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  • Debt Collection – Part 1: The Simple Debt - UKWDA
    there can be no excuses Invoices should clearly state the issue taxable date and the due date The Late Payment of Commercial Debts Interest Act 1998 This Act of Parliament implies into commercial contracts the right to claim interest for late payment provided you are acting in a course of business and it only applies to business to business contracts This law does not apply to consumers The key element of this law is that Statutory Interest arises by default once a debt becomes overdue there is no need to issue proceedings in the Small Claims Court to enforce this If your contract with your customer does not include a substantial contractual remedy for late payment then a qualifying debt carries simple interest at a rate set out in the Act This rate is currently 8 00 above the Bank of England Base Rate Statutory Interest can be added to a debt from the day it becomes due to the day it is paid in full and can be claimed for up to 6 years Statutory Compensation Whilst many people already know about the ability to add Statutory Interest it is less well known that you can also add Statutory Compensation to every invoice that is overdue If the debt is less than 1 000 you can claim an additional 40 per invoice for a debt of 1 000 or more but less than 10 000 you can claim an additional 70 and for a debt of 10 000 or more you can claim 100 Although this compensation may not have much effect on larger debts it can be very effective on low value invoices Remember this is a statutory right you don t actually have to inform your customers about interest or compensation but you should as it will

    Original URL path: http://www.ukwda.org/blog/debt-collection-part-1-the-simple-debt (2016-02-18)
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  • How to choose a good copywriter - UKWDA
    to say that someone describing themselves as a digital copywriter is a bad writer but do ask some questions about what extra skills they actually offer You should also look for experience outside the online sector as hiring a copywriter with a good track record across all forms of media not just online will lead to much better results Take a look at testimonials Most copywriters websites will feature a testimonials page but it is a good idea to look beyond these reviews which don t forget the writer has specifically chosen to share to business directory sites such as Freeindex Qype and Hotfrog These testimonials will give you a better idea of what clients are saying both good and bad Ask for a range of examples What marketers call Tone of voice is a very important copywriting skill Many copywriters have a one track mind when it comes to writing and produce the same corporate style of copy the sort that talks about solutions aims and meeting business objectives This has its place on corporate websites but not if you need copy for a surf shop for example or a restaurant Make sure you look at a range of examples from your copywriter to assess their versatility and ability to adapt copy style to suit different sectors Find a copywriter you get on with It s important to have a good working relationship with your copywriter so find one that you actually like This will make things much easier when it comes to bouncing ideas around and ironing out the final drafts You want someone you can happily talk to and who will respond well to criticism and suggestions Watch the cost Anybody promising to do anything for a remarkably low cost should be treated with some caution If

    Original URL path: http://www.ukwda.org/blog/how-to-choose-a-good-copywriter (2016-02-18)
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  • Understanding Facebook and how it can grow your business - UKWDA
    example if you have an upcoming event you can post it on your Facebook page and it will automatically show up in a user s news feed and they can comment like or share that information with their friends When a user Likes your page they are endorsing you to their friends The average person on Facebook has 190 friends so with every like your business is exposed to 190 or more potential customers Source NY Times Blog When a user arrives on your business page a list of their friends who like your page is displayed This is significant because if a user is evaluating your services products they will see that their friends like your business which is an endorsement for your products services How can I use Facebook to help grow my business Increase sales and leads Increasing sales and leads is the number 1 reason businesses join Facebook although some people find it hard to admit this If used correctly it can be a great tool for promoting your business You can post a link to your whitepaper introduce a new product or promote an upcoming sale Of course there is one caveat when using Facebook to promote your business NO more than 1 out of every 5 posts at a minimum should be about your products or services There is no faster way of losing fans that posting a continual stream of promotional material Remember the majority of your post should be providing interesting content that engages your Fans Customer service More and more customers are turning to social media to ask product service related questions Using Facebook to answer these questions is a great way to provide customer service One of the key benefits of providing good customer service on Facebook is that you are providing this service in front of an audience your Fans so when you engage and answer your customer s questions some of your Fans will take notice Of course when providing customer service through Facebook there are some general rules to follow Use a consistent voice when answering customer questions avoid multipersonality disorders Answer customer questions in a timely manner ideally with 24 hours There is no worse way to lose credibility than answering a customer s questions 3 weeks after they have asked it Be honest and genuine when dealing with customer complaint Admit if you ve made a mistake and you ll look more human for it Don t delete negative posts Address these posts directly and do everything in your power to help resolve your customer s issues By acting in this way you show that you re willing to put the customer first often leading to a stronger relationship in the long run And if you have particularly bad customers ripping you on your page don t be surprised if your loyal customers jump in the conversation to back you up Build brand loyalty Would you like repeat customers that promote your brand their close

