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  • Expenses - what can I claim? - UKWDA
    to claim on things like congestion and toll charges The most important thing to keep in mind is that you need receipts for all this HMRC aren t exactly ones for taking people on their word alone Also unsurprisingly this travel has to be solely for business and nothing else No sneaking in a claim for a taxi back home after a night out Entertainment If you re working as a freelancer you can t claim for business entertainment such as taking a client out for a meal This is unfortunate as there are always going to be situations where even meeting a potential client for a coffee can leave you out of pocket Of course this is an area most open to abuse which explains HMRC s tough stance It isn t all negative though In some cases it may be possible to claim Input VAT on some of your costs You ve got to be careful though there needs to be a clear distinction between personal and business costs Therefore you can only claim back on costs incurred by a client not yourself Here s a few examples you can claim on Provision of food and drink Provision of accommodation Theatre tickets Entrance to night clubs That is by no means an exhaustive list but it s a matter of using common sense in the end It s where HMRC are strictest so don t waste your time trying to claim for a 3 000 bottle of champagne Staying sensible is always your best bet Eye Tests Staring at a computer screen all day can have a damaging effect on your eyesight This of course means that if your job involves just that regular eye tests are a must to ensure you can continue doing your work Because of this it can be possible to claim on the cost of tests as a business expense Therefore there s no excuse to not get yourself down the opticians If you do end up needing contacts or glasses purely for work you can claims costs on them too Accommodation If you work from home you can actually claim on your costs for accommodation but there are some strict rules surrounding it unsurprisingly It all depends on your set up at home Here s how it works Let s say you have a flat that is 5 000 square foot in size In the flat you have a room which is used solely for work and nothing else which is 1 000 square foot The rent you pay per month for the entire place is 1 000 What you need to do is work out the proportion of space your work room has in regards to your entire place and apply that to the cost of rent So the room is a fifth of the total size and is therefore attributed a cost of 200 i e a fifth of the total rent That is the amount you can claim back

    Original URL path: http://www.ukwda.org/blog/expenses-what-can-i-claim (2016-02-18)
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  • Facebook open graph META tags - UKWDA
    disc number music musician The musician that made this song music album for albums music song The song on this album This is a URL of a page with og type music song such as Spotify music song disc This is the same as music album disc but in reverse music song track This is the same as music album track but in reverse music musician The musician that create this song such as a Spotify URL music release date The date the album was released in ISO 8061 format music playlist music song Identical to the ones on music album music song disc music song track music creator The creator of this playlist Video video movie for movies video actor Allows you to state the actors in the movie video actor role Allows you to state the role the actor played video director Allows you to state the directors of the movie video writer Allows you to state the writers of the movie video duration Allows you to state the movie s length in seconds video release date Allows you to state the date the movie was released video tag Allows you to tag any words associated with the movie video episode for episodes video actor Identical to video movie video actor role video director video writer video duration video release date video tag video series video tv show Allows you to state the series the episode belongs to video tv show A multi episode TV show The metadata is identical to video movie video other A video that can t be categorised using the above tags The metadata is identical to video movie Location With local search on the rise Open Graph has also added location based tags that you can use These will help with Facebook Places when users are searching for specific information in a certain area city or country so go ahead and use it meta property og latitude content 37 416343 meta property og longitude content 122 153013 meta property og street address content 1601 S California Ave meta property og locality content Palo Alto meta property og region content CA meta property og postal code content 94304 meta property og country name content USA Even more Facebook Open Graph META tags The META tags listed above are compulsory but there are many more optional ones you can use such as META tags for Facebook Applications Activities Businesses Groups Let s take some examples business business This META tag can be used to represent a place of business that has a location operating hours and contact information Below are the properties you can include business contact data Contact data for this business business contact data street address The number and street of the postal address for this business business contact data locality The city or locality line of the postal address for this business business contact data region The state or region line of the postal address for this business business contact data postal

