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  • Starting a Weatherization Public Information Campaign
    Safety FAQs Master That Interactive Training Health and Safety Issues Asbestos Building Structure Combustion Appliances and Gases Crew Safety Electrical Issues Existing Health Problems Lead Paint Mold and Moisture Radon Refrigerants Spray Polyurethane Foam Volatile Organic Compounds WPN 11 6 Health and Safety Categories A E F R S Z Deferral Standards Resources Monitoring IBTS Visits ENERGY STAR SIRTT FAQs Message Board Technology Submission Application Form Additional Resources Technical Glossary Public Information How Do I Start a PIC Print Media Feature Stories Developing Press Releases Submitting Press Releases Press Release Examples Word of Mouth or Free Strategies How Do I Connect to Others Policy Makers Partners Targeting Partners Constituency Site Demonstrations Social Media Facebook Publicize your Facebook Page Twitter Publicize your Twitter Feed YouTube Blogs Telling the Story Audiences How to Reach Them Where They Are Common Frames and How to Use Them Writing Your Story Step 1 Choosing Your Stories Step 2 The Beginning is Important Framing Your Story Step 3 Describing the Specific Problem and Goals Step 4 Describe the Solution and Solution Implementation Step 5 Describe the Outcome Individuals and their Successes How Do Their Stories Fit In Pitfalls Tell a Personal Story When Use Numbers A Picture is Worth a Thousand Words Weatherization Day WAPTAC Resources Documents from Around the Country 2015 Weatherization Day 2014 Weatherization Day 2013 Weatherization Day 2012 Weatherization Day 2011 Weatherization Day 2010 Weatherization Day 2009 Weatherization Day Tools Talking Points Customizable Slide Show Presentation Fact Sheet and Brochure Power Point Tips Sample Letters Weatherization Logo Weatherization Presentations 101 301 More Tools and Resources Toolkits Best Practices Ask An Expert Meet Our Experts Expert Questions Answers WAPTAC Blog Message Board Training Resources WAP Training Centers Regional Training Centers State Training Centers Training Center Toolkits Accreditation Assessment ISD NEAT MHEA Resources Depository Training Opportunities Training Tools Core Competencies Financial Management Tool Kit WAP Standardized Curricula Weatherization Installer Fundamentals 2 0 Weatherization Installer Technician Intermediate Weatherization Installer Technician Mobile Homes Energy Auditor Single Family 2 0 Energy Auditor Multifamily Quality Control Inspector 2 0 Quality Control Inspector Addendum Heating Systems for Energy Auditors Inspectors Weatherization Technical Monitor Inspector Crew Leader 2 0 Mechanical Systems Multifamily Train the Trainer Train the Trainer Training on Specific Topics Health Safety Training for Programmatic Staff Lead Safe Weatherization ASHRAE 62 2 Curricula Resources Training and Technical Assistance Fact Sheets Additional Resources Wx Plus Health Contacts Grantee Contacts DOE Contacts Contact Us Report a Bug Print this page Starting a Weatherization Public Information Campaign Print Media Word of Mouth or Free Strategies How do I start a Weatherization Public Information Campaign Make a commitment Ensure that you have a firm commitment from your organization s decision maker to support the PIC and from the person who will be coordinating the PIC While many PIC activities require only a small amount of time resources they do require a firm commitment to be successful Inform your organization Educate everyone in your organization from the receptionist to the Executive Director about your

    Original URL path: http://waptac.org/Public-Information/How-Do-I-Start-a-PIC003F.aspx (2016-04-24)
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  • Print Media
    Gases Crew Safety Electrical Issues Existing Health Problems Lead Paint Mold and Moisture Radon Refrigerants Spray Polyurethane Foam Volatile Organic Compounds WPN 11 6 Health and Safety Categories A E F R S Z Deferral Standards Resources Monitoring IBTS Visits ENERGY STAR SIRTT FAQs Message Board Technology Submission Application Form Additional Resources Technical Glossary Public Information How Do I Start a PIC Print Media Feature Stories Developing Press Releases Submitting Press Releases Press Release Examples Word of Mouth or Free Strategies How Do I Connect to Others Policy Makers Partners Targeting Partners Constituency Site Demonstrations Social Media Facebook Publicize your Facebook Page Twitter Publicize your Twitter Feed YouTube Blogs Telling the Story Audiences How to