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  • How to plan your editorial calendar for 2013 - UKWDA
    writing about the more urgent ones Managed Multiple Contributors If you re leading a team of content creators an editorial calendar will keep the company blog from turning into a mess of duplicate topics and uneven updates Things to include Now that you re convinced to drag yourself out of that unorganised hellhole and to start an editorial calendar you need to know what to actually put in it Sometimes just putting a topic idea on a specific date isn t enough especially when you re in a competitive industry Here some important details you need on your future editorial calendar Working Title It pays to have an actual headline for your idea since it immediately gives your post focus Content Type Not all posts have to be written articles You can decide to put up an infographic or even a video if you have the resources Rich Media Videos Photos If it s going to be a written article there s no harm in spicing it up with pictures and or videos so remember to add these details if necessary Author For content creation teams it s better to assign the tasks ahead of time for less hassle Targeted Keywords A little search engine optimisation SEO can help so write the keywords you re aiming to rank for with that particular piece of content Targeted Persona Varying your content s approach and tone helps keep it from being boring and targeting different personas for different sections of your audience does the trick Call to Action The CTA is what you ultimately want your followers to do after seeing your content so decide on that to give your content direction and engagement Notes Anything else that needs to be considered before creating the content goes here such as short reminders of the main points of the post Status The calendar should be constantly updated to keep everyone informed whether an article is still in the works or if it s been published Metrics You also want to keep track of how well your content is doing so plug in factors like the number of comments and views Tips for an effective Editorial Calendar With these fundamentals down you ve got the workings of a good editorial calendar But you can t be contented with something that s just good You want something extremely efficient Here s what you ve got to do Budget Your Time The editorial calendar is supposed to help you manage time and have clearly planned goals so take the time to do your research for the entire year for little to no headaches in the future You also need to evenly spread out your content and schedule on the dates when they ll have the most impact Understand Your Audience They re the reason you re even writing in the first place And to not understand what they want how they want it and when they want it will only lead to wasted time effort and

    Original URL path: http://www.ukwda.org/blog/how-to-plan-your-editorial-calendar-for-2013 (2016-02-18)
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  • Mobile optimisation - choosing the right solution - UKWDA
    is to create a cut down simplified version of your website that is designed specifically for viewing using on a mobile device This can include the sections information that you feel your mobile users require and can be designed to feel like an app e g use simple menus or graphical icons etc When a user hits your site from a mobile device the site will switch to this version but offer them the option to see the full site if they wish to Above Performance Consultants mobile optimised website How do you choose the right option It comes down to the user visitor and what they are likely to be looking for when finding your site on their mobile In the case of a restaurant it s reasonable to assume that if someone has called up your site on a mobile they are most likely to be looking for one of a few things Contact Details Directions Possibly a Booking Form So in this scenario it would be wasteful to present them with the entire website when you can present a simple easy to use mobile site that contains these 3 simple functions pieces of information On the other hand if your mobile users appear to be consuming lots of news articles or blog content then it may be worth going down the responsive route so that they can view all this content in a mobile friendly way Study the Analytics Study your visitor statistics Google Analytics is the usual choice and look at how mobile users are using your current site or trying to at least Which areas of the site are they looking at What keywords did they use to get their From what source did they come In some cases you can learn enough that you

    Original URL path: http://www.ukwda.org/blog/mobile-optimisation-choosing-the-right-solution (2016-02-18)
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  • Want to succeed as a brand? Start with what you believe - UKWDA
    believe So by communicating your brand s purpose your cause your reason to exist people don t just buy what you produce they buy into you as a brand And that emotional investment is good for business Suddenly you don t just have customers you have followers You have fans You have believers that think the way you think You have an audience base that s loyal Just look at Apple they don t just have consumers they have fanboys devotees people who support them like you d support a football team or rock band It might not be healthy but it s the ultimate in brand advocacy The biology of brand attachment So it sounds great but isn t this just a load of cognitive flimflam Psychological mumbo jumbo Well no actually The theory behind Sinek s Golden Circle is grounded in fundamental physiology Basically the what part of the theory is mapped against the neo cortex area of our brains The neo cortex is responsible for rational analytical thought and language The what and crucial why parts of the theory are mapped against the limbic area of the brain This is the region of our brain that regulates feelings like trust loyalty and governs decision making The limbic brain has no capacity for language What does this mean It means that you can bombard people with features and benefits and facts and figures until the end of time And people will listen and understand it But they won t buy into it They won t buy into you However convince your customers that you think the same way as them that you exist to provide the products and services that you offer because you believe in certain core values and principles and your customers will trust you They ll emotionally invest in you and feel safe with you Because the limbic brain wants something to believe in and the neo cortex can then rationalise that decision with supporting analytical thought The Golden Circle explains why engaging an audience gaining their trust and convincing them that you are driven by what you believe just works It also explains why just trying to hook people with unique selling points doesn t always work Sinek didn t invent this technique of course Leaders groups and vast organisations have been perfecting the approach for centuries Sinek just deconstructed it and applied a very simple model to it So why do you do what you do The extrapolation of Sinek s argument is that the goal should not be to look like you want to do business with everybody that needs what you have it s to look like you want to do business with people that believe what you believe But isn t that a bit high minded That stuff s okay for Apple and Facebook but what about web developers or online marketers What about people who run supermarkets or work in pet shops Surely they can t have the lofty