    Original URL path: http://www.ukwda.org/blog/facebook-open-graph-meta-tags (2016-02-18)
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  • How to properly create landing page videos - UKWDA
    are experts in the field your product serves Get prepared to explain your goal thoroughly by articulating what your audience will get from the video and how they ll get it The next step is to decide what kind of video will best serve your purposes Different types include screencast animated explainer and live action video If at this point you still don t know much about video or how to use it to serve your brand follow this guide to marketing YouTube videos to gain an understanding of what the process will require of you Screencasting This type of video involves creating a digital recording of computer screen captures Often accompanied by audio narration this is a great solution for showcasing web or mobile apps in action or giving tutorials There are a few different ways to create a screencast You can design images with several layers and then splice them so that each hidden layer is revealed to result in a sense of movement The same can be done with clips of live action video or animation so that they look sequential You should write a script before doing narration to promote a smooth flow and overlay the audio after the screencast is complete This will allow you to have control over the timing and coordination A great software option to enable you to put the screencast together is Screenflow It allows you to easily record your screen and audio content edit your video and share it on your website blog or YouTube complete with a free trial This screencast for Paper showcases its product by combining several clips into a creative progression It effectively communicates its message without even using narration Animation If you have a particularly complex subject to convey to your audience consider creating an animated explainer video This approach can be a bit more time intensive but if you re an expert at Adobe After Effects this is an opportunity to reveal your creativity while you condense a subject into an animation By making your subject understandable you allow users to connect with your brand more quickly and become more confident in their decision to convert CrazyEgg is a great example of how a quality script and entertaining animation keeps users engaged while conveying a lot of information Live Action Similar to a talking head video this method leaves more room for creativity instead of sitting in front of the camera and talking it provides an opportunity to reveal your brand s personality and communicate your message in a way that entertains your audience By featuring yourself or someone else connected to the brand you build trust and confidence within your audience This is one method where excellent sound and script are important as well as good choices in location equipment and talent This video for SpringPad shows the many creative possibilities that come with a live action video Process Whichever kind of video you ve decided to create the same general process of

    Original URL path: http://www.ukwda.org/blog/how-to-properly-create-landing-page-videos (2016-02-18)
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  • 3 Things every successful freelancer should do to make more money - UKWDA
    it takes you to complete a job so you can ensure you are not underselling or overselling yourself Tracking software will provide you with an accurate historically proven record upon which to base your future pricing levels 2 Track Your Equivalent Hourly Rate Per Client As I ve mentioned before a freelance business growth is determined by billable hours and the hourly rate where the goal is to achieve a maximum rate per hour As all freelancers know hours worked and hours billed are two very different things Whilst staying organised can reduce your number of non billable hours you also need to ensure that your equivalent hourly rate per client adds up A simple calculation for this is Total Net Income Hours Worked Equivalent Hourly Rate Total or Total Net Income Per Client Hours Worked Per Client Equivalent Hourly Rate Per Client Working for the right amount of money will subconsciously push you to deliver an excellence whilst working for less may subconsciously make you care less resulting in substandard work and ultimately the loss of clients So it is vitally important to set your rates accordingly and refrain from taking on new clients who could cost you in terms of money and time Once you ve ascertained how financially valuable a client is to you then you can consider other factors such as ease of working relationship or possibility of new lead generation to establish whether continuing to work the client makes sense 3 Manage Your Email Volume Efficiently Due to the online digital nature of freelancing receiving a daily mass of email correspondence is inevitable It s easy to get into the habit of frequent checking by keeping your email tab open and accessible at all times Email can kill your productivity so what is the best way to manage an inbox full of emails that demand your time and effort Firstly try limiting yourself to dealing with emails in two batches per day Ideally this should be once in the morning before you start your day and once in the afternoon before your working day ends Have a superficial run through received mail deleting all junk spam responding immediately to simple questions or requests for documents etc and marking anything that requires a more in depth response or action as unread or starred This will keep your inbox tidy minimise the chance of important emails being overlooked or lost and it ll also be a less stressful experience when you log on and see an orderly screen Also filter out the junk and spam turn off notifications for your social media accounts and unsubscribe from any unnecessary newsletters or mailing lists Don t feel obliged to open all your mail If you read a subject line or see a certain sender that you deem unimportant simply delete it Similarly cut down on the back and forth email ping pong Keep replies succinct and always try to pre empt any further queries your client may have so

    Original URL path: http://www.ukwda.org/blog/3-things-every-successful-freelancer-should-do-to-make-more-money (2016-02-18)
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  • 3 Fatal mistakes that all freelancers should avoid - UKWDA
    job is to make life as hassle free as possible for your client and they should never have to chase you for work Use your time management skills to ensure you don t take on work you can t manage or know you can t complete by the agreed date Time wise always allow yourself some breathing space in case something unavoidable crops up and if you are going to miss a deadline contact your client as soon as you can The strength of your working relationship is built on trust Being timely when submitting work and providing updates or responding to contact from your client can go a long way in securing repeat business and a boost to your reputation 2 Not Following Instructions Next to missing deadlines freelancers who fail to follow instructions are the biggest headache a client can have Not reading guidelines properly or at all in some cases inevitably leads to time wasted on revisions after work is submitted From the client s perspective not following instructions gives the impression of laziness incompetence and arrogance Instructions are there for a reason and when you pay attention you are sending out an instant message that you care Clarify the scope of the project and question any points you don t understand before commencing work Inevitably there will be occasions when you disagree with a client s plans or can see a more productive way of implementing them If this is the case then approach your client diplomatically with suggestions don t ignore the brief and do things your way Offering advice over criticism or blatantly ignoring guidelines will impress your client every time And I ll keep saying it reputation is everything in freelancing it goes before you giving an indication of skill reliability and quality of work 3 Acting Unprofessionally Although your client may not be your boss in the traditional sense you should still afford them with the same level of respect Whilst freelancing gives you the freedom to have a more relaxed approach to working relationships there is still a line you shouldn t cross Don t try to be cool or over friendly with your client this is after all a business transaction If you want to be viewed as a professional act professionally from the outset Whether it s on your own blog or CV or within work you complete for a client carelessness in the form of typos grammatical errors or incorrect information is unacceptable It projects a sloppy attitude Similarly pretending to be an expert in something you re not will never work Clients expect the best and won t appreciate being let down or receiving sub standard work And lastly try not to burn bridges If you find a client impossible to work with or you feel unhappy about the level of pay received for the work produced then chalk it up to experience and deal with it in as professional a manner as you can You might