Reach Them Where They Are Common Frames and How to Use Them Writing Your Story Step 1 Choosing Your Stories Step 2 The Beginning is Important Framing Your Story Step 3 Describing the Specific Problem and Goals Step 4 Describe the Solution and Solution Implementation Step 5 Describe the Outcome Individuals and their Successes How Do Their Stories Fit In Pitfalls Tell a Personal Story When Use Numbers A Picture is Worth a Thousand Words Weatherization Day WAPTAC Resources Documents from Around the Country 2015 Weatherization Day 2014 Weatherization Day 2013 Weatherization Day 2012 Weatherization Day 2011 Weatherization Day 2010 Weatherization Day 2009 Weatherization Day Tools Talking Points Customizable Slide Show Presentation Fact Sheet and Brochure Power Point Tips Sample Letters Weatherization Logo Weatherization Presentations 101 301 More Tools and Resources Toolkits Best Practices Ask An Expert Meet Our Experts Expert Questions Answers WAPTAC Blog Message Board Training Resources WAP Training Centers Regional Training Centers State Training Centers Training Center Toolkits Accreditation Assessment ISD NEAT MHEA Resources Depository Training Opportunities Training Tools Core Competencies Financial Management Tool Kit WAP Standardized Curricula Weatherization Installer Fundamentals 2 0 Weatherization Installer Technician Intermediate Weatherization Installer Technician Mobile Homes Energy Auditor Single Family 2 0 Energy Auditor Multifamily Quality Control Inspector 2 0 Quality Control Inspector Addendum Heating Systems for Energy Auditors Inspectors Weatherization Technical Monitor Inspector Crew Leader 2 0 Mechanical Systems Multifamily Train the Trainer Train the Trainer Training on Specific Topics Health Safety Training for Programmatic Staff Lead Safe Weatherization ASHRAE 62 2 Curricula Resources Training and Technical Assistance Fact Sheets Additional Resources Wx Plus Health Contacts Grantee Contacts DOE Contacts Contact Us Report a Bug Print this page Working with the Print Media Feature Stories Developing Press Releases Submitting Press Releases Press Release Examples What is the Print Media The print media is composed of newspapers community newsletters wire services magazines and other publications Within these publications there are two main divisions of labor reporting and editing Reporters are the newspaper writers who investigate newsworthy events and interesting stories Editors assign stories to reporters edit story content and decide which stories to print Why is the Print Media Important The print media is an effective way to alert the public to the Weatherization Assistance Program and its work Readers often bypass paid advertising but a

    Original URL path: http://waptac.org/How-Do-I-Start-a-PIC003F/Print-Media.aspx (2016-04-24)
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  • Writing Feature Stories
    Tell a Personal Story When Use Numbers A Picture is Worth a Thousand Words Weatherization Day WAPTAC Resources Documents from Around the Country 2015 Weatherization Day 2014 Weatherization Day 2013 Weatherization Day 2012 Weatherization Day 2011 Weatherization Day 2010 Weatherization Day 2009 Weatherization Day Tools Talking Points Customizable Slide Show Presentation Fact Sheet and Brochure Power Point Tips Sample Letters Weatherization Logo Weatherization Presentations 101 301 More Tools and Resources Toolkits Best Practices Ask An Expert Meet Our Experts Expert Questions Answers WAPTAC Blog Message Board Training Resources WAP Training Centers Regional Training Centers State Training Centers Training Center Toolkits Accreditation Assessment ISD NEAT MHEA Resources Depository Training Opportunities Training Tools Core Competencies Financial Management Tool Kit WAP Standardized Curricula Weatherization Installer Fundamentals 2 0 Weatherization Installer Technician Intermediate Weatherization Installer Technician Mobile Homes Energy Auditor Single Family 2 0 Energy Auditor Multifamily Quality Control Inspector 2 0 Quality Control Inspector Addendum Heating Systems for Energy Auditors Inspectors Weatherization Technical Monitor Inspector Crew Leader 2 0 Mechanical Systems Multifamily Train the Trainer Train the Trainer Training on Specific Topics Health Safety Training for Programmatic Staff Lead Safe Weatherization ASHRAE 62 2 Curricula Resources Training and Technical Assistance Fact Sheets Additional Resources Wx Plus Health Contacts Grantee Contacts DOE Contacts Contact Us Report a Bug Print this page Writing Feature Stories The best way to learn