    Original URL path: http://www.ukwda.org/blog/want-to-succeed-as-a-brand-start-with-what-you-believe (2016-02-18)
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  • Is your website legal? - UKWDA
    Commerce EC Dir ec tive Regulations 2002 SI 2002 2013 E commerce Regulations In short all business websites must address the following points to be legally compliant Registered information For a UK registered business the website needs to display the Company Information i e the business name place of registration registered number registered office address and if it is a member of a trade association For sole traders and partnerships the address of the principle place of business must be displayed Cookies Recent legislation changes have meant that websites must require user consent to leave cookies on the visitor s computer unless the cookie is a necessary requirement for the website to function e g shopping cart cookies For more information on cookies see our in depth article Taking the biscuit How to comply with the new UK cookie law Privacy Policy A Privacy policy or data protection notice must be displayed on the website if data is processed and must inform the user what the data is used for and that it is compliant with the Data Protection Act 1988 The Privacy Policy must also explain what cookies will be created and their purpose Disability Discrimination Act 1995 now the Equality Act 2010 All website owners must make sure their content is available to all users for example the visually impaired failure to comply may be considered unlawful disability discrimination Disclaimer Visitors to a website can use the information published on it to the extent stipulated in the disclaimer This document should also state that the website owner does not accept any liability that may arise from using or downloading information from the website Terms Conditions Terms along with a Delivery and Returns Policy are all required as part of the Consumer Protection Distance Selling Regulations and Electronic Commerce Regulations EC Directive These terms must state Identity of the supplier and address A description of the service The contract price inclusive of taxes Delivery costs if applicable Payment and delivery arrangement Notification of the right of cancellation The cost of the means of communication by which the contract is to be concluded e g premium rate telephone numbers The period for which the terms are available Minimum duration of the contract where it is not of one off performance EU Anti Spam Laws To conform to EU Anti Spam Laws ensure that email lists are only of opt in email addresses and always include an opt out instruction on all marketing emails What are the risks of not complying If a website fails to comply with some or all of the rules listed above it could generate two kinds of legal liability civil liability and criminal liability Civil liability may lead to injunctions and damages payments criminal liability could mean a fine and a criminal record and possibly worse In relation to websites civil liability is more prevalent although not necessarily less serious For example companies need to take care when copying text images and other material from third

    Original URL path: http://www.ukwda.org/blog/is-your-website-legal (2016-02-18)
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  • The ultimate keyword research guide for web designers - UKWDA
    also includes searches like cheap watch inexpensive watches cheap timepiece etc in addition to our cheap watches keyword As you can probably guess the search volume offered by the Broad setting isn t accurate so we shouldn t rely on it nevertheless we can and we should use it to discover new related keywords The Exact match type is very close to what we are looking for it lists the number of searches made by the people that are typing our very keyword in Google s search box As an example if Google s tool displays a number of 12 100 exact monthly searches for cheap watches it means that more than 12 000 people are typing cheap watches without using the quotes in Google s search box each month Finally the Phrase match lists the total search volume for our targeted keyword as well as for the keywords that are obtained by adding one or more words to it buy cheap watches how to purchase cheap watches cheap watches online cheap watches to buy etc are a few possible examples Don t use the Broad match to get the keyword search volumes those figures are way too optimistic Rather than that use Broad match to discover new keywords write them down and then use the Exact match setting to get accurate search volume data for them Keyword Research Tips Now that we have gotten our AdWords data in place we can find lots of buying keywords fast by simply sorting the Approximate CPC column in a descending order this will make the most profitable keywords appear at the top of the list Think about it for a second all these AdWords advertisers are paying 2 3 dollars per click because many of the people that are typing those keywords in Google s search box are actually buying their products The actual CPC value will depend on your niche of course there are industries where the cost per click is below one dollar and others where it can exceed 100 dollars for example Pick all the keywords that have an exact match search volume above 100 and are relevant for the niche that you are targeting here s a list with eight keywords that were obtained using the data above as a reference luxury watches for men luxury watch buy watches luxury watches high end watches ladies designer watches buy luxury watches buy watches online uk Does this mean that you should create eight separate website pages each one of them being optimized for one of the keywords Not at all in fact by doing that you might trigger Google s spam sensors Take a good look at the keywords they can be grouped in a few categories just like this luxury watches for men luxury watch luxury watches buy luxury watches high end watches buy watches online uk buy watches ladies designer watches We can create a buy high end luxury watches online page for the first two categories

