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  • How to balance great web design with search engine optimisation - UKWDA
    to tell search engines what you re about so only use the most important and highest priority keywords For the Adrian Flux title tag it includes the keywords classic car insurance and the makes of cars such as modified and kit cars 2 Steer clear of flash and use CSS Unfortunately many web designers are not well versed in SEO and often make the mistake of creating a beautiful site in flash and complicated JavaScript elements with super fade in and out menus and animations not realising that they re ignored by search engine spiders When designing your site make it as text based as possible the good news is that when you re working with CSS you can organise your code and drive your valuable keywords at the top The golden rule when building with clean concise logically arranged HTML syntax is to keep the various elements of your page structurally ordered by importance and then ordered according to the aesthetic design 3 Your content Unique engaging useful and fresh content is king in today s ever changing SEO landscape Google s Panda updates have slapped those sites which use duplicate content hard Not only have they been driven down the search rankings they re on the equivalent of Google s naughty step many have yet to recover With that in mind you need to design a site which allows search crawlers to index fresh content regularly Create a blog and make sure it s just one click away on your homepage you could even emphasise the most recent posts in a placeholder Also remember when it comes to using certain keywords do not use them too often Google will look at this and consider it over optimisation or Spam in other words Keep it flowing keep it relevant and use natural links to pages within your site and you ll be loved for it 4 URLs How your site is designed flowing out from your homepage is called the site s architecture Ideally search engines want to see a site which is structured in such a way that all of its content can be reached from the homepage In addition because spiders rank relevance URLs need to include real words separated by hyphens wherever possible Think about it if you were asked which web page contained information on car insurance for an Austin Healey which one would you pick www website com 86986986 php www website com products car 20 www website com cars austin healey This is the same question search spiders ask Make sure each and every page on your site includes a URL like this and you ll be seen as both relevant and user friendly 5 Site speed Our final point concerns site speed as the amount of time it takes to load your site will have an impact on SEO The more data involved on your website the slower it will take spiders to crawl particularly if you have lots of pages On

    Original URL path: http://www.ukwda.org/blog/how-to-balance-great-web-design-with-search-engine-optimisation (2016-02-18)
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  • Creating spectacular landing pages - UKWDA
    photos or stock footage of other people who remind visitors of themselves or creative design that captures their voice or imagination It means knowing what they need before they do and demonstrating that knowledge on your site Dollar Shave Club is a recent success story of a brand knowing its target market creating a great landing page video to match their understanding and quickly explain their service 2 Create Strong Visuals Landing pages are about creating both an atmosphere and loyal followers That won t happen if your page is nothing more than a wall of text or worse yet is peppered with old pixilated graphics Browse a stock photo site for professional designs using visual content to tell a clear story Pay close attention to eye flow using graphical elements to gently guide the user eyes across the page Choose your color scheme based on your purpose and the mood you d like to capture whether that s soothing purple for beauty products or yellow for optimism and youth Shutterstock creates vibrant imagery and a simple interface While all secondary information is below the fold their main feature the search bar is the most prominent focus of their homepage 3 Know Your Purpose That said don t get so carried away with the visual aspects of the site that you lose track of the meaning Restaurant sites often fall into this category creating beautiful clean sites with no visible hierarchy or clear copy describing who they are what they do how to find them and what they serve Any admiration a visitor might have of the design will be lost when they become frustrated in their hunt for a menu Knowing your purpose means making everything as easy as possible for the consumer make your site easy to navigate and easy to sign up for or buy what you re selling 4 Have Strong Calls to Action Okay so now your site visitors have a good sense of what it is you do and how it might be valuable to them but now what Take advantage of that energy and enthusiasm with clear calls to action CTAs throughout the landing page particularly over the fold Don t just slap on a sign up button as an afterthought Take the time to write compelling action based and specific copy like Receive your free consult today or Give a child the gift of reading That said be strategic with your CTAs saving them for the most crucial moments rather than over saturating your site Dropbox wants you to do one of three things on their site One learn what their service provides two download their application three login if you already have an account Their homepage barely offers any other options to prevent unnecessary confusion 5 Increase Brand Trust One of the biggest final hurdles to conversion is trust in the brand While you may have done an excellent job of articulating your services how are customers to trust they re