how to write a persuasive press release for a feature story is to read a lot of feature stories Find feature stories written by the reporter to whom you plan on sending the press release Try to tailor your information and writing style to the individual reporter This will not work for every press release you write especially if you are sending them to different places but the strategy can work as a guide for your first feature press release In a feature story just as in a news story place the most important points in the first few paragraphs Don t keep your audience guessing about your reason for writing After you make your point you may want to provide more background information Or you may prefer to outline the background in order to better illustrate your point Feature stories often conclude in a circular way that refers back to the lead sentence so use your conclusion to tie up any loose ends Each story will differ so try writing several press releases emphasizing different points Then choose the press release that best conveys your message You have much more freedom in pitching feature stories than you do in news press releases Be creative and don t be afraid to try new styles of writing Have a colleague read and evaluate your press release and give you feedback Finally edit edit edit Then spell check Notes on Quotations In feature stories use quotations to humanize your subjects By presenting the story in their own words you can better reflect your subjects Try to find memorable quotes that will move or surprise the reader By

    Original URL path: http://waptac.org/Print-Media/Feature-Stories.aspx (2016-04-24)
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  • Developing Press Releases
    2011 Weatherization Day 2010 Weatherization Day 2009 Weatherization Day Tools Talking Points Customizable Slide Show Presentation Fact Sheet and Brochure Power Point Tips Sample Letters Weatherization Logo Weatherization Presentations 101 301 More Tools and Resources Toolkits Best Practices Ask An Expert Meet Our Experts Expert Questions Answers WAPTAC Blog Message Board Training Resources WAP Training Centers Regional Training Centers State Training Centers Training Center Toolkits Accreditation Assessment ISD NEAT MHEA Resources Depository Training Opportunities Training Tools Core Competencies Financial Management Tool Kit WAP Standardized Curricula Weatherization Installer Fundamentals 2 0 Weatherization Installer Technician Intermediate Weatherization Installer Technician Mobile Homes Energy Auditor Single Family 2 0 Energy Auditor Multifamily Quality Control Inspector 2 0 Quality Control Inspector Addendum Heating Systems for Energy Auditors Inspectors Weatherization Technical Monitor Inspector Crew Leader 2 0 Mechanical Systems Multifamily Train the Trainer Train the Trainer Training on Specific Topics Health Safety Training for Programmatic Staff Lead Safe Weatherization ASHRAE 62 2 Curricula Resources Training and Technical Assistance Fact Sheets Additional Resources Wx Plus Health Contacts Grantee Contacts DOE Contacts Contact Us Report a Bug Print this page Developing a Press Release What is a Press Release A press release is a formal notification to the news media about breaking news It is a news story distributed on behalf of an individual or company Gerald S Schwartz The press release should outline the story basics and provide contact information for your organization The press release should clearly demonstrate the importance of the story to the newspaper s readership This key link will persuade the editor to publish the release How Do I Write a Press Release Always remember that you are writing a press release to convey information to the media You are not writing the article for the newspaper Keep the press release concise and straightforward Include the essentials Interested reporters will follow up for more details Press Release Examples First Determine the Story Angle What news are you trying to convey with your press release What is the primary focus of the story What do you want the reader to learn Do you want the reader to know that Weatherization saves money for low income families is a technical program spurs economic development reduces the nation s dependence on imported oil and or helps the environment by reducing pollution and avoiding greenhouse gas emissions If you try to convey all of these angles your release will be too long and too confusing Determine your story angle and prepare the press release to communicate that information Second Gather the Facts Collect all the relevant and up to date information regarding your story angle Do not used old or questionable data quotations or program information Third Write the Lead The lead sentence should contain the essential components of the news story It should answer as many of the who what when where why and how questions as possible Avoid excessive use of adjectives or descriptive phrases Your organization s name or Weatherization should be in the

