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  • The convergence of content and commerce - UKWDA
    is looking to bring the saving directly to the reader instead of telling them which stores are offering the best deals Visitors to myluckymag com can shop from a multitude of stores without leaving the site The item list which is organised and chosen by the Lucky editors is much smaller but allows the magazine to earn roughly 3 to 15 of every sale Editor in Chief Ms Brandon Holley said What we are trying to do is give them the world of options and that she hopes that the integrated shopping section will be a big part of their revenue stream in coming years There s a huge opportunity for revenue and traffic growth Many other big names have experimented in this area most notably is the ongoing relationship between Vogue and Moda Operandi that allows readers to pre order items from runway shows Others however have met with less success Esquire which worked with J C Penny to create Cladmen com which sold items from the magazine This venture barely lasted three months before being shut down Obviously this new arrangement could lead to product bias on the publishers side due to the additional financial incentive but Ms Holley strongly suggested that they would avoid this For me what would be a problem is if we were pushing things if we were making money The fact that magazine sales is the core of their business and anything which might jeopardize the integrity of the publication would be avoided With more and more publishers exploring ecommerce as an additional revenue stream we could be seeing a convergence of shopping and reading search engine results could show magazine websites in product searches These websites which are already looked upon fondly by Google and Bing due to their mass of content

    Original URL path: http://www.ukwda.org/blg/the-convergence-of-content-and-commerce (2016-02-18)
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  • Designing for the mobile web - UKWDA
    is currently loading Look at all the animations and text in the page and see if they load individually If they do this also gives the impression of progress and the user will be more likely to remain patient If however users simply see a blank screen with no apparent progress they will be more likely to click away and continue their browsing elsewhere Smart loading mechanisms allow you to load the most visible content first before everything else is loaded If your website includes a background image you can make sure this loads before any thumbnails pictures or text to give the user a better experience than the dreaded blank screen Maximise image performance with 8 bit PNG files On any mobile website image performance should be as fast as possible to improve the overall user experience One of the best ways to keep the size of your images smaller is by converting them into 8 bit transparent PNGs This can be achieved on Fireworks or ImageAlpha which allow you to compress larger 24 bit PNGs into the smaller version In fact you can achieve a 20 percent reduction in file size for a very minimal decrease in image quality HTML5 for your mobile website HTML5 offers many interesting features and optimisation for all the latest multimedia technology Users can develop an almost limitless choice of apps although getting to grips with the coding can be difficult at first If you re new to HTML or you simply aren t so keen on its technical jargon Mobl is the solution It is a free open source language that helps you build mobile applications faster by typing in a set of instructions rather than HTML or JavaScript Enhance the look of your site with CSS3 Another popular modern web technology is CSS3 which gives business owners the opportunity to enhance the user experience of their website with a wide range of special effects For example you can use a text shadow to make your text stand out against the background making it more readable in environments like bright offices Sliding animation also allows you to make a more interesting page to page transition the border image feature helps you create more scalable buttons and icons for mobile screens Get to know MobiCart the perfect app for m commerce MobiCart which launched in 2010 has rapidly becoming a popular shopping app for businesses and consumers Users can buy or sell products online by developing an m commerce version of their website with the MobiCart native API The app includes various themes and designs that can be optimised to your website all of which support Magento X Cart Prestashop JShop Magenta and many other platforms Three great software tools to help you create the perfect mobile website Wirenode Tens of thousands of companies have already used Wirenode to optimise their websites for mobiles With Wirenode you can track your page views visitors upload photos and create a tailored website design with an

