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  • How to Find New Clients on LinkedIn - UKWDA
    for job roles skills and anything else that relates to your work Search for agencies as well as individuals Use advanced search settings These really help you to be specific and get back results that are actually useful Make use of Boolean search operators to sort the relevant matches from the irrelevant matches LinkedIn Groups offer an excellent way to get connected to clients and people who share the same professional interests and there are loads and loads of them Search from the search bar or the Groups You May Like page Making Connections Finding new client is the easy part connecting with them is harder One option is to send an invitation to connect with you If they accept your invitation you will become 1st degree connections and you will both have access to each other s profiles and be able to send messages The snag here is that you will need the recipient s email address in order to send an invitation to connect Once you have a 1st degree network you can then use the free Introductions feature to introduce yourself to users who are 2 or 3 degrees away from you by requesting an introduction from one of your connections This method of finding new clients on LinkedIn is usually successful because the recipient will see that you both have a user in common What you do need however is a reliable 1st degree connection and the ability to give a good first impression If you can t find the email address and you don t have the right or enough 1st degree connections with which to send introductions to connect you should go with InMail InMail is a powerful tool that lets you directly contact members that you are not connected to but you must

    Original URL path: http://www.ukwda.org/blog/how-to-find-new-clients-on-linkedin (2016-02-18)
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  • 10 Tips for Avoiding Freelance Burnout - UKWDA
    feel tired and lethargic when you re sitting down to work you ll be running down your already depleted energy levels A good night s sleep and a 30 minute walk each day can do wonders for both your productivity and your mental health 3 Try a Change of Scenery Staring at the same four walls day in and day out is enough to make anyone feel crazy If you work from home you don t have the physical distinction between work and home life that web designers who work in a studio or office benefit from If you can feel cabin fever creeping in pack up your laptop and go and work in your library a coffee shop or local co working space for a few hours This not only gets you out of the house but can also help inspire your creativity and give you new ideas 4 Set Reasonable Working Hours Flexibility is one of freelancing s biggest advantages but it can also work against you if you don t set reasonable limits to your working hours As a freelancer you don t have to work 9 5 but it s sensible to have set start and finish times to allow yourself to switch off from work at the end of the day 5 Take Regular Days Off and Plan Holidays Neglecting to take days off is another big problem for many freelancers As there s always more work to do many people feel guilt at taking days off work and end up working nearly every day You re just as entitled to a break as any other worker so take weekends off or at least one day a week and make sure you have a minimum 24 hours of pure rest and relaxation with your friends and family Longer breaks are also important While it can be tricky to take a holiday from your freelance business remember that you re working to live and not the other way around See our previous article for tips on how to take a holiday from freelancing without losing your clients 6 Take on Passion Projects All work and no play leads to burned out freelancers Many web designers start their career with great enthusiasm and creativity and gradually become more and more jaded and downtrodden with every boring corporate freelance gig they take on Inject a bit of fun back into your freelance career by doing a project for the pure fun of it every now and again 7 Ditch Problem Clients Bad clients are bad news all round and if you don t keep them in check they ll gradually suck the life out of you and your business If you find that all your time is taken up with clients that need chasing for payment constantly request free revisions or are never happy with anything you do politely fire them and move on 8 Delegate and Outsource Trying to do everything yourself can easily lead to you