    Original URL path: http://www.ukwda.org/blog/understanding-facebook-and-how-it-can-grow-your-business (2016-02-18)
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  • 10 Digital marketing lessons from top social media brands - UKWDA
    is likely to be effective on this medium 4 Unlike Donald Trump and Burger King don t get hacked Keeping your password and account details secure is more vital than ever as hackers and spammers are in a constant state of readiness to take control of other people s accounts In the last week Burger King s Twitter account was hacked and their logo changed to a McDonald s sign and Donald Trump seemingly posted a lyric from a will i am song both quickly blamed on hackers Keeping passwords secret and limiting the number of people who have access to an account is important for account security on social media But your brand isn t just vulnerable on social networks so make sure your business security software is regularly maintained as well to avoid things like phishing scams and malware 5 Like Lady Gaga show appreciation to your fans Lady Gaga is a massive success in the pop world and the Gaga brand is immense She leads the way in regularly acknowledging and thanking her fans for their support never letting them feel taken for granted When the people following you on Twitter or liking you on Facebook are also the ones who buy your products making sure they know you appreciate their support and dedication is a sure fire way to increase their sense of loyalty to your brand 6 Like KitchenAid apologise quickly and directly Many businesses are struggling to adapt to the social media world where PR disasters are shared at astronomic speed Whereas formerly taking a week to issue a public statement in response to a scandal was perhaps normal these days it is entirely unacceptable as Findus found to their cost during the recent horse meat scandal Consumers now expect swift and decisive action so when an offensive tweet was posted to the KitchenAid Twitter account during the American presidential election they removed it and apologised to all involved very quickly There was still negative coverage due to the mistake but this was at least not exacerbated by consumers and press having to wait for an explanation or receiving a non apology apology 7 Like Oreo capitalise on the zeitgeist The marketing spend on the Super Bowl is immense however this year the undoubted winner of Super Bowl publicity was Oreo thanks to an incredibly fast and humorous response to an unexpected power outage Despite the millions spent by advertisers when the power went out at the Super Bowl Oreo within a matter of minutes released an image with the caption You can still dunk in the dark Its timeliness during a tense moment meant that its followers rewarded it with over 16 000 retweets and it is the marketing moment that everyone is still talking about 8 But unlike American Apparel don t misjudge it While Oreo succeeded in capturing the spirit of the moment other brands have tried this and failed During the hurricane attacking the East coast of America American Apparel

    Original URL path: http://www.ukwda.org/blog/10-digital-marketing-lessons-from-top-social-media-brands (2016-02-18)
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  • 8 Tips for SEO friendly web design - UKWDA
    nothing about content because they cannot read the embedded text in Flash or images Be sure that what your site is about is immediately accessible to the spider bots They need to know if it is relevant to the searches their users are typing into queries Instead of a splash page create a content rich homepage that will not only facilitate the search engines but also visually engage people 2 Use relevant anchor text links Use keywords and variations of LSI keywords for anchor text links Avoid the use of terms like click here or learn more Even though those words look like clear and friendly calls to action for visitors you want the search engines to know what is important about the page and see connections to other pages on or off site 3 Friendly URLs These help both the search engines and visitors to know what the pages are about Example domain com page title Notice the page is not just numbers Neither human visitors nor spiders will have a clue what a page is about when it is composed of numbers and symbols 4 Keep post titles to 65 characters or less Write post titles that are relevant and descriptive but within the 65 character limit else you risk having the title cut off 5 Use the image ALT attribute Search engines can t see images Always fill in the ALT attribute with a relevant description which can actually help your images to rank When your visitor rolls over the image the description pops up for them to see too An ALT title like image or 1364 jpg makes a site appear incomplete to visitors 6 Properly employ heading tags The main topic of the page can be an H1 tag Subheadings can use H2 H3 and so on as they decrease in importance Group topics in similar weight under the same tags Using multiple H1 tags confuses the search engines by watering down the main topic Several H1 tags on a page may stand out and appear to be attractive design but they hurt your SEO 7 Use images intelligently Images definitely capture your visitors interest but high numbers of images do not equal content to the search engines nor do those that don t have relevant alt tags With the search engines it is always content content content Find a balance between using enough images to hold your visitors attention but not allowing them to take the place of content 8 Consider simplicity Keep the homepage and additional pages tightly focused Resist the urge to crowd them with banners advertisements lots of colors fonts video and audio Use your artistic skills to know when less is more so as not to muddle the main topic or the call to action Simplicity means easier navigation means longer time spent on a page Subtract out everything non essential to a page s focus Develop a consistent and uncomplicated method of linking naming and page layout Some SEO