    Original URL path: http://www.ukwda.org/blog/3-fatal-mistakes-that-all-freelancers-should-avoid (2016-02-18)
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  • How to stay RTI compliant - UKWDA
    operating RTI by April 7th 2013 but eventually granted a reprieve to smaller businesses who now have until April 2014 to ensure compliance There will also be no financial penalties for incorrect RTI filings in the first year to help ease businesses into the complex new regime Teething problems According to a survey conducted just before RTI came into force two thirds of accountancy firms were planning to increase their fees as a result of the extra work and software updates required to ensure RTI compliance These increased fees have proven especially problematic for freelancers and contractors who lack the deep pockets of larger companies Those who choose to do their own accounts were forced to learn how to file RTI submissions through HMRC s clunky Basic PAYE Tools software Small firms with in house accounts departments were also subjected to costly software updates Smooth sailing Thankfully the worst seems to be behind us now Most of the bugs in the RTI system have been worked out and those businesses that failed to meet the deadline are slowly moving over as HMRC s financial penalties get ever closer In the not too distant future RTI compliance will be a given for any bookkeeping or accounting package but while the system is still in its infancy it s wise for business owners to remain vigilant Non compliant packages are still on the market and many providers hide their RTI costs in separate payroll packages that you won t know about until after you ve already purchased Compliance How you actually ensure compliance will depend on your employment status and how your company is set up In the case of part or full time employees the responsibility lies with your employer Sole traders as mentioned above are exempt from RTI and can

    Original URL path: http://www.ukwda.org/blog/how-to-stay-rti-compliant (2016-02-18)
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  • Improve your email marketing overnight - UKWDA
    way will save you headaches time and cold hard cash Obviously the first hurdle is to gain the subscribers but by using using autoresponder software you can be sure that your brand and your messages stay fresh in their minds giving the practical illusion of consistency Be Clear Consistent and Honest It s way too easy to become overbearing with your email marketing In other words hammering your subscribers with constant emails and a multitude of marketing messages will surely make your unsubscribe metric jump through the roof When attracting new subscribers be clear in the number of emails they can expect Try not to deliver more than 2 3 per month and make those emails worth the wait don t send them just for the sake of sending them Choose the time and day you ll be sending ahead of time and condition your readers for when to expect your emails Be honest in the sense that after you preset your subscribers with expectations that you don t end up spamming them and or annoying them to the point of opting out Learn the Art of Subtlety and Strong Copy The best and most long lasting marketing messages aren t delivered by brute force So while there s no specific right way or wrong way for argument s sake for crafting your copywriting do learn how not to be boring and repetitive No one will read a boring subject headline and no one will act on content that isn t compelling With the ultimate goals being the open rate and click though rate be sure to provide value and a concrete useful reason for engaging with your content Get to know and study the free useful tips on Copyblogger In 15 minutes with this site you can walk away

    Original URL path: http://www.ukwda.org/blog/improve-your-email-marketing-overnight (2016-02-18)
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  • What is Google Knowledge Graph? - UKWDA
    on Google To get included in Google s Knowledge Graph you need to have a verified and active Google account In fact an analysis on the top 100 brands proved the strong correlation between brands that have a verified Google page and those who get a Knowledge Graph entry showing up with their search The report discovered that Out of 100 brands only 24 triggered a Knowledge Graph entry when searched The information for 92 of those Knowledge Graph entries came from Google 96 of brands that triggered a Knowledge Graph entry when searched also have a Google page 53 of brands with a verified Google page had a Knowledge Graph entry show up with their search The good news is that by having a Google account you are able to increase exposure for your brand no matter how small How to get your business included Google s Knowledge Graph is only triggered for your brand term and if you want to get included follow the simple steps below Create a G page for your business site making sure to include all the relevant details such as URL name logo address etc Add the a href https plus google com yourpageID rel publisher tag to your homepage in between the head head tag to connect it to your G profile Verify your URL and email address in G Have a few people in your circles Be active and post regular content on G daily If you stop posting content on your G page after a few weeks you will drop out of the Google knowledge graph It may take a few weeks or even a month for your G profile to show up so be patient After a few weeks the next time someone searches for your brand name on

    Original URL path: http://www.ukwda.org/blog/what-is-google-knowledge-graph (2016-02-18)
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