    Original URL path: http://www.ukwda.org/blog/10-tips-for-avoiding-freelance-burnout (2016-02-18)
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  • A Web Designers Guide to Outsourcing - UKWDA
    work but after building up your portfolio and getting new clients referred by word of mouth eventually you ll find you have more work than you can handle The only way to make more money is to increase your rate or increase the amount of work you do Eventually you ll reach saturation point when you can t work more hours and your rates are at the point of not being competitive with other service providers If you re expensive and your work starts to suffer because you re trying to do too much your clients may well choose to take their business elsewhere Once you ve reached this point the only way for your business to grow any further is by outsourcing some of your work to other freelancers You can hire freelancers to share your workload pay them a lower rate than what you re charging clients this is acceptable to most freelancers as you ll be providing them with work and removing the aspect of client management This allows you to complete more projects and earn more money Outsourcing to Expand Your Client Reach Outsourcing is another excellent way to expand the skills and services you offer to clients and therefore get more business If you re more of a designer than a developer you may well want to take on full websites and outsource the development work to a programmer Many clients won t want to spend extra time finding a designer database expert and Joomla programmer or whatever they need for their site so if you can provide all these services as a single package you re more likely to be awarded the job Some clients also want copywriting logo development branding and social media management and often expect these all to be provided by one web person or will go directly to a studio or marketing agency You can outsource all these tasks to different freelancers through outsourcing and offer the same service as an integrated studio Finding Freelancers There are several online marketplaces for finding freelancers once you make the decision to start outsourcing It s also worth asking around for recommendations as affordable and reliable service providers can be difficult to find Remember that cheaper is not necessarily better If you re looking for a personal assistant or someone to do data entry or some other low level task it s probably okay to look for cheaper labour but you ll still want someone who s reliable and trustworthy You ll find many outsourcers willing to do tasks like this in countries such as Philippines where the cost of labour is cheap but the level of English is still good For web design and development you need to be more careful as substandard work will impact badly on your business brand Don t judge on price alone but it is still possible to find freelancers for this kind of work that are good quality as well as affordable For example there are

    Original URL path: http://www.ukwda.org/blog/a-web-designers-guide-to-outsourcing (2016-02-18)
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  • How to Take a Holiday From Freelancing (Without Losing Your Clients) - UKWDA
    Plan Ahead It s not only freelancers who suffer from the effects of insufficient planning The Christmas season is notorious for being expensive After buying presents food and alcohol and extra spending on nights out the average person will spend several times what they would in a normal month Sadly this results in a lot of people getting into unnecessary debt Christmas comes as a surprise to nobody we all have 12 months to spread out the cost and yet very few people think to plan ahead in this way The same principle applies to your freelance business It s important to plan your holiday away from work with plenty of time to prepare This allows you to both give ample warning to your clients and to organise your work so that you can get more projects done over the course of several months to give yourself a buffer If you re planning a two week holiday you ll need to add two weeks worth of work on top of your normal workload in the months prior to going away if you don t want to be out of pocket The longer you allow yourself to plan for this the less painful it will be Most clients are reasonable people and don t expect their freelancers to work 365 days a year but if you disappear without giving them notice you ll make things difficult for them and risk your business relationship Make sure you tell your clients that you re taking a holiday with plenty of time in advance so they can either help you to get ahead on your projects or arrange cover for while you re away Be Accessible Nobody wants to be chained to their laptop while on holiday which defeats the point of taking a break in the first place but it can be very reassuring for clients to know you re available in an emergency Rather than ignoring work completely it s wise to continue checking your emails and provide a contact number so that your clients can contact you if they need to In some cases especially if you have a lot of small regular jobs it may be less hassle to simply work for a day or two per week while you re away If you re planning a long holiday or you re likely to get stressed about work piling up while you re gone this can be a good way to keep your business ticking over while still getting in some decent rest and recreation Outsource Another effective solution is to have a list of contacts who you can outsource work to when you re ill or planning a holiday This allows you to continue your normal workload albeit without pay or at a much reduced rate even when you re away for an extended period If you choose this method it s important to spend some time before you go away finding other freelancers who can work to your