    Original URL path: http://www.ukwda.org/blog/creating-spectacular-landing-pages (2016-02-18)
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  • 10 Tips to promote your Google+ business page - UKWDA
    your Google Plus business page a sitelink you are increasing its prominence and providing an easy shortcut so people are more likely to visit your Google page 4 Share what s important The only real way to get people to want to visit your page is to give them a good reason Posting engaging content regularly is one of the most important tactics for any successful social media campaign Study what appeals to your followers closely then simply rinse and repeat Not only will it keep them coming back for more but if they find something really great they may even share it with their circles of friends Which leads us on to our next tip 5 Encourage sharing of your content If you haven t noticed the correlation between your social reach and the amount of followers you have gained then there is something very wrong with your businesses social media campaign When people share your content it becomes available to each of their followers too This improves your brand s reach and creates an awareness of your Google business page Holding competitions that are centered around sharing your content particularly within your followers own Circles is one of the best ways to do this Ask your followers to also encourage their followers to do the same thing You can then use the Google Ripple feature to measure who made the biggest ripples and announce them as the winner 6 Use Ripples to identify influencers To view your Google Ripples you need to simply click on the top right of any public post you make and then click on View Ripples Ripples is an interactive graph that provides an at a glance insight into any public shares made on public posts within Google Plus Your post must have been shared for any ripples to be created By studying your Ripples you can see how any posts you have made have spread across Google Plus and more importantly who is actually sharing your content The people that share your content regularly are known as your major brand influencers Its good practice to create a Circle just for them as a starting point then build on and watch your community and reach grow from here 7 Mentions are like mentions Google Plus uses Mentions This works in the same way the mentions work within Facebook and Twitter To mention somebody then you need to simply write username replacing with the name of the person or company you wish to mention By mentioning others your post will appear in the search results for them on Google Plus This gives your posts a further reach and ultimately helps to drive traffic back to your page 8 Enable Social Extensions in Adwords Another way to get more exposure for your business is to enable social extensions Social extensions will allow you more exposure by linking your Adwords campaigns to your Google 1 s You should also then gain an increase in your Adwords campaign

    Original URL path: http://www.ukwda.org/blog/10-tips-to-promote-your-google-plus-business-page (2016-02-18)
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  • Google's Penguin update - don't get left behind - UKWDA
    s number one goal is to drive online sales unfortunately it s no good just having a really great store Your visitors need to be given a reason why they should purchase from you and not your competitors so why not include this with high quality content Although this may have been neglected in the past because of budget particularly in the case of smaller businesses it can really boost your branding Not to mention the fact that the Penguin update has punished poorly written content So if you run a site selling DIY tools why not dedicate a microsite to tips video demonstrations or step by step guides on DIY projects The more trustworthy and helpful this is the more trusted your products become as a result User experience It s important not to forget that these Google updates are intended to improve the user experience of the internet so make sure this remains the foundation of your design strategy too Ensure your website has a clean design making it easy to navigate Make call to actions crystal clear And if you re stuck for ideas have a look at what your competitors are doing Penguin is punishing websites that make their internal navigation structure hard to use As over optimisation was something Penguin wanted to reduce if you are using exact match anchor text for your internal linking change this now Although it may have once been helpful for using your desired keywords now these links could be discounted making your navigation harmful to your search rankings Domain names For newer businesses it is not always uncommon to purchase a domain name which already receives a high amount of traffic with the intention of personalising it to your requirements The problem here is when you buy the domain name you also receive the baggage that comes with it Think about why that website was receiving high traffic was it because it was a useful and interesting website If not the Penguin update will issue punishments for using spam techniques to attract visitors and your business will pay the price If the domain had incoming links from low quality websites then these will soon be discounted leaving you with less traffic and less authority meaning a drop in the SERPs Remember it s about quality not quantity Connect with your target audience to receive more natural links Although it s tempting to purchase an existing domain name in order to hit the ground running with a new venture it is actually more effective to start from scratch and tailor your site to your audience Future proofing The Penguin update was not a phase and it won t pass If you haven t made any changes since April then it s about time you look into future proofing your website Google have launched over 50 updates this year alone who knows what the next one will be targeting Make your content useful and relevant to ensure you get more organic

