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  • Mitchell Levitsky: The Advertising King: Commercials on Yiddish Radio
    advertising sales reps Levitsky proved an unstoppable force on the streets of the Lower East Side tossing shop after shop into his game sack Dick Sugar the veteran WEVD announcer recalls that shop owners along Second Avenue would push Levitsky out the front door only to turn around and see him coming through the back Yet one way or another Levitsky always got his man Portnoy s Trusses Mrs Weinberg s Frozen Kosher Chopped Liver Meyer Mehadrin Kosher Herring Products one and all fell before Levitsky s relentless onslaught Shopkeeper s buying ads from Levitsky hired not just WEVD airtime but the on air talents of the advertising king whose delivery was legendary among Jewish New Yorkers When Levitsky spoke English it sounded like Yiddish was his first language and when he spoke Yiddish you would swear he was born here He wended his way through ad copy as though navigating a minefield stopping to rest on ums and ahs and regrouping during significant pauses that lapsed into dead air Yet despite such caution WEVD listeners heard pitches for bedroom suits and hotel rooms with wall to wall telephones in every room Levitsky wooed advertisers by impressing upon them that

    Original URL path: http://www.yiddishradioproject.org/exhibits/commercials/commercials.php3?pg=2 (2016-02-13)
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  • Index of Commercials: Commercials on Yiddish Radio
    jingles stores and ad men that time forgot RealAudio 12 14 min Gallery of Yiddish radio advertisers Index of Commercials Sterling International Salt Company WLTH c1942 Parkway Cafeteria Rubin Golberg and Hannah Hollander WVFW 1937 Milady Frozen Fruit Products The Feder Sisters WEVD c1950 Eastside Gluckstern s Restaurant The Pincus Sisters and Mitchell Levitsky WEVD c1950 Diathermy WEVD c1940s Campbell s Soup Miriam Kressyn WEVD c1950s Adler Elevator Shoes WHN

    Original URL path: http://www.yiddishradioproject.org/exhibits/commercials/commercials.php3?pg=4 (2016-02-13)
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  • "Joe and Paul": Commercials on Yiddish Radio
    funding Back to story Photo 1 of 6 Next Joe and Paul s Brooklyn store was located at 1586 Pitkin Avenue in the Brownsville section of Brooklyn Copyright 2002 Sound

    Original URL path: http://www.yiddishradioproject.org/exhibits/commercials/commercials.php3?content=photos&pg=3 (2016-02-13)
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  • Other Radio Broadcasts about the Holocaust: Reunion
    commentator Walter Winchell condemned Nazi activities only to be squelched by the notoriously anti Semitic William Randolph Hearst Reports on the roundup of civilians were occasionally published And it was no secret that Jews were chief among those targeted But Hitler s plan to systematically exterminate all Jews under his power was simply never reported To be sure that failure can be attributed to the Third Reich s success at maintaining a shroud of secrecy around its most abominable acts And when rumors of mass executions human slaughterhouses and depraved scientific experiments did emerge most people found them impossible to believe But it is now clear that by early 1942 the United States government was aware of the ongoing industrial murder of Jews and suppressed that knowledge The war was not going well for the Allies and the last thing the U S Office of War Information wanted to foster was the perception that World War Two was being fought to save Jews The American public at large first learned of the depths of the Holocaust on April 16 1945 when in the closing days of the war Edward R Murrow described the scene at the just liberated concentration camp Buchenwald But several earlier radio broadcasts discovered by Yiddish radio historian Henry Sapoznik provided stark imagery of the fate of Jews living across the Atlantic One such broadcast is the May 7 1941 Cable from Lisbon written by and featuring Edna Ferber and George S Kaufman Funded by the Joint Distribution Committee a Jewish refugee relief agency the dramatization depicted the fate of Jews in a French town under German occupation Another is a speech by Solomon Mikhoels director of the Moscow Yiddish Art Theater and co chair of the Jewish Anti Fascist Committee the Soviet agency that sponsored his