    Original URL path: http://www.ukwda.org/blog/how-to-take-a-holiday-from-freelancing-without-losing-your-clients (2016-02-18)
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  • How Writing an E-Book Could Bring You More Web Design Clients - UKWDA
    in a logical way By producing an e book or even better a series of e books you help to position yourself as an authority and demonstrate your in depth knowledge and passion in the area of web design This makes you a much more attractive prospect to a potential client 2 To Give Away as a Freebie It s important for any online business to collect details of prospective clients in a subscription list This provides a useful way of staying in touch with current and previous clients keeping your name in the mind of those who are considering your service and tempting in new clients with special deals and offers It s not always easy to get people to give up their email addresses but if you can incentivize it with something like an e book you re much more likely to get readers to sign up Most people think an e book is something that you write to sell as a product and while you can indeed choose this model you may well find that giving it away for free gets you more in the long run 3 To Widen Your Reach When you publish an e book particularly if you distribute it through several different channels you reach people who may never have found you through your website This can be an excellent way to find new channels that doesn t rely on SEO tricks or becoming a social media mogul Simply write a great e book and give it away for free trying to spread it as far as you can You might distribute it via the Amazon Kindle program offer it as a freebie to other bloggers upload it to free book websites or include it in bundled e book packages Make sure that there are plenty of references back to you and your website in the book and you re almost guaranteed to get a bit of extra traffic Plus it s highly targeted traffic if they re interested enough in what you have to say in your book they re much more likely to become paying clients What to Write About Lots of people know the benefits that an e book can bring to their business but never get around to writing one because they can never get past the hurdle of deciding what to write about Let s be clear writing a zombie vampire love story or a detailed guide to stamp collecting is not going to do your business much good You need to stay on topic but also try to think outside the box a little Always keep your clients in mind and think about how you can solve their problems You don t want to write a book about how to make a website necessarily that s your job after all but use web design as an angle to cover all sorts of issues related to business Just to get you started here are some ideas for e

    Original URL path: http://www.ukwda.org/blog/how-writing-an-e-book-could-bring-you-more-web-design-clients (2016-02-18)
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  • How Web Designers can Generate Recurring Passive Income by Selling Themes and Templates - UKWDA
    web design It s easier than ever before for web designers to make money by selling pre built themes and templates which can turn out to be great money spinners if they re popular Let s say for example that you normally charge 500 to create a custom WordPress theme for a client If you sold the same design as a licensed premium theme for 50 per license and 10 people buy it you ll make the same amount of money However if you sell it to 100 people you ll make 5 000 10 times your normal rate The most popular themes on sites like ThemeForest have been sold thousands of times so these figures are certainly realistic The trick to being successful in this business model are anticipating and then providing designs that have mass appeal and marketing your products well Picking a Platform for Theme Design If you re already used to designing for CMS software and blogging platforms like WordPress and Joomla you ll already be familiar with the idea of creating themes If you re used to building bespoke sites or you don t code at all it s also possible to sell standard HTML CSS templates and PSD designs ready to be handed over to a programmer WordPress currently has the largest share of the CMS and blogging software market with 19 of all websites being run on WordPress This means that there are a lot of people looking for WordPress themes and so it s a great place to concentrate your efforts One of the downsides about building WordPress themes is that so many other people are doing it so you ll be up against some stiff competition If you prefer a less crowded marketplace you may wish to specialise in one of the other software systems like Joomla Drupal or Shopify As there s less choice for consumers you ll be able to charge more for a well designed template but remember that you ll also probably sell fewer licenses simply because the target market is smaller How to Sell Themes and Templates There s nothing to stop you from selling themes directly from your own website but unless you have a very large following it will probably be difficult to market your designs effectively For this reason many designers choose to sell their templates through an online repository These sites will usually take a percentage of each sale but they have the huge advantage of getting your designs in front of thousands of pairs of eyes Going back to the e book example you can think of it as selling your book through Amazon rather than just on your own website There are several theme and template repositories that you may want to consider ThemeForest TemplateMonster MOJO Themes Fantero You can also often list your designs directly on the official repository for each CMS Usually these will offer you a way to link back to your own site where you can