    Original URL path: http://waptac.org/Print-Media/Developing-Press-Releases.aspx (2016-04-24)
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  • Submitting a Press Release
    Them Where They Are Common Frames and How to Use Them Writing Your Story Step 1 Choosing Your Stories Step 2 The Beginning is Important Framing Your Story Step 3 Describing the Specific Problem and Goals Step 4 Describe the Solution and Solution Implementation Step 5 Describe the Outcome Individuals and their Successes How Do Their Stories Fit In Pitfalls Tell a Personal Story When Use Numbers A Picture is Worth a Thousand Words Weatherization Day WAPTAC Resources Documents from Around the Country 2015 Weatherization Day 2014 Weatherization Day 2013 Weatherization Day 2012 Weatherization Day 2011 Weatherization Day 2010 Weatherization Day 2009 Weatherization Day Tools Talking Points Customizable Slide Show Presentation Fact Sheet and Brochure Power Point Tips Sample Letters Weatherization Logo Weatherization Presentations 101 301 More Tools and Resources Toolkits Best Practices Ask An Expert Meet Our Experts Expert Questions Answers WAPTAC Blog Message Board Training Resources WAP Training Centers Regional Training Centers State Training Centers Training Center Toolkits Accreditation Assessment ISD NEAT MHEA Resources Depository Training Opportunities Training Tools Core Competencies Financial Management Tool Kit WAP Standardized Curricula Weatherization Installer Fundamentals 2 0 Weatherization Installer Technician Intermediate Weatherization Installer Technician Mobile Homes Energy Auditor Single Family 2 0 Energy Auditor Multifamily Quality Control Inspector 2 0 Quality Control Inspector Addendum Heating Systems for Energy Auditors Inspectors Weatherization Technical Monitor Inspector Crew Leader 2 0 Mechanical Systems Multifamily Train the Trainer Train the Trainer Training on Specific Topics Health Safety Training for Programmatic Staff Lead Safe Weatherization ASHRAE 62 2 Curricula Resources Training and Technical Assistance Fact Sheets Additional Resources Wx Plus Health Contacts Grantee Contacts DOE Contacts Contact Us Report a Bug Print this page Submitting a Press Release How Do I Submit a Press Release Submit the press release to the reporter responsible for covering a beat relevant to Weatherization such as community news energy issues or government operations Call the newsdesk and ask to whom you should send the press release Newsroom aides will tell you which reporters are most likely to be interested in your story and give you contact information Contact information for reporters and editors is often listed on the web but with the high turnover rates of local papers this information is often incorrect and needs to be updated Therefore it is best to call the newsdesk directly If you read the paper often you can also follow reporter bylines to discover reporting beats Send the press release as the body of the message as well as in an attachment Reporters are wary of opening attachments if they do not recognize the sender If you want to introduce yourself or pitch your story idea call when the newsroom is slow usually before noon for a morning newspaper and after 3 00 p m for an afternoon paper Find out when weekly newspapers are printed so that you can avoid distracting reporters on deadline Keep your Weatherization Talking Points handy in case you get tongue tied Do everything you can to help the

    Original URL path: http://waptac.org/Print-Media/Submitting-Press-Releases.aspx (2016-04-24)
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  • Press Release Examples - WAPTAC.org