    Original URL path: http://www.yiddishradioproject.org/exhibits/reunion/reunion.php3?pg=2 (2016-02-13)
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  • Siegbert Freiberg's Story: Reunion
    about gems store funding Back to story Photo 1 of 8 Next Max and Siegbert Freiberg embrace during their on air reunion July 6 1947 Copyright 2002 Sound Portraits Productions

    Original URL path: http://www.yiddishradioproject.org/exhibits/reunion/?content=photos&pg=1 (2016-02-13)
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  • The Yiddish Radio Dial: History of Yiddish Radio
    gamut of radio genres but they all shared one important feature intimacy On Yiddish radio explains Yiddish radio historian Henry Sapoznik no one was bigger than life Everyone was life It was a one to one ratio between the listeners and the characters on the radio Listeners didn t want a window to look out into another world they wanted a mirror to see their own Yiddish radio obliged There were the searing dramas of Nahum Stutchkoff which grappled with the difficult reality of Jewish immigrant experience the mediation program of Rabbi Samuel A Rubin who resolved disputes among Jews too poor or disempowered to turn to the civil courts the advice show of C Israel Lutsky whom many listeners trusted more than their rabbi and the talent shows that turned the microphone to anyone in the neighborhood courageous enough to let his or her voice be aired The best remembered and most powerful of all the Yiddish radio stations was WEVD Created in 1927 by the Socialist Party to honor its recently deceased leader Eugene Victor Debbs the station was taken over in 1932 by the leading Yiddish newspaper The Forward The Forward created the most famous Yiddish radio program of all time The Forward Hour a variety show that aired every Sunday morning at 11 00 Ironically while hours of relatively obscure programs like Madame Bertha Hart s Talent Show have survived only a few random moments of The Forward Hour remain Among them is the show s remarkable theme song with its musical allusions to the Socialist anthem The Internationale and La Marseillaise Further down the dial were micro stations like WBBC WVFW and WARD which fought one another tooth and nail to control frequencies and wattage hardly powerful enough to reach around the corner Program directors

    Original URL path: http://www.yiddishradioproject.org/exhibits/history/ (2016-02-13)
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  • The Rise of Yiddish Swing: Yiddish Melodies in Swing
    to Yiddish Melodies in Swing Feb 18 1945 The Rise of Yiddish Swing Yiddish swing Jazz and klezmer It may sound like an odd combination but in late 1937 this mix of Old World and New took the music scene here and abroad by storm The fad got its start when the Andrews Sisters a young three sibling act fresh from Minnesota recorded an irresistible swing version of a forgotten Yiddish stage tune Bei Mir Bist du Schoen You Are Beautiful to Me became an instantaneous hit spawning an unending series of covers and with them a musical trend Within weeks executives at New York s WHN had created Yiddish Melodies in Swing a weekly program dedicated to the new musical fusion The talented pianist composer Sam Medoff was hired to lead the show s Swingtet and to arrange rollicking versions of traditional Jewish folk and klezmer tunes like Dayenu Eli Meylakh and Yidl Mitn Fidl Front and center on Medoff s bandstand were the Barry Sisters née Bagelman whose close as air harmonies spunky energy and seamless transitions from Yiddish to English packed New York s 600 seat Loews State Theater every Sunday at 1 p m But Yiddish

    Original URL path: http://www.yiddishradioproject.org/exhibits/ymis/ (2016-02-13)
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  • Introduction: Nahum Stutchkoff
    Yiddish playwright actor and linguist Nahum Stutchkoff 1893 1965 authored some of the most intensely emotional dramas ever broadcast on radio Every week his Yiddish radio plays portrayed a different fictional Jewish family struggling to adapt to life in America Only 26 episodes from his long running series Bei Tate mames Tish Round the Family Table survive These recordings are as close as we ll ever get to hearing what

    Original URL path: http://www.yiddishradioproject.org/exhibits/stutchkoff/ (2016-02-13)
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