    Original URL path: http://www.ukwda.org/blog/designing-for-the-mobile-web (2016-02-18)
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  • Social gambling conference dedicated to casino-style social games - UKWDA
    be covering what s happening right now in this fast moving space but perhaps more importantly we will probe the experts about what the future holds during our CEO Panel Visions of the Future promised conference Chairman and iGaming expert Michael Caselli The Social Gambling Conference will bring together social experts from the iGaming and social games industries said Alex Pratt Head of iGaming Business They will be focusing on key themes which determine the success or failure of a Gaming company entering the social gambling sphere There is an impressive starting line up of social professionals from the iGaming and social games industries Among the highly advanced field of speakers is Andrew Hughes CEO Co Founder of AbZorba Games Brock Pierce CEO of Playsino and a Managing Director of the Clearstone Global Gaming Fund Jez San Preident and Founder of PKR Manu Gambhir Founder CEO of Ryzing and Rich Roberts CEO of Slingo We are delighted to have such a fantastic group of speakers joining us for what is one of the few must attend events for the industry said Pratt With the first event of its kind we wanted to invite the experts in the industry to provide insight into their success in the social gambling space With key renowned industry specialists set to speak at the Social Gambling Conference this is a unique chance to hear their fascinating perspectives on this emerging space continued Pratt The Social Gambling Conference will be held at Dexter House on the 16 th of November Anyone with interest in the social games space the online gambling space and the intersection and opportunities between the two including investors suppliers developers and operators can register to attend at www socialgamblingconference com About iGaming Business iGaming Business has been involved in the iGaming sector

    Original URL path: http://www.ukwda.org/blog/social-gambling-conference-dedicated-to-casino-style-social-games (2016-02-18)
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  • The WordPress guide for small businesses - UKWDA
    web designer it s important to understand how you can give professional help to business looking to set up a WordPress site Below are three tips for getting better acquainted with your client s WordPress needs 1 Themes WordPress has more than 1 500 themes or designs to choose from With so many theme options to choose from it can be tempting to pick one of the first few you see and throw in the towel You can help your client avoid this frustration by presenting theme recommendations that are specific to business sites By narrowing down the list to 50 or so themes it will be easier for your client to make a theme decision and it ensures your client is choosing themes that are all business appropriate 2 Plugins Choosing a theme is a cakewalk next to narrowing down a list of plugins There are over 21 000 WordPress plugins but like themes there are fewer that are business specific Ask your client for any plugin requests and conduct your own research on other plugins that the business could benefit from 3 SEO Google loves WordPress because WordPress provides great search engine optimization SEO perks from the moment you build your site Understanding your client s SEO goals i e keyword ranking is important because it will determine how you need to tweak WordPress to lend the best results WordPress is a great tool but if you re going to provide your clients with WordPress sites that fit their specific needs you need to know the ins and outs of WordPress well Refer to the WordPress guide for small businesses below created by Simply Business for more information on using WordPress specifically for small business sites Click image to open interactive version Please enable JavaScript to view the

    Original URL path: http://www.ukwda.org/blog/the-wordpress-guide-for-small-businesses (2016-02-18)
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  • Web design for the luxury market - UKWDA
    a 5 star restaurant The first taste is in the eye so by keeping the homepage design simple and uncluttered and showing the user a killer shot of the product you communicate a more personal experience Like a starter at a restaurant this allows the user to marvel at the dish that increases the anticipation for the more substantial dish yet to come Once you have their attention and they are suitably impressed then they can delve deeper into the rest of the website and discover the further features content and imagery giving them more of a flavour of the product Photography High quality photography is a must for any website trying to sell a product or service Large images can convey quality better than any bullet point list so using a mix of full view macro and action shots give the user a fuller experience By enabling the visitor to see the product inspect the details and visualise themselves using the product you move them closer to that vital buying decision Functionality When you are used to the finer things in life you see a lot of clever and intelligent touches in the products you use daily It might be as innovative as an air scarf designed to keep your head and neck warm when the top is down in your Mercedes SLS or a simple as a home thermostat which turns itself on and off when you leave This kind of functionality quality and style needs to be mirrored in the website By using clear navigation subtle movement and intelligent code the user can feel that the website itself has been put together with the same craftsmanship as his car watch or yacht Over ten years ago Ralph Lauren was one of the pioneers of e commerce websites and more recently they are using mobile applications and 3D webpage takeovers to engage users in order to unite the retail experience with the Web experience When nearing completion testing is key and your finished website needs to be tested and retested as the smallest error can ruin the user experience and impact on sales Video Video can be an expensive medium as it requires storyboarding scripting on location film shoots product shoots actor sourcing audio creation and even CGI development However if a film would help communicate the experience or substantiate the quality then having video content is a must Video content would also differentiate you from a large number of websites which can enhance the user journey Copywriting With the user s visual appetite catered for it is the job of the copy to reinforce the visuals and assist the user in their research Although the end client will know more about the product or service than anyone it is essential that a copywriter takes that information and weaves it into small readable morsels which are designed to inform enchant and most importantly persuade I have seem many websites which have favoured marketing fluff over substance By fluff