    Organic Compounds WPN 11 6 Health and Safety Categories A E F R S Z Deferral Standards Resources Monitoring IBTS Visits ENERGY STAR SIRTT FAQs Message Board Technology Submission Application Form Additional Resources Technical Glossary Public Information How Do I Start a PIC Print Media Feature Stories Developing Press Releases Submitting Press Releases Press Release Examples Word of Mouth or Free Strategies How Do I Connect to Others Policy Makers Partners Targeting Partners Constituency Site Demonstrations Social Media Facebook Publicize your Facebook Page Twitter Publicize your Twitter Feed YouTube Blogs Telling the Story Audiences How to Reach Them Where They Are Common Frames and How to Use Them Writing Your Story Step 1 Choosing Your Stories Step 2 The Beginning is Important Framing Your Story Step 3 Describing the Specific Problem and Goals Step 4 Describe the Solution and Solution Implementation Step 5 Describe the Outcome Individuals and their Successes How Do Their Stories Fit In Pitfalls Tell a Personal Story When Use Numbers A Picture is Worth a Thousand Words Weatherization Day WAPTAC Resources Documents from Around the Country 2015 Weatherization Day 2014 Weatherization Day 2013 Weatherization Day 2012 Weatherization Day 2011 Weatherization Day 2010 Weatherization Day 2009 Weatherization Day Tools Talking Points Customizable Slide Show Presentation Fact Sheet and Brochure Power Point Tips Sample Letters Weatherization Logo Weatherization Presentations 101 301 More Tools and Resources Toolkits Best Practices Ask An Expert Meet Our Experts Expert Questions Answers WAPTAC Blog Message Board Training Resources WAP Training Centers Regional Training Centers State Training Centers Training Center Toolkits Accreditation Assessment ISD NEAT MHEA Resources Depository Training Opportunities Training Tools Core Competencies Financial Management Tool Kit WAP Standardized Curricula Weatherization Installer Fundamentals 2 0 Weatherization Installer Technician Intermediate Weatherization Installer Technician Mobile Homes Energy Auditor Single Family 2 0 Energy Auditor Multifamily Quality Control Inspector 2 0 Quality Control Inspector Addendum Heating Systems for Energy Auditors Inspectors Weatherization Technical Monitor Inspector Crew Leader 2 0 Mechanical Systems Multifamily Train the Trainer Train the Trainer Training on Specific Topics Health Safety Training for Programmatic Staff Lead Safe Weatherization ASHRAE 62 2 Curricula Resources Training and Technical Assistance Fact Sheets Additional Resources Wx Plus Health Contacts Grantee Contacts DOE Contacts Contact Us Report a Bug Print this page Press Release Examples Having trouble developing an angle for your press release Struggling to find the right words to describe your activities Review the sample press releases below for different story angles and feel free to copy text as appropriate Use the template to format your press release properly If you need more information on writing your press release or contacting the media go to Print Media Important note Your press releases should always end with the same information about the Weatherization Program Consistently using this standard text will boost recognition of the program and reinforce the basic message Two options are provided short and long You can modify these options with your program information Standard Program Description Option 1 Serving as the nation s core

    Original URL path: http://waptac.org/Print-Media/Press-Release-Examples.aspx (2016-04-24)
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  • Word of Mouth/Free Strategies
    Appliances and Gases Crew Safety Electrical Issues Existing Health Problems Lead Paint Mold and Moisture Radon Refrigerants Spray Polyurethane Foam Volatile Organic Compounds WPN 11 6 Health and Safety Categories A E F R S Z Deferral Standards Resources Monitoring IBTS Visits ENERGY STAR SIRTT FAQs Message Board Technology Submission Application Form Additional Resources Technical Glossary Public Information How Do I Start a PIC Print Media Feature Stories Developing Press Releases Submitting Press Releases Press Release Examples Word of Mouth or Free Strategies How Do I Connect to Others Policy Makers Partners Targeting Partners Constituency Site Demonstrations Social Media Facebook Publicize your Facebook Page Twitter Publicize your Twitter Feed YouTube Blogs Telling the Story Audiences How to Reach Them Where They Are Common Frames and How to Use Them Writing Your Story Step 1 Choosing Your Stories Step 2 The Beginning is Important Framing Your Story Step 3 Describing the Specific Problem and Goals Step 4 Describe the Solution and Solution Implementation Step 5 Describe the Outcome Individuals and their Successes How Do Their Stories Fit In Pitfalls Tell a Personal Story When Use Numbers A Picture is Worth a Thousand Words Weatherization Day WAPTAC Resources Documents from Around the Country 2015 Weatherization Day 2014 Weatherization Day 2013 Weatherization Day 2012 Weatherization