    Original URL path: http://www.ukwda.org/blog/the-ultimate-keyword-research-guide-for-web-designers (2016-02-18)
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  • Designing a more efficient agency - UKWDA
    a software package like Harvest can help you get a handle on time management invoicing and business management Its time tracking software is usable from both the desktop and mobile devices which means you ll always be able to pinpoint where your time and energy is being spent It also features easy to use online invoicing report writing for financials and has add ons to work well with other tools your agency might already utilize Xero Because your agency is a business it s important to get paid on time Not only do you need payments to keep the agency afloat but also chasing down payments can take a huge bite out of productivity Though you might know Xero better as the maker of well designed intuitive online accounting software they also have contributed this whip smart small business invoicing guide which has real world tips on how to streamline your invoicing procedures and make certain that you get paid on time Spend some time reading over the guide to make certain your invoicing practices are as efficient and effectual as possible Basecamp Show me a design agency that is efficient and I ll show you an agency that is proficient at communicating collaborating and transparency A great way to improve your agency s efficiency is to make use of a good project management platform like Basecamp The software is intuitive and allows design teams to easily allocate their workload produce deliverables on time and helps keep teams responsible and on track This platform focuses on teamwork and idea sharing which means it s easy to integrate into emails can send out daily reports to all team members detailing the progress for the day and alerts team members when someone has posted a comment or message It integrates seamlessly with mobile devices which means that it s easy to stay on top of each project Highrise It s important to always remember that an agency wouldn t exist without its client To that end it s essential to make certain that their questions are answered and their calls returned but in an agency setting it can be easy to lose track Highrise software helps businesses and agencies stay in contact with their clients and keep track of interactions It helps manage all of the contact everyone in your agency has with a particular client emails calls in person meetings and helps you keep track of what that client needs and who is following up with them Inline Styler It doesn t get much simpler than cutting and pasting which is all that is required by this handy little tool Instead of writing out cumbersome html emails simply copy the URL paste it into the box and let Inline Styler do all of the hard work It can be used for creating mail templates as well Balsamiq Finally for optimal efficiency it s important to make certain that every designer is making the best use of his her time This means

    Original URL path: http://www.ukwda.org/blog/designing-a-more-efficient-agency (2016-02-18)
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  • 5 Tips to speed up your website - UKWDA
    biggest factor in the speed of a web page loading is the number of times the page creates an HTTP request It creates one for each element of the page For example if you have 3 images on the page there is an HTTP request for each one For pages with a high load time consider reducing the number of separate elements on the page and make sure your images are as small as they can be without reducing the quality 3 Slice One of the most common ways to speed up a webpage is to slice the images This may at first seem to contradict the previous tip Here s the key Slicing allows you to use pieces of images more than once on a webpage Have your graphic designer slice the images controls and other parts of your webpage according to best practices and your page load speed will increase Slicing also gives bits of visual content as a process that can make the user perceive that a web page is loading quickly This minute difference can be enough to keep them on your page long enough for it to load 4 Monitor A commonly overlooked part of website speed is bandwidth As bandwidth technology has improved and the feeling that it is unlimited has allowed webmasters to think about it less However it can be a cost as well as a possible limitation of how fast your pages load Routinely monitor bandwidth usage to flag possible increases in ISP charges or outage time for your website 5 Combine During the development of a website it s common for multiple stylesheets to be created Each one creates its own HTTP request Combine the CSS files whenever feasible to reduce the number of HTTP requests and speed up your

    Original URL path: http://www.ukwda.org/blog/5-tips-to-speed-up-your-website (2016-02-18)
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  • Does your website need a social life? - UKWDA
    making it easy and quick for users to recommend or share the web content If you re not sure where to start or which buttons do what the A list of key social network buttons I would recommend for inclusion on a website are Facebook Like share Button The Facebook Like button for external websites allows users to share your web content with other users on Facebook The shared content will include a link back to your website and a thumbnail image if available Use this for product pages blog posts newsletters white papers competition pages videos downloads and demos Get the code http developers facebook com docs reference plugins like Tweet Button The Tweet button will allow Twitter users to easily share website content with their followers It can be used in one of two ways to share a link or to create a Tweet with a specified hashtag Use this for product pages blog posts newsletters white papers downloads demos and videos Get the code https dev twitter com docs tweet button Google 1 Button The 1 button for non Google sites allows those with a Google Profile to publicly recommend a web page or blog post to other users of the network Users can also see some 1s next to Google search results if they are logged in Use this for blog posts newsletters white papers competition pages images videos downloads and demos Get the code https developers google com plugins 1button hl en Pinterest Pin it Button The Pinterest network is the fourth largest traffic referrer in the world Installing a Pin it button on your website will allow Pinterest users to quickly share your images and help to drive traffic to your website Use this for images infographics and videos Get the code http pinterest

    Original URL path: http://www.ukwda.org/blog/does-your-website-need-a-social-life (2016-02-18)
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