    Original URL path: http://www.ukwda.org/blog/8-tips-for-seo-friendly-web-design (2016-02-18)
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  • Marketing isn’t a sprint: What you can do in the short term - UKWDA
    on the same page of results they are more compelled to click the organic link double bonus the organic click won t cost you anything 2 Forum Engagement In the not too distant past people would spam the heck out of forums We re not suggesting you do that Instead use forums for what they are meant for engaging in focused conversations This means answering and asking questions regularly This also means not always bringing your brand into the conversation The idea is to become a power user so people recognise your posts and your brand more readily This will help drive traffic back to your brand and create brand awareness for branded searches 3 Blog Start building your network of ardent fans by posting valuable useful shareable information While building brand awareness is a long term strategy blogging and sharing the posts on social media can be a short term driver of traffic and awareness There s a caveat though post meaningful information Be helpful Be funny Be informative Be personable Be shareable 4 Twitter Alerts Use tweetbeep com to set up Twitter alerts just like Google alerts and get into the conversations sooner Help someone out Answer questions Connect your blog posts about a subject to the most recent Tweets and let people know about them The more you can help in the 140 character conversations the more you ll become an industry power player the more traffic you ll attract and more brand awareness will come your way quickly 5 Stir the Pot Stirring up a little controversy online is a good way to generate some buzz You don t have to do this often and you don t have to go to the extreme All you need to do is be a little risky and take

    Original URL path: http://www.ukwda.org/blog/marketing-isnt-a-sprint-what-you-can-do-in-the-short-term (2016-02-18)
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  • SEO on the go: 3 Android apps reviewed - UKWDA
    app even when other software solutions are available because it so user friendly and quickly meets many common daily needs Quickly access the following by date Visits Unique Visits Pageviews Bounce Rate Average Time on Site New Visits Data can also be broken down by country browser and more Once I set up my site profiles I was one or two screens away from about 80 of what I need on a regular basis Not bad at all mAnalytics Pro is currently available for 80p at Google Play and holds a 4 5 star review with 91 votes There is a free version of this app that is driven by advertising and it is so frustrating you will very quickly shell out a buck for the premium version I tried both and the ads are really too much WebRank SEO Users of SEO Site Tools for Chrome will be happy to see this app From the dashboard in the app you can pin various sites that you want to track regularly or you can copy and paste URLs directly into it to get the following information Google Page Rank Alexa Rank Pages Indexed in Google or Bing Backlinks in Google Bing and Alexa Facebook Likes Tweets Google Data The settings of the app can be adjusted to add or remove Google Bing or Alexa from any of the data analyses This can help further streamline the reports to just the facts you need The app is currently averaging 3 7 stars out of five with 89 votes cast The reviews on Google Play appear to be mixed with many users pleased and a very vocal minority who are unhappy with the current features of the app After using WebRank SEO for a few days I find that it does exactly what it says it s going to do quickly and easily I will continue to use this app regularly The app is available at Google Play and is currently free although the download page does say the free version is available for a limited time only Take that for what it s worth SEMTab SEO Pro SEMTab SEO Pro is designed to help webmasters keep track of the social signals associated with their website Specifically this app helps track Facebook Delicious Google and Twitter activity across one or more sites Social signals are quickly becoming a very important aspect of search engine optimization so tracking this data is only going to become more critical SEMTab SEO Pro tracks the following Google PR Facebook Shares Backlinks Twitter Activity Alexa Rank And More Available from Google Play for 1 21 this app is certainly worth the price This will help webmasters keep track of the social aspects of their user s experience and therefore help tune a site to better serve their visitors This in turn could help avoid issues such as a Panda Update disaster The Panda says keep people happy and this app can help webmasters figure out what that

    Original URL path: http://www.ukwda.org/blog/seo-on-the-go-3-android-apps-reviewed (2016-02-18)
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  • Why great design needs great copy - UKWDA
    there is a trend at present for presenting extra short copy no more than a couple of sentences that just teases the reader without actually telling them much about anything The idea is that it intrigues and piques the interest of the reader encouraging them to explore further but the reality is that 9 times out of 10 it simply annoys and leads to a rapid switch to a site that explains things better This technique does have its place where big well known brands are concerned but should otherwise be avoided Good web copy needs to lay out clearly and simply what the site is there for and what the visitor can hope to derive from looking at it which brings me neatly onto my next point Don t just tell sell If a website is promoting a business product or service then its purpose is to sell yet the amount of websites that seemingly ignore this basic tenet of marketing is simply staggering As an example I was recently looking for someone local to me in Cambridge to help me with a computer problem the first site I hit on told me the owner s name where he was educated and a long list of his various technical abilities all of which meant nothing to me as I know very little about computers Result my eyelids drooped and I went looking elsewhere The next site I went to simply told me that the company was local to me listed a load of clients I was familiar with and said it would deal with my problem quickly and effectively or my money back all great selling points Result technophobe copywriter is straight on the phone pleading for help with his broken laptop Check check and check again Once you

    Original URL path: http://www.ukwda.org/blog/why-great-design-needs-great-copy (2016-02-18)
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