Day 2011 Weatherization Day 2010 Weatherization Day 2009 Weatherization Day Tools Talking Points Customizable Slide Show Presentation Fact Sheet and Brochure Power Point Tips Sample Letters Weatherization Logo Weatherization Presentations 101 301 More Tools and Resources Toolkits Best Practices Ask An Expert Meet Our Experts Expert Questions Answers WAPTAC Blog Message Board Training Resources WAP Training Centers Regional Training Centers State Training Centers Training Center Toolkits Accreditation Assessment ISD NEAT MHEA Resources Depository Training Opportunities Training Tools Core Competencies Financial Management Tool Kit WAP Standardized Curricula Weatherization Installer Fundamentals 2 0 Weatherization Installer Technician Intermediate Weatherization Installer Technician Mobile Homes Energy Auditor Single Family 2 0 Energy Auditor Multifamily Quality Control Inspector 2 0 Quality Control Inspector Addendum Heating Systems for Energy Auditors Inspectors Weatherization Technical Monitor Inspector Crew Leader 2 0 Mechanical Systems Multifamily Train the Trainer Train the Trainer Training on Specific Topics Health Safety Training for Programmatic Staff Lead Safe Weatherization ASHRAE 62 2 Curricula Resources Training and Technical Assistance Fact Sheets Additional Resources Wx Plus Health Contacts Grantee Contacts DOE Contacts Contact Us Report a Bug Print this page Word of Mouth or Free Strategies Low Cost No Cost Strategies Don t overlook free opportunities to publicize your event or organization Posting information through community calendars community bulletin boards and websites using social media to drive web traffic sending letters to the editor participating in town forums creating a word of mouth buzz and using public service announcements could be instrumental in the success of a Weatherization PIC Look for daily opportunities to raise public awareness Wear a Weatherization Works button hat around town and be prepared to answer questions and describe the program Use a magnetic sign or paint the Weatherization Works logo

    Original URL path: http://waptac.org/How-Do-I-Start-a-PIC003F/Word-of-Mouth-or-Free-Strategies.aspx (2016-04-24)
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  • Weatherization Assistance Program Partners Policymakers Constituency
    Audits Technical Aids Weatherization Assistant Weatherization Assistant 8 9 Weatherization Assistant 8 6 Weatherization Assistant Manuals Weatherization Assistant Support Material GIS Mapping Multifamily Audits Other Energy Audits Field Standards and Guides Refrigerator Guide Analysis Tool Water Heater Guide Health and Safety Health and Safety Guidance Best Practices Health and Safety FAQs Master That Interactive Training Health and Safety Issues Asbestos Building Structure Combustion Appliances and Gases Crew Safety Electrical Issues Existing Health Problems Lead Paint Mold and Moisture Radon Refrigerants Spray Polyurethane Foam Volatile Organic Compounds WPN 11 6 Health and Safety Categories A E F R S Z Deferral Standards Resources Monitoring IBTS Visits ENERGY STAR SIRTT FAQs Message Board Technology Submission Application Form Additional Resources Technical Glossary Public Information How Do I Start a PIC Print Media Feature Stories Developing Press Releases Submitting Press Releases Press Release Examples Word of Mouth or Free Strategies How Do I Connect to Others Policy Makers Partners Targeting Partners Constituency Site Demonstrations Social Media Facebook Publicize your Facebook Page Twitter Publicize your Twitter Feed YouTube Blogs Telling the Story Audiences How to Reach Them Where They Are Common Frames and How to Use Them Writing Your Story Step 1 Choosing Your Stories Step 2 The Beginning is Important Framing Your Story Step 3 Describing the Specific Problem and Goals Step 4 Describe the Solution and Solution Implementation Step 5 Describe the Outcome Individuals and their Successes How Do Their Stories Fit In Pitfalls Tell a Personal Story When Use Numbers A Picture is Worth a Thousand Words Weatherization Day WAPTAC Resources Documents from Around the Country 2015 Weatherization Day 2014 Weatherization Day 2013 Weatherization Day 2012 Weatherization Day 2011 Weatherization Day 2010 Weatherization Day 2009 Weatherization Day Tools Talking Points Customizable Slide Show Presentation Fact Sheet and Brochure Power Point Tips Sample

    Original URL path: http://waptac.org/Public-Information/How-Do-I-Connect-to-Others003F.aspx (2016-04-24)
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