    Original URL path: http://www.ukwda.org/blog/how-web-designers-can-generate-recurring-passive-income-by-selling-themes-and-templates (2016-02-18)
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  • 8 Conferences and Networking Events for UK Web Designers - UKWDA
    grab yourself a ticket earlier in the year there s still time to sign up to one of the workshops covering UX and psychology designing for touch screens and mastering CSS 2 Future of Web Design Location London Date 7 9 April 2014 Price from 120 Website http futureofwebdesign com london 2014 Twitter FUWD Future of Web Design is now in its eighth year of running and continues to provide value to the UK web designer community with every year The event is designed with a two track schedule so much like a music festival you can choose between main stage or rising stars speakers 3 Industry Web Conference Location Newcastle upon Tyne Date 23 April 2014 Price from 199 Website http 2014 industryconf com Twitter industryconf A good option for web designers based in the north of the country this one day event featuring eight industry speakers offers practical and inspiring advice and insights into the world of web design and development In addition to the main conference there are a number of workshops being held the day before covering UX design working with the command line on offline app development and digital product design 4 UX London Location London Date 28 30 May Price from 325 Website http 2014 uxlondon com Twitter uxlondon UX London is a 3 day conference for user experience designers including a number of talks from influential speakers and hands on workshops The event is split into three sections with a focus on products on day one people on day two and platforms on day three 5 Devoxx UK Location London Date 12 13 June 2014 Price from 300 Website http www devoxx co uk Twitter devoxxuk Devoxx is a 2 day conference focused on Java HTML5 Android and mobile development The program for 2014 is still to be confirmed but will include presentations and hands on labs as well as open table sessions with other developers and the opportunity to join collaborative projects 6 Internet World Location London Date 17 19 June 2014 Price FREE to visit Website http www internetworld co uk Twitter iw expo Internet World is Europe s biggest digital marketing event with more than 300 exhibitors attracting over 10 000 visitors in the 2 day period Previous keynotes have included speakers from Google Microsoft and Facebook amongst others As well as talks from industry leaders there are hands on learning workshops and masterclasses a Hack Day and Hackathon a tech startup mentoring and pitch programme an interactive display of cutting edge technology and a networking bar and lounge 7 The London Design Festival Location London Date 13 21 September 2014 Price most events are FREE to visit Website http www londondesignfestival com Twitter L D F The London Design Festival is one of the world s biggest design events and runs over a 9 day period made up of over 300 individual events Events include exhibitions installations talks tours workshops and more It s a great opportunity to get

    Original URL path: http://www.ukwda.org/blog/8-conferences-and-networking-events-for-uk-web-designers (2016-02-18)
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  • Dealing with design theft what to do if someone is stealing your designs - UKWDA
    If you sell WordPress themes or skins for other blogging platforms it s always a good idea to keep an eye on theme directories just to make sure your designs don t magically appear there one day How to Protect Your Designs Again there s not an awful lot that web designers can do to protect their ideas from being stolen Illustrators and photographers can put a digital watermark on their work but you can t watermark an entire website As websites are designed to be downloaded onto the computer of anyone viewing them it makes them really easy to steal all the images are there for the taking and style sheets and code can be deconstructed and used again at will There are token efforts you can make against digital theft such as disabling right clicks but none of these work against any but the most casual thief and are more likely to cause navigation and other issues for authentic site visitors Sometimes simply putting a comment in the code that all design and code is copyright and cannot be reused in any form is enough to deter people from copying it Not everyone realises that copying code is a no no You could also try out a service like Myows While this won t stop people from stealing your designs it will make it easier to find out if you ve been a victim of design theft and will make the process of getting the offending site taken down quicker and easier Steps to Take When You Find a Site Using Your Design So what should you do if you find out someone has stolen your web design The first and most important step is to contact the website owner explaining that you are contacting them with regards to a copyright and theft issue and asking them to remove the stolen design Be firm but not accusatory it s perfectly possible that the site owner commissioned the design and has no idea it was stolen Make sure to be clear in your email that if the site is not taken down or redesigned within a certain time limit you will take further action If you see your work in a theme directory or marketplace it s usually easiest to contact their customer support service directly Many sites have a report copyright infringement link for this purpose If you get no response from the site owner try contacting their web host directly You can find their contact information by doing a whois search on the domain Most web hosts have clear copyright guidelines that their customers must abide by and will take down offending sites provided there is clear evidence that the design is not original File a DMCA takedown request If the site is hosted in the US the Digital Millennium Copyright Act requires that the host takes down any copyright infringing material If you don t get a reply from your initial contact grab a copy of

    Original URL path: http://www.ukwda.org/blog/dealing-with-design-theft-what-to-do-if-someone-is-stealing-your-designs (2016-02-18)
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