    Original URL path: http://www.ukwda.org/blog/googles-penguin-update-dont-get-left-behind (2016-02-18)
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  • Make the most of your web design sales leads - UKWDA
    how the lead came to you whether as a result of direct contact or via a third party lead generation service as long as they re at the end stages of the buying cycle While the guiding principle of this post might be relevant the following advice isn t intended for use in cold calling or long term lead nurturing So returning to our theme what concrete steps can you potentially take to prove to your prospect customers that their website is safe in your hands Here are a few suggestions Respond quickly Laggards seldom prosper when it comes to sales Speed of response to an enquiry is probably the most important aspect of making a good impression on the customer Put yourself in their shoes you request a quote via a web form and the company doesn t come back to you for 24 hours perhaps even longer If that s how long it takes them to respond when a sale is on the line how are they going to deal with your enquiries once you re actually a customer You might have spent those 24 hours coming up with a detailed comprehensive great looking proposal but the customer doesn t know that In the meantime they ve been buttered up by several other web designers who were quicker on the draw And besides how do you know you were on the right track with that quote if you hadn t even spoken to the client Get in early and start building that relationship as soon as the lead comes in Every second is crucial here Don t come on too strong Even the smallest website design job consists of an outlay of several hundred pounds No one parts with that kind of cash on a whim so don t expect to close the deal on the initial call Instead the objective should be to provide as much reassurance to the customer as possible that their search is over and that they ve found the web designer who will make this project as stress free and painless as possible The best way of achieving this is to listen Don t rattle on about how great you are how much experience you have the huge brands you ve worked with etc If the company has come to you as a lead the chances are they ve investigated that much already Instead ask as many relevant questions about the project as possible and listen carefully to the answers Intelligent questioning and an attentive demeanour will work wonders to build trust with the customer Immediately afterwards send an email to the prospect which sums up the key points raised in the call and either present them with a quote or let them know when you ll have a quote ready for them I can t stress enough what a great impression this will make on the client Be as up front and transparent as possible With such a big decision to make

    Original URL path: http://www.ukwda.org/blog/make-the-most-of-your-web-design-sales-leads (2016-02-18)
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  • 5 Tips for writing good linkbait - UKWDA
    Good Piano Mover isn t as share able as Finding a Mover for a 1945 Steinway 2 Cut out the fluff Never assume that longer pieces are better or more valuable than shorter pieces Most readers want to quickly read your posts and move on so cut out any filler content that doesn t advance your main points Ideally you should keep your pieces around 300 500 words Your readers might be willing to invest more time depending on your area of focus but if your content is longer than 500 words make sure that it s packed with important information or fresh viewpoints Your first and last paragraphs should some up your main points 3 Use attractive formatting You shouldn t ever assault your readers eyes with poorly formatted text Make your content readable by breaking it up into small manageable paragraphs Headings and subheadings are valuable tools for keeping your content readable You can also use images to break up larger areas of text although you shouldn t rely on images in place of good content Remember you want your readers to link to your content not your graphics 4 Address your readers directly Use the second person wherever possible and try to craft your content to meet the interests of your regular readers Don t repeat information from article to article if you can avoid doing so You should occasionally ask your readers to write comments or to email you Insert these calls to action at the end of your article to keep it fresh in your readers minds 5 Give readers a reason to come back Consider writing regular features or organising your content with tags If your readers appreciate a certain type of post they ll keep coming back to see more Eventually your content