    Original URL path: http://www.ukwda.org/blog/web-design-for-the-luxury-market (2016-02-18)
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  • Adobe Photoshop – Are there any real alternatives? - UKWDA
    been praised for ease of use and won the Akademy Award for Best Application in 2006 Part of the Koffice suite for Linux Krita is less powerful than both Photoshop and GIMP but has some unique features Krita s vision statement is that it s a program for sketching and painting and offers an end to end solution for creating digital painting files from scratch Krita supports creative working with a snappy response and is modelled on existing real world painting materials and workflows Krita has advanced features 16 bit image support High dynamic resolution images CMYK and colour management Krita is good for either serious use or just to play around with Navigating the UI can be painful and buggy at times and you can still get the occasional crash doing basic things Krita s brush interface is wonderful though Right Click is a palette for both your favourite brushes and colours You can also use an image as your colour palette It has several great features that Photoshop still lacks despite its price tag of 300 It s also quite technical in nature whereas in Photoshop brushes have a limited function Krita gives advanced pattern control animated colour variation and stroke bleeding 3 Skencil Skencil is an interactive vector drawing application It is like a supplementary program and allows you to import files from Adobe Some of its features are Bezier curves transformed text and images gradient fills blend groups etc It can be used on Linux Windows and Mac OSX The best thing about this software is that it s well implemented with Python meaning it s easy to use and allows users to create extensions for the software It also has a proprietary format that is selected by default but most users prefer to use either the most common one or the best format Skencil is quite capable of decent graphics However if you want to create a banner or logo that has a professional look this software can t be used because it hasn t got the support for anti aliased drawings TrueType fonts or for different encodings The lack of these features limits its use quite a lot 4 Serif Draw Plus Serif Draw Plus is a 2D vector graphic editor This tool is best for brilliant effects and impressive drawings It is perfect for advanced artistic features and provides blend modes realistic brush pen and pencil tools It also provides tools like curve smoothing curve editing and quick shapes This software works only on Windows platform but is free With the help of a start up wizard Serif DrawPlus X5 offers a range of project types such as print document drawing or animation in the form of stop motion or key frame while export options include Flash for animation and professional PDF for printing Serif DrawPlus X5 has quite a few features in common with the latest versions of CorelDraw and Adobe Creative Suite though they are presented in one single fast and

