revenue sources and how they work in real world scenarios Download part one of the Revenue Source Primer and review the different revenue sources Keep the primer close to refer back to throughout the training Start fundraising online Using Web 2 0 tools can be a powerful way to raise funds they empower supporters to help you raise money allow staff to make use of their personal networks and allow for easy reporting and information gathering on your donors Organizations must be sensitive to managing change when choosing and adopting a Web 2 0 tool to enhance fundraising Consider How will you communicate your decision to your stakeholders Should you have

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/multiplerevenuesources/default.aspx?chp=1 (2016-02-12)
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  • 2 - Assess Goals and Resource Capacity - Building Multiple Revenue Sources
    the opportunities and threats your organization faces During this step attempt to be as detailed and candid as possible as this can help ensure that the plans for development identified later are clear concise and realistic Identify organizational goals for revenue development Your organization likely has a variety of goals it hopes to meet in the coming weeks months and years Consider development areas such as annual revenue special project revenue number of donors number of volunteers raising revenue fundraising expenses and the fifteen different types of revenue covered in Chapter 1 Where does your organization currently stand in regards to these developmental areas Where does your organization hope to be in the future Download the Goals and Financial Resources worksheet and brainstorm your organization s goals with staff Be sure to include stakeholders including your board and staff leadership as these individuals have the power to make decisions as to which of these goals will be supported and pursued becoming part of the organization s strategic vision Conduct a SWOT analysis A SWOT analysis s trengths w eaknesses o pportunities and t hreats enables organizations to assess their current financial resource strengths and weaknesses and evaluate the opportunities and

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/multiplerevenuesources/default.aspx?chp=2 (2016-02-12)
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  • 3 - Identify Your Income Strategy - Building Multiple Revenue Sources
    resources When identifying an income strategy consider the following questions Do I build on an existing revenue source Or can I borrow or use a revenue source from someone else Enhance an existing revenue source Enhancing an existing revenue source involves applying resources of money counsel and time to improve upon one or more revenue sources that already exist within your revenue generating portfolio If you have direct mail you might add a new program to further sort your file of donor names to get a higher yield from certain portions of the file If you regularly solicit foundation grants you might add staff or a consultant to bolster research or inquiries or follow up on turndowns Start a new revenue source Starting a new revenue source involves applying people money and expertise to initiating and sustaining a new source of income An organization might start a major gifts or planned giving program create an institutionally related foundation start an endowment or create a sister corporation to launch a business All of these would be in addition to existing revenue efforts and would therefore require additional resources to implement Form a partnership to share an organization s revenue sources By entering into an alliance or partnership your organization can benefit from another organization s monetary source in a way that is beneficial to both entities The success of a partnership or alliance for sharing revenue sources lies in a well thought out plan that is documented within a formal agreement Form a partnership with an organization to acquire in kind resources By entering into an alliance or partnership your organization can benefit from in kind services by developing an agreement where the value of time and services materials space or other in kind contributions meet a cost share As with

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/multiplerevenuesources/default.aspx?chp=3 (2016-02-12)
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  • 4 - Select an Appropriate Revenue Source - Building Multiple Revenue Sources
    to review the fifteen revenue sources and consider the features of each source as well as potential suggestions for enhancement Consider your revenue source options The task of selecting a revenue source will require you to revisit the fifteen different revenue sources and consider Funding uses What sort of programmatic or organizational efforts does this revenue source support What does your organization hope to support through additional funding Staff commitment What level of staff involvement does the revenue source require What kind of staffing resources can you commit to generating revenue Necessary systems processes What underlying systems or processes must be strongly in place prior to developing this revenue source Are there systems that your organization would like to build off to increase revenue Lead time How much planning is required to develop the revenue source How urgent are your funding needs Return on investment ROI How successful is the revenue source at helping organizations raise more funds Methods of enhancement If already utilized how can you improve this revenue source to raise even more funds Download part two of the Revenue Source Primer to learn more about the different features of each revenue source and explore the activity on

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/multiplerevenuesources/default.aspx?chp=4 (2016-02-12)
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  • 5 - Develop and Execute a Revenue Source Plan - Building Multiple Revenue Sources
    number of exercises and activities encouraging you to brainstorm and evaluate your current capacity as well as your goals for the future In step four you will formally capture your plans for implementation in an executable revenue source plan A revenue source plan includes five parts selection of revenue source plan objectives adjustments to systems schedule and summary of costs Develop meaningful and measurable plan objectives Your statement of objectives should be a simple statement of what you want to accomplish by when It will detail not only the dollars you expect to raise but any additional goals you identified in step one of the revenue development process Plan objectives are best stated with a measurable output by a specific date Example objectives could include Acquire 1 000 new names by January Reactivate 1 000 lapsed supporters by year end Raise 50 000 at a 4 1 return on investment not to exceed a 12 000 level of investment this fall Understand the impact of your revenue source plan Your revenue source plan has the potential to impact countless areas of your organization from accounting to registration and reporting Reference the systems area summary to analyze how the different revenue

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/multiplerevenuesources/default.aspx?chp=5 (2016-02-12)
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  • 6 - Evaluate Results and Strive for Improvement - Building Multiple Revenue Sources
    evaluate revenue development efforts and develop courses of action to address efforts that appear to be underperforming or not meeting expectations Remember that as you implement any new income strategy it s vital to include key stakeholders from your organization including your board key donors partners and a selection of clients Their support and feedback on strategy timing and costs will prove helpful in implementing your plan Analyze your performance After you ve taken the time to document a revenue source plan you ll want to provide yourself time to observe implementation efforts and analyze progress Compare your performance against the measurable objectives you identified in your revenue source plan Ask yourself Are we meeting the mark Where are we falling short What evidence exists to show that we are over or underperforming Unfortunately not all revenue development efforts will take root and yield a valuable return on investment By carefully noting evidence of your organization s performance you can target areas for improvement or revise your revenue source plan accordingly Diagnose issues and propose corrective actions If you find evidence that your organization is not performing as expected or is not on target to meet the objectives you identified

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/multiplerevenuesources/default.aspx?chp=6 (2016-02-12)
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  • Summary - Building Multiple Revenue Sources
    organization from broad analysis to consideration of practical alternatives and towards results through a specific measurable plan Thank you for taking the time to learn about building multiple revenue sources Learn more about building revenue at the links below Cause Marketing Forum The Cause Marketing Forum founded in 2002 was created to help promote collaboration between nonprofits and corporations The Forum provides insight through a resource center workshops and tele classes conferences and research The site also provides links to articles on cause marketing best practices Council on Foundations The Council on Foundations is a membership organization that works to support philanthropic causes organizations and the general population The Council offers support to nonprofit organizations through the provision of expert analysis on legal issues and virtual and in person events on fundraising grantmaking etc The Council also offers insight and resources on private independent foundations community foundation services and corporate foundations Foundation Center Created in 1965 the Foundation Center connects nonprofits grantmakers policymakers and the general public by maintaining a number of print and web based resources that provide insight into funding and giving trends The Foundation Center also offers a number of in person and web based events from

    Original URL path: http://www.strengtheningnonprofits.org/resources/e-learning/online/multiplerevenuesources/default.aspx?chp=7 (2016-02-12)
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