    Original URL path: http://www.ukwda.org/blog/5-tips-for-writing-good-linkbait (2016-02-18)
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  • Review: Content Management Systems - Part 3 (UK edition) - UKWDA
    which to build custom applications for high end website performance Sitekit makes the ability to share information easy with access and sharing made possible from any location any system and presented in the correct manner All extensions and enhancements of the Sitekit CMS have added with search engine visibility in mind and so this built in site optimisation ensures every page every heading and every snippet of content is easily found by search engines Strengths Frequent and regular version updates High visibility optimisation Strong online community and support network Supports multilingual sites Reduced administrative costs relating to the exchange of data Ability to export your content to other systems control over consistency of content Weaknesses Organisations need to update their version regularly Array of features may make it difficult to master initially Fairly expensive Jadu Again Jadu is a CMS designed for and used by organisations Enterprise CMS of varying sizes within government higher education and commercial and not for profit sectors Jadu is great for non technical content contributors to publish information easily with workflow control and web standards compliance It has visual template design tools for designing powerful web interfaces and key pages for your site section homepages landing pages marketing pages by dragging and dropping different elements into its visual editor from where content can be added and styled The Jadu CMS is accessible from any web enabled device and optimised for search engine visibility Jadu CMS s publishing workflow includes metadata tagging requirements that conform to official standards Jadu creates taxonomy driven sites which enable seamless joining up of related content items throughout the website site including pages in different site categories displaying additional relevant information across all the common tabs downloads FAQs online forms blogs news events and directories All the URLs in the website are visible by search engines thanks to dynamic sitemap creation which comes as standard Strengths Excellent sitemap navigation Well suited to organisations of all sizes No technical knowledge required Enables seamless user content generation Integrated customer experience management platform Weaknesses More suited to organisations Not as scalable as a solution because of the diversity of its features Easysite Easysite does what is says on the tin It makes managing complex websites easier Easysite CMS is most commonly used by councils social enterprise not for profits and other public bodies as well as business individuals Perfectly suited to non technical users Easysite provides a great authoring experience for the writer and makes new content workflow a seamless process with features like true inline and in context editing a drag and drop layout builder and content quality checking There is plenty of design and development flexibility with Easysite sites can be delivered in HTML5 or XHTML with a complete CSS layout builder built in jQuery and your preferred frameworks can be added as required Easysite is particularly good for building directories portals blogs forums calendars glossaries and ecommerce stores and enables creation of collaborative personalised and social websites with all the necessary

    Original URL path: http://www.ukwda.org/blog/review-content-management-systems-part-3-uk-edition (2016-02-18)
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  • Wanted: Talented guest bloggers - UKWDA
    Home Blog Wanted Talented guest bloggers Wanted Talented guest bloggers Written by UKWDA on 12 August 2012 We re looking for talented writers with a track record of producing informative and engaging copy to contribute to our new blog Topics must be up to date and can cover the following Web Design CSS Mobile App Development Web Programming UI and UX Design HTML 5 SEO Social Media Software Reviews What you ll receive in return All guest authors will be credited and articles will be appended with a short bio including a link to your personal or business website What we need from you If you d like to get involved please submit a link to a previously published article of at least 500 words via our contact form Please enable JavaScript to view the comments powered by Disqus comments powered by Disqus Back to Blog THE UKWDA About Us Premium Members Results by Town City Website Advertising Partner Programme Guest Blogging Contact Us RESOURCES News Blog Careers Advice Web Design Training Events Calendar Web Design Jobs Forums LEGAL NOTICES Website Terms of Use Member Terms Conditions Privacy Cookie Policy Follow the UKWDA The UKWDA YouTube Channel Follow us on

    Original URL path: http://www.ukwda.org/blog/wanted-talented-guest-bloggers (2016-02-18)
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