    Original URL path: http://www.ukwda.org/blog/adobe-photoshop-are-there-any-real-alternatives (2016-02-18)
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  • Inbound Marketing – phenomenon or phenomenal? - UKWDA
    of campaigns and a central repository for that all important data capture In a world where consumers are bombarded with traditional advertising that they can ignore or skip this high quality content is a killer weapon in your marketing armoury The main players who s who in the world of marketing automation One option when creating managing and analysing an inbound marketing campaign is automation via a software system There are at least 20 companies who provide this software as a service on a monthly rental fee model In order to illustrate the features and functionality on offer here s a simple review of 3 of them Hubspot Marketo and Pardot Hubspot Summary All in one Inbound Marketing Software Company co founders met in 2006 at Massachusetts Institute of Technology Hubspot now have over 6 000 customers and investors include Google Ventures and Salesforce com Hubspot is well suited to smaller enterprises Key proposition Hubspot brings your whole marketing world together in one powerful integrated system Overview Hubspot provides a set of software tools that provide a single integrated interface to manage search optimisation blogging and social media lead generation lead management email automation and marketing analytics Pricing The entry point for Hubspot is the basic licence plan for up to 100 prospects It costs 200 per month Pardot Summary Business to Business Marketing Automation Co founded in Atlanta Georgia in 2007 Pardot have over 1 000 customers mainly consisting of medium sized enterprises Key proposition Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi touch sales cycles Overview Pardot provides lead management email marketing automated drip marketing and real time sales alerts and is acclaimed for it s lead scoring capability It is particularly well suited to organisations dealing with B2B sales cycles that typically have a long timespan associated with them Pricing The entry point for Pardot is the Professional Edition at 1 000 per month The price plan allows for unlimited users and prospects Marketo Summary Marketing Software Co founded in 2006 and headquartered in California Marketo have over 1 500 customers and have attracted over 100 million in venture funding to date Key proposition Our marketing automation solutions help you generate more high quality sales leads and win more business with less manual effort Overview Marketo is viewed as a strong solution for mid market and enterprise level customers focussing on B2B sales It is very popular amongst technology companies Features include lead management lead nurturing database management territory assignment social media integration campaign management and analytics Marketo s main strength lies in its automated campaign builder Pricing The entry point for Marketo is their Spark service that costs 796 per month for up to 10 000 leads Starter for 10 develop your own inbound strategy This review of SAAS suppliers in the sector should provide a useful overview of price points However it may be more relevant to your business model or your customers to offer

    Original URL path: http://www.ukwda.org/blog/inbound-marketing-phenomenon-or-phenomenal (2016-02-18)
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  • Semantic markup and interactive design - UKWDA
    I ve recently shifted more towards designing and developing within the browser alongside frameworks such as KnockoutJS and ASP NET MVC Both of these frameworks support some form of templating or data binding and can weave a level of functionality into your markup What struck me about KnockoutJS was how unobtrusive it is if you structure your viewmodels semantically You might see something like this in your code button data bind click login Log In button Now even if you don t know what data binding or KnockoutJS are you can probably understand what we re trying to do here We have a login button and when the button is clicked we log in I call this semantic binding because it doesn t ostensibly contain any script or foreign language instead it simply describes what the content is or what the interactive element does from a user s perspective Like semantic HTML it s simple descriptive and human readable I showed a snippet like this to a colleague of mine and I was sure he was going to love it He didn t He argued that the function of the button should be placed elsewhere separate from the clean semantic HTML content I thought about this for a long time because this particular guy is brilliant and HTML is his game But this time I didn t agree with him and wanted to figure out why His stance is probably a common one among designers and was the catalyst for me writing this article I ve made a few observations since that time and I d like to share them with you 1 Any coder can understand clean semantic bindings even without an introduction to a framework Hell they can even write them if handed a short list of stuff the interface is capable of That s extraordinarily empowering for an interactive designer Think about it once the support system is in place if you can understand the line of code above you have all the tools to go from concept to functioning product simply by describing what you want the thing to do as you re designing it 2 Organising assets is useful but separating concerns is better Have you ever added a jQuery click event onto a link or button and stored that script in an external JS file There are often good reasons for doing so but what happens when you want to repurpose that button You have to hunt down the script associated with it in a completely separate file from the markup Did you remember what CSS selector you used 2 months ago Since a button only exists to perform a command why not describe semantically what the command is on the button itself In my experience this brings the pain of context switching way down as you build 3 Great tools and frameworks reduce the latency between inspiration and result This is one of the reasons the Flash animation tool evolved into a powerful

    Original URL path: http://www.ukwda.org/blog/semantic-markup-and-interactive-design (2016-02-18)
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